METAPACK

What METAPACK does

METAPACK is a privately held French luxury packaging developer founded in 1998 and headquartered at 113 boulevard Haussmann, Paris. The company designs, develops, and produces bespoke metal packaging components — bottle caps, travel sprays, compact cases, lipstick cases, roll-ons, candle lids, and branded accessories — primarily in zamak, aluminum, brass, stainless steel, and leather, for luxury perfume, cosmetics, skincare, spirits, and home fragrance brands.

Its core technology is centered on zamak (zinc alloy) injection molding combined with a broad surface-finishing capability set including lacquering, galvanization (gold, nickel, gun plating), cloisonné and champlevé enameling, laser engraving, embossing, and e-coating. Since 2008 METAPACK has positioned itself as a pioneer in eco-designed packaging, offering refillable standards, mono-material products, bioplastic integration, and cork inserts that replace plastic components. Its customer base reads as a who's-who of global luxury — Chanel, Dior, Hennessy, Cartier, Bulgari, Gucci, Prada, Lancôme, Estée Lauder brands — alongside emerging niche houses.

METAPACK operates a direct B2B enterprise sales motion with no intermediaries; pricing is quote-based and project-specific. Commercial channels include a Paris headquarters, a New York showroom opened in 2023 in the Fashion District, and regular presence at industry trade shows (Luxe Pack Monaco/New York, MakeUp in Paris, PCD Paris, Paris Packaging Week). The company remains founder-controlled, with Annette Der Minassian as President, Vahé Der Minassian as CFO, and Isaure de la Noue as Sales Director, all co-founders since inception.

Name

METAPACK

Legal name

METAPACK

Website

https://metapack.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

METAPACK is a privately held French luxury packaging developer founded in 1998, designing bespoke zamak and metal packaging components — caps, compacts, travel sprays, candle accessories — for global perfume, cosmetics, spirits, and home fragrance brands including Chanel, Dior, and Hennessy.

Ownership category

akta.pro rank

Product category

Luxury Packaging Manufacturing

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM)

akta.pro secondary industry

Mono-Material & Recyclability-Designed Packaging (Design-for-Recycling, Barrier Alternatives) (IMALAMAD)

Keywords

• Luxury packaging
• Metal packaging
• Zamak injection
• Perfume packaging
• Eco-designed packaging

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Luxury Packaging Manufacturing: METAPACK generates revenue through bespoke project-based manufacturing of luxury packaging. Projects range from small production runs to large-scale launches, serving luxury brands across perfume, cosmetics, spirits, home, and accessories sectors. Pricing is quote-based and project-specific, reflecting the custom nature of their offerings

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

METAPACK is a French luxury packaging developer and manufacturer that designs, develops, and produces bespoke and standard metal packaging components for the perfume, cosmetics, spirits, and home fragrance industries. The company works primarily in zamak (zinc alloy), aluminum, brass, stainless steel, and leather to create bottle caps, travel sprays, compacts, lipstick cases, candle lids, and bespoke packaging solutions. Founded in 1998 and based in Paris, METAPACK combines artisanal finishing techniques (lacquering, galvanization, enameling, laser engraving) with eco-design innovations developed since 2008.

Product overview

METAPACK is a luxury packaging developer offering a portfolio of standard customizable products and bespoke custom-designed solutions. The standard range includes vaporisateurs (travel sprays), boitiers (compacts), capots (caps), rouges a levres (lipsticks), roll-ons, and candle lids - all customizable through surface treatment, marking, and engraving. The custom solutions division creates bespoke packaging for perfumes, cosmetics and care, spirits, home (candle accessories), and accessories. An eco-design label 'Made by METAPACK' encompasses refillable and mono-material products, bioplastics integration, and innovative materials like cork. The company specializes in metal materials including Zamac, aluminum, stainless steel, brass, and leather, with expertise in eco-responsible design since 2008.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Packagings (Vaporisateurs / Travel Sprays) Customizable standard-format travel spray (vaporisateur de sac) cases used by luxury perfume brands for portable fragrance applications; clients personalize via surface finishes, marking, and engraving.
• Standard Packagings (Boîtiers / Compacts) Customizable compact cases (boîtiers) for solid perfume and color cosmetics applications, tailored through finish and engraving options.
• Standard Packagings (Capots / Perfume Bottle Caps) Customizable standard perfume bottle caps and hoods (capots) in various metal finishes for luxury fragrance brands.
• Standard Packagings (Rouges à lèvres / Lipstick Cases) Customizable lipstick packaging cases (rouges à lèvres) with multiple finish options for luxury cosmetics brands.
• Standard Packagings (Roll-On Cases) Customizable roll-on packaging for fragrance and cosmetic applications in metal finishes.
• Standard Packagings (Couvercles de bougie / Candle Lids) Customizable standard candle lids (couvercles de bougie) for luxury home fragrance brands, with finish and engraving customization.
• Custom Packagings - Parfums (Bespoke Perfume Packaging) Bespoke, project-based perfume packaging solutions including travel sprays, bottles, and cases developed for luxury fragrance brands such as Chanel, Dior, Guerlain, and Byredo.
• Custom Packagings - Cosmétiques & Soins (Bespoke Cosmetics & Skincare Packaging) Bespoke cosmetic and skincare packaging including compacts, lipstick cases, lipgloss cases, and massage tools developed for brands such as La Bouche Rouge, Sisley, and Bourjois.
• Custom Packagings - Spiritueux (Bespoke Spirits Packaging) Bespoke spirits packaging including bottle accessories, collars, caps, decorative plates, and bucket plates for cognac, whisky, champagne, and rum producers such as Hennessy, Mortlach, and Charles Heidsieck.
• Custom Packagings - Maison (Bespoke Home Fragrance Packaging) Bespoke home fragrance packaging including candle accessories, wick trimmers, candle snuffers, lids, and incense holders developed for brands such as Diptyque, Jo Malone, and Guerlain.
• Custom Packagings - Accessoires (Bespoke Luxury Accessories) Bespoke luxury accessories including keyrings, mirrors, pendants, jewelry, and promotional items produced for fashion and fragrance brands such as Burberry, Mugler, and Chloé.
• ECO-DESIGN 'Made by METAPACK' Label An eco-design product label covering METAPACK's sustainable packaging range: refillable compacts, mono-material products, bioplastic integration, and cork-based alternatives to plastic. Pioneered by the company since 2008.

Quantifiable outcome

• Formes de Luxe Awards received: 2012 (House of Sillage Tiara, Jean Paul Gaultier Le Mâle), 2014 (House of Sillage Vaporizers), 2015 (Mortlach), 2016 (Chanel Massage Tool), 2019 (Diptyque Dispenser), and 2026 PCD Award (Dior LRM Invisible Fixing System)

Named customers69 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Quadpack: European beauty packaging manufacturer and packer offering a broad catalog of fragrance, skincare, and color cosmetics packaging — comparable as a competitor for standard customizable components.
• Albea Group: One of the world's largest beauty packaging manufacturers, offering metal, plastic, and laminate solutions across fragrance, skincare, and color cosmetics — competing with METAPACK in compact, lipstick, and fragrance cap categories at much greater scale.
• Bormioli Luigi: Italian luxury fragrance and skincare packaging group with capabilities in glass, metal, and decorative components, serving many of the same perfume maisons as METAPACK.
• HCP Packaging: Global luxury beauty packaging supplier with broad metal, plastic, and decorative capabilities for mascara, lipstick, compact, and fragrance cap categories overlapping METAPACK's portfolio.
• Verescence: Leading global luxury glass packaging producer serving perfume and skincare brands. Adjacent to METAPACK as a fellow French luxury packaging specialist, though focused on glass rather than zamak/aluminum.

Direct peers

• TNT Group: TNT Group is a French specialist in zamak, aluminum, and plastic components for luxury fragrance, cosmetics, and spirits packaging — the closest direct competitor to METAPACK in terms of material specialization and customer base.
• Pochet du Courval: Historic French luxury packaging manufacturer producing metal, glass, and plastic components (including zamak) for fragrance and cosmetics brands such as Dior, Guerlain, and Givenchy — directly comparable in client overlap and bespoke metalwork.
• Axilone (Pochet Group): French specialist in metal and plastic injection for luxury fragrance and skincare packaging (now part of Pochet), directly comparable to METAPACK in zamak caps, collars, and decorative metalwork.

Emerging players

• Cospack America: Specialty supplier of decorative cosmetic packaging components (compacts, lipsticks, caps) with metal finishing capabilities, overlapping METAPACK in the indie and emerging luxury brand segment.
• Sicuritalia (Sicur) Bormioli Pharma Group / Heinz Glas: European luxury glass and packaging producers serving spirits and fragrance houses — comparable in end markets (Hennessy, Mortlach-style spirits clients) though primarily focused on glass rather than metal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metapackfrance
• Instagraminstagram.com/metapack.companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about METAPACK