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Metropolitan Fire Brigade (MFB)

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Namestring
Metropolitan Fire Brigade (MFB)
Legal namestring
Fire Rescue Victoria
Websiteurl
mfb.vic.gov.au
Company typeenum
Public
Founded yearint
2020
Descriptiontext

Fire Rescue Victoria (FRV) is the statutory fire and rescue authority for the Australian state of Victoria, established on 1 July 2020 under the Fire Rescue Victoria Act 1958 via the consolidation of the former Metropolitan Fire Brigade (MFB) and other fire services. It operates 85 fire and rescue stations across metropolitan Melbourne and major regional centres, staffed 24/7 by career firefighters, with many regional stations co-located alongside Country Fire Authority (CFA) volunteer brigades under a Service Level Deed.

The organisation delivers a multi-modal emergency response capability covering structure fires, complex technical rescue, road crash response, emergency medical calls, and hazardous materials incidents. Beyond response, FRV drives systemic change to the built environment through building regulation enforcement (including Building Infringement Notices under the Building Act 1993) and a prescriptive library of Fire Safety Guidelines (GL-01 through GL-55) covering street hydrants, LPG installations, sprinklers, battery energy storage systems, and data centres. It also runs community education programs including Fire Ed for schools, Fire Ops 101, and translated safety resources in 24 languages, plus a joint e-learning program with CFA targeting higher-risk residents.

FRV's business model is overwhelmingly sovereign-funded: government appropriations plus municipal fire service contributions underwrite the core emergency response mandate delivered at no direct cost to citizens. Commercial revenue is a minor layer, comprising Fire Equipment Services (FES), a wholly-owned unit delivering paid emergency management consulting and training, and Building Fire Safety fees structured at 10 fee units for the first hour and 2.5 fee units per subsequent quarter hour (one fee unit equals A$16.81 in 2025/26). Fire Rescue Commissioner Gavin Freeman leads the organisation with over 35 years of emergency management experience.

Short descriptiontext

Fire Rescue Victoria is a Victorian Government statutory authority operating 85 fire and rescue stations across metropolitan Melbourne and regional Victoria, delivering 24/7 firefighting, specialist rescue, building safety regulation, and community education programs funded by state appropriations.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersMelbourne, Australia
HQ citystring
Melbourne
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
fire and rescue services, emergency response services, building fire safety, fire safety education, hazardous materials response
Industry3 codes
1Fire & Rescue Services (Fire Suppression, Rescue)
CodeBPAIAGABPrimaryYes
2Community Safety Administration (Fire/EMS, Emergency Management)
CodeBPAIACALPrimaryNo
3Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms)
CodeIMAIAAAIPrimaryNo
NAICS code2 codes
  • Fire Protection92216
  • Fire Protection922160
SIC code1 code
  • Services-Social Services8300
Product category
Fire and Rescue Services
Revenue model3 records
1Public Emergency Services
TypeProfessional Services
Description

Government-funded fire and rescue services provided to communities across Victoria at no direct cost to citizens. Funded through state government appropriations and municipal fire service contributions.

frv.vic.gov.au
2Fire Equipment Services (FES)
TypeProfessional Services
Description

Commercial consulting and training programs for the community provided through FRV's commercial unit. Visit fes.com.au for booking information and tailored programs.

frv.vic.gov.au
3Building Fire Safety Services
TypeProfessional Services
Description

Fees for fire protection reports, inspection requests, and fire prevention/suppression advice under Building Act 1993. Fees charged at 10 fee units for first hour and 2.5 fee units for each subsequent quarter hour.

frv.vic.gov.au
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Technology or R&D, Others
Pricing details1 tier
1Building Fire Safety Services
ModelOtherBilling cadencePay-as-you-go
Notes

Fees charged at 10 fee units for the first hour and 2.5 fee units for each subsequent quarter hour or part thereof. One fee unit = $16.81 for the 2025/2026 financial year.

frv.vic.gov.au
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 record
1Fire Equipment Services (FES)
Description

Commercial unit of Fire Rescue Victoria providing emergency management, consulting and training programs for the community.

frv.vic.gov.au
Core offering1 text field

Fire Rescue Victoria provides 24/7 fire and rescue emergency response across 85 stations in metropolitan Melbourne and major regional centres of Victoria, responding to fires, complex rescues, road crashes, emergency medical calls, and hazardous chemical spills. The organization also delivers building fire safety inspections and reports under the Building Act 1993, commercial training and consulting through its Fire Equipment Services (FES) subsidiary, and comprehensive fire safety education programs for schools, communities, and vulnerable populations including translated resources in 24 languages.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Fire Rescue Victoria (FRV) is a government fire and rescue service organization that operates as a single unified emergency service rather than a platform-plus-modules architecture. The core offering is fire and rescue emergency response across 85 stations in Victoria, supported by Fire Equipment Services (FES) as a commercial training and consulting arm. The portfolio includes fire safety guidelines (GL-01 through GL-55), home fire safety education materials available in 24 languages, e-learning programs, school education programs, and community safety initiatives. These products and services work together to deliver FRV's three-pronged purpose: delivering expert fire and rescue services, driving systemic change to the built environment through building regulations, and educating the community through fire prevention programs.

Product and service1 record
1Fire and Rescue Emergency Response
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

FRV works with CFA as a community-based volunteer fire service partner. Many FRV regional stations are co-located with CFA volunteer brigades. A Service Level Deed Agreement sees FRV provide services on behalf of CFA for the built environment across Victoria.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

FRV works with the Victorian Building Authority on the state-wide combustible cladding audit to identify inappropriate cladding on buildings and create risk reports.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

FRV collaborates with Cladding Safety Victoria on building fire safety initiatives and cladding remediation programs.

Strategic tierCoreTypeTechnology or Integration
Description

FES is a commercial unit of Fire Rescue Victoria that provides emergency management, consulting and training programs for the community. Visit fes.com.au for information.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers8 records
TypeOthers
Description

US-based standards body for fire and life safety. Comparable function to FRV's guideline-issuing role (GL-01 to GL-55) in shaping codes and built-environment safety standards, although not a responder service.

TypeDirect peer
Description

Tasmania's state-wide fire service. Comparable small-state statutory fire authority with mixed career and volunteer response and similar bushfire/urban interface risk profile.

TypeDirect peer
Description

Statutory metropolitan fire service for South Australia. Closely aligned metropolitan career-firefighter model with comparable urban fire, rescue and hazardous-materials response remit.

TypeDirect peer
Description

Statutory metropolitan fire and rescue service for New South Wales. Closely comparable statutory model, career-staffed urban response and similar scope of fire, rescue and hazardous-materials capabilities.

TypeDirect peer
Description

Victoria's community-based volunteer fire service. CFA is the closest peer in the same state, sharing geographic responsibility and a Service Level Deed with FRV for built-environment services.

TypeDirect peer
Description

Queensland's state-wide fire and emergency service. Comparable single-state statutory authority delivering urban firefighting, rescue and emergency management across a large geographic footprint.

TypeBroad incumbent
Description

Statutory fire and rescue service for Greater London. International incumbent with comparable urban firefighting, rescue and community-safety education mandate under a metropolitan governance framework.

TypeDirect peer
Description

New Zealand's unified fire and emergency service combining urban, rural and emergency-management functions. Comparable integrated statutory fire model with career and volunteer components.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Metropolitan Fire Brigade (MFB)

Fire and Rescue Servicesmfb.vic.gov.au

Fire Rescue Victoria is a Victorian Government statutory authority operating 85 fire and rescue stations across metropolitan Melbourne and regional Victoria, delivering 24/7 firefighting, specialist rescue, building safety regulation, and community education programs funded by state appropriations.

What Metropolitan Fire Brigade (MFB) does

Fire Rescue Victoria (FRV) is the statutory fire and rescue authority for the Australian state of Victoria, established on 1 July 2020 under the Fire Rescue Victoria Act 1958 via the consolidation of the former Metropolitan Fire Brigade (MFB) and other fire services. It operates 85 fire and rescue stations across metropolitan Melbourne and major regional centres, staffed 24/7 by career firefighters, with many regional stations co-located alongside Country Fire Authority (CFA) volunteer brigades under a Service Level Deed.

The organisation delivers a multi-modal emergency response capability covering structure fires, complex technical rescue, road crash response, emergency medical calls, and hazardous materials incidents. Beyond response, FRV drives systemic change to the built environment through building regulation enforcement (including Building Infringement Notices under the Building Act 1993) and a prescriptive library of Fire Safety Guidelines (GL-01 through GL-55) covering street hydrants, LPG installations, sprinklers, battery energy storage systems, and data centres. It also runs community education programs including Fire Ed for schools, Fire Ops 101, and translated safety resources in 24 languages, plus a joint e-learning program with CFA targeting higher-risk residents.

FRV's business model is overwhelmingly sovereign-funded: government appropriations plus municipal fire service contributions underwrite the core emergency response mandate delivered at no direct cost to citizens. Commercial revenue is a minor layer, comprising Fire Equipment Services (FES), a wholly-owned unit delivering paid emergency management consulting and training, and Building Fire Safety fees structured at 10 fee units for the first hour and 2.5 fee units per subsequent quarter hour (one fee unit equals A$16.81 in 2025/26). Fire Rescue Commissioner Gavin Freeman leads the organisation with over 35 years of emergency management experience.

Metropolitan Fire Brigade (MFB) firmographics

Firmographics
Name
Metropolitan Fire Brigade (MFB)
Legal name
Fire Rescue Victoria
Website
https://mfb.vic.gov.au
Company type
Public
Founded year
2020
Operating status
Operating
Headcount range
251–500 employees
Short description
Fire Rescue Victoria is a Victorian Government statutory authority operating 85 fire and rescue stations across metropolitan Melbourne and regional Victoria, delivering 24/7 firefighting, specialist rescue, building safety regulation, and community education programs funded by state appropriations.
Ownership category
akta.pro rank

Metropolitan Fire Brigade (MFB) industry classification

Industry
Product category
Fire and Rescue Services
NAICS
Fire Protection (92216), Fire Protection (922160)
SIC
Services-Social Services (8300)
akta.pro primary industry
Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)
akta.pro secondary industries
Community Safety Administration (Fire/EMS, Emergency Management) (BPAIACAL), Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)

Keywords

  • Fire and rescue services
  • Emergency response services
  • Building fire safety
  • Fire safety education
  • Hazardous materials response

Where Metropolitan Fire Brigade (MFB) is headquartered

Location

Headquarters

HQ city
Melbourne
HQ country
Australia
HQ region
Oceania

Offices1 record

Markets served

Metropolitan Fire Brigade (MFB) business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

  1. Public Emergency Services: Government-funded fire and rescue services provided to communities across Victoria at no direct cost to citizens. Funded through state government appropriations and municipal fire service contributions.
  2. Fire Equipment Services (FES): Commercial consulting and training programs for the community provided through FRV's commercial unit. Visit fes.com.au for booking information and tailored programs.
  3. Building Fire Safety Services: Fees for fire protection reports, inspection requests, and fire prevention/suppression advice under Building Act 1993. Fees charged at 10 fee units for first hour and 2.5 fee units for each subsequent quarter hour.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goBuilding Fire Safety Services

Distribution channels4 records

Marketing channels7 records

Metropolitan Fire Brigade (MFB) product offering

Product offering

Core offering

Fire Rescue Victoria provides 24/7 fire and rescue emergency response across 85 stations in metropolitan Melbourne and major regional centres of Victoria, responding to fires, complex rescues, road crashes, emergency medical calls, and hazardous chemical spills. The organization also delivers building fire safety inspections and reports under the Building Act 1993, commercial training and consulting through its Fire Equipment Services (FES) subsidiary, and comprehensive fire safety education programs for schools, communities, and vulnerable populations including translated resources in 24 languages.

Product overview

Fire Rescue Victoria (FRV) is a government fire and rescue service organization that operates as a single unified emergency service rather than a platform-plus-modules architecture. The core offering is fire and rescue emergency response across 85 stations in Victoria, supported by Fire Equipment Services (FES) as a commercial training and consulting arm. The portfolio includes fire safety guidelines (GL-01 through GL-55), home fire safety education materials available in 24 languages, e-learning programs, school education programs, and community safety initiatives. These products and services work together to deliver FRV's three-pronged purpose: delivering expert fire and rescue services, driving systemic change to the built environment through building regulations, and educating the community through fire prevention programs.

Differentiator

Problem solved

Functional benefit

Brands

  • Fire Equipment Services (FES): Commercial unit of Fire Rescue Victoria providing emergency management, consulting and training programs for the community.

Products and services

  • Fire and Rescue Emergency Response

Companies that use Metropolitan Fire Brigade (MFB)

Customer profile

Segments4 records

Ideal customer profiles4 records

Metropolitan Fire Brigade (MFB) technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Metropolitan Fire Brigade (MFB) partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

  • Country Fire Authority (CFA)coreStrategic or Co-development PartnerFRV works with CFA as a community-based volunteer fire service partner. Many FRV regional stations are co-located with CFA volunteer brigades. A Service Level Deed Agreement sees FRV provide services on behalf of CFA for the built environment across Victoria.
  • Victorian Building AuthoritycoreStrategic or Co-development PartnerFRV works with the Victorian Building Authority on the state-wide combustible cladding audit to identify inappropriate cladding on buildings and create risk reports.
  • Cladding Safety VictoriacoreStrategic or Co-development PartnerFRV collaborates with Cladding Safety Victoria on building fire safety initiatives and cladding remediation programs.
  • Fire Equipment Services (FES)coreTechnology or IntegrationFES is a commercial unit of Fire Rescue Victoria that provides emergency management, consulting and training programs for the community. Visit fes.com.au for information.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Metropolitan Fire Brigade (MFB) competitors and assessment

Company assessment

Others

  • National Fire Protection Association (NFPA): US-based standards body for fire and life safety. Comparable function to FRV's guideline-issuing role (GL-01 to GL-55) in shaping codes and built-environment safety standards, although not a responder service.

Direct peers

  • Tasmania Fire Service: Tasmania's state-wide fire service. Comparable small-state statutory fire authority with mixed career and volunteer response and similar bushfire/urban interface risk profile.
  • South Australian Metropolitan Fire Service: Statutory metropolitan fire service for South Australia. Closely aligned metropolitan career-firefighter model with comparable urban fire, rescue and hazardous-materials response remit.
  • Fire and Rescue NSW: Statutory metropolitan fire and rescue service for New South Wales. Closely comparable statutory model, career-staffed urban response and similar scope of fire, rescue and hazardous-materials capabilities.
  • Country Fire Authority (CFA): Victoria's community-based volunteer fire service. CFA is the closest peer in the same state, sharing geographic responsibility and a Service Level Deed with FRV for built-environment services.
  • Queensland Fire and Emergency Services: Queensland's state-wide fire and emergency service. Comparable single-state statutory authority delivering urban firefighting, rescue and emergency management across a large geographic footprint.
  • Fire and Emergency New Zealand (FENZ): New Zealand's unified fire and emergency service combining urban, rural and emergency-management functions. Comparable integrated statutory fire model with career and volunteer components.

Broad incumbents

  • London Fire Brigade: Statutory fire and rescue service for Greater London. International incumbent with comparable urban firefighting, rescue and community-safety education mandate under a metropolitan governance framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Metropolitan Fire Brigade (MFB) social profiles

Digital presence

Metropolitan Fire Brigade (MFB) compliance and trust

Trust signal

Compliance1 record

Metropolitan Fire Brigade (MFB) financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Metropolitan Fire Brigade (MFB) leadership team

Management profile

Number of profiles

Profiles1 record

Metropolitan Fire Brigade (MFB) subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Metropolitan Fire Brigade (MFB) funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Metropolitan Fire Brigade (MFB) M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metropolitan Fire Brigade (MFB)

What does Metropolitan Fire Brigade (MFB) do?

Fire Rescue Victoria provides 24/7 fire and rescue emergency response across 85 stations in metropolitan Melbourne and major regional centres of Victoria, responding to fires, complex rescues, road crashes, emergency medical calls, and hazardous chemical spills. The organization also delivers building fire safety inspections and reports under the Building Act 1993, commercial training and consulting through its Fire Equipment Services (FES) subsidiary, and comprehensive fire safety education programs for schools, communities, and vulnerable populations including translated resources in 24 languages.

Is Metropolitan Fire Brigade (MFB) a public or private company?

Metropolitan Fire Brigade (MFB) is a public company. It is classified as state government owned and is currently operating.

When was Metropolitan Fire Brigade (MFB) founded?

Metropolitan Fire Brigade (MFB) was founded in 2020. It employs 251 to 500 people.

Where is Metropolitan Fire Brigade (MFB) based?

Metropolitan Fire Brigade (MFB) is headquartered in Melbourne, Australia, in the Oceania region.

How does Metropolitan Fire Brigade (MFB) make money?

Three revenue lines are on record. Public Emergency Services are the primary driver. The others are fire Equipment Services (FES) and building Fire Safety Services.

Who are Metropolitan Fire Brigade (MFB)'s main competitors?

National Fire Protection Association (NFPA) is listed as an others. Direct peers are Tasmania Fire Service, South Australian Metropolitan Fire Service, Fire and Rescue NSW, Country Fire Authority (CFA), Queensland Fire and Emergency Services and Fire and Emergency New Zealand (FENZ). London Fire Brigade is listed as a broad incumbent.

Does Metropolitan Fire Brigade (MFB) have an API?

No public API is recorded for Metropolitan Fire Brigade (MFB).

What industry is Metropolitan Fire Brigade (MFB) in?

Metropolitan Fire Brigade (MFB)'s product category is Fire and Rescue Services. Its primary akta.pro industry code is BPAIAGAB, Fire & Rescue Services (Fire Suppression, Rescue), with a secondary code of BPAIACAL, Community Safety Administration (Fire/EMS, Emergency Management). Its NAICS code is 92216 and its SIC code is 8300.

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Live signals
ABCHow an insect repellent left almost a dozen hospital staff sickAn accidental release of a fogger mosquito repellent at Flinders Medical Centre in Adelaide caused approximately a dozen emergency department staff to fall ill around 2am, with three staff members hospitalized before being discharged. The incident occurred when a staff member accidentally knocked off the lid of the aerosol repellent while checking a patient's belongings, releasing insecticide into the air. The Metropolitan Fire Service conducted atmospheric and surface tests, and 12 of 59 emergency department beds were temporarily closed before reopening.The GuardianVictoria fire services' 'dysfunctional and bullying culture' revealed in reportA review of Victoria’s fire services revealed a dysfunctional and bullying culture, recommending the merger of the Country Fire Authority and the Metropolitan Fire Board to improve governance. However, Emergency Services Minister Jane Garrett rejected the merger proposal, opting instead to adopt 18 of the report's 20 recommendations to address workplace issues within the existing structures. The report also highlighted significant cultural conflicts between management, unions, and volunteers, urging standardization of operations without merging the two distinct organizations.Business InsiderThere's a huge tire factory fire in Melbourne right nowA massive fire broke out at a recycling plant in Broadmeadows, Melbourne, involving a 100m by 60m pile of tyres. The Metropolitan Fire Brigade responded but the blaze was not under control, and a smoke warning was issued for the area.