Metzgerei Brönnimann

What Metzgerei Brönnimann does

Metzgerei Brönnimann is a fourth-generation, family-owned Swiss butcher shop founded in 1920 in Jona (Rapperswil-Jona), Canton of St. Gallen, operating as Metzgerei Brönnimann AG. Its core business is the retail sale of fresh, regionally sourced Swiss meat — beef, veal, pork, and poultry — alongside an in-house sausage and processed-meat portfolio that has repeatedly won gold and silver medals at the Schweizer Fleisch-Fachverband quality competition. The product line extends to dry-aged specialties, Hinwiler Wagyu beef, anniversary prosciutto, Fondue Chinoise / Tischgrill / Bourguignonne meat plates for pre-order, gift baskets and vouchers, and a dog-treat line, with proprietary recipes forming the core intellectual property.

The business runs four physical retail locations (Jona HQ, Stäfa, Rapperswil opened July 2026, Rüti) plus a food truck, an on-site Metzgerbeiz restaurant, a 24/7 Regiobox vending machine, and a B2B wholesale channel supplying other butcher shops and gastronomy businesses in surrounding cantons. A hybrid attended/self-service model rolled out in 2026 extends shopping hours up to 22:00. Revenue is generated through unit-priced retail sales (e.g., CHF 8.95 Gold Bratwurst, CHF 22.20/100g Wagyu, CHF 60-300 gift baskets), event catering from six persons upwards, B2B supply contracts, and online pre-orders with in-store pickup. The customer base spans individual consumers (primary), event organizers and corporate catering clients, hospitality businesses, and other butchers — a horizontal segmentation with no disclosed anchor customers and no disclosed revenue figures. The entire operation is family-held with Ernst Brönnimann jun. as sole authorized signatory; there is no external funding, no AI/ML capability disclosed, and product differentiation rests on supply-chain transparency, regional provenance, in-house craft, and award-winning recipe formulations.

Name

Metzgerei Brönnimann

Legal name

Metzgerei Brönnimann AG

Website

https://metzgerei-broennimann.ch

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Metzgerei Brönnimann is a fourth-generation family-owned Swiss butcher shop founded in 1920, operating four retail locations, a food truck, and a restaurant in the Rapperswil-Jona region, selling regionally sourced meat and award-winning in-house sausages to retail consumers, event clients, and wholesale buyers.

Ownership category

akta.pro rank

Product category

Specialty Butcher & Meat Retail

NAICS

Meat Retailers (44524), Meat and Meat Product Merchant Wholesalers (42447), Animal Slaughtering and Processing (3116)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats) (AFANAEAG), Pork Wholesale (Primal/Subprimal, Boxed Pork) (AFAIADAB), Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)

Keywords

• Traditional butcher shop
• Meat and sausages
• Regional meat sourcing
• Event catering services
• House-made sausages

Headquarters

HQ city

Jona (Rapperswil-Jona)

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Meat Sales: Fresh meat, sausages, and specialty products sold directly to consumers at retail store locations with both attended and self-service options
2. Catering Services: Event catering from 6 persons upwards, providing food service for private and corporate events with customizable menus
3. Food Truck Operations: Mobile food truck serving at regular locations (Molkereistrasse) and events including SC Rapperswil-Jona Lakers matches
4. Online Ordering: Online shop for pre-ordering meat plates for fondue, table grill, and bourguignonne for pickup
5. Gift Vouchers: Gift certificates sold in denominations of CHF 5, 10, 20, and 50 for use in stores

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Metzgerei Brönnimann is a traditional Swiss butcher shop that produces and sells fresh regionally-sourced meat (beef, veal, pork, poultry), in-house artisan sausages, dry-aged meat specialties, and Hinwiler Wagyu beef through four physical retail locations and a food truck. The company supplements retail sales with full-service event catering, online ordering for hot-pot/grill meat plates, gift baskets and vouchers, and B2B wholesale supply to other butcher shops and hospitality businesses in surrounding cantons.

Product overview

Metzgerei Brönnimann is a traditional Swiss butcher shop with locations in Jona, Stäfa, Rüti, and Rapperswil, founded in 1920. The core offering is fresh, regionally-sourced meat and house-made sausages. Product portfolio includes: (1) Core butcher shop products - beef, veal, pork, poultry, and award-winning sausages (Gold Bratwurst, Rosenstädterli, Chiliwurst, Kalbsbratwurst, Wienerli, Cervelats, Chäswurst); (2) Specialty meats including Hinwiler Wagyu beef and Dry Aged products; (3) Online ordering modules for Fondue Chinoise, Tischgrill, and Bourguignonne meat plates with customizable meat selections and sauces; (4) Catering services for events from 6 persons; (5) Food truck and restaurant (Metzgerbeiz); (6) Gift products including vouchers, gift baskets, cutting boards, and dog treats; (7) Self-service Regiobox vending for after-hours purchases. The company also operates hybrid shops combining traditional counter service with 24/7 self-service capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Metzgerbeiz: The company's own gastro establishment offering daily lunch menus, grill specialties, live sport, and event space. Previously known as Brönnimann's Metzgerbeiz.
• Metzgerei Heyne
• Brönnimann's Gold Bratwurst

Products and services

• Metzgerei (Butcher Shop) - Fresh Meat Range Traditional Swiss butcher retail offering regionally-sourced fresh beef (Rindfleisch), veal (Kalbfleisch), pork (Schweinefleisch), poultry (Poulet), and house-made sausages for individual consumers and households.
• Brönnimann's Gold Bratwurst House-made award-winning bratwurst priced at CHF 8.95 per unit; gold medal winner at the Schweizer Fleisch-Fachverband quality competition.
• Chiliwurst Selbstgemacht House-made spicy chili sausage; gold medal winner at the Swiss Meat Professional Association Quality Competition, priced at CHF 9.75 per unit.
• Chäswurst Selbstgemacht House-made cheese sausage; silver medal winner, priced at CHF 10.20 per unit.
• Grillschüblig Selbstgemacht House-made grill sausage for barbecue use, priced at CHF 8.80 per unit.
• Wienerli Selbstgemacht House-made Wienerli frankfurters; silver medal winner, priced at CHF 6.05 per unit.
• Cervelats Selbstgemacht House-made Cervelat sausages, a traditional Swiss sausage variety, priced at CHF 5.15 per unit.
• Hinwiler Wagyu Beef Premium Wagyu beef sourced from Hinwil, available as fresh meat, sausages, burgers, and dried meat; priced at CHF 22.00-22.20 per 100g for schnitzel.
• Dry Aged Meat Specialties Dry-aged meat specialties (including Dry Aged Schweinskoteletten from whey-fed pigs at CHF 12-14.40 and Dry Aged Rinds Côte de Boeuf) aged in-house over several weeks for a premium flavor profile.
• Jubiläumsrohschinken (Anniversary Prosciutto) Limited-anniversary prosciutto made from whey-fed pigs, aged 15 months in a natural cellar in Ticino; released to mark the 100-year anniversary.
• Fondue Chinoise Meat Plate (Online Order) Custom pre-order meat plate for at-home Fondue Chinoise cooking, with choice of cuts delivered on a plate (CHF 11) or in a bowl (CHF 7.50), plus sauces at CHF 5.20 each.
• Tischgrill Meat Plate (Online Order) Custom pre-order meat plate for at-home table-grill or raclette cooking, with the same cut selection as Fondue Chinoise plus additional Cipolata, Mini-Hamburger, and Speck options.
• Bourguignonne Meat Plate (Online Order) Custom pre-order meat plate for at-home Fondue Bourguignonne (meat cooked in hot oil), with the same cut selection including Wagyu options.
• Catering Service Full-service event catering for events from 6 persons upwards, with options ranging from self-service meat pickup with accompaniments to complete on-site organization including setup, cooking, and service; event rental equipment (grills, tables, chairs, lounges, tents) can be bundled.
• Food Truck Service Mobile food truck service for events, regularly present on Mondays at Molkereistrasse and at SC Rapperswil-Jona Lakers hockey matches, offering grill dogs, customizable hamburgers (6 ingredient options), and house-made items (bread is the only external component).
• Metzgerbeiz Restaurant On-site restaurant offering daily lunch menus, grill specialties (notably house-made sausages), live sports viewing, event space, and beer service.
• Regiobox / Food-Automat (24/7 Vending) Self-service vending machine offering seasonal meat specialties (grill items in summer, wild game in autumn, schnitzel in winter), available 24/7.
• Brönnimann's Geschenkkorb (Gift Basket) Gift basket of Brönnimann meat products in the CHF 60-300 price range.
• Gutscheine (Gift Vouchers) Gift vouchers available in CHF 5, 10, 20, and 50 denominations, redeemable as payment in any Brönnimann store or integrable into gift baskets.
• I LOVE MY DOG Hundeleckerli (Dog Treats) Meat-based dog treats sold at CHF 8.10.
• Mietmobiliar (Event Rental Equipment) Rental of event equipment including grills, tables, chairs, lounges, and tents, typically bundled with catering services.

Quantifiable outcome

• All submitted products received gold or silver medals at the Swiss Meat Industry Association quality competition
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Metzgerei Heyne (Stäfa)minorStrategic or Co-development Partner · 1 January 2020Acquisition of Metzgerei Heyne in Stäfa in 2020, expanding Brönnimann's presence in the Stäfa area and consolidating the regional market

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rapelli: Rapelli is a Swiss charcuterie and cured meat specialist (part of the Bell Food Group) producing premium salami, pancetta and cooked sausages. Directly comparable to Brönnimann's house-made cured meat and sausage portfolio, though at national distribution rather than regional craft scale.
• Bigler AG Fleischwaren: Bigler AG is a regional Swiss butcher and meat products manufacturer in the Bern area producing in-house sausages, cured meats and cooked meats for retail and wholesale. Directly comparable to Brönnimann as a craft butcher with its own B2B distribution into gastronomy and other retailers.
• Fredy’s Metzgerei / Metzgerei Frei: Metzgerei Frei is a Swiss family butcher operating multiple retail locations with in-house sausage production and regional sourcing. Comparable to Brönnimann as a regional craft butcher with a multi-store footprint and its own production facility.
• Metzgerei Odermatt: Metzgerei Odermatt is a long-established family butcher in Central Switzerland with in-house sausage production and a network of retail locations. Comparable to Brönnimann as a multi-generational family butcher combining craft production, retail stores and regional B2B supply.

Broad incumbents

• Coop (meat counters / Fine Food): Coop operates extensive in-store butcher counters and a premium Fine Food / delicatessa line across Switzerland. While a retailer rather than a pure butcher, Coop's meat counters directly compete with Brönnimann for household meat and sausage purchases in the same Lake Zurich catchment.
• Micarna (Migros Group): Micarna is the largest meat, poultry and seafood processor in Switzerland, owned by the Migros Group. It produces sausages, ready meals and meat specialties for the Migros retail network, making it a broad incumbent in the same category as Brönnimann's in-house production.
• Migros (meat counters / M-Industry): Migros operates its own meat counters supplied primarily by Micarna and competes on both price and an increasingly premium M-Budget/M-Premium tier. It is the dominant supermarket competitor to any premium Swiss butcher in the Greater Zurich area.
• Bell Food Group: Bell Food Group is one of the largest Swiss meat and charcuterie producers, operating under brands like Bell and Hilcona. It is comparable to Brönnimann as a Swiss meat/sausage player but operates at national scale with industrial production rather than single-shop craft.

Emerging players

• Onlinemetzer.ch (Müller Fleisch): Onlinemetzer.ch is a Swiss online meat retailer delivering regional and dry-aged cuts from Swiss producers directly to consumers. It competes with Brönnimann's online shop on premium meat delivery, but without a physical retail footprint.

Others

• Metzgerbeiz (Brönnimann sub-brand): Metzgerbeiz is Brönnimann's own restaurant concept attached to the Jona shop, serving daily lunch menus and grill specialties. Included as an adjacent, owned channel rather than a true peer, illustrating how the company extends its butcher brand into adjacent food-service revenues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/metzgbroennimann
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• Instagraminstagram.com/metzgbroennimann
• LinkedInlinkedin.com/company/metzgerei-br%C3%B6nnimann

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metzgerei Brönnimann