Metric Industrial Metrology Private Limited

What Metric Industrial Metrology Private Limited does

Metric Industrial Metrology Private Limited, operating as Metric Measurement Technologies, is a Chennai-based precision metrology manufacturer and calibration services provider founded in 2007. The company designs, manufactures, and supplies industrial measurement instruments including profile projectors (VT 300 vertical, HT 400/500/600 horizontal), video measurement systems (HV series with CCD cameras and Quick Measure 2D software), bore scopes and view scopes for visual inspection, air and carbide gauging equipment, and a broad catalog of shop floor gauges and laboratory calibration standards. It also operates an NABL-accredited calibration laboratory (ISO/IEC 17025) covering dimensional, thermal, electro-technical, mass, acoustics, and pressure measurements, delivered both in-house at its Avadi and Ambattur facilities and on-site at customer premises.

The company's go-to-market is consultative and direct-sales-led, with service coverage concentrated in Tamil Nadu and broader South India (Trichy, Madurai, Coimbatore, Hosur, Puducherry, Ranipet, Vellore, Gummidipoondi). Revenue derives from three streams: hardware sales of measurement instruments and calibration standards, recurring and on-demand calibration services, and a smaller subscription software product (Gauge Management Software / GPMS) for calibration scheduling, compliance, and gauge library management. Solution Engineering provides custom 3D-designed measuring fixtures and turnkey assembly/test machines as a higher-touch service offering. The business is privately held with no disclosed external funding, operates with a headcount of 9, and holds ISO 9001:2015 certification in addition to its NABL accreditation.

Name

Metric Industrial Metrology Private Limited

Legal name

Metric Industrial Metrology Private Limited

Website

https://metric.co.in

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Metric Industrial Metrology Private Limited is a Chennai-based manufacturer and supplier of precision metrology instruments, video measurement systems, and bore scopes, operating an NABL-accredited calibration laboratory serving manufacturing, automotive, medical, and research customers across South India.

Ownership category

akta.pro rank

Product category

Precision Metrology Equipment and Calibration Services

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829), Services-Testing Laboratories (8734)

akta.pro primary industry

Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD)

akta.pro secondary industries

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK)

Keywords

• Precision metrology equipment
• Industrial measurement instruments
• Calibration laboratory services
• Video measurement systems
• Dimensional measurement gauges

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Precision Metrology Products: Sale of measurement instruments including profile projectors, video measurement systems, bore scopes, gauges, calibration standards, and shop floor instruments. One-time product sales with potential for follow-on services.
2. Calibration Services: NABL accredited calibration services for dimensional, thermal, electro-technical, mass, acoustics, and pressure measurements. Provided both in-house and on-site to manufacturing and production facilities.
3. Repair Services: Precision instrument repair services using quality replacement parts, performed by trained technicians to restore instruments to original functionality.
4. Gauge Management Software: Digital software for gauge calibration management including calibration scheduling, history tracking, reminders, and compliance management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Metric Industrial Metrology Private Limited (DBA Metric Measurement Technologies) designs, manufactures, and supplies precision metrology products and instruments for industrial use, including video measurement systems, profile projectors, bore scopes, air and carbide gauging equipment, and laboratory calibration standards. The company also operates a NABL-accredited calibration laboratory providing ISO/IEC 17025 compliant calibration services across dimensional, thermal, electro-technical, mass, acoustics, and pressure disciplines, delivered both in-house and on-site. Supporting offerings include solution engineering for custom measuring fixtures, gauge management software, and precision instrument repair services.

Product overview

Metric Measurement Technologies is a consultative and collaborative sales and service organization established in 2007, specializing in precision metrology products for industrial use. The company offers a comprehensive portfolio of measurement systems and instruments organized into two main product lines: Laboratory Calibration Standards (including Caliper Checkers, Comparator Stands, Gauge Blocks, Length Bars, Angle Gauges, LVDT Probes, and Precision Electronic Levels) and Shop Floor Gauges & Instruments (including Plug Gauges, Dial Gauges, Snap Gauges, and Hardness Testers). The core measurement products include Profile Projectors (Vertical VT 300 and Horizontal HT 400/500/600 models), Video Measurement Systems (HV series and 3020 models with Quick Measure 2D software), and Bore Scope & View Scope instruments for visual inspection. Supporting services include NABL-accredited Calibration Services covering Dimensional Metrology, Thermal, Electro-Technical, Mass, Acoustics, and Pressure disciplines, Solution Engineering for custom measuring fixtures and turnkey machines, Gauge Management Software (GPMS) for calibration record management, and Measuring Instrument Repair & Service. The company provides complete engineering metrology support from concept through run-off using 3D design and AutoCAD capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Laboratory – Calibration Standards Laboratory calibration standards including Caliper Checker, Comparator Stand, Depth Micro Checker, Micrometer Checker, Gauge Block Accessories, Length Bars, Gauge Blocks, Angle Gauges, Scale and Tape Calibrator, Monochromatic Light Source, Optical Flat, Robust Tilting Table, Height Transfer Stand, LVDT Probe with Tri-Colour D.R.O, and Precision Electronic Level for dimensional measurement calibration. Targeted at laboratories and quality control departments requiring precise calibration references.
• Shop Floor – Gauges & Instruments Industrial gauges and instruments for shop floor use including Magnifier, Plug Gauges, Air Plug/Ring Gauges, Dial Gauges, V Block, Torque Wrench, Surface Plate, Hardness Tester, Weighing Balance, Snap Gauges, and Ring Gauges for quality control in manufacturing environments. Targeted at manufacturing and production facilities.
• Profile Projector Optical inspection devices for measuring manufactured parts by projecting magnified silhouettes onto screens, including VT 300 Vertical Profile Projector and HT 400, HT 500, HT 600 Horizontal Profile Projectors. Used for quality control inspection of complex-shape stampings, gears, cams, and threads in manufacturing.
• Bore Scope & View Scope Industrial optical instruments for visual inspection of narrow, difficult-to-reach cavities, including rigid and flexible endoscopes, video scopes, and borescope cameras with digital documentation capabilities for damage analysis and quality assurance. Targeted at manufacturing and NDT operators.
• Video Measurement System Vision measuring systems for quick and accurate 3D/2D measurements of small parts using video edge detection, including HV-3015, HV-2015, 3020 models, Manual Video Measuring System with Quick Measure 2D software, and VMS-02 with granite platform base, SPC statistical analysis, and reverse engineering capabilities. Targeted at precision manufacturing and quality control teams.
• Solution Engineering Complete engineering metrology support from concept through run-off, including 3D design for single-station assembly and measuring machines, turnkey services for custom measuring fixtures and variable gauges, and integration of mechanical, electrical, and software projects tailored to customer needs. Targeted at manufacturers with unique measurement requirements.
• Calibration Services NABL-accredited calibration laboratory services meeting ISO/IEC 17025 guidelines, providing calibration in Dimensional Metrology, Thermal, Electro-Technical, Mass, Acoustics, and Pressure for both in-house and on-site requirements. Targeted at manufacturing, automotive, medical, and research organizations.
• Air Carbide Gauge Precision air gauging instruments and carbide gauge systems for non-contact measurement of holes and shafts, including air gauge display units, multi-gauging stations, centric probes, tooling spheres, and gauge blocks for measuring ovality, lobing, straightness, concentricity, and taper. Targeted at manufacturers requiring precise, non-contact dimensional measurement.
• Dial Calibration Tester Precision calibration instruments based on Abbe's principle for calibration of Dial Gauges (Plunger and Lever type) and Bore Gauges, including DCT 1 with 0.0003mm repeatability and DCT 2 with 0.001mm repeatability, featuring replaceable probes and computer interface for DG Cal software. Targeted at calibration laboratories and quality control departments.
• Gauge Management Software (GPMS) Calibration management software for maintaining calibration records, managing gage library with calibration reminders, tracking calibration history, serial numbers, and attachments, including color-coded warnings, sorting, estimation, planning, scheduling, cost control, and budget management. Targeted at quality managers and calibration coordinators across manufacturing organizations.
• Measuring Instrument Repair & Service Repair and maintenance services for sophisticated measuring instruments with online technical support, operator training, and field service coverage across Chennai, Trichy, Madurai, Puducherry, Coimbatore, Hosur, Sholinganallur, Ranipet, Gummidipoondi, and Vellore. Targeted at manufacturing users of precision instruments.
• Temperature Controller Calibration Lab NABL-accredited calibration laboratory operating under a Quality Management System for Electrical, Pressure, Mass, Dimension, Thermal, and Chemical calibration with fully traceable measuring standards to the International System of Units (SI). Targeted at industries and laboratories requiring SI-traceable calibration.
• Repair Services Precision repair services for measuring instruments using quality replacement parts, supported by the company's calibration laboratory to ensure satisfactory instrument performance after servicing. Targeted at manufacturing and laboratory users of precision measuring instruments.

Quantifiable outcome

• Measurement accuracy closer to true value with precision technology
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Renishaw plc: Renishaw manufactures precision measurement and process control systems including probes, laser encoders, and CMM accessories. Comparable to Metric's air gauging and custom measurement solutions, but globally established with proprietary technology leadership.
• Starrett (The L.S. Starrett Company): Starrett manufactures precision tools, gauges, and metrology instruments including optical comparators and vision measurement systems. Comparable to Metric's profile projectors and shop floor gauges, with established global distribution.
• Mahr Group: Mahr manufactures precision measurement instruments for length, form, surface, and contour. Comparable product overlap with Metric's dimensional metrology offerings, but with much broader international presence and established brand equity.
• Hexagon Manufacturing Intelligence: Hexagon provides metrology, manufacturing software, and industrial measurement solutions (incorporating brands like Tesa and Brown & Sharpe). Direct competitor in precision measurement hardware and dimensional inspection, with global scale and digital twin integration.
• Mitutoyo Corporation: Global leader in precision metrology and dimensional measurement, offering calipers, micrometers, CMMs, vision systems, and form measurement instruments. Highly comparable as Metric operates in the same product categories but Mitutoyo is a multinational incumbent with vastly deeper R&D and global reach.
• Carl Zeiss Industrial Metrology: ZEISS offers coordinate measuring machines, optical and CT-based metrology, and 3D inspection software. Directly comparable to Metric's video measurement systems and profile projectors, but at a vastly larger scale with full Industry 4.0 integration.

Emerging players

• Accretech (Tokyo Seimitsu): Accretech provides precision measurement systems including profile projectors, laser scanners, and surface roughness testers. Directly comparable to Metric's profile projector and video measurement product lines, with a stronger Japanese precision engineering heritage.
• Heidenhain (DR. JOHANNES HEIDENHAIN): Heidenhain produces high-precision linear encoders, length gauges, and probe systems for positioning and dimensional measurement. Comparable in target accuracy-driven use cases, though focuses more on encoder and CNC feedback technology than discrete shop-floor gauges.

Regional players

• Baker Gauges India Private Limited: Indian manufacturer of precision gauges, metrology equipment, and calibration standards serving the Indian industrial market. Highly comparable to Metric as a domestic Indian metrology manufacturer with overlapping product lines in gauges, air gauging, and inspection equipment.
• Presto Group: Indian manufacturer of testing and measuring instruments including dimensional metrology, surface roughness, and hardness testers. Comparable as another Indian-based metrology provider serving manufacturing quality control, with similar regional sales-led GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metric-industrial-metrology-private-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metric Industrial Metrology Private Limited