MG Colombia

Name

MG Colombia

Legal name

SAIC Motor

Website

https://mgcolombia.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from the sale of new MG vehicles including SUVs (MG ZS, MG RX5, MG S5), electric vehicles (MG4 EV Urban, MG4 Cross, MG ZS EV, MG Cyberster, Marvel R), and hybrid vehicles (MG ZS Hybrid+). Sales are conducted through authorized dealerships across Colombia with prices ranging from approximately $64 million to $250 million COP.
2. After-sales Service and Genuine Parts: Revenue generated from vehicle maintenance services and genuine replacement parts. Services include periodic maintenance every 10,000 km or 12 months, performed by factory-trained technicians using original MG parts.
3. Wallbox Charging Stations: Sale and installation of Wallbox electric vehicle charging stations for MG electric vehicle owners, including Pulsar Plus, Copper SB, and associated accessories such as energy meters and charging cables.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MG Colombia is the authorized distributor of Morris Garages (MG) passenger vehicles in Colombia, selling gasoline, hybrid, and fully electric SUVs, hatchbacks, and roadsters through an authorized dealer network of 11+ locations. The offering spans 9 vehicle models across price points from $69,990,000 to $249,990,000 COP, complemented by Wallbox home EV charging stations and MG CARE warranty and after-sales service. SAIC Motor is the manufacturing parent company, and MG Colombia coordinates localized sales, service, and parts distribution.

Product overview

MG Colombia is the authorized distributor of Morris Garages vehicles in Colombia, offering a diverse portfolio of SUVs, sedans, and electric vehicles. The product lineup spans gasoline vehicles (MG ZS, MG RX5 Trophy, MG ONE), hybrid vehicles (MG ZS Hybrid+, MG3 Hybrid+), and fully electric vehicles (MG ZS EV, MG S5 EV, MG 4 Cross, MG4 EV Urban, MG Marvel R, MG Cyberster). The company provides connected vehicle solutions through Apple CarPlay and Android Auto integration across models, advanced driver assistance via MG Pilot ADAS, and home charging infrastructure through Wallbox partnerships. After-sales support includes MG CARE warranty programs and authorized service centers throughout Colombia.

Differentiator

Problem solved

Functional benefit

Products and services

• MG ZS Compact SUV available with a 1.5L gasoline engine (114 HP) and in fully electric variants, featuring modern design with LED daytime running lights, 8\" touchscreen with Apple CarPlay/Android Auto, ABS, EBD, ESP, TCS, and 2 airbags. Targeted at Colombian consumers and families seeking an accessible, technology-equipped SUV.
• MG ZS EV Fully electric compact SUV with 51 kWh battery, 174 HP PMSM motor, 280 Nm torque, and 320 km WLTP range. Includes 10.1\" touchscreen, wireless charging, panoramic sunroof, air purifier, 360° camera, MG Pilot active assistance, and 6 airbags. Targeted at Colombian consumers transitioning to electric mobility.
• MG ZS Hybrid+ Full hybrid (non-plug-in) SUV with 194 HP combined power, 465 Nm torque, 1.83 kWh battery, and over 65 km/gal fuel efficiency. Includes 12.3\" screen, 3 USB ports, keyless entry, 18\" alloy wheels, and MG Pilot ADAS system. Targeted at Colombian buyers seeking hybrid efficiency without plug-in charging infrastructure.
• MG S5 EV Electric SUV built on MG's Modular Scalable Platform (MSP) with 49 kWh battery, 125 kW motor (167 HP), rear-wheel drive, 340 km WLTP / 400 km NEDC range, 5 driving modes, 12.8\" HD infotainment, and MG Pilot with 14 ADAS systems. Launch offer includes a Wallbox home charger. Targeted at Colombian consumers seeking a mid-size electric SUV with advanced driver assistance.
• MG RX5 Trophy Compact SUV with 1.5L turbo gasoline engine (170 HP, 285 Nm), DCT automatic transmission, panoramic sunroof, keyless entry, Apple CarPlay, 6 airbags, autonomous braking (EBA), and a comprehensive safety suite. Targeted at Colombian SUV buyers seeking turbocharged performance and premium features.
• MG 4 Cross Electric crossover hatchback with 49-64 kWh battery options, 125 kW PMSM motor (167 HP, 250 Nm), and up to 330 km range. Features 10.25\" touchscreen, MG Pilot assistance, 360° camera, 6 airbags, and modern aerodynamic design. Targeted at Colombian urban consumers seeking an electric hatchback with crossover styling.
• MG4 EV Urban Urban electric vehicle with 42.8 kWh battery, 325 km WLTP / 382 km NEDC range. Features 12.8\" HD touchscreen, 7\" digital instrument cluster, 6 airbags, wireless charging (Deluxe), keyless access, ambient lighting, and regenerative braking. Targeted at Colombian urban commuters seeking an affordable, well-equipped city EV.
• MG Marvel R Premium fully electric SUV with 72 kWh battery, 297 HP, 665 Nm torque, and 370 km WLTP range. Features 19.4\" touchscreen, 12.3\" digital cluster, 7 airbags, MG Pilot assistance, voice commands, wireless charging, and panoramic sunroof. Targeted at Colombian premium EV buyers seeking a coupé-style large SUV.
• MG Cyberster Fully electric roadster with scissor doors and electric soft-top. Features 250 kW motor (335 HP), 475 Nm torque, 490 km range, 3 digital screens, MG Pilot L2 semi-autonomous driving, and 6 airbags. Targeted at Colombian performance-oriented enthusiasts seeking a premium electric sports car.
• Wallbox EV Charging Solutions Smart EV charging stations including Pulsar Plus and Copper SB models, sold and installed for MG EV owners in Colombia. Features include Eco-Smart solar charging, Power Boost dynamic load management, myWallbox app for session management and scheduling, and certified installation services throughout Colombia.
• MG CARE After-Sales Service and Genuine Parts Comprehensive after-sales support including 6-year or 120,000 km vehicle warranty, 8-year or 160,000 km battery warranty for electric vehicles, preventive recall campaigns, genuine MG replacement parts, and factory-trained technicians performing maintenance at 10,000 km or 12-month service intervals. Targeted at MG vehicle owners across Colombia for ongoing maintenance and warranty claims.

Quantifiable outcome

• 6 airbags and 5-star EuroNCAP rating for MG ZS EV and MG HS
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• SAIC MotorflagshipStrategic or Co-development Partner · 1 January 2007SAIC Motor is the parent company and manufacturer of MG vehicles. As the 1st largest automobile manufacturer in China and 7th globally, SAIC Motor acquired MG in 2007 and developed it into a global brand. SAIC Motor commercializes MG, Maxus, and Roewe brands, and has joint ventures with other well-known auto brands. The partnership enables MG to leverage Chinese manufacturing scale with British design heritage.
• WallboxcoreStrategic or Co-development PartnerWallbox is a strategic partner providing electric vehicle charging solutions for MG electric vehicle owners in Colombia. Wallbox offers smart charging systems with features including Eco-Smart (solar charging), Power Boost (dynamic load management), and myWallbox app for session management. The partnership includes certified installation services throughout Colombia and promotional offers where Wallbox chargers are included with select MG EV purchases.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• JAC Colombia: JAC Motors distributes vehicles (S2, S3, S4, S7, T8 Pro, EV variants) in Colombia through dealer groups like Los Coches and DK. Comparable Chinese-OEM distributor model; also notably shares some dealer partners with MG Colombia.
• Geely Colombia: Geely distributes Coolray, Azkarra, and Emgrand SUVs/sedans plus electrified variants in Colombia through authorized dealer networks. Directly comparable as a competing Chinese OEM in similar price segments.
• Changan Colombia: Changan operates a Colombian distributor network offering SUVs and sedans (CS15, CS35, CS55, UNI-T, electric models). Directly comparable as another Chinese-OEM-backed dealer-distributor competing in similar price tiers.
• Chery Colombia: Chery sells Tiggo SUVs and new energy vehicles (Tiggo 4 Pro, Tiggo 7 Pro, Tiggo 8 Pro, Arrizo) in Colombia via authorized dealers. Comparable Chinese-OEM-backed distributor with overlapping SUV-heavy lineup in similar price brackets.
• BYD Colombia: BYD is a Chinese automaker selling directly competing electric and plug-in hybrid vehicles (Dolphin, Atto 3, Seal, Frigate 07) in Colombia through a parallel dealer network. Most directly comparable peer: same Chinese-OEM origin, same multi-powertrain EV/hybrid focus, same Colombian dealer-distributor model.

Broad incumbents

• Kia Colombia: Kia Colombia distributes Picanto, Rio, Ceed, Sportage, Sorento, EV6, and EV9 through a nationwide dealer network. Comparable as a broad-line incumbent with growing EV presence competing for the same family-SUV and EV buyer.
• Mazda Colombia: Mazda distributes CX-3, CX-30, CX-50, CX-90, MX-30 (BEV) and Mazda3 in Colombia through a mature dealer network. Comparable as an established premium-leaning competitor targeting similar SUV-conscious Colombian buyers.
• Renault Colombia (Sofasa): Renault-Sofasa is a long-established Colombian manufacturer/distributor (Duster, Logan, Stepway, Koleos, Megane E-Tech) with deep dealer reach. Comparable as the volume incumbent whose pricing and dealer density MG must counter.
• Toyota Colombia: Dominant incumbent automaker in Colombia with broad SUV, sedan, and HEV lineup (RAV4, Corolla Cross, Hilux) and the largest dealer/service footprint. Comparable as the benchmark competitor that MG Colombia's warranty, pricing, and EV lineup must beat on.

Regional players

• DFSK Colombia: DFSK (Dongfeng Sokon) sells commercial and passenger vehicles (Glory 580, Glory Pro, E5 EV) in Colombia via dealer groups like Praco Didacol. Comparable as another Chinese-OEM distributor operating in the same Colombian market with overlapping SUV/EV products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mg-colombia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MG Colombia