Metropolitan Ballroom

What Metropolitan Ballroom does

Metropolitan Ballroom is a privately-owned ballroom and Latin dance studio founded in February 2008 by Jim and Monette Manly, operating from a single 3,000 square foot location at 2935 Providence Road in Charlotte, North Carolina. Its physical infrastructure — a Danish beech dance floor, professional sound system, contemporary bar and lounge, prep kitchen, and ample free parking — is paired with what the company describes as the only North Carolina beer and wine license held by any dance studio in the city. Revenue is generated from a portfolio of in-person services: private, semi-private, and group ballroom lessons; a $5 weekly beginner group class and a $49/month unlimited subscription; tiered wedding first-dance choreography packages priced from $220 to $950; children's dance programs for ages 5 and up; competition training; showcase recitals; and venue rental for weddings, rehearsal dinners, bar/bat mitzvahs, Quinceañeras, corporate meetings, and social-club celebrations.

The studio is distinguished by its instructor roster, which includes competitors and finalists at the Blackpool Festival, Ohio Star Ball, International Championships, and British National Latin American Championships, as well as appearances on Dancing with the Stars and The Voice. Beyond paid instruction, Metropolitan Ballroom functions as host venue for a network of community dance organizations — USA Dance (Charlotte chapter), Charlotte Tango Society, Passion for Tango, Swing Hustle Club, Carolina Ballroom Dance Club, and Charlotte Dancers — and maintains cultural partnerships with Center City YMCA (annual 'Dancing for a Cause' Ballroom Battle since 2011), the Charlotte Symphony Orchestra (collaborative concerts at Knight Theatre), Blumenthal Performing Arts Center, the Jewish Community Center, and Boys & Girls Clubs of Greater Gaston. The firm has 5 employees, no disclosed funding, no parent company, and no app, API, or digital product layer; technology is limited to the physical studio and standard web/social channels.

Name

Metropolitan Ballroom

Legal name

Metropolitan Ballroom

Website

https://metropolitan-ballroom.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Metropolitan Ballroom is a privately-owned Charlotte, NC dance studio (founded 2008) offering private and group ballroom lessons, wedding choreography, children's programs, social parties, and event venue rentals on a 3,000 sq ft Danish beech floor, serving individual consumers, wedding couples, and nonprofit/community partners.

Ownership category

akta.pro rank

Product category

Dance Studio & Event Venue Services

NAICS

Dance Companies (711120), Performing Arts, Spectator Sports, and Related Industries (711), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Youth/Student & Community Dance Recitals (MPAGADAI), Ballroom & Latin Dance Shows (MPAGADAE)

Keywords

• Ballroom dance lessons
• Dance studio services
• Wedding first dance
• Event venue rental
• Private dance instruction

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dance Lessons: Private lessons, group classes, and semi-private lessons for individuals, couples, and small groups. Includes children's dance lessons and wedding first dance choreography packages.
2. Ballroom Rentals: Venue rental for events including wedding receptions, rehearsal dinners, bar and bat mitzvahs, sweet sixteen birthdays, Quinceañeras, corporate meetings, and dance/social club celebrations.
3. Social Events and Parties: Hosting dance parties on second and fourth Friday of each month, student showcases, and community events. Also serves as venue for Charlotte Tango Society, Passion for Tango, and USA Dance organization events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Metropolitan Ballroom is a ballroom and Latin dance studio offering group and private dance instruction in International and American Style ballroom dances, plus children's dance programs, wedding first dance choreography packages, and event venue rental on a 3,000 square foot Danish beech dance floor with a beer and wine license in Charlotte, NC. The studio also hosts regular social dance parties, student showcases, community dance clubs, and competition preparation for amateur dancers.

Product overview

Metropolitan Ballroom is a dance studio offering a unified suite of dance instruction and event services. The core offering centers on Ballroom Dance Lessons (group and private instruction in International and American Style dances), complemented by specialized Children's Dance Lessons for ages 5+, Wedding First Dance Choreography (three pricing tiers: Ruby, Emerald, Diamond), Ballroom Rentals for events, Social Parties, Dance Competitions preparation, Showcase Recitals, and Additional Services including special needs lessons and theatrical training. The studio operates from a 3,000 square foot Danish beech dance floor in Charlotte, NC.

Differentiator

Problem solved

Functional benefit

Products and services

• Ballroom Dance Lessons Group, semi-private, and private instruction in International and American Style Ballroom and Latin dances including Cha Cha, Rumba, Jive, Samba, Tango, Waltz, Viennese Waltz, Quick Step, Shag, and Salsa, for individuals, couples, and small groups.
• Children's Dance Lessons Structured dance instruction for children ages 5-9 (youth program) and ages 10+ (adolescent program), teaching dance basics across Latin and Ballroom styles to develop coordination, confidence, and social skills.
• Wedding First Dance Choreography Custom wedding dance choreography packages in three tiers: Ruby ($220, 2 lessons), Emerald ($525, 5 lessons with notes/video and basic music editing), and Diamond ($950, 10 lessons with consultation, full music editing, and blending). Custom packages and father-daughter, mother-son, and wedding party choreography available on request.
• Ballroom Rentals Event venue rental for wedding receptions, rehearsal dinners, bar and bat mitzvahs, sweet sixteen birthdays, Quinceañeras, corporate meetings, and dance/social club celebrations, with bar service under the studio's NC beer and wine license and optional temporary liquor license.
• Social Parties Themed dance parties on the second and fourth Friday of every month, with optional group class before the party, DJ music, and open dancing for studio students and the broader Charlotte dance community.
• Dance Competitions Competition preparation and participation services for amateur and professional dancers, leveraging instructors who have competed at the Blackpool Festival and other major international competitions.
• Showcase Recitals Annual student recitals and showcase events where students perform choreographed routines with instructors, spouses, or partners, including group numbers and formal showcase productions.
• Additional Services Specialty services including lessons for students with special needs, physical therapy classes, parent-focused dance classes, bridal party choreography, and training for movie and theatrical performances.
• $5 Beginner Group Class Drop-in beginner group class priced at $5 per person, held every Sunday at 3pm, designed as an accessible entry point for new students to try ballroom dancing.
• Unlimited Group Classes Subscription Monthly subscription at $49 per month providing access to unlimited group classes (at least five per week) for committed adult learners.

Quantifiable outcome

• Ballroom dancing reduces risk of dementia by 76% according to 21-year research study
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core, minor and major.

• USA Dance (Charlotte Chapter)coreStrategic or Co-development PartnerMetropolitan Ballroom serves as the home venue for the Charlotte chapter of USA Dance, hosting their milongas and dance events monthly. USA Dance is the governing body for social and competitive dancing in the United States.
• Charlotte Tango SocietycoreStrategic or Co-development PartnerCharlotte Tango Society holds regular milongas (tango dance events) at Metropolitan Ballroom's studio space, providing tango enthusiasts a dedicated venue for social dancing.
• Passion for TangominorStrategic or Co-development PartnerTango organization that hosts monthly milongas at Metropolitan Ballroom, contributing to the studio's diverse dance community offerings.
• Center City YMCAmajorStrategic or Co-development PartnerAnnual 'Dancing for a Cause' / YMCA Ballroom Battle charity event since 2011, pairing Metropolitan Ballroom instructors with community leaders for a Dancing with the Stars-style competition to raise funds for YMCA programs.
• Charlotte Symphony OrchestramajorStrategic or Co-development PartnerCollaborative performances including 'Ballroom!' (January 2013) and 'Tapas and Tango' (February 2011) at Knight Theatre, where Metropolitan Ballroom dancers performed choreographed routines alongside CSO musicians.
• Blumenthal Performing Arts CentermajorStrategic or Co-development PartnerMetropolitan Ballroom performed grand finale at the Latin American Festival (20th anniversary) sponsored by Blumenthal, and participated in 'Burn the Floor' seminars and workshops for Blum Society members.
• Boys & Girls Clubs of Greater GastonminorStrategic or Co-development Partner'Dancing With Future Stars' program partnership from 2013-2016, bringing dance instruction to youth served by the organization.
• Jewish Community CenterminorStrategic or Co-development PartnerExclusive ballroom dance instruction provider for the Jewish Community Center's adult education program (ongoing partnership).
• Carolina Ballroom Dance ClubminorStrategic or Co-development PartnerLocal dance club that holds events and activities at Metropolitan Ballroom, serving the regional ballroom dance community.
• Tango Society of CharlotteminorStrategic or Co-development PartnerTango organization hosting dance events at the studio, contributing to Charlotte's tango community.
• Swing Hustle Club of CharlotteminorStrategic or Co-development PartnerSwing dance club that holds events at Metropolitan Ballroom, expanding the studio's dance genre offerings.
• Charlotte Dancers (Charlotte Ballroom Club)minorStrategic or Co-development PartnerLocal ballroom dance club using Metropolitan Ballroom as a venue for social dancing activities.
• DORÉ Designs and Freed of LondonminorOthersOleksiy Buravenko and Victoria Karzukhina are sponsored by DORÉ Designs and Freed of London for dance costumes and footwear.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ballroom Dance Chicago: Independent ballroom and Latin dance studio in Chicago offering private/group lessons, wedding choreography, and social dance events. Directly comparable business model and customer segments to Metropolitan Ballroom, with a similar emphasis on competition training and instructor pedigree.
• City Ballroom Charlotte: Independent ballroom dance studio also based in Charlotte, NC. Most direct local competitor, offering comparable private/group lessons, wedding choreography, and social dance events within the same metropolitan market.
• Dancesport Academy of Philadelphia: Independent ballroom and Latin dance studio focused on competitive training and adult social dancers. Comparable in instructor pedigree emphasis (national/international competitor backgrounds) and competition-preparation service line.
• Arthur Murray Dance Studios: Iconic ballroom dance franchise with a global network of studios. Directly comparable in lesson structure, wedding first-dance packages, and social events; differs by leveraging brand scale, franchise marketing, and a national advertising budget that an independent studio cannot match.
• Cheryl Burke Dance: Boutique ballroom and Latin dance studio founded by a Dancing with the Stars professional. Directly comparable as a premium-branded independent studio offering private lessons, group classes, and wedding choreography to similar adult and wedding-couple segments.
• Fred Astaire Dance Studios: Largest U.S. ballroom dance studio franchise with hundreds of locations nationwide. Directly comparable to Metropolitan Ballroom in core offering (private/group ballroom lessons, wedding choreography, social events) but operates at scale via franchising and standardized instructor training.
• Dance With Me Studios: Multi-location ballroom and Latin dance studio founded by Dancing with the Stars professionals. Comparable lesson offerings and wedding choreography packages; differentiated by celebrity-instructor branding that overlaps with Metropolitan Ballroom's DWTS-affiliated instructors.
• DanceSport NYC: Independent ballroom and Latin dance studio in New York City providing instruction, wedding choreography, and competition training. Comparable in product mix and target customer (adult social and competitive dancers, wedding couples) though operating in a denser urban market.

Broad incumbents

• Blumenthal Performing Arts Center: Major Charlotte performing arts venue and partner of Metropolitan Ballroom. While not a competing studio, it is a relevant incumbent for venue rental competition (corporate events, weddings) and a regional ecosystem partner for dance programming.

Emerging players

• Studio E Dance & Fitness: Multi-genre Charlotte-area dance and fitness studio offering ballroom adjacent programming. Comparable as a regional dance services competitor pursuing overlapping customer segments (social dancers, fitness-minded adults, wedding couples) in the same Charlotte metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MetroBallroom
• YouTubeyoutube.com/user/MetroBall
• Facebookfacebook.com/MetropolitanBallroom
• LinkedInlinkedin.com/company/metropolitan-ballroom

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metropolitan Ballroom