Metinvest-SMC

What Metinvest-SMC does

Metinvest-SMC (ТОВ «МЕТІНВЕСТ-СМЦ») is a Kyiv-based Ukrainian limited liability company founded in 2003 and operating as the captive retail and wholesale distribution arm of Metinvest Holding, one of the largest vertically integrated steel and mining groups in Eastern Europe. The company runs what it describes as the largest network of service metal centers in Ukraine, comprising 14+ owned physical locations across major cities including Kyiv, Lviv, Odesa, Kharkiv, Dnipro, Kryvyi Rih, Vinnytsia, and Khmelnytskyi. It serves 3,152 client companies and maintains 125,000 tons of product stock in warehouses, with a stated 22-year operating history.

The company's core offering is a comprehensive steel and metal rolled-products catalog organized into five categories: long and shaped rolled products (rebar, I-beams, channels, angles, wire rod), sheet metal (hot-rolled, cold-rolled, galvanized, chequered, expanded metal), steel pipes (round and structural/profile), coil products (galvanized, hot-rolled, cold-rolled coils, steel strip), and pig iron for foundry applications. Underlying technology is conventional steel distribution infrastructure augmented by in-house processing — plasma, gas, and band-saw metal cutting services at service centers — and a transactional e-commerce platform with real-time per-unit and per-ton pricing, online weight calculators, electronic document management, and electronic queue scheduling for warehouse pickup.

Revenue is generated through one-time transactional sales of physical metal products to both wholesale and retail buyers, with published unit pricing (e.g., UAH per meter, piece, or ton) updated regularly and region-dependent. The customer base spans three horizontal segments: construction companies and contractors (primary), industrial manufacturers, and retail/small-scale buyers purchasing from a single unit upward. Go-to-market is sales-led, combining direct field sales at service centers, a domestic e-commerce storefront (available in Ukrainian and Russian), and a toll-free contact center plus email/online inquiry forms. Payment processing integrates VISA, MasterCard, Apple Pay, Google Pay, and First Ukrainian International Bank (ПУМБ).

Name

Metinvest-SMC

Legal name

ТОВ «МЕТІНВЕСТ-СМЦ»

Website

https://metinvest-smc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Metinvest-SMC is the captive retail and wholesale distribution arm of Ukrainian steelmaker Metinvest Holding, operating 14+ service metal centers across Ukraine. It sells rebar, beams, sheets, pipes, coils, and pig iron from Metinvest's mills directly to construction, industrial, and retail buyers.

Ownership category

akta.pro rank

Product category

Steel and Metal Products Distribution

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Metals Service Centers & Offices (5051)

akta.pro primary industry

Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)

akta.pro secondary industry

Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling) (IMAKABAL)

Keywords

• Metal distribution services
• Steel rolled products
• Service metal centers
• Construction materials supply
• Metal processing services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Metal Products Sales: Sale of steel metal products directly to end consumers and businesses. Products include reinforcement bars, structural pipes, sheets, coils, and other metal rolled products. Revenue is generated through one-time transactional sales at published per-unit or per-ton prices. Both wholesale and retail volumes are served.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Metinvest-SMC operates the largest network of service metal centers in Ukraine, distributing steel and metal rolled products (rebar, I-beams, sheets, pipes, coils, structural sections, pig iron) directly from Metinvest Group and other major Ukrainian steel mills to end consumers. The company sells products ranging from single units (retail) to large wholesale volumes through 14+ physical service centers and an e-commerce website, complemented by metal cutting, delivery, and electronic document management services.

Product overview

Metinvest-SMC is the largest network of service metal centers in Ukraine, operating as a direct-to-consumer and wholesale e-commerce platform for steel and metal products manufactured by Metinvest Group and other Ukrainian steel producers. The company offers a comprehensive portfolio organized into five main product categories: (1) Long and shaped rolled metal including reinforcement bars (арматура), I-beams (балка двотаврова), channels (швелер), angles (кутик), wire rod (катанка), and steel rounds/squares/strips; (2) Sheet metal including hot-rolled, cold-rolled, galvanized, chequered, and expanded metal plates; (3) Steel pipes including round (труба кругла) and structural/profile tubes (труба профільна); (4) Coil/rolled metal including galvanized, hot-rolled, and cold-rolled coils, steel strip, and black iron; (5) Pig iron for foundry applications. The product range spans from commodity steel bars and sheets to specialized industrial products like railway rails, grinding balls, and sheet piles. Alongside product sales, Metinvest-SMC provides value-added services including metal cutting (plasma, gas, band saw), delivery across Ukraine, electronic document management, electronic queue scheduling, and client support. The company operates 15 metal service centers across Ukraine including Kyiv, Dnipro, Lviv, Odesa, Kharkiv, and other major cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Reinforcement Bars (Арматура)
• I-Beam (Балка двотаврова)
• Channel Section (Швелер)
• Steel Angle (Кутик)
• Steel Round Bar (Круг сталевий)
• Steel Square Bar (Квадрат)
• Steel Strip/Flat Bar (Смуга)
• Wire Rod (Катанка)
• Steel Wire (Дріт)
• Cold-Rolled Sheet (Лист холоднокатаний)
• Hot-Rolled Sheet (Лист гарячекатаний)
• Galvanized Sheet (Лист оцинкований)
• Chequered Plate (Лист рифлений)
• Expanded Metal Sheet PVL (Лист просічно-витяжний ПВЛ)
• Round Steel Pipe (Труба кругла)
• Profile/Structural Pipe (Труба профільна)
• Galvanized Coil (Рулон оцинкований)
• Hot-Rolled Coil (Рулон гарячекатаний)
• Cold-Rolled Coil (Рулон холоднокатаний)
• Steel Strip (Стрічка сталева)
• Black Iron in Coils/Tinplate (Бляха чорна в рулонах)
• Pig Iron for Conversion (Чавун передільний)
• Steel Rails (Рейки)
• SVP Sheet Pile Profile (Профіль СВП)
• Grinding Balls (Молольні Кулі)
• Railway Axles (Залізничні осі)
• Metal Cutting Service (Порізка металопрокату)
• Delivery Service (Доставка)
• Electronic Document Management (Електронний документообіг)
• Electronic Queue System (Електронна черга)

Quantifiable outcome

• 3,152 companies served as clients
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor.

• Garant Metiz InvestminorChannel Partner/ Reseller/ DistributorPartner company listed in the 'Partners who trust us' section on the Metinvest-SMC website. Nature of relationship appears to be a customer or business partner of the steel distribution network.
• DniproMetizminorChannel Partner/ Reseller/ DistributorPartner company listed in the 'Partners who trust us' section on the Metinvest-SMC website. Dnipro-based metal products distributor.
• Modern ExpominorChannel Partner/ Reseller/ DistributorPartner company listed in the 'Partners who trust us' section on the Metinvest-SMC website.
• Stalkanal (Стальканат)minorChannel Partner/ Reseller/ DistributorPartner company listed in the 'Partners who trust us' section on the Metinvest-SMC website.
• Modula uaminorChannel Partner/ Reseller/ DistributorPartner company listed in the 'Partners who trust us' section on the Metinvest-SMC website.
• Interpipe (Інтерпайп)minorChannel Partner/ Reseller/ DistributorPartner company listed in the 'Partners who trust us' section on the Metinvest-SMC website. Interpipe is a major Ukrainian pipe manufacturer.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Russel Metals: Canadian metals distribution and service center company serving construction, manufacturing, and energy end-markets with a multi-region branch network — comparable in business model, customer segments, and processing orientation.
• Reliance Steel & Aluminum: Largest U.S. metals service center operator with a multi-site footprint providing cut-to-length, slitting, and other processing — functionally analogous to Metinvest-SMC's service center + cutting offering, just at a different geography and scale.
• Metal Supermarkets: Specialized small-quantity metals retailer operating a franchise/service-center network — directly comparable to Metinvest-SMC's positioning of serving retail and small-contractor buyers from a single low-volume SKU.
• Ryerson: U.S.-based metals service center processor with broad product breadth (carbon, stainless, aluminum) and value-added processing — a direct functional analog to Metinvest-SMC's distribution-plus-cutting model.
• Klöckner & Co: One of the largest independent metals distribution and service center groups in Europe and North America, operating a multi-country network that mirrors Metinvest-SMC's model of holding steel inventory and providing processing services to industrial and construction buyers.

Broad incumbents

• ArcelorMittal: World's largest integrated steelmaker with significant Ukrainian operations (ArcelorMittal Kryvyi Rih) and global distribution reach — competes upstream and downstream of Metinvest-SMC, with overlapping product lines and customer segments in Ukraine.
• Tata Steel: Integrated global steelmaker that also runs downstream service center and distribution operations serving construction and industrial buyers — broader portfolio play but overlapping at the steel distribution layer relevant to Metinvest-SMC's competitive set.

Regional players

• Stalkanat: Ukrainian steel products company (Stalkanal/Stalkanat) listed as a partner on Metinvest-SMC's site; operates in the same regional metals/trading ecosystem serving Ukrainian construction and industrial customers.
• Interpipe: Major Ukrainian pipe and railway product manufacturer — listed as a partner on Metinvest-SMC's site. Operates in adjacent steel categories in Ukraine and shares the same domestic industrial customer base.

Others

• Metinvest Holding: Parent conglomerate and primary supplier to Metinvest-SMC; operates integrated steelmaking, mining, and overseas sales. As the upstream counterparty and owner, it shapes Metinvest-SMC's product access and competitive pricing latitude.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/metinvests-smc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metinvest-SMC