Maison Familiale Rurale - MFR

What Maison Familiale Rurale - MFR does

Maison Familiale Rurale de Miramont-de-Guyenne (MFR CFA Miramont) is a private French vocational training association operating under contract with the Ministry of Agriculture and the Conseil Régional Nouvelle-Aquitaine. Founded as part of the MFR network that originated in Lauzun (Lot-et-Garonne) in 1937, the establishment delivers alternating (alternance) training programmes from 4ème/3ème Enseignement Agricole through BTS level, covering CAP AEPE (early childhood care), Bac Pro SAPAT (personal services and territorial animation), BTS Tourisme, and the new Titre Professionnel Animateur Loisir Tourisme launching in September 2026.

The core operating model is the 'pédagogie de l'alternance': cohorts of 15–20 students alternate between weeks of instruction at the Miramont campus and weeks of enterprise placement under contrat d'apprentissage or stage professionnel. The Miramont site combines classroom facilities with 73 boarding beds (30 in rooms of 4–6, plus 43 in dormitories) and a 100-cover dining hall. Supplementary infrastructure is rented out as a centre de vacances on weekends and Zone A school holidays, offering nuitée seule, gestion libre, and pension complète packages. Erasmus+ two-week international mobility placements are co-financed by the European programme and the Conseil Régional Nouvelle-Aquitaine.

Revenue mechanics blend three streams: (1) OPCO-funded apprenticeship training (the employer-paid dominant stream), (2) direct continuing-education tuition (€3,900/year BTS Tourisme, €4,900 Titre Pro Animateur), and (3) ancillary boarding and group-rental income from the dual-use residential facility. Distribution is direct and relational — family-driven inbound via website, phone, and email; B2B employer engagement through a dedicated 'Espace Employeur' portal and Job Dating events; and top-of-funnel awareness via Facebook, TikTok, and Instagram. Qualiopi certification (June 2020, renewed 2024) is the regulatory licence to operate as a CFA.

Name

Maison Familiale Rurale - MFR

Legal name

Association Maison Familiale Rurale de Miramont-de-Guyenne

Website

https://mfr-miramont.org

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

101–250 employees

Short description

MFR CFA Miramont is a French private vocational training association in Lot-et-Garonne, delivering alternating (apprenticeship) programmes from CAP through BTS in early childhood care, personal services, and tourism, serving roughly 120–150 students per year and supplemented by boarding and vacation-rental operations.

Ownership category

akta.pro rank

Product category

Vocational Training and Education

NAICS

Educational Services (61), Technical and Trade Schools (6115), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB)

Keywords

• Vocational training
• Apprenticeship education
• Work-study programs
• Tourism education
• Continuing education

Headquarters

HQ city

Miramont-De-Guyenne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Formation fees (apprentissage et formation continue): Training fees collected from students/apprentices or their employers. Annual tuition for continuing education (BTS Tourisme) is €3,900/year. Formation continue students pay for meals separately at €5.80/repas. The OPCO (joint vocational training fund) of the employer covers the cost of apprenticeship training for learners under an apprenticeship contract.
2. Scolarité et pension (internat / demi-pension): Fixed annual tuition rates for Bac Pro SAPAT ranging from €1,837 to €2,145 depending on boarding arrangement (demi-pension vs. pension complète). Additional one-time fees include registration (€72-€150) and association membership (€25/year). CAP AEPE full programme costs €2,000.
3. Location de centre de vacances et restauration: The centre de vacances (vacation rental) generates revenue from renting accommodation and dining services to groups: €20/night/person for nuitée seule, €25–30/night/person for gestion libre, and €60/night/person for pension complète (full board). The dining hall has a capacity of 100 covers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Maison Familiale Rurale de Miramont-de-Guyenne is a private vocational training centre (CFA) delivering alternance (work-study) qualifications from 4ème/3ème E.A through BTS level in early childhood care (CAP AEPE), personal services and territorial animation (Bac Pro SAPAT), tourism (BTS Tourisme), and leisure animation (Titre Professionnel Animateur Loisir Tourisme). Training is delivered on a residential campus combining classroom instruction with enterprise placements, supplemented by a vacation center rental operation.

Product overview

MFR CFA Miramont is a private vocational training center under contract with the French Ministry of Agriculture, offering an integrated portfolio of agricultural and services-sector diplomas from middle school through higher education. The core offerings include CAP AEPE (early childhood care), Bac Pro SAPAT (personal services), BTS Tourisme (tourism management), and a Titre Professionnel Animateur Loisir Tourisme. Programs operate on an apprenticeship model combining center-based training with enterprise placements. The institution also provides boarding facilities, vacation center rental services, and ERASMUS+ international mobility programs. All training activities are quality-certified under the Qualiopi standard, with programs spanning agricultural education (4ème/3ème E.A) through BTS level professional qualifications.

Differentiator

Problem solved

Functional benefit

Products and services

• CAP AEPE - Accompagnant Éducatif Petite Enfance Certificate-level diploma (niveau 3) training program for professionals in early childhood care and education, covering childcare, guardianship, and educational activities for children under 6 years. Delivered in alternance format to learners (including apprentices under OPCO coverage).
• Bac Pro SAPAT - Services aux Personnes et Animation dans les Territoires Three-year professional baccalaureate degree preparing students for careers in personal services and territorial animation, including work in crèches, leisure centres, and care facilities. Delivered in alternance.
• BTS Tourisme Two-year higher technician diploma in tourism, available through apprenticeship or continuing education, covering tourism products, client relations, and territory management. Formation continue is €3,900/year.
• Titre Professionnel Animateur Loisir Tourisme Professional title certification (niveau 4) training leisure tourism animators to design and deliver daytime and evening activities in tourist establishments. Launching Fall 2026.
• 4ème et 3ème E.A (Enseignement Agricole) Middle-school agricultural education programs (4ème and 3ème E.A) providing orientation and vocational preparation for students before entering lycée-level qualifications.
• Centre de Vacances - Vacation Center Accommodation Vacation center rental services offering three accommodation packages (nuitée seule, gestion libre/self-catering, pension complète/full board) with 73 beds across rooms and dormitories for groups and families. Dining hall capacity of 100 covers.
• Internat - Boarding Services On-site boarding facilities for students including accommodation, meals (breakfast, dinner), with nightly and meal rates for trainees and apprentices.
• ERASMUS+ Mobility Program European mobility program enabling students to undertake two-week international work placements, co-funded by Erasmus+ and the Nouvelle-Aquitaine region.

Quantifiable outcome

• 100% of learners declare satisfaction with their preparation for exams and the quality of accompaniment received
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Union Nationale des MFRcoreStrategic or Co-development PartnerThe national federation of all MFR establishments, headquartered at 58 rue Notre Dame de Lorette, 75009 Paris. Coordinates the network of 430+ MFR centres in France and internationally, sharing pedagogical resources, quality standards, and institutional representation with the Ministry of Agriculture.
• Conseil Régional Nouvelle-AquitainecoreStrategic or Co-development PartnerThe regional council of Nouvelle-Aquitaine, headquartered at Hôtel de Région, 14 Rue François de Sourdis, 33 077 Bordeaux cedex. Co-finances Erasmus+ mobility projects and is the contracting authority for the establishment under contract with the Ministry of Agriculture.
• Mutualité Sociale Agricole (MSA)minorOthersThe agricultural social mutual fund, located at 1 quai du Docteur Calabet, 47913 Agen Cedex 9. Provides social protection coverage (health, social security, welfare) for students, apprentices, and staff in the agricultural and rural sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ecole Terrade: Private French school network offering tourism, personal-services, and early-childhood diplomas (CAP AEPE, Bac Pro SAPAT, BTS) across multiple campuses. Comparable as a private-sector competitor for the same programme mix and student demographics.
• Union Nationale des MFR: National federation coordinating the ~430 MFR establishments in France and internationally. It is the umbrella organisation of which MFR CFA Miramont is a member, sharing pedagogy, quality standards, and Ministry of Agriculture representation.
• INFA: French vocational training organisation offering Qualiopi-certified programmes in personal services, animation, and tourism sectors (CAP AEPE, Bac Pro SAPAT, Titre Professionnel Animateur). Comparable on target sectors and Qualiopi-certified alternance delivery model.
• CCI Formation (CCI de Nouvelle-Aquitaine): Chambers of Commerce and Industry training arm operating CFAs in the same Nouvelle-Aquitaine region, including BTS Tourisme and alternance programmes. Direct competitor for tourism-apprenticeship recruitment and for employer engagement in the same catchment.

Broad incumbents

• AFPA: France's historic public vocational training operator offering Qualiopi-certified programmes from CAP to BTS levels across many regions. Comparable as a national vocational training incumbent with alternating/qualifying programmes in personal services and tourism-adjacent sectors.
• Pigier: National network of private business and tourism schools offering BTS Tourisme, Bac Pro, and other service-sector diplomas in alternance format. Comparable on alternance-pedagogy model and BTS Tourisme programme competition.
• GRETA (Réseau GRETA): National network of public adult-education training organisations attached to the Ministry of Education, offering continuing-education and BTS-level programmes including BTS Tourisme and services tracks. Comparable as a publicly-funded vocational training provider competing for the same learner segments.
• AFTRAL: One of France's largest alternance training groups, operating multiple CFA campuses offering BTS, Bac Pro, and Titre Professionnel programmes across logistics, transport, and services — directly comparable to MFR Miramont's alternance-based vocational model though at much greater scale and breadth.

Others

• Conseil Régional Nouvelle-Aquitaine (training arm): The regional authority that co-finances MFR Miramont's apprenticeship activity and Erasmus+ programme. Comparable as the institutional counterpart that funds and shapes the regional vocational-training market in which MFR Miramont operates.

Emerging players

• ISCOD (alternance specialist): Alternance-focused training provider offering BTS, Bac Pro, and Titre Professionnel programmes with a hybrid digital model. Comparable as a competing alternance operator, though more digitally-delivered and less campus/boarding-centric than MFR Miramont.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mfrcfamiramont
• Instagraminstagram.com/mfr_miramont
• TikToktiktok.com/@mfr.miramont
• LinkedInlinkedin.com/company/maison-familiale-rurale---mfr

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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