Maison du Geste et de l'Image
Maison du Geste et de l'Image is a Parisian non-profit cultural association delivering arts education and mediation programs (theatre, video, photography, dance, sound) for children and youth aged 3-25, serving 100+ schools across Paris and Île-de-France.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Maison du Geste et de l'Image does
Maison du Geste et de l'Image (MGI) is a Parisian non-profit cultural association founded more than fifteen years ago and headquartered at 42 rue Saint-Denis in the 1er arrondissement. The organization operates as a center for artistic creation and mediation dedicated to children and youth aged 3 to 25, delivering structured programs in theatre, video, photography, dance, sound creation, and stop-motion animation. Programming is organized around rotating annual themes (Liberté·s, Égalité·s, Fraternité·Sororité, Pouvoir·s, Société en·jeu) and includes on-site school ateliers, vacation and weekend stages, weekly workshops, the multidisciplinary HAUT-PARLEURS youth project (now in its 6th edition), the immersive Balade sonore experience, and introductory Séance PourVoir sessions for school classes.
MGI's underlying delivery model is human-intensive rather than technology-driven: programs are facilitated by a roster of professional artists including Sylvain Levey (HAUT-PARLEURS artistic director), Simon Backès, Fabien Arca, France Jolly, and long-time collaborator Samuel Bianchini of ENSAD-PSL. The technology stack is minimal and operational rather than differentiating, comprising a WordPress website, Google Forms for newsletter and reservations, and payment integrations with Pass Culture (state youth cultural voucher) and HelloAsso (French association payment platform).
The business model is a hybrid of public subsidies and program fees. Primary funding comes from the Ville de Paris (Direction des Affaires Culturelles), CAF de Paris, and the Fonds de dotation le Chœur à l'ouvrage, with secondary revenue from participant fees (e.g., €10 per HAUT-PARLEURS participant) and fee-based professional formations for educators developed in partnership with ANRAT and Théâ pour l'OCCE. Distribution is primarily direct-to-institution, with MGI artists delivering ateliers on-site at 100+ partner schools across Paris and Île-de-France, supplemented by programming at the central venue and partner locations such as Musée Picasso and Théâtre de la Poudrerie.
Maison du Geste et de l'Image firmographics
Firmographics- Name
- Maison du Geste et de l'Image
- Legal name
- Maison du Geste et de l'Image
- Website
- https://mgi-paris.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maison du Geste et de l'Image is a Parisian non-profit cultural association delivering arts education and mediation programs (theatre, video, photography, dance, sound) for children and youth aged 3-25, serving 100+ schools across Paris and Île-de-France.
- Ownership category
- akta.pro rank
Maison du Geste et de l'Image industry classification
Industry- Product category
- Youth Arts Education
- NAICS
- Fine Arts Schools (61161), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Children’s & Youth Theatre (MPAGABAE)
- akta.pro secondary industries
- Youth Leadership, Oratory & Civic Speaking Programs (EDAMAOAH), Fringe & Experimental Performing Arts (MPAGABAI), Performing Arts (Acting, Improv, Theater) (EDAAAGAE), Community Development & Social Impact Programs (EDAIAGAA)
Keywords
Where Maison du Geste et de l'Image is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Maison du Geste et de l'Image business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Public subsidies and cultural funding: Primary funding from Ville de Paris (Direction des Affaires Culturelles), CAF de Paris, and the Fonds de dotation le Chœur à l'ouvrage. Subsidized cultural mission as a youth arts education center.
- Program fees: Fees charged for structured programs like HAUT-PARLEURS (10€ per participant). Partial subsidies available through Pass Culture.
- Professional training services: Fee-based professional development formations for educators and adults in theatrical writing and artistic pedagogy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | HAUT-PARLEURS youth program (14-18 years) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Maison du Geste et de l'Image product offering
Product offeringCore offering
Maison du Geste et de l'Image (MGI) is a Parisian cultural center offering arts education and mediation programs for youth aged 3-25 across disciplines including theater, video, photography, dance, sound, and stop-motion animation. The organization delivers structured holiday workshops, school-based ateliers, the annual HAUT-PARLEURS multidisciplinary youth project, and continuing professional training for educators. Programs are organized around annual social themes (Société en·jeu, Pouvoir·s, Fraternité·Sororité, Égalité·s, Liberté·s).
Product overview
Maison du Geste et de l'Image (MGI) is a Parisian artistic creation and mediation center for youth, offering a unified portfolio of services organized around core programs: holiday workshops (Stages jeunes) and school-based workshops (Ateliers scolaires) for ages 3-20 covering theater, photo, video, dance, and sound; the annual HAUT-PARLEURS multidisciplinary youth project combining multiple artistic disciplines; professional training for educators (Formations professionnelles); introductory sessions (Séance PourVoir); and immersive sound experiences (Balade sonore). Programs are organized around annual themes including Égalité·s, Liberté·s, Fraternité·Sororité, and Pouvoir·s. The center is located at 42 rue Saint-Denis, Paris 1er.
Differentiator
Problem solved
Functional benefit
Brands
- HAUT-PARLEURS: A multidisciplinary artistic program for youth aged 14-18, involving theater, video, writing, and sound, under the artistic direction of Sylvain Levey.
- Formations Professionnelles
Products and services
- Stages jeunes (Holiday Workshops) Artistic practice workshops during school holidays and Saturdays for youth aged 12-20 covering theater, photo, video, and dance disciplines. Delivered at MGI headquarters in Paris and via partner schools.
- Ateliers scolaires (School Workshops) Artistic practice workshops integrated into school time, partnering with elementary schools, middle schools, and high schools across the Paris region for theater, video, photo, and dance projects.
- HAUT-PARLEURS Annual multidisciplinary artistic project for youth (14-24 years) combining theater, video, sound, writing, and dance, culminating in a public performance. Multiple editions since 2021 with rotating annual themes including Société en·jeu, Pouvoir·s, Fraternité·Sororité, Égalité·s, Liberté·s.
- Formations professionnelles (Professional Training) Continuing education programs for professionals including theater educators, covering contemporary theatrical writing for youth, project design for children and adolescents, and artistic pedagogy techniques such as cyanotype, sound creation, and stop-motion animation.
- Séance PourVoir Introductory 3-hour session for school classes to discover MGI's artistic resources and experience different artistic disciplines including theater, photo, and video.
- Balade sonore 30-minute immersive sound walk created by France Jolly, a poetic and visual journey through MGI's premises with headphones, combining documentary and artistic creation.
- Journées des arts plastiques Annual arts education days for elementary school classes, such as the 2024 edition 'Corps et graphies' delivered in partnership with Musée Picasso.
- Enseignements optionnels théâtre (Optional Theatre Classes) Optional theatre curriculum support for high schools (Lycée Montaigne, Lycée Paul Bert) with professional artistic accompaniment for secondaries and seniors.
- Animation pédagogique (Pedagogical Training) Professional development sessions for teachers to learn theater, photo, and animation cinema techniques using professional tools for use in classroom settings.
Quantifiable outcome
- Serves 100+ schools across Paris and Île-de-France with artistic programming
- +1 more outcomes
Companies that use Maison du Geste et de l'Image
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Maison du Geste et de l'Image technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Maison du Geste et de l'Image partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, core and flagship.
- Théâtre de la Poudrerie (Montreuil)minorPartner venue for cinema residency 'L'Odyssée de l'Endurance' in collaboration with Orchestre spectacle.
- Ville de Paris (Direction des Affaires Culturelles)corePrimary institutional funder and supporter of MGI's cultural mission for youth arts education in Paris. The organization is described as 'soutenu par la Ville de Paris'.
- La Caisse d'Allocation Familiale de Paris (CAF de Paris)coreKey public partner supporting the HAUT-PARLEURS youth citizenship program with funding for youth arts education initiatives.
- Musée PicassoflagshipJoint programming for the 4th edition of Journées des Arts Plastques 2024. MGI provided video capture of student performances inspired by Picasso's works during guided museum visits.
- ANRAT (Association Nationale de Recherche et d'Action Théâtrale)corePartnership for professional formation in theatrical writing for youth, co-developing the 'Écritures théâtrales contemporaines pour la jeunesse' training series.
- Théâ pour l'OCCEcoreCo-development partner for theatrical writing formation programs, working with MGI on the 'Écritures théâtrales contemporaines jeunesse' series.
- Les Araignées philosophesminorPhilosophy workshop provider for the HAUT-PARLEURS 2024-2025 season, contributing to youth civic education component.
- Théâtre du PhareminorTheatre company partnership for youth programming, including the 'KiLLT – Ki Lira Le Texte' residency project.
- L'Archipel des luciolesminorPartner for the 'Des cinés, la Vie!' video program bringing cinema workshops to social sector organizations.
- Passeurs d'imagesminorNational network partner for video and cinema education programs.
- Various Paris Schools (Réseau scolaire parisien)coreOver 100 partner schools (écoles, collèges, lycées) throughout Paris and Île-de-France receiving MGI artistic programming. Schools include Collège Octave Gréard, Lycée Montaigne, Collège Paul Verlaine, and many others.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Maison du Geste et de l'Image competitors and assessment
Company assessmentDirect peers
- Théâtre National de Chaillot: National theatre in Paris with a substantial youth education department (Chaillot École d'Art) offering multidisciplinary performing arts training for young people. Comparable in mission (youth arts education, school integration, subsidized programming) but operates at national scale.
- Forum des images: Paris cinema institution dedicated to film education and image literacy, running school workshops, youth programs, and teacher training. Highly comparable to MGI's video/cinema component and youth-mediation model.
- Le BAL: Paris venue for image and photography practices with an educational program serving schools and youth. Comparable to MGI in its focus on image practices, Paris-based operations, and educational mediation approach.
- Compagnie Théâtre du Phare: Paris-based youth theatre company and existing MGI partner. Comparable as a creator and deliverer of theatrical programming for young audiences, with overlapping artist networks and Paris-area school partnerships.
- Théâtre de la Ville: Major Parisian subsidized theatre that runs extensive youth arts education programs and school partnerships across Paris. Comparable to MGI as a publicly-funded performing arts venue combining professional productions with structured youth mediation, though at significantly larger scale.
- La Gaîté Lyrique: Paris digital arts and contemporary culture venue with significant youth education programming and school partnerships. Comparable as a Paris-based publicly-funded cultural non-profit offering multidisciplinary arts workshops for young audiences.
- L'Archipel des lucioles: Paris association running 'Des cinés, la vie!' and other cinema-education programs for youth, including social-sector audiences. Already an MGI partner; comparable as a Paris-based non-profit delivering youth video/cinema education.
- Musée en Herbe: Paris children's art and culture museum offering workshops, guided visits, and educational programming for school groups. Comparable as a Paris arts-education non-profit targeting young audiences and partnering with schools.
Broad incumbents
- Comédie-Française (Éducation): France's oldest active theatre with a substantial education department running school programs, teacher training, and youth workshops. Comparable in theatre-education mission and public funding model but at much greater scale.
- Centre Pompidou (Éducation): Paris's flagship modern art museum with a major youth and school education division offering multidisciplinary arts workshops across its collections. Comparable audience (Parisian youth, schools, educators) but vastly broader scope and budget than MGI.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maison du Geste et de l'Image social profiles
Digital presenceMaison du Geste et de l'Image financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison du Geste et de l'Image leadership team
Management profileNumber of profiles
Maison du Geste et de l'Image funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison du Geste et de l'Image M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison du Geste et de l'Image
What does Maison du Geste et de l'Image do?
Maison du Geste et de l'Image (MGI) is a Parisian cultural center offering arts education and mediation programs for youth aged 3-25 across disciplines including theater, video, photography, dance, sound, and stop-motion animation. The organization delivers structured holiday workshops, school-based ateliers, the annual HAUT-PARLEURS multidisciplinary youth project, and continuing professional training for educators. Programs are organized around annual social themes (Société en·jeu, Pouvoir·s, Fraternité·Sororité, Égalité·s, Liberté·s).
Is Maison du Geste et de l'Image a public or private company?
Maison du Geste et de l'Image is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Maison du Geste et de l'Image founded?
Maison du Geste et de l'Image was founded in -1. It employs 11 to 50 people.
Where is Maison du Geste et de l'Image based?
Maison du Geste et de l'Image is headquartered in Paris, France, in the Europe region.
How does Maison du Geste et de l'Image make money?
Three revenue lines are on record. Public subsidies and cultural funding is the primary driver. The others are program fees and professional training services.
Who are Maison du Geste et de l'Image's main competitors?
Direct peers on record are Théâtre National de Chaillot, Forum des images, Le BAL, Compagnie Théâtre du Phare, Théâtre de la Ville, La Gaîté Lyrique, L'Archipel des lucioles and Musée en Herbe. Broad incumbents are Comédie-Française (Éducation) and Centre Pompidou (Éducation).
Does Maison du Geste et de l'Image have an API?
No public API is recorded for Maison du Geste et de l'Image.
What industry is Maison du Geste et de l'Image in?
Maison du Geste et de l'Image's product category is Youth Arts Education. Its primary akta.pro industry code is MPAGABAE, Children’s & Youth Theatre, with a secondary code of EDAMAOAH, Youth Leadership, Oratory & Civic Speaking Programs. Its NAICS code is 61161 and its SIC code is 7812.