MFR PLABENNEC-PLOUDANIEL

What MFR PLABENNEC-PLOUDANIEL does

MFR PLABENNEC-PLOUDANIEL is a French non-profit vocational training center operating as a Centre de Formation par Alternance (CFA) under the loi 1901 association framework and affiliated to the national Maison Familiale Rurale (MFR) federation. The center delivers work-study (alternance) training through two campuses in Finistère, Brittany — Plabennec (headquarters, approximately 15 minutes from Brest) and Ploudaniel (approximately 25 minutes from Brest) — and serves roughly 435 learners per year across 15 formations spanning agriculture, horticulture, landscaping, floristry, and building trades. Pedagogical resources include an in-house botanical park and technical platforms, supplemented by a network of 3,300 partner enterprises that host learners in the alternance model, with Erasmus+ enabling international mobility.

The center's curriculum covers qualifications from CAP level through BTSA and Titre Professionnel, with recent additions including the BTSA Aménagements Paysagers (Bac+2 landscaping) and Titre Professionnel programs in Maçon VRD and Ouvrier Paysagiste, signaling extension into higher education and adult continuing-education segments. Operational performance is disclosed via three static quality indicators: an 88% exam pass rate, 82.04% learner satisfaction, and 67% professional integration rate.

The business model is administered rather than commercial: revenue is generated primarily through French apprenticeship mechanisms — OPCO funding, apprenticeship tax (taxe d'apprentissage), and continuing-education billing — with rates set by public policy rather than negotiated per learner. The center holds Qualiopi certification, the mandatory national quality credential required to access these public training funds. The entity is governed as an association rather than a corporate enterprise, with no disclosed financials, surpluses, or capital structure. Disclosed team size is approximately 6 administrative FTE supplemented by a pedagogical team of around 12 instructors.

Name

MFR PLABENNEC-PLOUDANIEL

Legal name

Maison Familiale Rurale de PLABENNEC PLOUDANIEL

Website

https://mfr-plabennec-ploudaniel.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MFR PLABENNEC-PLOUDANIEL is a French non-profit CFA vocational training center operating two campuses in Brittany (Plabennec and Ploudaniel), delivering alternance programs in agriculture, horticulture, landscaping, floristry, and building trades to roughly 435 learners annually via OPCO and apprenticeship-tax funding.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Technical and Trade Schools (61151), Professional and Management Development Training (61143), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Credentialing, Certification Prep & Exam Training (BPACANAJ)

akta.pro secondary industries

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM), Alternative Education & Dropout Prevention / Re-Engagement Programs (EDANAJAF), Short-Term Certificate & Micro-Credential Programs (International) (EDAIAIAI)

Keywords

• Vocational training services
• Agricultural education programs
• Apprenticeship work-study
• Landscape horticulture training
• Professional certification courses

Headquarters

HQ city

PLABENNEC

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Apprenticeship Training: Primary revenue stream through apprenticeship contracts where apprentices are exonerated from tuition fees. Employers pay apprenticeship tax (taxe d'apprentissage) to fund training. Apprentices receive salary (27-100% of SMIC based on age and contract seniority).
2. Continuing Professional Training: Adult education and professional conversion training funded by OPCO (Skills Operators) or individual financing. Registration requires deposit and signed training contract or convention.
3. Taxe d'Apprentissage: Mandatory apprenticeship tax paid by companies (13% of 0.68% of payroll) that can be directed to the training institution of their choice. Vital funding for the associative establishment.
4. Equipment and Material Donations: Companies can contribute equipment and materials to training facilities in lieu of or supplementary to monetary tax payments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

MFR PLABENNEC-PLOUDANIEL is a French vocational training association operating under the MFR (Maison Familiale Rurale) network, delivering alternating work-study programs in agriculture, horticulture, landscaping, floristry, and building trades across two campuses in Plabennec and Ploudaniel. The center serves approximately 450 learners annually through 15 distinct training programs, combining 15 days of classroom instruction with 15 days of enterprise-based practical training, leading to nationally recognized certifications (CAP, BAC Pro, BTS, BP, BTM, CQP).

Product overview

MFR PLABENNEC-PLOUDANIEL operates as a vocational training center (CFA) offering 16 distinct educational programs organized across two sites: Plabennec (landscape, horticulture, floristry, construction) and Ploudaniel (agriculture, livestock). The portfolio spans from middle school orientation (4ème/3ème) through higher education levels (BTSA), covering vocational certificates (CAP, CAPa), professional baccalaureates (Bac Pro), specialization certificates (CS), and professional titles (Titre Pro). Training modalities include initial apprenticeship, continuing professional education, and customized on-demand programs, all delivered through an alternating pedagogy model (15 days school/15 days enterprise). The center serves approximately 450 learners annually across 15 formations, supported by 3,300 partner companies.

Differentiator

Problem solved

Functional benefit

Products and services

• CAP Agricole Jardinier Paysagiste Certificat d'Aptitude Professionnelle Agricole specialization training for gardeners-landscapers, preparing learners for gardening and landscaping professional roles. Offered as an alternating work-study program.
• CAP Fleuriste Certificat d'Aptitude Professionnelle program training florists in floral design, arrangement, and retail floristry skills. Offered as an alternating work-study program.
• BAC Pro Aménagements Paysagers Baccalauréat Professionnel program in landscape design and development, preparing learners for technician-level roles in landscape planning and creation. Offered as an alternating work-study program.
• BAC Pro Conduite de Productions Horticoles Baccalauréat Professionnel program in horticultural production management, training learners in greenhouse, nursery, and horticultural production operations. Offered as an alternating work-study program.
• BP Aménagements Paysagers Brevet Professionnel program in landscape design, intended for working professionals seeking advanced certification. Offered as a continuing professional training (Formation Continue) program.
• BTS Aménagements Paysagers Brevet de Technicien Supérieur program in landscape design, providing higher technician-level training in landscape planning and management. Offered as an alternating work-study program.
• BTS Production Horticole Brevet de Technicien Supérieur program in horticultural production, providing higher technician-level training in horticultural production management. Offered as an alternating work-study program.
• BTM N2 Fleuriste Brevet Technique des Métiers level 2 program in floristry, providing advanced professional certification for florists. Offered as an alternating work-study program.
• CAP Constructeur de Routes Certificat d'Aptitude Professionnelle program in road construction, preparing learners for roles in public works road construction. Offered as an alternating work-study program on the Ploudaniel site.
• CAP Constructeur de Réseaux de Canalisations TP Certificat d'Aptitude Professionnelle program in pipeline network construction for public works, training learners in underground utility network installation. Offered as an alternating work-study program on the Ploudaniel site.
• CAP Conducteur d'Engins de Travaux Publics Certificat d'Aptitude Professionnelle program in public works machinery operation, training learners to operate heavy construction equipment. Offered as an alternating work-study program on the Ploudaniel site.
• CAP Maçon Certificat d'Aptitude Professionnelle program in masonry, training learners in bricklaying, blockwork, and structural masonry techniques. Offered as an alternating work-study program on the Ploudaniel site.
• CAP Peintre Applicateur de Revêtements Certificat d'Aptitude Professionnelle program in painting and coating application, training learners in surface preparation and paint/coating application techniques. Offered as an alternating work-study program on the Ploudaniel site.
• CAP Maintenance des Bâtiments Certificat d'Aptitude Professionnelle program in building maintenance, training learners in multi-trade building upkeep and repair. Offered as an alternating work-study program on the Ploudaniel site.
• CQP Ouvrier Qualifié en Construction/TP Certificat de Qualification Professionnelle program in qualified construction/Public Works work, providing a multi-year professional qualification. Offered as a multi-year contract program on the Ploudaniel site.
• Formations Continues (Continuing Professional Training) Continuing professional training offerings for working professionals, with custom sessions available in agricultural, horticultural, landscaping, floristry, and building trades. Available as custom quotes for inter-enterprise or intra-enterprise delivery.

Quantifiable outcome

• 88% exam pass rate across all formations
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Erasmus+ ProgrammecoreStrategic or Co-development PartnerEuropean mobility programme enabling student exchanges to Spain, Germany, Ireland, Great Britain, and Finland. Students can participate in international work placements recognized for Baccalauréat exams. Mme LAZOU and M. KERBOUL serve as international mobility coordinators.
• 3300 Partner EnterprisescoreChannel Partner/ Reseller/ DistributorNetwork of over 3300 companies across Finistère and Brittany providing apprenticeship placements for learners in agriculture, landscape, floristry, and building trades sectors. Companies include agricultural operations, landscape firms, florist shops, construction companies, and municipal services.
• Qualiopi CertificationcoreOthersQuality certification for professional training providers (Certification n°23878186). Demonstrates compliance with quality standards required for public funding of training activities.
• ONISEPminorStrategic or Co-development PartnerNational information and orientation service for education and careers, referenced as a channel through which candidates learn about the CFA MFR training offerings.
• Agricultural Employers (FDSEA, JA)minorChannel Partner/ Reseller/ DistributorAgricultural union organizations (Fédération Départementale des Syndicats d'Exploitants Agricoles, Jeunes Agriculteurs) that direct potential apprentices and provide industry support for agricultural training programs.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Enaco: French online and hybrid alternance training provider offering BTS, Titre Pro, and professional certifications across multiple sectors. Comparable credentialing business model with broader geographic reach and stronger digital delivery than the MFR CFA's two physical campuses.

Direct peers

• GRETA: Public network of continuing education groups operating under the French national education system, delivering CAP, Titre Pro, and CS qualifications to adult learners with employer/OPCO funding. Directly comparable continuing education model and target audience.
• Compagnons du Devoir: Traditional French apprenticeship network built around the alternation pedagogy (periods at school and enterprise), delivering recognized craft and trade certifications through partner enterprises across France. Shares the same work-study training DNA as MFR.
• CCI Formation Bretagne: Chamber of Commerce and Industry training arm in Brittany offering alternance BTS, Titre Pro, and continuing education in adjacent sectors. Directly comparable regional scope, target market (SMBs and individuals), and apprenticeship-driven revenue model.
• Lycée Le Nivot: Private Catholic agricultural secondary school under the CNEAP network in Logonna-Daoulas, Finistère, offering Bac Pro, BTSA, and CAP tracks in agriculture, landscaping, and environment. Closest regional peer operating in the same Finistère geography with overlapping program portfolio.

Broad incumbents

• AFPA: France's largest national vocational training provider, offering CAP, Bac Pro, Titre Pro, and CS certifications across many sectors including agriculture, construction, and landscaping. Same credentialing/exam-prep business model but at significantly larger national scale and broader sector coverage.
• Institut Agro (formerly AGROCAMPUS OUEST): French public higher education institution specializing in agriculture, horticulture, landscape, and food sciences, with campuses including Rennes and Angers in Brittany. Overlapping subject-matter specializations but operating at higher education (engineer/master) levels.
• CNAM: National conservatory delivering professional and academic qualifications through work-study and continuing education across France, including agricultural and environmental tracks. Comparable continuing education model at significantly larger national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mfr-plabennec-ploudaniel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MFR PLABENNEC-PLOUDANIEL