Restaurant Messen

What Restaurant Messen does

Restaurant Messen is a privately held restaurant and event venue located at Messevej 1, 9600 Aars, Denmark, operating within the Messecenter Vesthimmerland facility since 2003. The company offers a unified venue services proposition combining on-site dining, event space rental, and off-site catering. Its core products include party and banquet halls with capacity ranging from 2 to 2,000 guests, six named meeting rooms (Mars, Jupiter, Saturn, Venus, Pluto, Mercur & Neptun), conference halls (Hal 1, Hal 2, and a hall with tribune seating), and an in-house restaurant serving seasonal menus. Off-site catering (Mad ud af huset) delivers buffet, tapas, smørrebrød, and customizable menus to customer locations across the Vesthimmerland region, with a minimum order of 10 portions.

The business serves two primary customer segments: private individuals celebrating life events such as weddings, birthdays, confirmations, baptisms, receptions, and memorial services; and corporate clients seeking venues for Christmas parties, kickoff meetings, conferences, team-building events, and lectures. Recurring signature events include Farlig Fredag (Dangerous Friday), a ticketed gourmet evening at 779 DKK per person featuring a secret 5+ course menu with wine pairing, and the annual Årets Julefrokost Christmas party at 495 DKK per person with live entertainment. Pricing is per-person unit-based across all revenue streams (on-site dining, event hosting, catering, and special events), with all prices quoted in Danish Krone.

The go-to-market is local and event-driven, relying on the company website (www.messen-aars.dk), phone, and email for customer acquisition, supplemented by event listings and word-of-mouth within the Vesthimmerland region. The venue benefits from structural advantages including 600 free parking spaces, proximity to the E45 motorway (10 minutes), Aalborg Airport (45 minutes), and a private airfield 5 minutes away. The company has 11 employees, no disclosed funding or institutional ownership, and participates in the Danish Smiley food safety inspection scheme. No AI/ML, technology platform, or proprietary software components are part of the offering—the business is fundamentally a physical hospitality operation.

Name

Restaurant Messen

Legal name

Restaurant Messen

Website

https://messen-aars.dk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Restaurant Messen is a Danish restaurant and event venue in Aars operating since 2003, serving private individuals and corporate clients with on-site dining, banquet and meeting facilities (2-2000 guests), and off-site catering in the Vesthimmerland region.

Ownership category

akta.pro rank

Product category

Restaurant and Event Venue Services

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Restaurant dining services
• Event venue hosting
• Off-site catering
• Conference and meeting rooms
• Banquet and party halls

Headquarters

HQ city

Aars

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. On-site dining: Restaurant dining services for walk-in customers and reservations
2. Event hosting: Hosting of celebrations including weddings, confirmations, birthdays, receptions, and corporate events. Venue capacity ranges from 2 to 2000 guests.
3. Catering (Mad ud af huset): Off-site catering services delivering food for events at customer locations. Includes buffet, tapas, smørrebrød, custom menus, and summer streetfood options.
4. Special events: Special ticketed events including Farlig Fredag gourmet evenings and annual Christmas parties

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Restaurant Messen is a Danish restaurant and event venue located within Messecenter Vesthimmerland in Aars, Denmark. It offers on-site dining, party and banquet hall rentals (capacity 2 to 2000 guests), meeting and conference rooms, corporate event hosting, and off-site catering services (Mad ud af huset) including buffet, tapas, smørrebrød, and custom menus. The venue also hosts recurring themed events such as Farlig Fredag gourmet evenings and annual Christmas parties.

Product overview

Restaurant Messen is a restaurant and event venue operated as part of Messecenter Vesthimmerland in Aars, Denmark. The offering is a unified venue services business combining on-site dining, off-site catering, and event space rental. The core products include party and banquet halls (capacity 2-2000), meeting/conference rooms (with named rooms like Mars, Jupiter, Saturn, Venus, Pluto), and in-house restaurant dining. Catering services include buffet, tapas, smørrebrød, custom menus, and seasonal offerings like Sommer Streetfood. The venue also hosts recurring events including Farlig Fredag gourmet evenings and annual Christmas parties. All services center on food preparation, event hosting, and venue rental rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Fest- og selskabslokaler (Party and Banquet Halls) Event venue rental for life celebrations including weddings, birthdays, confirmations, baptisms, receptions, and memorial services. Capacity ranges from 2 to 2000 guests. Targeted at private individuals and families.
• Mad ud af huset (Catering / Food to Go) Off-site catering service delivering restaurant-quality food for events at customer locations. Includes buffet, tapas, smørrebrød, star shots, custom menus, and seasonal offerings such as Sommer Streetfood. Minimum 10 portions for custom orders. Targeted at private event hosts and companies.
• Mødelokaler (Meeting Rooms) Meeting and course rooms available for corporate meetings and training sessions. Includes named rooms such as Mars, Jupiter, Saturn, Venus, Pluto, and Mercur & Neptun. Targeted at companies and organizations booking day or evening meetings.
• Konferencelokaler (Conference Rooms) Conference facilities including Hal 1, Hal 2, and a conference hall with tribune seating for larger corporate events and conferences. Targeted at companies and organizations hosting presentations and large meetings.
• Firma events (Corporate Events) Corporate event hosting including Christmas parties (julefrokost), kickoff meetings, presentations, lectures, and team-building events. Targeted at firms and companies looking for a single venue solution with catering and AV.
• Farlig Fredag (Dangerous Friday) Exclusive ticketed gourmet dining event featuring a secret multi-course menu (minimum 5 dishes) with wine pairing, held on select Friday evenings from 18:30 to 23:00. Targeted at adult diners seeking a special culinary experience; priced at 779 DKK per person.
• Årets Julefrokost (Annual Christmas Party) Large-scale annual corporate Christmas party event with buffet dining, live entertainment by SJU BI TRIO, running from 18:30 to 01:30. Priced at 495 DKK per person with optional basic (300 DKK) or premium (550 DKK) drink packages. Targeted at firms, companies, and large groups booking Christmas celebrations.
• Restaurant (In-house Dining) On-site restaurant dining experience serving seasonal menus prepared with fresh ingredients and personalized service. Targeted at walk-in customers and reservations in the Vesthimmerland region.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aalborg Kongres & Kultur Center: Large conference and cultural event centre located in Aalborg, just 45 minutes from Restaurant Messen. Comparable as a regional Danish venue combining conference facilities, event hosting and food service.
• MCH (Messe Center Herning): Major Danish exhibition and congress centre in Herning with integrated catering and event hosting. Comparable to Restaurant Messen as a Danish convention centre operator combining large-scale event hosting with food service.
• DGI-byen: Copenhagen-based conference, event and hotel venue with integrated restaurant operations. Directly comparable to Restaurant Messen as a multi-purpose venue offering meeting rooms, banquets, and on-site dining under one roof.

Regional players

• First Hotels: Nordic hotel chain with multiple Danish properties that offer restaurants, meeting rooms and event hosting. Comparable to Restaurant Messen as a regional player combining lodging, dining and event services for corporate and private clients.

Broad incumbents

• Scandic Hotels: Major Nordic hotel chain with multiple Danish properties featuring restaurants, meeting rooms and event hosting. Comparable as a larger incumbent serving the same corporate and event-driven customer base.
• Comwell Hotels: Largest Danish hotel and conference chain operating multiple properties with full-service restaurants and extensive meeting/event facilities. Comparable as a broader incumbent offering combined venue, dining and conference services across Denmark.

Emerging players

• Sinatur Hotel & Konference: Danish group of smaller hotels and conference venues with in-house restaurants. Comparable to Restaurant Messen in scale and positioning — focused regional conference and dining experiences rather than large international hotels.

Others

• Horesta: Danish trade association for hotels, restaurants and the broader hospitality industry. Relevant as an industry context setter for Restaurant Messen's competitive landscape and regulatory environment, though not a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/restaurant-messen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaurant Messen