Rêves en Stock

What Rêves en Stock does

Rêves en Stock is a Swiss non-profit association founded in 1995 and headquartered in Chardonne, canton of Vaud, operating commercially under the brand Meurtres & Mystères (M&M). The company produces interactive murder mystery dinner theater experiences where audience members participate in solving theatrical whodunits alongside professional actors. Core products include live 'repas-spectacles' (dinner-shows) at distinctive venues throughout the Lake Geneva region — including CGN lake boats, the MOB Belle-Epoque train, castles, and hotels — plus a digital offering called 'Mystères à domicile' launched in 2020–2021 in response to COVID-19, which delivers streamed six-episode interactive mystery videos for home viewing. Supporting lines include gift certificates (bons cadeaux), private and corporate events, and school performances.

The underlying technology is a standard WordPress-based e-commerce platform with ticket booking, secure Post Finance payment processing, and basic video streaming for at-home content. The distinctive creative IP is the company's unique theatrical concept in which actors themselves do not know at the start of the evening whether their character will be guilty, accomplice, victim, or innocent — roles are revealed through audience interaction, creating a different improvised outcome each performance. Over 30 years, the company has built a library of more than 100 original scenarios.

The business model is direct-to-consumer unit pricing: tickets for live shows are sold per person at CHF 90–159 with concessions for students, apprentices, seniors, and the unemployed; at-home videos are priced CHF 29–159 depending on group size and optional food box add-ons (apéro, fondue, Italo-Valaisanne); gift certificates are valid for four years. Customer segments are primarily private groups and individuals seeking unique entertainment, corporate and private events for team building, and at-home consumers seeking interactive family/friend entertainment. The company also operates an annual Quebec tour. Distribution is through the company's own websites (meurtresetmysteres.com and mysteresadomicile.com), phone and email reservations, social media, and earned media coverage in Swiss press.

Name

Rêves en Stock

Legal name

Association Rêves en Stock

Website

https://meurtresetmysteres.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Rêves en Stock, operating as Meurtres & Mystères, is a Swiss non-profit association founded in 1995 that produces interactive murder mystery dinner theater at venues across the Lake Geneva region and French-speaking Canada, plus a digital at-home mystery video service launched in 2020.

Ownership category

akta.pro rank

Headquarters

HQ city

Chardonne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Live Murder Mystery Dinner Shows: Revenue from ticket sales for interactive murder mystery dinner theater performances held at various venues including boats, trains, castles, and hotels. Prices range from CHF 90-159 per person with discounts for students, apprentices, seniors, and unemployed individuals.
2. At-Home Mystery Video Experiences (Mystères à domicile): Digital video mystery products sold online for home entertainment. Videos can be purchased for 2-15+ people with options for additional boxes (apéro, fondue, Italo-Valaisanne). Prices range from CHF 29-159. Customers receive instant access link and activation code upon purchase.
3. Gift Certificates (Bons cadeaux): Gift certificates sold in exclusive boxes valid for 4 years from purchase date. Recipients can use them for any show of their choice.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rêves en Stock operates interactive murder mystery dinner theater under the brand "Meurtres & Mystères," staging live improvisational whodunit performances at venues such as CGN lake boats, MOB Belle-Epoque trains, castles, and hotels across the Lake Geneva region. The company also produces and sells "Mystères à domicile" digital at-home mystery video experiences and gift certificates redeemable for any scheduled show.

Product overview

Rêves en Stock operates Meurtres & Mystères as an interactive murder mystery entertainment company offering live dinner theater experiences and at-home digital mystery videos. The core product consists of improvisational murder mystery dinner shows featuring professional actors in various themed productions (palace intrigues, weddings, historical settings, corporate conspiracies). The company offers both in-person spectacles at venues including CGN lake boats, MOB Belle-Epoque trains, castles, and hotels across Switzerland, as well as the 'Mystères à domicile' digital video product for home entertainment. Supporting products include gift vouchers, private/corporate events, and school performances. The company has created over 80 unique murder mystery productions since 1995.

Differentiator

Problem solved

Functional benefit

Products and services

• Meurtres & Mystères (Repas-spectacles) Interactive murder mystery dinner theater experiences where audience members participate in solving theatrical whodunits, featuring professional actors and a unique improvisational concept where performers do not know their character's guilt status (guilty, accomplice, victim, or innocent) until the show develops. Available at multiple venues including CGN boats, MOB Belle-Epoque trains, castles, and hotels in the Lake Geneva region. Priced CHF 90-159 per person.
• Mystères à domicile (At-Home Mystery Videos) Digital at-home murder mystery video experience sold through dedicated e-commerce site mysteresadomicile.com. Each video includes 6 episodes lasting 45-70 minutes, with optional add-on food boxes (apéro, fondue, wine pairing). Prices range from CHF 29-159. Customers receive instant access link and activation code upon purchase, with viewing window of 7 days.
• Bon cadeau (Gift Certificate) Gift voucher product sold in exclusive boxes, valid for 4 years from purchase date. Configurations available for 1-2 persons with optional drink packages (CHF 129 for 1 person; CHF 258 for 2 persons; CHF 151 for 1 person + drinks; CHF 299 for 2 persons + drinks). Free-amount gift certificates also available. Redeemable for any scheduled show.
• Soirées privées & entreprises (Private & Corporate Events) Customized murder mystery entertainment services for corporate team-building, private celebrations, and group outings. Includes themed entertainment such as Beatles tribute shows, live jukebox, DJ'YvesZ, and Les Fourmis Rouges. Designed for memorable group entertainment experiences.
• Spectacles et prestations scolaires (School Performances) Educational entertainment and murder mystery performances targeted at schools, including Beatles-themed shows, The Treatles program, and Rock'n Roll discovery workshops for students.
• Opération Narcisse (2026 creation) Murder mystery set in the Préalpes where a young couple of scientists discovers mysterious archives detailing plans for 'Operation Narcisse' from the 1930s involving a secret revolutionary organization.
• Association sous haute tension (2026 creation) Murder mystery show set at an extraordinary general assembly where a mysterious sum of money has disappeared from an association's accounts. Features interactive storytelling with multiple possible endings determined by audience choices.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• CGN (Compagnie Générale de Navigation sur le lac Léman)coreChannel Partner/ Reseller/ DistributorCGN provides lake boats as performance venues for murder mystery dinner shows. Shows take place aboard CGN vessels sailing from Lausanne-Ouchy, with audiences enjoying meals while participating in interactive mysteries. The partnership allows M&M to offer unique floating theater experiences.
• MOB (Montreux Oberland Bernois Railway)coreChannel Partner/ Reseller/ DistributorMOB provides the Belle-Epoque historic train as a unique performance venue for murder mystery shows. The 'Le Baladeur' vintage train creates an immersive 1950s setting for shows like 'Le Casse du siècle' and 'Opération Narcisse'.
• Various Venues (Hotels, Castles, Restaurants)coreChannel Partner/ Reseller/ DistributorPartnerships with venues including Château d'Ouchy, Lake Geneva Hotel, Aquatis Hotel, Hôtel Vatel, Château de la Bâtiaz, Le Prieuré de Romainmôtier, and various other castles and restaurants throughout the Lake Geneva region for show performances.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Théâtre de la Huchette: Long-running Paris-based small theater famous for decades-long runs of scripted plays — comparable as a long-tenured small French-language live theater operation, though not mystery-themed.
• Dinner Train operators (e.g., Murder Mystery Dinner Train): Various US dinner trains (e.g., Great Smoky Mountains Railroad) package murder mystery dinner shows aboard trains — directly comparable to M&M's MOB Belle-Epoque train-format shows, but operating in North America.

Emerging players

• Impro Theatre: LA-based long-form narrative improv company performing fully improvised plays and films — uses a similar improvisational philosophy and live performance model, albeit in a non-dinner format.
• My Mystery Party: Downloadable murder mystery party kits sold online for at-home play — directly parallels the digital Mystères à domicile product line with a different distribution model.

Broad incumbents

• Meow Wolf: US immersive entertainment/experiential art company — broader and much larger scale, but shares the immersive, narrative-driven live entertainment proposition that anchors Meurtres & Mystères' shows.
• The Second City: Established comedy and improvisational theater chain with troupes, training centers, and live shows — comparable in being a multi-decade, live improvisational entertainment brand with regional shows.
• Punchdrunk: UK-based pioneer of immersive theater (Sleep No More) — operates at a much larger scale in the same overlapping immersive/participatory theater category as Meurtres & Mystères.

Direct peers

• The Dinner Detective: Largest US murder mystery dinner theater chain, hosting interactive whodunit shows at hotels — same live dinner-plus-mystery format and B2C/B2B audience as Meurtres & Mystères.
• The Murder Mystery Company: US-based interactive murder mystery dinner theater company running group and corporate shows — directly comparable business model and product offering to Meurtres & Mystères' live dinners.
• Mystery Dinner Playhouse: Long-running US interactive murder mystery dinner theater with weekend shows and group bookings — operates the same immersive murder mystery dinner format with audience participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/meurtresetmysteres
• Instagraminstagram.com/meurtresetmysteres
• LinkedInlinkedin.com/company/r-ves-en-stock

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rêves en Stock