Mero Lagani (Asterisk Technology Pvt. Ltd)

What Mero Lagani (Asterisk Technology Pvt. Ltd) does

Mero Lagani is a Nepal-focused stock market information platform and portfolio management service operated by Asterisk Technology Pvt. Ltd., a privately held Kathmandu-based company founded in 2011. The platform serves Nepali retail investors and traders participating in the Nepal Stock Exchange (NEPSE), providing comprehensive coverage of all 279 actively traded NEPSE-listed companies across 40+ sectors including commercial banks, hydropower, insurance, manufacturing, and microfinance. Its core product surface spans real-time market data products — Live Trading, Floorsheet, Indices, and Market Overview — complemented by research tools such as News, Company Announcements, Annual and Quarterly Reports, and Technical Data, alongside user-centric features including My Portfolio tracking, IPO results, a brokers directory, and investor education content (Video Tutorials, Stock Training Podcast).

The underlying technology is a web-based platform with a mobile app, delivering both free and subscription-tier access. Free users receive live quotes, news, announcements, and basic portfolio tracking, while paid subscribers unlock advanced features including Merolagani AI Charts, premium Technical Data, Newsletter, and SMS Alerts. The platform integrates natively with six Nepalese payment providers (eSewa, Khalti, IME Pay, ConnectIPS, Ncell, Nabil Bank) to facilitate subscription transactions across the country's fragmented digital payments ecosystem.

The business operates a freemium product-led growth model, monetizing through recurring subscription revenue from premium features while relying on SEO, content marketing, and brand recognition as primary acquisition channels. The company maintains a lean operating structure with 17 employees, has never disclosed outside funding, and enforces strict terms prohibiting automated data scraping and commercial API usage. Mero Lagani is positioned as the leading consumer-facing NEPSE information portal in Nepal, with its English-language version indicating nascent intent to serve the Nepali-speaking diaspora.

Name

Mero Lagani (Asterisk Technology Pvt. Ltd)

Legal name

Asterisk Technology Pvt. Ltd.

Website

https://merolagani.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mero Lagani is a Nepal-focused stock market information platform and portfolio management service operated by Asterisk Technology Pvt. Ltd., providing NEPSE retail investors with real-time quotes, floorsheet data, news, portfolio tracking, and premium analytics including AI-powered charts.

Ownership category

akta.pro rank

Headquarters

HQ city

Kathmandu

HQ country

Nepal

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Freemium Subscription Model: Basic services (live quotes, news, company announcements, annual/quarterly reports) are free. Premium features including AI Charts, Data Analytics, Portfolio management tools, Newsletter, and SMS Alerts require paid subscription.
2. Premium Subscriptions: Subscription-based revenue from premium features including Merolagani AI Charts, Data Analytics, Portfolio services, Merolagani Newsletter, and SMS Alerts available to registered subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mero Lagani is a web-based and mobile stock market information platform for the Nepal Stock Exchange (NEPSE). It provides real-time quotes, live floorsheet trading data, indices, market news, company announcements, annual/quarterly reports, IPO tracking, and an online portfolio tracker. A freemium tier offers basic market data free of charge, while premium subscription features include AI-powered charts, technical analysis, newsletters, and SMS alerts for registered subscribers.

Product overview

Mero Lagani is a comprehensive stock market information portal and trading support platform for the Nepal Stock Exchange (NEPSE). The platform operates as a web-based service with a mobile app, offering real-time market data through its core products including Live Trading, Floorsheet, Indices, and Market Overview, combined with research tools like News, Technical Data, and Company Announcements. User account holders gain access to portfolio management (My Portfolio), subscription services (Newsletter, Technical Data, AI Charts), and educational content (Video Tutorials, Stock Training Podcast). The platform integrates with multiple Nepalese payment providers (eSewa, Khalti, IME Pay, ConnectIPS, Ncell) for funding and accepts major bank transfers via Nabil Bank. The service is developed by Asterisk Technology Pvt. Ltd and is subject to NEPSE data regulations, with automated data collection explicitly prohibited.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Trading
• Today's Shareprice
• Floorsheet
• Indices
• Market Overview Comprehensive dashboard showing market summary, top gainers, losers, turnovers, sectors, and stock events for NEPSE.
• Market News Financial news covering sectors including Insurance, Current Affairs, IT/Auto, Technical Analysis, Opinion & Analysis, Corporate, International, and Economy news.
• Company Announcements Official company announcements including IPO notices, dividend declarations, AGM notices, and corporate actions for NEPSE-listed companies.
• Annual & Quarterly Reports Access to company annual reports and quarterly financial statements for NEPSE-listed companies.
• My Portfolio Personalized portfolio tracker allowing users to monitor their stock holdings, track performance, and manage watchlists.
• IPO Tracker Tool for tracking IPO results, upcoming IPOs, and past IPOs with application status and allotment information.
• Merolagani AI Charts AI-powered chart analysis feature available to registered subscribers for enhanced market visualization and predictions.
• Merolagani Newsletter Subscription-based email newsletter delivering market insights, analysis, and investment recommendations.
• SMS Alerts SMS notification service for market alerts and portfolio updates available to subscribers.
• Technical Data Technical analysis data including charts, moving averages, and other technical indicators for stock analysis.
• Mobile App Mobile application providing access to platform features on smartphones and tablets for on-the-go market access.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• NcellminorOthersMobile payment partner allowing users to make payments via Ncell for premium services
• eSewaminorOthersDigital payment partner for transaction processing on the platform
• ConnectIPSminorOthersPayment service partner enabling bank transfers and payments
• KhaltiminorOthersDigital wallet partner for payment processing
• IME PayminorOthersMobile payment partner for subscription payments
• Nabil BankminorOthersBanking partner for payment processing services
• VerifiedminorOthersPayment verification service partner

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tickertape: Indian stock-analysis and portfolio platform offering freemium analytics, model portfolios, and screening tools. Similar product mix (freemium + premium analytics + portfolio) targeting retail investors in a single-country market.
• Trendlyne: Indian equities analytics platform with premium dashboards, stock screeners, and AI-assisted analytics for retail investors. Comparable premium-data, analytics, and tools approach layered onto a regional exchange.
• MoneyControl: India's leading freemium stock-market information and portfolio platform with news, analysis, and premium tools for the NSE/BSE. Highly comparable freemium-plus-subscription model serving retail investors in a single-country, regional exchange context.
• ShareSansar: Direct Nepali competitor providing live NEPSE data, news, analysis, and IPO information. Closest comparable in product, geography, and target audience — the primary share-of-time rival for Nepali retail investors.
• Chittorgarh: Indian IPO tracker and corporate-actions information portal with detailed IPO data, allotment status, and SME/equity analysis. Directly comparable in scope of IPO, FPO, and corporate-action coverage offered to retail investors.

Broad incumbents

• Yahoo Finance: Global financial news, data, and portfolio platform with broad equities coverage. Represents the global incumbent that could localize into Nepali-language NEPSE coverage if the market becomes attractive.
• Investing.com: Global financial data platform covering equities, indices, commodities, and FX with freemium premium tiers. Broader scope than Mero Lagani but directly comparable model and feature set if it expanded NEPSE coverage.

Emerging players

• Value Research: Indian mutual-fund and stock analytics platform with premium research and tools for retail investors. Comparable premium-analytics and content-driven monetization, though focused on mutual funds rather than direct equities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/merolagani

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mero Lagani (Asterisk Technology Pvt. Ltd)