MFR DE L'ENTRE 2 MERS

What MFR DE L'ENTRE 2 MERS does

MFR de l'Entre-Deux-Mers is a private nonprofit agricultural vocational training institution (Maison Familiale Rurale) and certified CFA (apprentice training center) headquartered in La Sauve, Gironde, in France's Nouvelle-Aquitaine region. Founded in 1963 by 15 pioneering families, the institution delivers alternating (work-study) vocational education across landscaping, horticulture, ecological engineering, and aromatic/medicinal plant production, with programs spanning from 4ème/3ème orientation through Bac Pro, BTSA, CS certifications, and a forthcoming Licence PRO. Its infrastructure includes a 5,000 m² educational garden, a 500 m² automated pedagogical greenhouse, and a 6,000 m² Jardin École used for hands-on instruction, supporting exam pass rates of 91–100% across national diplomas. The institution is Qualiopi-certified and, as of October 2023, is the sole provider in Nouvelle-Aquitaine of the Titre Professionnel Ouvrier du Génie Écologique.

The business model is primarily publicly funded: revenue derives from Conseil Régional de Nouvelle-Aquitaine subsidies, France Travail (Pôle Emploi) and OCAPIAT apprenticeship financing, short professional course fees (e.g., 5,200€ for the CS CP PPAM program), and modest retail sales from the pedagogical greenhouse (Ventes à la serre). Distribution is direct on-campus, supplemented by referral channels through France Travail, OCAPIAT, and the regional council for adult reconversion candidates. The customer base is split between individual students/apprentices (ages 14+ through BTSA level) and adults in professional reconversion, with secondary community engagement via municipalities, EHPAD care homes, and local organizations for workshops and shared garden projects. The institution is governed by a board of directors under the national MFR network, with Richard Saingirons as president since 2020.

Name

MFR DE L'ENTRE 2 MERS

Legal name

MFR de l'Entre-Deux-Mers

Website

https://mfr-entredeuxmers.fr

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

MFR de l'Entre-Deux-Mers is a French agricultural vocational training center and CFA in La Sauve, Gironde, offering alternating (work-study) programs in landscaping, horticulture, ecological engineering, and aromatic/medicinal plants from middle school orientation through BTSA and Licence PRO, serving youth and adult career-changers in Nouvelle-Aquitaine.

Ownership category

akta.pro rank

Headquarters

HQ city

La Sauve

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Public Funding and Subsidies: The MFR operates as a publicly funded vocational training center. Revenue is primarily derived from regional council subsidies (Région Nouvelle-Aquitaine), France Travail (Pôle Emploi) funding for unemployed trainee programs, and OCAPIAT contributions for apprenticeship financing. Additional revenue comes from short training course fees and greenhouse sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MFR de l'Entre-Deux-Mers is an agricultural vocational training institution and CFA delivering alternating (work-study) education programs in landscaping, horticulture, aromatic/medicinal plants (PPAM), and ecological engineering. Programs range from 4ème/3ème middle school orientation through CAPa, Bac Pro, BTSA, Titre Professionnel, and Licence PRO qualifications, complemented by short professional courses and competency assessments for adult learners seeking career reconversion.

Product overview

MFR de l'Entre-Deux-Mers operates as a Maison Familiale Rurale (agricultural family school) and CFA (apprentice training center) specializing in alternating vocational education for landscape, horticulture, and environmental professions. The institution offers a comprehensive portfolio spanning from middle school orientation programs (4ème/3ème) through Baccalauréat Professionnel degrees (Aménagements Paysagers, Productions Horticoles), BTSA technician certificates, professional titles, and a professional bachelor's degree in ecological engineering opening in 2026. Short-form continuing education programs cover PPAM (Aromatic and Medicinal Plants), agroecology, and workplace safety. The MFR also provides competency assessments for career changers, hosts agroecology workshops, operates a pedagogical nursery for practical training and community sales, and maintains a 5000m² educational garden with automated greenhouse. The institution holds Qualiopi certification and utilizes the IEnt digital platform for pedagogical tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Alternating Apprenticeship Training - Landscape, Horticulture and Environmental Professions Alternating vocational training programs (50% classroom at MFR, 50% in partner companies) for individuals pursuing careers in landscaping, horticulture, and environmental professions under French apprenticeship contracts.
• 4ème / 3ème EA Orientation Program Middle school orientation program for students aged 14+, combining classroom instruction with discovery internships to develop a personal orientation project toward agricultural professions.
• CAPa Jardinier-Paysagiste Agricultural Professional Aptitude Certificate in Landscaping Gardening, a two-year alternating training preparing students for landscape creation and maintenance including planting, lawn installation, irrigation systems, and landscape constructions.
• Bac PRO Aménagements Paysagers Baccalaureate Professional in Landscaping, a three-year program preparing students to create, manage, and maintain green spaces meeting environmental and societal expectations.
• Bac PRO Conduite de Productions Horticoles Baccalaureate Professional in Horticultural Production Management, a three-year program training students in plant production including horticulture, market gardening, arboriculture, and floriculture.
• BTSA Aménagements Paysagers Advanced Technician Certificate in Landscaping, a two-year post-bac training covering vegetation management, landscape construction, and worksite organization with emphasis on ecological transition.
• BTSA Métiers du Végétal Advanced Technician Certificate in Plant Professions, a two-year post-secondary program focusing on plant production and specialized horticultural techniques.
• Licence PRO Génie Écologique Professional Bachelor's Degree in Ecological Engineering opening in 2026, training professionals in ecosystem restoration and preservation techniques using natural processes.
• CS CP Plantes à Parfum, Aromatiques et Médicinales (PPAM) Specialization Certificate in Aromatic and Medicinal Plant Production, a level 4 certification (5,200 euros) training farmers, gatherers, and transformers in medicinal plant cultivation, harvesting, and processing.
• Titre Professionnel Ouvrier du Génie Écologique Professional Title in Ecological Engineering, unique in Nouvelle-Aquitaine, training workers in ecosystem restoration for degraded natural, anthropized, or artificial environments using natural techniques.
• POEI Agent Paysagiste Occupational Preparation and Training Action for Landscape Agent, targeting job seekers for career conversion toward landscaping professions with rapid professional integration.
• Short Professional Training Courses (PPAM, Agroecology, Safety) Short professional training courses including PPAM production and transformation, agroecology workshops, occupational health and safety (SST/PRAP), targeting adults and professionals seeking skill development.
• Competency Assessments (Bilans de Compétences) Competency assessment services for professional reconversion, helping individuals identify skills and training needs for career transitions into green economy professions.
• Agroecology Workshops (Ateliers Agroécologie) Interactive workshops on agroecological gardening, covering topics including permaculture, biodiversity, food, health, and environmental education, conducted on the 5,000 m² school garden or delivered on-site for partner organizations.
• Greenhouse Plant Sales (Ventes à la Serre) Pedagogical nursery sales open to the public on Friday afternoons and select Saturdays, selling ornamental plants, aromatic/medicinal herbs, and vegetable seedlings produced by students as part of their training.
• Facility Rental and Accommodation (Locations / Hébergement) Facility rental services for external groups including accommodation and meeting spaces at the MFR campus, located 30 km from Bordeaux and 20 km from Libourne.

Quantifiable outcome

• 93% pass rate – Diplôme National du Brevet (2026)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• CastoramaminorStrategic or Co-development PartnerPartnership with Castorama for school project (chantier école) in which students of Aménagements Paysagers completed a showroom installation project. The partnership provided real-world project experience for students in landscaping and garden design.
• Larural (École du Paysage, Créon)coreStrategic or Co-development PartnerOngoing artistic and cultural partnership with Larural in Créon. Classes of Terminale Aménagement Paysager and adults in reconversion (École du Paysage) participate in the 'La Traversée' festival through mediation and artistic creation projects (pyrotechnics with SILEX, Art et Environnement with Sophie Agouès, choral projects).
• Municipalite de BlayeminorStrategic or Co-development PartnerPartnership with the municipality of Blaye for the creation of shared gardens (jardins partagés), providing community garden expertise and student involvement.
• Municipalite de La SauvecoreStrategic or Co-development PartnerStrong partnership with the municipality of La Sauve for the creation of the Jardin École on PPAM, including signing of an AOT (Autorisation d'Occupation Temporaire). The municipality provides land and institutional support for the educational garden project. Also provides shuttle transport for students on Mondays and Fridays.
• EPHAD de CronminorStrategic or Co-development PartnerIntergenerational partnership with the EHPAD (care home) in Créon for flower arrangement workshops and planting projects. Students bring horticultural knowledge to elderly residents through joint creative activities.
• GEIQ Multi AgricoreChannel Partner/ Reseller/ DistributorPartnership with GEIQ (Groupement d'Employeurs pour l'Insertion et la Qualification) Multi Agri for work-linked training (alternance) placements, notably for the Ouvrier du Paysage POEC program and Ouvrier du Génie Écologique Titre Professionnel.
• OCAPIATcoreOthersOCAPIAT is the French joint fund for apprenticeship and professional training (Opérateur de Compétences). They finance apprenticeship contracts at the MFR, supporting student trainees in alternating training programs.
• Région Nouvelle-AquitainecoreOthersThe Conseil Régional de Nouvelle-Aquitaine provides financing for eligible training programs, including the Titre Professionnel Ouvrier du Génie Écologique and professional reconversion courses for residents of the region.
• Agro-Bio PérigordminorStrategic or Co-development PartnerPartnership for 'Mois de la Bio' (Month of Organic Farming) activities, involving technical farm visits and knowledge exchange for horticulture students, connecting students with organic producers.
• France Travail (Pôle Emploi)coreOthersFrance Travail (formerly Pôle Emploi) refers job seekers to the MFR's professional programs, including POEC (Préparation Opérationnelle à l'Emploi Collective) Agent Paysagiste and other short professional courses. They co-fund training evaluations and coordinate with OCAPIAT and GEIQ.
• Commune de Saint Christoly de BlayeminorStrategic or Co-development PartnerPlanting workshop partnership with the commune of Saint Christoly de Blaye, providing practical horticultural experience for BTS Production Horticole students through community planting projects.
• l'Atelier du Végétal (Bergerac)minorStrategic or Co-development PartnerMaster apprenticeship and training visit to the company 'l'Atelier du Végétal' in Bergerac, a specialty plant nursery with rare species, aquatic plant basins, and mother plant collections. The company hosts BTS students for hands-on learning about rare and specialty plant cultivation.
• GroupamaminorOthersMutual insurer Groupama financed the installation of a defibrillator at the MFR establishment, demonstrating community support and safety investment in the school.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• AFTRAL: Leading French apprenticeship training organization. Comparable on apprenticeship-based vocational delivery model and Qualiopi-certified training infrastructure, but focused on transport/logistics rather than green trades.

Broad incumbents

• AFPA: France's national adult vocational training association offering alternance programs across many trades. Comparable as a competing vocational training provider, but AFPA is a broad national incumbent with a much larger portfolio and does not specialize in agricultural or green trades.
• GRETA Nouvelle-Aquitaine: Public network of adult continuing education centers affiliated with the French education ministry. Comparable as a publicly funded continuing education provider in the same region but with a much broader curriculum scope than the MFR's agricultural specialization.

Direct peers

• Compagnons du Devoir: French apprenticeship-based trades training organization with a similar alternance pedagogy spanning multiple crafts. Comparable on training model (work-linked, residential, master-apprentice tradition) but focused on building crafts rather than agricultural/environmental trades.
• CNPR (Centre National de Promotion Rurale): National center for rural/agricultural adult vocational training, part of the Eduter network under AgroSup Dijon. Directly comparable as an agricultural vocational distance-learning provider serving the same adult reconversion and skill-upgrade market across France.
• Lycée Agricole de Bordeaux-Blanquefort: Public agricultural high school in the Gironde region offering Bac Pro, BTSA, and continuing education in landscaping and horticulture. Comparable as a competing agricultural secondary/postsecondary education provider in the same Nouvelle-Aquitaine catchment area.
• Maison Familiale Rurale du Blayais: Sister MFR in the same Gironde département operating under the same national network. Comparable as an alternance agricultural vocational school in the same geographic region, with overlapping landscaping and horticultural program offerings.
• CFPPA de Bordeaux-Gironde: Public agricultural vocational training center (Centre de Formation Professionnelle et de Promotion Agricoles) under the French Ministry of Agriculture. Directly competes for the same adult reconversion, BTSA, and agricultural certification candidates in the Gironde / Nouvelle-Aquitaine region.

Regional players

• École du Paysage de Versailles: Specialist French landscape architecture and gardening school offering professional titles and continuing education. Comparable on curriculum focus (landscape design, ecological engineering) but operates primarily in the Île-de-France region and does not directly compete in Nouvelle-Aquitaine.

Others

• Unep (Union Nationale des Entreprises du Paysage): French professional federation representing landscaping companies. Comparable as a sector stakeholder shaping demand for landscape vocational qualifications and frequently partnering with training centers on certification frameworks and workforce development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAZZIsryuLAVVVUngTA6gYg
• Facebookfacebook.com/mfr.entre.deux.mers
• LinkedInlinkedin.com/company/mfr-de-l-entre-2-mers
• Instagraminstagram.com/mfrentre2mers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MFR DE L'ENTRE 2 MERS