Praktijk voor Integrale Geneeskunde

What Praktijk voor Integrale Geneeskunde does

Praktijk voor Integrale Geneeskunde is a sole-proprietor integrative medicine (mesology) practice operating from a single location at Zwaluwstraat 29, Breda, Netherlands. Founded by Paul Frishert in 2010 after a transition from a corporate purchasing and automation career at Interpolis, the practice delivers direct-to-consumer mesology consultations without requiring GP referrals. Its core offering is Mesology — an integrative diagnostic approach that combines conventional medical knowledge (anatomy, physiology, pathology) with insights from Ayurveda, Traditional Chinese Medicine, homeopathy, phytotherapy, and orthomolecular medicine, supplemented by Electro Fysiologische Diagnostiek (EFD), a non-invasive needle-free measurement method using hand and foot electrodes with a measurement probe.

The practice monetizes through unit-priced in-person consultations: an intake consult at €110 for approximately 90 minutes and follow-up consultations of approximately 60 minutes each. On average, a patient requires 3–4 consultations to complete a treatment trajectory. Payment is collected post-consultation via PIN, cash, or digital invoice, with patients able to submit invoices to Dutch health insurers for potential reimbursement from supplementary insurance policies. Patient onboarding is supported by a digital intake form covering medical history, lifestyle, and symptoms, and appointments are scheduled through a dedicated online booking platform (afspraak.mesoloog.info) as well as phone, WhatsApp, and email. Marketing relies on the website (mesoloog.info), Google/organic search visibility, social media, and word-of-mouth referrals.

The practice is registered with the Nederlandse Vereniging voor Mesologie (NVVM) and the Register Mesologie, and Frishert serves as chairman of NVVM. It maintains professional liability insurance, is affiliated with a recognized independent complaints handler, and adheres to AVG/GDPR compliance with a 20-year medical record retention policy. The target patient is an individual with chronic, recurring, or unexplained health complaints — including fatigue, digestive issues, hormonal imbalances, headaches, stress, and pain conditions — who has not found resolution through conventional medicine and seeks a holistic, interconnection-focused diagnostic lens.

Name

Praktijk voor Integrale Geneeskunde

Legal name

Praktijk voor Integrale Geneeskunde West-Brabant

Website

https://mesoloog.info

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Praktijk voor Integrale Geneeskunde is a sole-proprietor mesology practice in Breda, Netherlands, operated by Paul Frishert since 2010. It offers direct-to-consumer integrative medicine consultations combining conventional and complementary modalities for patients with chronic or unexplained health complaints.

Ownership category

akta.pro rank

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consult Services: Revenue generated from intake consultations (€110 for 90 minutes) and follow-up consultations (approximately 60 minutes). Patients pay directly after the consultation via PIN or cash, or receive an invoice via email. Patients can submit invoices to their health insurer for potential reimbursement from supplementary insurance.
2. Additional Reports: Additional charges may apply for supplementary written reports requested by the patient.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Praktijk voor Integrale Geneeskunde operates a mesology practice in Breda that delivers integrative medicine consultations combining conventional medical knowledge with insights from Ayurveda, Traditional Chinese Medicine, homeopathy, phytotherapy, and orthomolecular medicine. Services include a 90-minute intake consultation (€110) and follow-up consultations (approximately 60 minutes), using Electro Fysiologische Diagnostiek (EFD), a needle-free measurement method, to identify underlying causes of chronic and recurring health complaints.

Product overview

Praktijk voor Integrale Geneeskunde is a single-location mesology practice in Breda offering integrative medicine services. The core offering is Mesologie, an approach that combines conventional medical knowledge with complementary medicine traditions. Services include intake consultations (€110, 90 minutes) and follow-up consultations (approximately 60 minutes). The practice utilizes Electro Fysiologische Diagnostiek (EFD) as a diagnostic tool and provides personalized treatment plans encompassing nutrition, lifestyle modifications, homeopathic remedies, herbs, and orthomolecular supplements. The practice is led by Paul Frishert, who has been practicing since 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Mesologie (Mesology) Consultation Practice Integrative medicine consultation service that examines the interrelationship between complaints, organ systems, nutrition, lifestyle, constitution, and stress factors to identify underlying causes of health issues. Targeted at individuals with chronic or recurring health complaints.
• Intake Consultation First appointment lasting approximately 90 minutes, including extensive intake and analysis to provide insight into possible causes of complaints and personal advice for next steps. Priced at €110.
• Follow-up Consultation (Vervolgconsult) Follow-up consultation lasting approximately 60 minutes, focused on evaluation of treatment progress and adjustment of the treatment plan. On average 3 to 4 consultations are needed per patient trajectory.
• Electro Fysiologische Diagnostiek (EFD) Non-invasive needle-free measurement method where points on hands and feet are measured in connection with organ and tissue functions. Uses a measurement device with a hand electrode and measurement stylus. Used as supplementary diagnostic information combined with anamnesis, physical examination, and other diagnostic data.

Quantifiable outcome

• On average 3-4 consultations per patient trajectory

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Nederlandse Vereniging voor Mesologie (NVVM)coreOthersThe practice is affiliated with NVVM, the Dutch Association for Mesology. The practitioner serves as chairman of this association, contributing to the further development and positioning of the field.
• Register MesologiecoreOthersThe practitioner is registered in the Register Mesologie, which means compliance with requirements for education, continuing education, and practice management. This registration signifies quality assurance.
• Academie voor MesologiecoreStrategic or Co-development PartnerSix-year Mesology education provider. The practitioner completed his education here, which combines conventional medical knowledge with insights from complementary medicine.
• Medicas BVminorOthersBilling and payment conditions from Medicas BV apply to invoicing and payments, suggesting a third-party billing service relationship.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Integrative Medicine Clinics (NL): Established Dutch clinics offering broader integrative medicine portfolios (orthomolecular, acupuncture, homeopathy, lifestyle medicine) under one roof. Examples include Kliniek Vrijdag and similar multi-modality clinics that compete for the same integrative-care patient but operate at a larger scale.

Direct peers

• Acupuncture / Traditional Chinese Medicine Practices (NL): NL-registered acupuncture/TCM practices that also blend conventional and traditional medicine, focus on chronic and unexplained complaints, and operate on a similar direct-access, no-referral basis. They are close substitutes for the practice's integrative offering.
• Orthomolecular Medicine Practitioners (NL): Independent Dutch practitioners and clinics applying orthomolecular medicine, often combined with nutrition and lifestyle advice. They target very similar patient segments (chronic fatigue, hormonal, digestive complaints) and compete for the same integrative-medicine patient wallet.
• Homeopathy Practices (NL): Independent Dutch practitioners offering classical and clinical homeopathy, often registered with organisations such as the NVKH. They serve overlapping patient segments interested in complementary approaches to chronic and recurring complaints.
• Other NVVM-registered Mesology Practices: Small independent mesology practices across the Netherlands registered with NVVM, offering comparable intake/follow-up consultations and EFD-based diagnostics. They are direct competitors for the same Breda-region and Dutch-wide patient pool seeking integrative chronic-complaint care.

Others

• Nederlandse Vereniging voor Mesologie (NVVM): The Dutch professional association for mesology of which the practitioner is chairman. It sets registration, education, and continuing professional development standards and serves as the official voice of the field in the Netherlands.
• Academie voor Mesologie: The Dutch training institution where the practitioner completed his six-year Mesology degree. It is the sole accredited education provider for the field and functions as an upstream enabler and quality gatekeeper for the practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/praktijk-voor-integrale-geneeskunde

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praktijk voor Integrale Geneeskunde