Metzgerei Boneberger GmbH

What Metzgerei Boneberger GmbH does

Metzgerei Boneberger GmbH is a family-owned traditional Bavarian craft butcher headquartered in Schongau, Germany, founded in 1966 by Hannelore and Josef Boneberger and currently led by Managing Directors Michael Walk and Katharina Wörle. The company operates a vertically integrated meat business: it sources from approximately 80 regional farmers within a 50km radius of its Schongau production facility, slaughters and processes in-house at a state-of-the-art slaughterhouse built in Schongau-West in 1998, and distributes through 15+ owned specialty butcher shops (Fachgeschäfte) across Bavaria and the Munich metropolitan area, supplemented by a Shopify-based e-commerce channel offering pickup and Munich city delivery. Its product portfolio spans fresh meats (pork, beef, veal, poultry, game), sausages and grill specialties, cold cuts and hams aged in Italian ripening facilities, canned goods, prepared dishes, salads, and a daily rotating lunch menu (Mittagstisch) priced from €6.90 to €9.90 per portion. The company monetizes through unit-priced per-kilogram retail transactions across both physical and digital channels, with weekly promotional offers and no subscription or recurring revenue model. The primary customer base is quality-conscious consumers in Bavaria who prioritize regional sourcing, animal welfare, and traceability, with a secondary segment of food service and hospitality buyers. The business has received multiple industry awards including the Bundesehrenpreis (Federal Honorary Prize), Bayerns best 50 (2015), and the Staatsehrenpreis (2019).

Name

Metzgerei Boneberger GmbH

Legal name

Metzgerei Boneberger GmbH

Website

https://metzgerei-boneberger.de

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

Metzgerei Boneberger GmbH is a family-owned Bavarian craft butcher operating 15+ retail Fachgeschäfte and an e-commerce platform, selling vertically integrated fresh meat, sausages, and prepared dishes to quality-conscious consumers across Bavaria and the Munich metropolitan area.

Ownership category

akta.pro rank

Product category

Specialty Meat & Sausage Retail

NAICS

Meat Retailers (445240), Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013)

akta.pro industry

PRIMARYCRAHAHAB

Butcher Shops & Meat Markets

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

SECONDARYAFANABAB

Pork Fabrication & Primals Cutting (Carcass Breakdown)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Pork Processing (Slaughtering, Fabrication & Packaging)

Keywords

• Craft butcher products
• Fresh regional meat
• Artisanal sausages
• Cured ham salami
• Specialty meat retail

Headquarters

HQ city

Schongau

HQ country

Germany

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Meat Sales: One-time transaction sales of fresh and processed meat products through physical retail Fachgeschäfte locations. Products include beef, pork, veal, poultry, and specialty sausages.
2. E-commerce Online Shop: Online sales through the company's Shopify-based e-commerce platform with delivery within Munich city area and pickup at any Fachgeschäft location.
3. Processed Meat Products: Value-added products including cured hams, salamis, liverwurst, preserves (Konserven), and ready-made dishes sold over-the-counter.
4. Lunch Menu (Mittagstisch): Daily prepared lunch menu offered at Fachgeschäfte starting at 11:30, with rotating weekly menus priced from €6.90 to €9.90 per portion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Metzgerei Boneberger is a vertically integrated Bavarian craft butcher that slaughters, processes, and sells its own fresh and cured meat products through 15+ owned specialty retail stores (Fachgeschäfte) across Bavaria and a direct-to-consumer online shop. The assortment spans beef, pork, veal, poultry, game, artisanal sausages and grill specialties, cured hams, salamis, homemade canned goods, prepared dishes, salads/sides, and a daily rotating lunch menu. Sourcing is anchored in long-term partnerships with approximately 80 regional farmers in the Bavarian Oberland within a 50 km radius of the Schongau production facility, supported by in-house slaughtering, Italian air-drying ripening facilities, and QS-Prüfsystem traceability.

Product overview

Metzgerei Boneberger GmbH is a traditional Bavarian craft butcher operating both an e-commerce platform and a chain of ~23 specialty retail stores (Boneberger Fachgeschäfte) across Bavaria, centered on Munich and the Oberland region. The business is organized as a single unified offering — a craft butcher offering — with its primary digital channel (the online shop) serving as the core product layer, supplemented by a store pickup service (Abholservice), a daily rotating lunch menu (Mittagstisch), and weekly promotional offerings (Wochenangebote). The physical stores operate under the same Boneberger Fachgeschäfte sub-brand. Product-wise, the portfolio is a single brand (Boneberger) organized across 16 product categories: Pork (Schweinefleisch), Beef (Rindfleisch), Veal (Kalbfleisch), Poultry (Geflügel), Game (Wild), Sausages & Grill Specialties (Würstel & Grillspezialitäten), Cold Cuts & Ham (Aufschnitt & Schinken), Homemade Canned Goods (Hausgemachte Konserven), Prepared Dishes (Vorbereitete Gerichte), Salads & Side Dishes (Salate & Beilagen), Bavarian Delicacies (Bayerische Schmankerl), Italian Specialties (La Dolce Vita), and Grandmother's Recipes (Back to the Roots). Signature sub-brand products include Meister-Schinken (whole-leg master ham), Feinschmeckersalami (6-week aged gourmet salami), and Kalbfleisch-Leberwurst mit Trüffel (truffle veal liver sausage). The company slaughters and processes on-site in Schongau, working with ~80 regional farmers within a 50 km radius, and employs ~480 staff across production and retail.

Differentiator

Problem solved

Functional benefit

Brands

• Boneberger: Main brand for meat and sausage products from the Bavarian Oberland region

Products and services

• Boneberger Online Shop (Full Assortment)

Quantifiable outcome

• Complete traceability from farm to table through QS-Prüfsystem
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Approximately 80 Regional Farmers (Bavarian Oberland)coreOthersLong-term partnerships with approximately 80 carefully selected farmers in the Bavarian Oberland region. Farms are located within maximum 50km radius of the production facility in Schongau, ensuring short transport distances and animal welfare. Farmers supply cattle, pigs, and participate in the QS quality control system for full traceability.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Westfleisch: German farmer-owned meat processing cooperative supplying retail and foodservice. Comparable in the processed-meat/sausage dimension and an indirect competitor for retailer shelf space that Boneberger's retail stores bypass.
• Kaufland: German hypermarket format with full butcher counters and aggressive fresh-meat pricing, including a premium 'K-Favourites' tier. Competes for the same Bavarian household meat basket at lower price points.
• EDEKA: Germany's largest supermarket group, with in-store butcher counters across Bavaria and a growing premium tier (e.g., 'Edeka Fleischermeister'). Overlaps directly with Boneberger on fresh meat and sausage assortment but operates at vastly larger scale and lower price points.
• REWE: National German supermarket chain with butcher counters and an expanding regional/provenance offering. Comparable assortment and customer overlap, but as a broad-line grocer rather than a specialist butcher.
• Tönnies: Germany's largest industrial meat processor (beef, pork, sausages). Operates at the opposite end of the spectrum from Boneberger but is the relevant incumbent benchmark for the sausage and processed-meat category in which Boneberger also competes.

Others

• ALDI Süd: Discount grocer serving the same southern German/Bavarian trade area. Indirect competitor for value-conscious fresh-meat baskets and a key reference point for the price gap Boneberger must justify against.
• Lidl: Discount grocer with growing premium butcher positioning in Germany. Not a direct craft-butcher competitor but a structural threat to Boneberger's price umbrella whenever Bavarian consumers trade down on protein spend.

Direct peers

• Gourmeat: German online specialty butcher offering curated cuts, dry-aged beef, and gift-ready meat assortments. Competes with Boneberger for premium at-home meat occasions and shares the direct-to-consumer digital retail motion.
• Otto Gourmet: Germany-based premium online meat retailer focused on dry-aged beef, regional sourcing, and restaurant/hobby-cook customers. Directly comparable to Boneberger's e-commerce premium positioning and animal-breed/provenance-led value proposition.
• Metzgerei Walk: The Oberpfalz butcher shop of the Walk family — the founding family of Boneberger's managing director Michael Walk — and a multi-time Bundesehrenpreis winner. Operates with the same craft-butcher principles, in-house slaughtering, and regional farmer model that define Boneberger, making it the closest direct comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bonebergermetzgerei
• Instagraminstagram.com/metzgerei_boneberger
• LinkedInlinkedin.com/company/metzgerei-boneberger-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metzgerei Boneberger GmbH