What Messe Berlin Asia Pacific does

Messe Berlin Asia Pacific, legally Messe Berlin (Singapore) Pte. Ltd., is the Singapore-headquartered regional subsidiary of German state-owned trade-fair organizer Messe Berlin GmbH. Established in 2007 and operating with roughly 25 regional staff (against a parent group headcount of ~900), the entity runs Asia-focused trade shows such as ITB Asia, ITB India, MICE Show Asia, MICE Show India, Travel Tech Asia, Travel Tech India, CMS Asia, InnoTrans Asia, Smart Health Asia, Smart Pharma Asia, and Travel Meet Asia, while also facilitating Asian exhibitor and visitor participation in Messe Berlin's global flagship events (ITB Berlin, InnoTrans, Grüne Woche, FRUIT LOGISTICA, ILA Berlin). The company extends its reach through wholly-owned subsidiaries MB Exhibitions (Shanghai) Co., Ltd. (China) and Messe Berlin India Pvt. Ltd., and benefits from the parent group's distribution network of 78 international sales representatives across more than 166 countries. Revenue is generated via transaction fees on stand sales, sponsorships, and visitor registration across the event portfolio, alongside consultation and supervisory services to government bodies, international trade organizations, and trade associations; no public pricing or revenue disclosure is available. Katrina Leung serves as Managing Director and Vice President Asia Pacific. The company has no disclosed AI, API, or proprietary technology stack beyond generic trade-fair and exhibition management tooling, and operates with no external funding as a captive subsidiary of a state-owned parent.

Name

Messe Berlin Asia Pacific

Legal name

Messe Berlin (Singapore) Pte. Ltd.

Website

https://messe-berlin.asia

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Messe Berlin Asia Pacific is the Singapore-based regional subsidiary of German state-owned trade-fair organizer Messe Berlin GmbH, organizing Asia-focused B2B trade shows and facilitating Asian exhibitor and visitor participation in Messe Berlin's global event portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Trade Fair Organization Services: Organizing and managing international trade fairs and congresses across Asia Pacific, including regional events like ITB Asia, ITB India, MICE Show Asia, Travel Tech Asia, CMS Asia, InnoTrans Asia, Smart Health Asia, and promoting participation in Messe Berlin's global events including ITB Berlin, Grüne Woche, InnoTrans, and FRUIT LOGISTICA.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Messe Berlin Asia Pacific organizes and manages international trade fairs and congresses across the Asia Pacific region, including ITB Asia, ITB India, MICE Show Asia, Travel Tech Asia, CMS Asia, InnoTrans Asia, Smart Health Asia, and Smart Pharma Asia. The company also facilitates Asian exhibitor and visitor participation in Messe Berlin GmbH's global flagship events such as ITB Berlin, Grüne Woche, InnoTrans, and FRUIT LOGISTICA, and provides consultation and supervisory services to government bodies, international trade promotion organizations, and trade associations.

Product overview

Messe Berlin Asia Pacific operates as a regional trade fair organization under Messe Berlin GmbH, organizing and promoting international trade shows across Asia Pacific. The company organizes over 100 regional, national and international events annually. Its product portfolio is a collection of trade show brands organized into three categories: (1) Asia-focused events including ITB India, MICE Show India, Travel Tech India, ITB Asia, MICE Show Asia, Travel Tech Asia, Travel Meet Asia, CMS Asia, Smart Health Asia, Smart Pharma Asia, and InnoTrans Asia; (2) Berlin flagship events including ITB Berlin, Grüne Woche, InnoTrans, FRUIT LOGISTICA, ILA Berlin, CMS Berlin, Smart Country Convention, and belektro; and (3) other international events including ITB China, ITB Americas, Asia Fruit Logistica, FIBE Fintech Berlin, Bazaar Berlin, Boot & Fun at Outventure, bio:cap, and Smart Health Europe. The company also provides consultation and supervisory services to government bodies, international trade and promotion organizations, and trade associations, and facilitates Asian exhibitor and visitor participation in Messe Berlin trade fairs worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• ITB India: India's leading travel trade show organized by Messe Berlin Asia Pacific
• MICE Show India
• Travel Tech India
• ITB Asia
• MICE Show Asia
• Travel Tech Asia
• Travel Meet Asia
• CMS Asia
• Smart Health Asia
• Smart Pharma Asia
• InnoTrans Asia

Products and services

• ITB India India's leading travel trade show connecting exhibitors and visitors to the Indian travel market.
• MICE Show India The Premier MICE (Meetings, Incentives, Conventions, and Exhibitions) Show in India.
• Travel Tech India The Premier Travel Tech Show in India showcasing technology solutions for the travel industry.
• ITB Asia Asia's Leading Travel Trade Show.
• MICE Show Asia The Premier MICE Show in Asia.
• Travel Tech Asia The Premier Travel Tech Show in Asia.
• Travel Meet Asia Indonesia's Leading Travel Trade Show.
• CMS Asia Asia's Leading Trade Show for Cleaning, Hygiene & Sustainability Solutions.
• Smart Health Asia Transforming Healthcare Through Digital Innovations.
• Smart Pharma Asia Accelerating the Future of Pharma Through Digital Innovation.
• InnoTrans Asia International Trade Fair for Transport Technology in Asia.
• Asia Fruit Logistica The Leading Continental Trade Show for Asia's Fresh Produce business.
• ITB Berlin The World's Leading Travel Trade Show, organized by Messe Berlin GmbH with Asian exhibitor participation facilitated by Messe Berlin Asia Pacific.
• Grüne Woche (International Green Week) Exhibition for the Food Industry, Agriculture and Horticulture.
• InnoTrans International Trade Fair for Transport Technology, Innovative Components, Vehicles, and Systems.
• FRUIT LOGISTICA International Trade Fair for Fruit and Vegetable Marketing.
• ITB China Regional trade show organized by Messe Berlin China for the Chinese market.
• ITB Americas The Travel Trade Show for the Americas.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Messe Berlin China (MB Exhibitions Shanghai)coreStrategic or Co-development PartnerMesse Berlin China organizes top-tier regional trade shows including ITB China and Asia Fruit Logistica. Acts as crucial liaison for the Chinese market, providing invaluable assistance to both exhibitors and visitors from China participating in trade fairs hosted by Messe Berlin GmbH.
• Messe Berlin India Pvt. Ltd.coreStrategic or Co-development PartnerMesse Berlin India is committed to expanding Messe Berlin's presence in one of Asia's fastest-growing markets. Business areas include organizing trade fairs in India and driving global trade expansion by facilitating participation of Indian exhibitors and visitors in Messe Berlin trade fairs worldwide.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Messe Frankfurt: Messe Frankfurt is a German-headquartered global trade fair organizer with a dedicated Asia Pacific presence (Messe Frankfurt Hong Kong) operating consumer and B2B events across the region. It is the closest structural analog to Messe Berlin Asia Pacific: similar heritage, German origin, multi-industry portfolio, and reliance on a global network to drive exhibitor participation.
• Koelnmesse: Koelnmesse is a leading German trade fair company operating events globally, with established regional offices in Asia including Koelnmesse Singapore. Like Messe Berlin, it leverages a German parent brand to organize multi-industry B2B trade fairs and to facilitate international exhibitor participation, making it a direct competitive peer in the Asian market.
• Hong Kong Trade Development Council (HKTDC): HKTDC is a government-backed statutory body that organizes flagship trade fairs in Hong Kong across consumer electronics, gifts, watches, jewelry, and more. It competes directly with Messe Berlin Asia Pacific for international exhibitor and buyer participation in the Asia Pacific region and represents the same public-good, trade-promotion model that Messe Berlin Asia Pacific operates for Asian markets.
• ITE Group (ITE Asia): ITE Group (now part of Hyve Group) is a trade exhibition organizer focused on emerging markets including Southeast Asia, organizing travel and consumer trade fairs such as ITE Hong Kong and ITE Cambodia. It is a direct peer in the regional travel trade show space where Messe Berlin Asia Pacific's ITB Asia and Travel Meet Asia operate.

Broad incumbents

• dmg events: dmg events is a global trade show organizer with a strong Middle East base and expanding Asia Pacific footprint, particularly in energy, construction, hospitality, and coatings sectors. It competes with Messe Berlin Asia Pacific for B2B exhibitor relationships across Asia and offers comparable multi-vertical trade fair capabilities to regional buyers.
• Reed Exhibitions (RX): Reed Exhibitions (RX), part of RELX, is one of the world's largest event organizers, operating major trade fairs in Asia across travel, entertainment, security, and energy verticals. It is a broad incumbent competitor with extensive Asian operations, competing for exhibitor budgets and visitor attention against Messe Berlin Asia Pacific's regional portfolio.
• Informa Markets: Informa Markets is the world's largest B2B trade show organizer, operating hundreds of events across Asia Pacific including major travel, healthcare, and technology shows. It is a broad incumbent that competes with Messe Berlin Asia Pacific across multiple of its event verticals (travel, healthcare, transport) with significantly greater scale and a deeper local sales footprint.

Others

• Singapore EXPO: Singapore EXPO is one of Asia's largest convention and exhibition venues and a host of Messe Berlin Asia Pacific's flagship events including ITB Asia and InnoTrans Asia. It is an ecosystem partner that also operates its own managed events and competes for large trade shows, making it both a venue counterparty and an adjacent event organizer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/messe-berlin-asiapacific

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Messe Berlin Asia Pacific