Messebau Wörnlein GmbH

What Messebau Wörnlein GmbH does

Messebau Wörnlein GmbH is a family-run, full-service exhibition construction company headquartered in Nuremberg, Bavaria, serving B2B clients across Germany. Originally founded in 1907 as a stage and scene construction (Kulissenbau) business, the company pivoted into exhibition stand construction in 1950 and has since 1975 operated as the official service partner of NürnbergMesse, one of Europe's largest trade fair venues. The company serves agencies, marketing and event teams, and corporate brands requiring trade fair appearances, joint booths, retail spaces, showrooms and corporate presentations, with two strategic locations — the Am Tower 31 headquarters and an on-site branch inside the NürnbergMesse Messezentrum (between halls 5 and 6).

The company's core products are custom exhibition stands (Individuelle Messestände) and modular system stands (Systemstände) available for purchase or rental. Technical delivery rests on vertically integrated in-house production spanning carpentry (Schreinerei), locksmith (Schlosserei), printing (Druckerei) and technology departments, complemented by a strategic technology partnership with Aluvision covering the Omni-55 PRO modular frame system, Hi-LED video wall tiles and Flexbox event units. A sustainability service line leverages SAVIOLA panels made from 100% recycled wood, while a dedicated online stand configurator and a separate rental furniture e-commerce portal (mietshop) extend the offering into digital self-service channels.

The business model is primarily project-based professional services revenue from one-off design, production, assembly and dismantling of exhibition stands, supplemented by recurring-style rental income from system stands and rental furniture managed under a take-back and refurbishment cycle. Pricing is quote-based and tailored to stand size, customization and rental-versus-purchase choice; no public pricing is disclosed. The company employs 90+ professionals across management, project, production and logistics functions, operates as a private German GmbH under the leadership of Geschäftsführerin Iris Wörnlein-Herbke, and is part of the multi-entity Wörnlein Gruppe. Customer acquisition is sales-led and direct, driven by website contact forms, phone inquiries, the configurator tool, on-site presence at NürnbergMesse, and a published project portfolio featuring clients such as Mesago (PCIM Europe), Hans Kolb Wellpappe, impag, FTAPI Software and Pelion.

Name

Messebau Wörnlein GmbH

Legal name

Messebau Wörnlein GmbH

Website

https://messebau-woernlein.de

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Messebau Wörnlein GmbH is a family-run, full-service exhibition construction company based in Nuremberg, Germany, designing, producing and assembling custom and modular trade fair stands, brand spaces and showrooms for B2B agencies and corporate brands across Germany.

Ownership category

akta.pro rank

Product category

Exhibition Stand Construction Services

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)

Keywords

• Exhibition stand construction
• Custom trade fair stands
• Modular exhibition systems
• Sustainable exhibition design
• Exhibition rental furniture

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Stand Construction Services: One-time project-based revenue from design, production and construction of custom and system exhibition stands. Includes full-service from consultation through planning to final implementation.
2. System Stand Rental: Rental solutions for prefabricated exhibition stands. Includes production, equipment with rental furniture, assembly and dismantling. Cost-effective alternative to ownership.
3. Modular Exhibition Solutions: Reusable modular concepts for trade fairs, events, retail spaces and presentations. Multiple-use designs with flexible adaptation capabilities.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Messebau Wörnlein GmbH designs, produces, and constructs exhibition stands — both Individuelle Messestände (custom-built stands) and Systemstände (modular rental stands) — for trade fairs, events, retail spaces, and showrooms. The company operates as a full-service provider with in-house carpentry, locksmith, printing, and technology departments, leveraging the Aluvision modular system partnership (Omni-55 PRO, Hi-LED tiles, Flexbox) to deliver reusable, sustainable brand environments primarily for exhibitors at NürnbergMesse and throughout Germany.

Product overview

Messebau Wörnlein GmbH offers a comprehensive exhibition construction portfolio centered around two core offerings: Individuelle Messestände (custom exhibition stands) and Systemstände (modular rental stands). The company operates as a full-service provider with in-house production capabilities including carpentry, locksmith, printing and technology departments. The portfolio includes the Aluvision modular system partnership for premium plug-and-play solutions, sustainable exhibition construction using SAVIOLA recycled wood panels, a stand configurator digital tool, and rental furniture services. The offerings are designed to serve trade fairs, events, retail spaces and showrooms with modular, reusable and brand-tailored solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Aluvision: Modular exhibition stand systems partnership - high-quality, adaptable stand solutions using Aluvision's plug-and-play technology for modern aesthetics and efficient assembly
• SAVIOLA
• Flexbox
• Hi-LED Tiles

Products and services

• Individuelle Messestände (Custom Exhibition Stands) Custom-designed, brand-tailored exhibition stands built to client specifications, with full-service delivery from concept and design through in-house carpentry, locksmith, printing, and technology production to on-site assembly. Targeted at companies and agencies needing 100% brand identity stands for trade fairs, events, retail spaces, and showrooms; designs are modular, reusable, and built for sustainability and hybrid use.
• Systemstände (Modular System / Rental Exhibition Stands)

Quantifiable outcome

• Reusable modular solutions reduce waste and support ESG targets
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core, minor and supporting.

• NürnbergMessecoreStrategic or Co-development Partner · 1 January 197550-year service partnership with NürnbergMesse, one of the largest exhibition centers in Europe. Wörnlein operates directly in the exhibition center (messezSTORE between halls 5 and 6) providing on-site support for exhibitors and suppliers. This partnership provides strategic proximity and continuous business from the major trade fair venue.
• AluvisioncoreTechnology or IntegrationStrategic partnership with Aluvision, a leading manufacturer of high-quality modular systems for exhibitions and events with production facilities in Belgium and Duluth (USA). Wörnlein develops adaptable stand solutions using Aluvision's Omni-55 PRO frame systems, LED tiles, and Flexbox event units. The partnership combines Wörnlein's exhibition construction expertise with Aluvision's innovative plug-and-play technology for cost-efficient, modular solutions.
• Ratisbona Compliance GmbHminorImplementation/ SI/ Consulting PartnerWhistleblower system provider using RC-Whistle legal expertise for legally sound initial assessment of reported grievances. Provides an accessible, clearly defined structure for employees and business partners to report misconduct supporting sustainable corporate development.
• SAVIOLAsupportingTechnology or IntegrationMaterial supplier for decorative panels made from 100% recycled wood used in exhibition stand production. SAVIOLA panels are used for wall profiles, custom furniture and individual exhibition elements, supporting Wörnlein's sustainability commitment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Riedel Messebau GmbH: Full-service German exhibition stand builder with in-house carpentry and modular systems — competes directly with Wörnlein on custom and system stands for trade fairs and corporate events across Germany.
• Walther Raumgestaltung GmbH: German full-service exhibition stand construction company offering custom stand design, production, and assembly — directly comparable to Wörnlein's Individuelle Messestände and Systemstände offerings across the German B2B trade fair market.
• OFA GmbH: Mid-sized German exhibition stand builder offering custom and modular stand construction for trade fair customers — comparable scale and product mix to Wörnlein with overlapping customer base in the German DACH region.
• Gahrens + Battermann GmbH: German event technology and exhibition services company providing rental equipment, stand construction, and event production — comparable in B2B trade fair services and rental-furniture model to Wörnlein's Mietmöbel offering.
• Atelier Damböck Messebau GmbH: Bavaria-based full-service exhibition stand builder with own carpentry and production — competes head-to-head with Wörnlein in southern Germany on custom and modular trade fair stands for similar enterprise customers.
• Hess GmbH Messebau & Event: German exhibition stand and event construction specialist with own production capabilities — comparable in custom stand design and full-service delivery to Wörnlein, serving overlapping B2B trade fair customers in Germany.

Broad incumbents

• Expotechnik Group: Larger, well-established German exhibition stand construction group with broader portfolio and international footprint — overlaps with Wörnlein's full-service offering but operates at materially greater scale across multiple venues.

Others

• OCTANORM Vertriebs GmbH: Manufacturer of modular aluminum profile systems widely used in exhibition stand construction. Direct competitor to Aluvision as a modular-system technology provider, making OCTANORM both an alternative supplier and potential substitute for Wörnlein's system-stand product line.
• NürnbergMesse GmbH: One of Europe's largest exhibition center operators and Wörnlein's 50-year strategic partner / anchor customer. While not a competitor, it is the central ecosystem participant shaping Wörnlein's revenue base, venue access, and competitive positioning in the Nuremberg trade fair cluster.
• Aluvision NV: Belgian-headquartered manufacturer of modular exhibition systems and Wörnlein's core technology partner. Provides the Omni-55 PRO frames, Hi-LED tiles, and Flexbox units underlying Wörnlein's system-stand differentiation — a critical ecosystem enabler rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/messebau-w%C3%B6rnlein-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Messebau Wörnlein GmbH