Metal Motor

What Metal Motor does

Metal Motor is an Argentine privately held auto parts retailer and motor repair workshop operating two physical locations in the Buenos Aires Province — the Casa Central in Sourigues (Berazategui) and a branch in Bernal Oeste. The company distributes a broad catalog of automotive engine and front-end components sourced from multiple recognized brands (Federal-Mogul, Glyco, Goetze, Sealed Power, Moog, King, among others), spanning distribution kits, gaskets, piston rings, subassemblies and sleeves, oil pumps, bearings, camshafts, valves and guides, cylinder heads, and valve train components. In parallel, it operates a mechanical workshop offering two defined engine repair services — 'Ajustado Suelto' (machining and parts installation, 5-7 day turnaround, 30-day warranty) and 'Enchavetado' (full engine assembly with crankshaft balancing, 7-10 day turnaround, 90-day warranty) — both requiring a 50% deposit.

The company's go-to-market blends physical storefronts with a WhatsApp-based advisory channel used for part selection and customer support, plus a catalog-style website that supports online ordering with in-store pickup or local delivery. Customers are predominantly SMB auto repair workshops and individual vehicle owners in the greater Buenos Aires area; testimonials reference local workshops and MercadoLibre resellers. Public pricing is gated behind a login and service contracts follow a project-based deposit model.

Metal Motor operates with approximately 8 employees, is bootstrapped with no disclosed institutional funding, and does not use paid advertising at scale. Its organic discovery depends on its product catalog website and a Facebook page. The business has recently posted a fraud-awareness notice on its site addressing impersonation of the brand. No AI/ML capabilities, API surface, patents, certifications, or formal partnerships are documented.

Name

Metal Motor

Legal name

Metal Motor

Website

https://metal-motor.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Metal Motor is an Argentine privately held auto parts retailer and engine repair workshop serving SMB auto repair shops and individual vehicle owners across Buenos Aires Province via two storefronts, WhatsApp advisory, and a catalog website.

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution and Engine Repair Services

NAICS

Machine Shops (332710), Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Cylinder Heads, Blocks & Rotating Assemblies Machining/Rebuild Services (TLAKALAG), Diesel Engine Repair, Overhaul & Remanufacturing (TLAKABAB), Engine & Powertrain Repair (Transmission/Drivetrain) (TLAKAAAE), Cooling, Lubrication & Air Induction Component Rebuild/Remanufacturing (Oil pumps, water pumps, EGR) (TLAKALAK), Brakes, Steering & Suspension Services (TLAKAAAC)

Keywords

• Auto parts distribution
• Engine repair services
• Motor components retail
• Front end suspension parts
• Automotive engine rebuilding

Headquarters

HQ city

Sourigues (Berazategui)

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Parts Sales: Sale of automotive engine and front-end components including distribution kits, gaskets, piston rings, subassemblies, oil pumps, bearings, camshafts, valves and guides, cylinder heads, and valve lifters/rocker arms. One-time product transactions.
2. Motor Repair Services: Engine repair services including 'Ajustado Suelto' (machining and parts installation, engine delivered disassembled) and 'Enchavetado' (full assembly including crankshaft balancing). Services require 50% deposit.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Metal Motor distributes automotive engine components and front-end suspension parts (including distribution kits, gaskets, piston rings, subassemblies, oil pumps, bearings, camshafts, valves and guides, cylinder heads, and valve train components) from leading brands such as Federal-Mogul, Glyco, Goetze, and Sealed Power, via two physical retail locations in Buenos Aires and an online catalog with pickup/delivery. Alongside parts distribution, the company operates an in-house motor repair workshop offering machined adjustment ('Ajustado Suelto', 5–7 days, 30-day warranty) and full engine assembly ('Enchavetado', 7–10 days, 90-day warranty) services with magnaflux testing, crankshaft balancing, and engine washing as part of the repair workflow.

Product overview

Metal Motor is an Argentine auto parts retailer and motor repair service provider offering a comprehensive portfolio of engine components. The core offering centers on engine parts distribution including distribution kits (water pumps, timing belts, chain kits), gaskets, piston rings, subassemblies, oil pumps, bearings, camshafts, valves/guides, cylinder heads, and valve train components (lifters and rockers). The company also operates motor repair workshops offering 'Ajustado Suelto' (partial assembly) and 'Enchavetado' (complete engine assembly) services with written warranties. Front end suspension components are available as an add-on category. Products span multiple international brands including Federal-Mogul, Glyco, Goetze, Sealed Power, Meyro, BH, Fadecya, and many others. The business operates two physical locations in Berazategui and Bernal, with personalized WhatsApp consultation for customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Engine Distribution Kits (Kit de Distribución) Distribution kits including water pumps, timing belt kits, and timing chain kits offered for various vehicle brands as part of the engine parts catalog.
• Engine Gaskets and Seals (Juntas) Engine gaskets including complete gasket sets with and without seals, cylinder head gaskets, and decarbonization kits for multiple engine applications.
• Piston Rings (Aros) Piston rings available in hydraulic, semi-hydraulic, and chrome-plated variants for multiple engine applications.
• Engine Subassemblies and Sleeves (Subconjuntos y Camisas) Complete engine subassemblies, engine sleeves/liners, and engine sets for various vehicle applications.
• Engine Oil Pumps (Bombas de Aceite) Engine oil pumps for multiple applications, including original and alternative replacements.
• Engine Bearings (Cojinetes) Connecting rod bearings, main bearings, and thrust washers (axial bearings) for various engine types.
• Camshafts (Árboles de Levas) Original and aftermarket camshafts for multiple vehicle brands, available in standard, semi-finished, and oversize variants.
• Valves and Valve Guides (Válvulas y Guías) Intake and exhaust valves along with valve guides for multiple engine applications.
• Cylinder Heads (Tapas de Cilindro) Complete cylinder heads and cylinder head kits with valves for various diesel and gasoline engines.
• Valve Lifters and Rocker Arms (Botadores y Balancines) Hydraulic valve lifters and rocker arms for valve train applications across multiple vehicle brands.
• Front End Suspension Components (Tren Delantero) Front end suspension parts including bushings, ball joints, control arms, and tie rod ends.
• Engine Repair Service — Ajustado Suelto (Partial Assembly) Machining of required parts, installation of necessary replacement parts, measurement of connecting rods, thrust bearings, and oil clearances; engine delivered disassembled with adjustment performed. Estimated time 5–7 days; 30-day written warranty.
• Engine Repair Service — Enchavetado (Full Assembly) Machining, parts installation, adjustment, crankshaft balancing, and full engine assembly covering block, crankshaft, connecting rods, pistons, and rings. Customer must provide balancing equipment. Does not include oil pan, cylinder head, oil pump, timing, or peripherals. Estimated time 7–10 days; 90-day written warranty.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• MercadoLibre: Latin America's largest e-commerce platform with a substantial auto parts marketplace in Argentina. Competes with Metal Motor on price discovery and online ordering for engine parts, but operates as a horizontal marketplace rather than a specialized engine-parts retailer or repair provider.
• Schaeffler: Global manufacturer of bearings, engine components, and chassis parts via the INA, FAG, and LuK brands. Competes at the component level with Metal Motor's bearings and engine parts categories and is also a brand that workshops in Argentina could source directly.
• Mahle: German engine components manufacturer producing pistons, cylinders, valves, and bearings. Metal Motor distributes Mahle-affiliated brands; Mahle also sells through competing Argentine distributors and workshops, making it an indirect competitor at the brand level.
• O'Reilly Auto Parts: US-based auto parts retailer with strong DIY and professional customer support and a comparable retail + professional-services value proposition. Serves as a benchmark for the scaled version of Metal Motor's combined retail and trade customer model.
• ACDelco: General Motors' global aftermarket parts brand covering engine, electrical, and chassis components. Competes with Metal Motor as a single-brand alternative workshops could source directly, particularly for GM-vehicle parts in Argentina.
• Federal-Mogul (Tenneco): Global manufacturer of engine and powertrain components (pistons, rings, bearings, gaskets, cylinder liners). Metal Motor distributes Federal-Mogul branded products and competes indirectly as a multi-brand parts distributor serving the same Argentine workshops.
• AutoZone: Largest US auto parts retailer with extensive physical and online presence. Demonstrates the scaled retail model Metal Motor operated in Argentina at a small footprint; not a direct geographic competitor but a relevant comparable for unit economics and counter-service.
• Bosch: Global automotive parts manufacturer with broad engine, electrical, and chassis coverage and a strong Argentine distribution network. Competes with Metal Motor as a broader auto-parts supplier and as a primary-source brand that workshops could bypass Metal Motor to purchase directly.
• NAPA Auto Parts: North American auto parts distribution network with both retail and NAPA AutoCare wholesale channels. Comparable B2B + B2C model that combines parts distribution with workshop referral services, similar to Metal Motor's workshop relationships.

Direct peers

• RockAuto: US-based online auto parts retailer with a deep catalog of engine and chassis components across multiple vehicle brands. Closest analog to Metal Motor's online ordering + multi-brand parts distribution model, though it does not offer in-person repair services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MetalMotorr
• LinkedInlinkedin.com/company/metal-motor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metal Motor