MetLife Türkiye

What MetLife Türkiye does

MetLife Türkiye (legal entity: MetLife Emeklilik ve Hayat A.Ş.) is a Turkish-licensed insurance and individual pension company operating as a wholly-owned subsidiary of MetLife Inc. (NYSE: MET), headquartered in Istanbul (Beykoz/Kavacık). Established in 2012 as a joint venture with Sabancı Holding and transitioned to full MetLife ownership in 2013, the company offers three interconnected product lines: (1) Bireysel Emeklilik (BES) individual pension plans including İlk BES'im, Pozitif Plan, Emeklilik Plus Plan, Deniz Plan, Afilli Plan, and Alternatif Güvence Planı, plus corporate employer-contributed and OKS auto-enrollment plans; (2) life and personal accident insurance spanning credit life, women's-specific, education-linked, surgical-benefit, payment-protection, and modular accident coverage, with both individual and group variants; and (3) supplementary health insurance (Tamamlayıcı Sağlık) covering in-patient and out-patient treatment at 500+ contracted SGK-affiliated institutions.

The technology stack is a multi-channel digital ecosystem built around MetLife Cepte (iOS/Android mobile app for policy and fund management), MetLife e-Şube (online customer portal), MetLife Hızla Al (direct digital sales platform), MetPortal (agent portal), and BESmetre (pension calculator). Bundled value-added services include Dört Dörtlük Asistans and Dört Dörtlük Plus Asistans (medical, home, travel, online doctor, dietitian/psychological counseling, check-up, and dental services), and the MetLife Benimle loyalty program drives post-sale engagement.

Revenue is generated primarily through recurring insurance premiums (monthly, quarterly, semi-annual, or annual billing), BES pension contributions with management fees of 8.5% of monthly gross minimum wage during contract years 2–5, and fund management fees on pension investment portfolios spanning money market, equity, balanced, FX, gold, and government debt instruments. Distribution operates through four parallel channels: a nationwide insurance agent network, the DenizBank bancassurance partnership, the MET inside-sales contact center (0850 222 0 638), and the Hızla Al self-serve digital channel. Customers span individual consumers, corporate employers (minimum 10-employee group plans), and SGK-covered employees and retirees; the company was the sector leader in broker premium production for corporate life insurance in Turkey in 2023.

Name

MetLife Türkiye

Legal name

MetLife Emeklilik ve Hayat A.Ş

Website

https://metlife.com.tr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

MetLife Türkiye (MetLife Emeklilik ve Hayat A.Ş.) is a Turkish insurance and individual pension provider offering life, personal accident, supplementary health, and BES pension plans to individual consumers and corporate employers via agents, DenizBank bancassurance, and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: MetLife Türkiye generates revenue through collection of insurance premiums from life insurance, personal accident insurance, and supplementary health insurance policies. Premiums can be paid monthly, quarterly, semi-annually, or annually, with payment options including cash, bank card, or credit card (up to 12 installments).
2. Individual Pension (BES) Contributions: Revenue from individual pension system contributions managed on behalf of participants, with fund management fees charged on pension investment funds. Management fees apply from year 2-5 at 8.5% of monthly gross minimum wage per year, with no fees from year 6 onwards.
3. Supplementary Health Insurance Premiums: Premiums collected for supplementary health insurance products offering coverage at SGK-contracted institutions with no additional out-of-pocket costs for policyholders.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

MetLife Türkiye (MetLife Emeklilik ve Hayat A.Ş.) sells life insurance, personal accident insurance, supplementary health insurance, and individual pension (BES) products to both individuals and corporate employers in Turkey. The company distributes these products through its own digital platforms (Hızla Al, Cepte, e-Şube), a nationwide agent network, and a bancassurance partnership with DenizBank, while also providing bundled assistance services and managed pension investment funds.

Product overview

MetLife Türkiye (MetLife Emeklilik ve Hayat A.Ş) operates as a diversified insurance and individual pension (BES) company offering three interconnected product lines: (1) Bireysel Emeklilik (Individual Pension) — core plans including İlk BES'im (children's pension), Pozitif Plan, Emeklilik Plus Plan, Deniz Plan, Afilli Plan, and Alternatif Güvence Planı, plus corporate plans (İşveren Katkılı Grup Emeklilik, Gruba Bağlı Bireysel Emeklilik) and Auto-Enrollment (Otomatik Katılım) products, all managed through BESmetre calculator and individual pension investment funds; (2) Hayat ve Ferdi Kaza Sigortaları (Life and Personal Accident Insurance) — individual life products (İyi ki Varsın, Koruyucu Meleğim, Kredi Hayat, Ameliyat Güvenceli, Kadına Özel, Ödeme Güvencesi), personal accident products (Kapsamlı, Mutlu Günler, Yaşamım Güvende, Kolay Kapsamlı, Koruma Çemberi, Yıllarım Güvende, Acil Güvence), and corporate group products (Grup Hayat Sigortası, Grup Ferdi Kaza, Çalışanın Kaza Güvence Planı); (3) Tamamlayıcı Sağlık Sigortası (Supplementary Health Insurance) — covering in-patient and out-patient treatment through 500+ contracted institutions for SGK-registered individuals and families. All products are supported by digital channels including MetLife Cepte mobile app, e-Şube online portal, MetPortal agent portal, and the Hızla Al direct digital sales platform. Assistance services Dört Dörtlük Asistans and Dört Dörtlük Plus Asistans are bundled with most insurance products, and the MetLife Benimle loyalty program provides ongoing customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• MetLife Cepte: Mobile application for insurance and individual pension management, allowing customers to perform transactions, view policies, and access services.
• MetLife Benimle
• MetLife Hızla Al

Products and services

• İlk BES'im (Children's Individual Pension Plan) A specialized individual pension (BES) plan that allows parents to include their children in the Turkish Individual Pension System with 20% state contribution support, functioning as a long-term savings and investment vehicle for the child's future.
• Pozitif Plan (Individual Pension Plan) An individual pension plan designed for personal retirement savings with flexible contribution options and 20% state contribution benefits, managed through MetLife's pension investment funds.
• Emeklilik Plus Plan An individual pension plan offering enhanced savings and investment features for retirement preparation, with professional fund management and 20% state contribution benefit.
• Deniz Plan (Bireysel Emeklilik Planı) An individual pension plan with investment-focused savings features, distributed through the DenizBank branch network.
• Afilli Plan An individual pension plan with affiliation-based features and benefits for retirement savings.
• Alternatif Güvence Planı An individual pension plan offering alternative guarantee options for retirement savings, providing downside protection alongside growth potential.
• İşveren Katkılı Grup Emeklilik (Employer-Contributed Group Pension) A corporate pension plan where employers contribute on behalf of their employees, providing tax advantages for businesses and retirement savings for workers under the Turkish BES framework.
• Gruba Bağlı Bireysel Emeklilik (Group-Linked Individual Pension) A group-linked individual pension plan often offered through employer or DenizBank relationships, combining group benefits with individual pension features.
• İyi ki Varsın Hayat Sigortası (Life Insurance) A life insurance product providing financial protection against death, accident, and illness risks, delivering lump-sum payments to beneficiaries.
• Koruyucu Meleğim Hayat Sigortası (Protector Angel Life Insurance) A life insurance product offering financial security for families against death and disability risks, often linked to children's education funding needs.
• Kredi Hayat Sigortası (Credit Life Insurance) A credit life insurance product that covers outstanding loan balances in case of death or disability, protecting borrowers and their families from debt obligations.
• Ameliyat Güvenceli Hayat Sigortası (Surgery-Protected Life Insurance) A life insurance product providing cash support for surgery-related expenses, including post-surgery home care services and dental health and check-up package benefits.
• Kadına Özel Hayat Sigortası (Women's Life Insurance) A life insurance product designed specifically for women, covering death risk and women's-specific critical illnesses, with preventive healthcare services including mammography, Pap smear, and psychological counseling.
• Ödeme Güvencesi Hayat Sigortası (Payment Protection Life Insurance) A life insurance product providing financial protection against death, permanent disability, critical illness, and involuntary unemployment, with Fatura Koruma Asistans (Bill Protection Assistance) support services.
• Grup Hayat Sigortası (Group Life Insurance) A corporate life insurance product covering employees aged 18-65 against death, disability, and critical illness risks, requiring a minimum of 10 employees with 1-year renewable terms.
• Kapsamlı Ferdi Kaza Sigortası (Comprehensive Personal Accident Insurance) A personal accident insurance product providing comprehensive coverage against accidental death and permanent disability risks for individuals.
• Mutlu Günler Ferdi Kaza Sigortası (Happy Days Personal Accident Insurance) A personal accident insurance product covering accidental death and disability risks, with coverage extending to celebratory life events.
• Yaşamım Güvende Ferdi Kaza Sigortası A personal accident insurance product providing coverage for accidental death and disability alongside life event protections.
• Kolay Kapsamlı Ferdi Kaza Sigortası A simplified personal accident insurance product covering accidental death for individuals aged 18-64, with 2-5 year policy terms and bundled Dört Dörtlük Asistans services.
• Koruma Çemberi Ferdi Kaza Sigortası (Protection Ring Personal Accident Insurance) A modular personal accident insurance product with five protection rings (Çember 1-5), offering varying combinations of accidental death, disability, weekly income, treatment expenses, and permanent income coverages for ages 18-69.
• Yıllarım Güvende Ferdi Kaza Sigortası A long-term personal accident insurance product with 2-5 year coverage terms providing protection against accidental death and disability.
• Acil Güvence Ferdi Kaza Sigortası (Emergency Coverage Personal Accident Insurance) A personal accident insurance product focused on emergency coverage, providing financial support for accidental death, disability, and medical treatment expenses.
• Grup Ferdi Kaza Sigortası (Group Personal Accident Insurance) A corporate personal accident insurance product covering employees aged 16-70 against accidental death and disability, with optional add-ons including treatment expenses, weekly income, critical illness, and earthquake coverage; minimum 10 employees required.
• Çalışanın Kaza Güvence Planı (Employee Accident Protection Plan) A corporate personal accident insurance product for employee groups of 20-100, covering accidental death risk with customizable benefit packages.
• MetLife Tamamlayıcı Sağlık Sigortası - Kendim İçin (Individual Supplementary Health Insurance) A supplementary health insurance product for individuals aged 18-59 who are SGK (Social Security Institution) registered employees or retirees, providing access to 500+ contracted healthcare institutions without additional co-payments.
• MetLife Tamamlayıcı Sağlık Sigortası - Ailem İçin (Family Supplementary Health Insurance) A family supplementary health insurance product covering individuals aged 15-59 who are SGK-registered employees or retirees, offering in-patient and out-patient treatment coverage through a network of 500+ contracted institutions.
• Bireysel Emeklilik Yatırım Fonları (Individual Pension Investment Funds) Pension investment funds managed by MetLife's expert fund management team, offering options across different risk profiles including money market, standard, balanced, equity, foreign exchange, gold, and government debt instruments.

Quantifiable outcome

• 20% government contribution on all individual pension contributions
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Sigorta CiniminorChannel Partner/ Reseller/ Distributor · 16 August 2021New collaboration with Sigorta Cini for distribution of insurance products.
• Genç Başarı Eğitim Vakfı (Junior Achievement Turkey)minorStrategic or Co-development Partner · 22 April 2021MetLife partnered with JA Turkey for the JA StartUp Türkiye program, bringing together MetLife employees and young people through programs like 3X Company Program, Social Innovation Camp, and Meet-Up to promote financial literacy and entrepreneurship among younger generations.
• KAÇUV (Kanserli Çocuklara Umut Vakfı)minorStrategic or Co-development Partner · 11 February 2021Partnership with KAÇUV (Hope Foundation for Children with Cancer) for social responsibility initiatives supporting children with cancer.
• Sabancı Üniversitesi EDUminorStrategic or Co-development Partner · 14 January 2021MetLife Sales Faculty training program conducted in collaboration with Sabancı University EDU, providing professional development for sales professionals.
• DenizBankcoreChannel Partner/ Reseller/ DistributorBancassurance partnership where DenizBank branches serve as distribution points for MetLife insurance and pension products, allowing bank customers to access MetLife offerings through the bank's branch network.
• Özel Olimpiyatlar Türkiye (Special Olympics Turkey)minorStrategic or Co-development PartnerDuring Community Week, MetLife volunteers participated in activities with Special Olympics Turkey athletes, aiming to raise awareness for individuals with special educational needs to participate in community life.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Allianz Yaşam ve Emeklilik: Turkish life insurance and pension arm of Allianz, offering a parallel product suite (BES, life, personal accident, supplementary health) with similar multi-channel distribution including bancassurance and digital platforms.
• Anadolu Hayat Emeklilik: One of Türkiye's largest life insurance and individual pension (BES) specialists, offering directly comparable individual and group life, personal accident, and pension products. Most direct local competitor in BES market share.
• Garanti BBVA Emeklilik: Pension and life insurer affiliated with Garanti BBVA, distributing through bank branches with directly comparable BES, group life, and personal accident products for individual and corporate customers.
• BNP Paribas Cardif Türkiye: Turkish life insurance arm of BNP Paribas Cardif, focused on credit life, payment protection, and individual life products distributed primarily through bank partners — closely comparable niche focus.
• Yapı Kredi Emeklilik: Pension and life insurance subsidiary of Yapı Kredi bank, offering BES and individual pension products with similar bancassurance-led distribution model and corporate group pension offerings.

Broad incumbents

• Zurich Sigorta Türkiye: Turkish subsidiary of Zurich Insurance Group offering life, personal accident, and broader P&C lines. Comparable as another global insurer with multi-channel distribution and overlapping life/health products.
• Generali Sigorta Türkiye: Turkish operations of the Generali Group offering life, health, and P&C products. Comparable as a global insurance incumbent serving Turkish individual and corporate customers with overlapping life offerings.
• Türkiye Sigorta: State-owned Turkish insurance giant with broad life, health, and P&C portfolios plus significant bancassurance distribution. Comparable for its scale, product breadth, and government backing dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metlifetr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MetLife Türkiye