Metaforum SommerCamp GmbH

What Metaforum SommerCamp GmbH does

Metaforum SommerCamp GmbH is a Switzerland-domiciled (Luzern, Spannortstrasse 7) event and professional development company that organizes an annual three-week residential training camp at Kloster San Marco, a 15th-century former Augustinian monastery in Abano Terme, Italy. The flagship SommerCamp 2026 runs 20 July through 7 August 2026 and offers more than 55 seminars across application fields including coaching, therapy, organizational development, leadership, health, spirituality, and bodywork. The company operates with a small core team of approximately 10 employees and a faculty of 59 contracted seminar leaders; several instructors are originators of the methodologies they teach, including Dr. Gunther Schmidt (hypnosystemic approaches), Insa Sparrer and Prof. Dr. Matthias Varga von Kibéd (SySt), Dr. Stephen Gilligan (generative trance), and Dr. Ben Furman (solution-focused therapy). Managing directors Julia Andersch and Oliver Martin share leadership with Dr. Gunther Schmidt as part of the Trägerschaft (board/trustees).

The company runs no proprietary technology platform. Its stack is fully outsourced: Butlerapp handles booking administration automation, Webbee GmbH handles web development and the recent site relaunch, Trenkle Organisation GmbH handles customer support and registration, Cleverreach handles email newsletter distribution, and standard Google Analytics and Facebook plugins provide web analytics. The website serves as both content hub and booking portal; there is no native mobile app, no public API, and no AI/ML capabilities described. A companion sub-brand, Worldcamp Brasilien, replicates the model as an annual February event in Brazil, and the Hypnosystemische Konzepte Aufbaukurs has been extended into a hybrid online/in-person format. Marketing is digital and community-driven — the website, Cleverreach newsletter, YouTube channel of instructor interviews, Facebook presence, and a 10% referral credit program.

Commercially, Metaforum SommerCamp generates revenue through one-time seminar and training fees ranging from approximately €310 (single congress day) to €2,980 (two-week organizational development certification program), with tiered early-bird discounts (10–20% across three deadlines) and a €15/day student/unemployed reduction. Customer segments are individual professionals — coaches, therapists, consultants, executives, trainers, and certification seekers — rather than corporate enterprise buyers. The cumulative participant base is stated at 25,750 across the program's multi-decade history (firmographic founding year 1986). The business is privately held by its founder-managing directors; no institutional investors, funding rounds, subsidiaries, M&A, or restructuring activity are disclosed.

Name

Metaforum SommerCamp GmbH

Legal name

Metaforum SommerCamp GmbH

Website

https://metaforum-sommercamp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Metaforum SommerCamp GmbH organizes an annual three-week residential professional development camp at an Italian monastery for coaches, therapists, executives, and trainers, offering 55+ seminars across systemic, hypnosystemic, and organizational development methodologies, supplemented by a Brazil sub-brand.

Ownership category

akta.pro rank

Product category

Professional Development and Continuing Education

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faculty-Led Study Tours & Embedded Short Programs (Home Institution-Led) (EDAIAIAJ)

akta.pro secondary industries

Leadership, Debate & Model UN Camps (EDAMALAK), Academic & Education Conference Organizers (THAHACAE)

Keywords

• Professional development seminars
• Coaching training programs
• Organizational development training
• Systemic therapy workshops
• Continuing education events

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Seminar and Training Fees: The primary revenue stream is fees charged for individual seminar sessions, multi-day courses, two-week training programs, and congress weekend tickets. Prices range from approximately 310 EUR (single congress day) to 2,980 EUR (two-week organizational development program). Participants register and pay through the company's booking portal.
2. Referral Commission Program: Existing participants who refer first-time attendees receive a commission equal to 10% of the referred service value, issued as a credit code for future SummerCamps, redeemable within two years of the camp end date.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Metaforum SommerCamp GmbH organizes and delivers an annual three-week intensive residential seminar camp at Kloster San Marco in Abano Terme, Italy, offering more than 55 seminars and certification programs across coaching, therapy, organizational development, leadership, health, and spirituality. The portfolio includes multi-day and two-week certification tracks (e.g., Systemische Organisationsentwicklung; Hypnosystemische Konzepte), a two-day Congress Weekend, and the companion annual Worldcamp Brasilien event, taught by 59 expert instructors including originators of major methodologies.

Product overview

Metaforum SommerCamp GmbH operates a single flagship product: the Metaforum SommerCamp, a three-week annual residential training event held at Kloster San Marco in Abano Terme, Italy (July 20 - August 7, 2026), offering over 55 seminars across coaching, therapy, organizational development, health, spirituality, and bodywork. The portfolio includes multiple two-week intensive certification programs (Systemische Organisationsentwicklung, Hypnosystemische Konzepte), a two-day Congress Weekend (Kongress-Wochenende) with the Tag der Vielfalt and Tag des gemeinsamen Lernens, and the companion Worldcamp Brasilien event in February. Supporting modules include early-bird discount pricing tiers, hybrid/online participation options, and an archive of past programs dating to 2017. The company also maintains a journal with interviews and a newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• Worldcamp Brasilien: Annual training camp held in February in Brazil, featuring neurosystemic coaching, systemic constellations, positive psychology, NLP, and wellness programs.

Products and services

• Metaforum SommerCamp A three-week annual residential training event held at Kloster San Marco in Abano Terme, Italy, offering more than 55 seminars and training programs in coaching, therapy, organizational development, health, and spirituality, taught by 59 expert instructors. Designed for professionals seeking continuing education and methodology certification in an immersive historic-venue format.
• Kongress-Wochenende (Congress Weekend) A two-day congress event within the SommerCamp featuring the Tag der Vielfalt (Diversity Day) with 20 workshops and the Tag des gemeinsamen Lernens (Day of Shared Learning) with founding practitioners. Priced at 595 EUR for the full weekend or 310 EUR per individual day. Buffet dinner not included.
• Worldcamp Brasilien An annual February event held in Brazil, offering coaching and personal development content including Neurosystemic Coaching, Systemic Constellations, and Positive Psychology, with courses available in German or English. Serves as a geographic companion event to the main Italy-based SommerCamp.
• Systemische Organisationsentwicklung — Syntaktisch-hypnosystemische Entwicklungsberatung A two-week certification program combining Trigon models with SySt methods and hypnosystemic approaches for organizational development consultants, coaches, supervisors, and leaders. Priced at 2,980 EUR for the full program (Grundkurs + Aufbaukurs, 20.07–31.07.2026).
• Gesamtpaket Hypnosystemische Konzepte (Grundkurs & Aufbaukurs) A comprehensive two-course package covering basic and advanced hypnosystemic concepts led by Dr. Gunther Schmidt. Includes Grundkurs (basic course, 20–24 July) and Aufbaukurs (advanced course, 27–31 July 2026). Available as hybrid format with in-person and online participation options.
• Systemische Strukturaufstellungen (SySt®) A five-day seminar on Systemic Structure Constellations developed by Insa Sparrer and Matthias Varga von Kibéd, covering family, psychosomatic, and organizational applications. Priced at 1,565 EUR for the single week (03.08–07.08.2026).
• Hypnosystemisches Aikido — Embodiment im Raum zwischen Problem und Lösung A five-day seminar integrating hypnosystemic concepts with aikido-based embodiment work, priced at 1,475 EUR (03.08–07.08.2026). Targeted at practitioners seeking embodied, movement-based approaches bridging problem and solution states.
• Tag der Vielfalt (Congress Day 1) A one-day congress event featuring 90-minute impulse lectures and workshops from experts in counseling, coaching, therapy, and training. Priced at 310 EUR per day; also available as part of the full Kongress-Wochenende bundle (595 EUR).
• Tag des gemeinsamen Lernens (Congress Day 2) An intensive workshop day led by founding practitioners Dr. Stephen Gilligan, Insa Sparrer, Dr. Gunther Schmidt, Prof. Dr. Matthias Varga von Kibéd, Julia Andersch, and Oliver Martin, exploring principles of systemic work. Priced at 310 EUR per day; also available as part of the full Kongress-Wochenende bundle (595 EUR).

Quantifiable outcome

• 25,750 cumulative participants have attended past SummerCamps
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Trenkle Organisation GmbHminorImplementation/ SI/ Consulting PartnerTrenkle Organisation GmbH (Bahnhofstr. 4, 78628 Rottweil, Germany) handles customer support services for Metaforum SommerCamp, including attendee registration and email support. Led by Andreas Trenkle and Bernhard Trenkle.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Haufe Akademie: Large German corporate training provider covering leadership, management development, and organizational change — overlapping with Metaforum's executive/leadership audience but at broader scale and via shorter, modular formats.
• WEKA Akademie: Established German professional training provider offering open seminars and in-house programs in management, HR, and organizational development — adjacent to Metaforum's mid-market executive segment.

Direct peers

• Milton Erickson Institut Heidelberg: Leading German-language institute for Ericksonian hypnotherapy and systemic training, hosting multi-day workshops and certification programs that overlap directly with Metaforum's hypnosystemic and SySt seminars.
• Forum Werteorientierung: Austrian-based professional development and continuing-education event organizer for coaches, therapists, and executives, with a similar DACH market focus and intensive multi-day seminar format.
• ifs (Institut für systemische Ausbildung und Entwicklung): One of the largest German-language systemic coaching and therapy training institutes, offering multi-modular certification programs that compete for the same coach/therapist continuing-education budget as Metaforum's certification tracks.
• SolutionSurfers (Ben Furman / Helsinki Brief Therapy Institute): Dr. Ben Furman's solution-focused training organization, whose methodology is taught at Metaforum by Furman himself; runs its own international training events for the same coach/therapist audience.
• SySt-Institut (Varga von Kibéd / Sparrer): The methodology institute for Systemic Structure Constellations run by the same originators (Sparrer & Varga von Kibéd) who teach at Metaforum — runs its own certification and training events that overlap with Metaforum's SySt offerings.
• Satir Global / Virginia Satir Institute: International network for Virginia Satir-based systemic training, offering intensive residential certification programs for coaches, therapists, and educators — overlapping target audience and format with Metaforum.
• Gesellschaft für konstruktive Kommunikation (GFK / Marshall B. Rosenberg related): German institute offering intensive residential and certification programs in Nonviolent Communication and related coaching/therapy methods, competing for similar professional/practitioner attendees.

Others

• Trigon Entwicklungsberatung: Austrian organizational development consulting firm whose Trigon models are explicitly taught in Metaforum's Systemische Organisationsentwicklung two-week program — adjacent ecosystem partner rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCadPJJk70wOrOIr4DrbNnSA
• LinkedInlinkedin.com/company/metaforum-sommercamp-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metaforum SommerCamp GmbH