Meru Cab Co Private Limited

What Meru Cab Co Private Limited does

Meru Cab Co Private Limited is an India-based radio-taxi and people mobility operator, originally founded in 2007 and now owned by Mahindra Logistics Ltd. (a Mahindra & Mahindra Group company publicly listed in India). Meru operates one of the country's larger multi-city taxi networks, deploying 50,000+ vehicles daily across 1,000+ operating locations and completing 100,000+ trips per day, serving 250,000+ users each day. The business is anchored in three pillars: B2C ride hailing through the Meru and Alyte mobile apps plus a 24x7 call centre; airport transfer services where Meru holds preferred-partner status at major Indian airports; and B2B enterprise transport management for corporate clients under the Alyte for Enterprises brand, offering rostering, route allocation, automated MIS, and billing.

The operating platform is built on a Control Tower Operations (CTO) center providing 24x7 real-time fleet tracking, a Network Operation Centre (NOC) for resource and route optimization, a cloud-based mobility data lake, an ERM interface for ride history and customized reports, and connected-vehicle telematics with intelligent energy management for the electric fleet. The Meru EVGO electric fleet (e-Verito, Tigor, Nexon, MG ZS, Traveller/Buses) reflects a stated target to transition 30% of the fleet to EVs, with 500 EVs already in the rollout pipeline. The company is ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certified.

Meru generates revenue through per-trip transaction fees on B2C bookings (app and call centre) and managed-services contracts for enterprise transport, with corporate pricing negotiated per-employee or per-trip and billed monthly. Consumer and outstation pricing is quote-based and usage-driven. Distribution runs through self-serve iOS/Android apps, a 24x7 call centre, a dedicated enterprise sales line, and airport partnerships. Headcount is reported in the 11–50 range, consistent with a corporate-staff-only model where drivers are contracted rather than employed. The Meru brand coexists with the newer Alyte brand under Mahindra Logistics' mobility solutions division.

Name

Meru Cab Co Private Limited

Legal name

Mahindra Logistics Ltd.

Website

https://merucabs.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Meru Cab Co Private Limited is an India-based taxi and corporate mobility operator, owned by Mahindra Logistics, running 50,000+ vehicles across 1,000+ cities and serving 250,000+ daily users through consumer ride-hailing, airport transfers, and enterprise transport management.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai, Maharastra

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2C Ride-Hailing Services: On-demand taxi and cab services for individual consumers including airport transfers, outstation rentals, and local city travel through Meru app and call centre booking. Revenue generated per trip based on distance, time, and vehicle type selected.
2. Enterprise Transport Management Services: Comprehensive employee transportation services to corporate clients including rostering, route allocation, automated MIS and billing, fleet management, and real-time tracking. Managed services model with contracted pricing per employee transported or per-trip basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Meru Cab Co Private Limited provides people mobility and transportation services in two distinct streams: a B2C ride-hailing service (Alyte/Meru app and 24x7 call centre) offering airport transfers, outstation rentals, and local city travel, and a B2B enterprise transport management service (Alyte for Enterprises) providing employee transportation, rostering, route allocation, automated MIS and billing, and real-time fleet tracking for corporate clients. Operations are powered by a 50,000+ vehicle fleet across 1,000+ Indian cities, with a 30% EV transition target supported by telematics and energy management systems.

Product overview

Meru Cab Co Private Limited operates as a people mobility solutions provider under Mahindra Logistics, offering a platform of connected services including Alyte (B2C app-based ride hailing), Alyte for Enterprises (B2B corporate transportation), Airport Services, Outstation Rentals, Electric Fleet (Meru EVGO), Enterprise Transport Management, and Integrated Offerings. The portfolio spans from individual consumer taxi services to comprehensive corporate fleet management, with technology-enabled tracking, analytics, and billing across 50,000+ vehicles deployed daily in 1,000+ operating locations.

Differentiator

Problem solved

Functional benefit

Brands

• Meru: Radio taxi and cab service brand offering airport services, outstation rentals, and local rides
• Alyte
• Alyte for Enterprises
• Meru EVGO

Products and services

• Alyte (Consumer Ride-Hailing App) App-based consumer ride-hailing service offering taxi bookings for airport transfers, outstation trips, and local city travel, with real-time vehicle tracking and 24x7 support, for individual commuters and travelers in India.
• Alyte for Enterprises B2B enterprise mobility solution providing comprehensive employee transportation services, shuttle services, and corporate travel management, including rostering, route allocation, nodal pick-up/drop, automated MIS and billing, and real-time tracking, for corporate clients across multiple industry sectors in India.
• Airport Transfer Services Airport taxi service available at major Indian airports providing safe airport transfers with real-time tracking, multi-channel access (app, call centre, airport desks), and 24x7 support, for business and leisure travelers.
• Outstation Rentals Long-distance car rental service offering flexible customized packages for intercity and intracity travel, with personal travel packages and mobile-based booking to billing, for individual travelers needing intercity transport.
• Meru EVGO Electric Fleet Electric vehicle mobility service operating a fleet of e-Verito, Tigor, Nexon, MG ZS, Tata Traveller and buses, equipped with connected telematics and intelligent energy management (regenerative braking, fast charging), offered to both consumer and enterprise customers as part of a 30% EV transition of the overall fleet.
• Enterprise Transport Management End-to-end managed corporate employee transportation service including rostering, route allocation, automated MIS and billing, fleet management, and real-time tracking, delivered on contracted monthly managed-services terms for enterprise clients.
• Integrated Mobility Offerings Integrated mobility solutions bundle combining the Network Operation Centre (NOC), cloud database, mobility data lake, ERM interface, e-billing, and customized analytics reports to deliver end-to-end transportation management for enterprise clients.

Quantifiable outcome

• 50000+ vehicles deployed daily serving 250000+ people everyday across 1000+ operating locations
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/mahindralogisticsltd
• LinkedInlinkedin.com/company/meru-cab-co-private-limited
• Instagraminstagram.com/mahindralogistics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meru Cab Co Private Limited