Metzger Gabriel AG

What Metzger Gabriel AG does

Metzger Gabriel AG is a fourth-generation, family-owned meat processing and gastronomy supply business headquartered in Wolfenschiessen, canton of Nidwalden, Switzerland. Founded in 1908 and incorporated as an AG in 1987 under the third-generation owner Walter Gabriel, the company operates an approximately 3,000 m² production site that integrates its own licensed slaughterhouse for pigs, calves, and cattle with processing facilities and a fully automated, climate-controlled high-bay warehouse commissioned in 2009. Its core products are fresh and processed Swiss meats — pork, veal, beef, sausages, ham, and regional specialties — three of which (Nidwaldner Trockenfleisch, Nidwaldner Saussison, Engelbergerwurst) carry gold medals from the Swiss Meat Association. The company also offers a DNA-Herkunft-Check traceability service delivered through a strategic partnership with Proviande.

Name

Metzger Gabriel AG

Legal name

Metzger Gabriel AG

Website

https://metzgergabriel.ch

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Meat Processing & Distribution

NAICS

Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612), Animal (except Poultry) Slaughtering (311611), Meat and Meat Product Merchant Wholesalers (42447), Meat Retailers (445240)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Hog Slaughtering (Harvest & Evisceration) (AFANABAA)

akta.pro secondary industries

Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE), Pork Fabrication & Primals Cutting (Carcass Breakdown) (AFANABAB), Butcher Shops & Meat Markets (CRAHAHAB), Pork Wholesale (Primal/Subprimal, Boxed Pork) (AFAIADAB)

Keywords

• Meat processing
• Butcher products
• Sausage manufacturing
• Gastronomy meat supply
• Regional meat sourcing

Headquarters

HQ city

Wolfenschiessen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Meat Product Sales to Gastronomy: Primary revenue from supplying fresh and processed meat products to restaurants and hospitality businesses in Central Switzerland. Products include pork, veal, beef, sausages, ham, and specialty products.
2. Retail Store Sales: Direct retail sales to consumers through their physical store in Wolfenschiessen. Offers fresh meat, processed meats, gift baskets, and specialty products.
3. Online Gastro Shop: Online ordering platform for gastronomy customers through orderlion.com marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Metzger Gabriel AG slaughters and processes regional Swiss livestock (pork, veal, beef) at its Wolfenschiessen facility and supplies fresh meat, sausages, cured hams, bacon, and award-winning specialty products to gastronomy and hospitality businesses across Central Switzerland. The company also operates a retail shop for walk-in consumers and gift-basket orders, and offers a DNA-verified Swiss-origin traceability service through its Proviande partnership.

Product overview

Metzger Gabriel AG is a fourth-generation family butcher and meat processing company based in Wolfenschiessen, Switzerland. The company operates a fully integrated meat business with its own slaughterhouse, processing facilities (approximately 3,000 m²), and a modern automated high-bay warehouse system. Its product portfolio centers on premium Swiss meat products, including award-winning signature items such as Nidwaldner Trockenfleisch, Nidwaldner Saussison, and Engelbergerwurst — all awarded gold medals by the Swiss Meat Association. The company also offers a DNA origin verification service (DNA-Herkunft-Check) in partnership with Proviande to assure traceability and quality. Primary service is a gastronomy supply business delivering to leading restaurants in Central Switzerland, complemented by a retail store and gift basket offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Nidwaldner Trockenfleisch

Quantifiable outcome

• Three specialty products awarded gold medals by the Swiss Meat Association

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ProviandecoreStrategic or Co-development PartnerMetzger Gabriel AG collaborates closely with Proviande, the industry organization for meat in Switzerland. Through this partnership, they use the 'DNA Origin Check' service for Swiss meat, which ensures fairness, short transport distances, animal-friendly and sustainable livestock farming in the region, and excellent quality for consumers at all times.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Bell Food Group AG: Switzerland's largest meat processor and listed company. While Metzger Gabriel is a small regional family butcher, Bell is a broad incumbent operating across meat, charcuterie, and convenience foods nationally, competing for the same restaurant and retail meat supply contracts.
• Micarna SA: Owned by the Migros Group, Micarna is the second-largest Swiss meat and poultry processor operating slaughtering, processing, and convenience food manufacturing. It is a broad incumbent that competes with Metzger Gabriel for Swiss gastronomy supply and benefits from Migros retail integration.
• Coop (meat and charcuterie operations): Major Swiss retailer with in-house meat processing capabilities for its retail stores and private-label products. As a vertically integrated retailer, Coop exerts pricing pressure on regional processors like Metzger Gabriel that supply independent gastronomy and compete for consumer meat spend.

Direct peers

• Ernst Sutter AG: Swiss regional meat and charcuterie producer serving gastronomy and retail customers with a portfolio of sausages, ham, and cured meat specialties. Highly comparable to Metzger Gabriel in scale and product mix, with similar focus on quality Swiss charcuterie.
• Frutiger AG: Swiss regional meat processor supplying gastronomy and retail customers across Bern and adjacent regions. Like Metzger Gabriel, it is a mid-sized regional competitor with own processing capabilities and a B2B gastro focus.
• Rapelli SA: Swiss charcuterie and salami specialist with heritage branding and B2B/retail distribution. Direct competitor in the cured meats and sausage categories where Metzger Gabriel's award-winning Nidwaldner Saussison and Trockenfleisch compete.

Others

• Proviande: Swiss meat industry organization that Metzger Gabriel partners with for the DNA Origin Check service. Not a competitor but a strategic ecosystem partner providing industry-level traceability infrastructure and certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/metzger-gabriel-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metzger Gabriel AG