MG Motors TN

What MG Motors TN does

MG Motors Tunisia is the authorized distributor of MG-brand vehicles in Tunisia, operated locally by Mahd Group under the global MG brand owned by SAIC Motor, a Fortune Global 500 Chinese automaker that acquired MG in 2005. The Tunisian entity began operations in 2016 and was officially established in 2023, selling a full lineup spanning petrol, hybrid, and 100% electric powertrains across SUVs, sedans, compacts, and the Cyberster roadster, with prices ranging from 54,950 DT to 219,950 DT. The business operates a national retail footprint of 7 dealerships across Tunis, Mégrine, Nabeul, M'saken, Monastir, Sfax, and Gabès, supplemented by an exclusive EV charging network and a connected-car service stack.

The core technology stack is sourced from SAIC's global R&D and includes the E3 electric vehicle platform with Cell-to-Body battery integration, the Hybrid+ system with a claimed world-first 3-speed hybrid transmission, the MG Pilot ADAS suite (adaptive cruise, lane keeping, blind-spot detection, traffic-jam assist), and the MG iSMART connected-car application for remote vehicle management. The company also announced SolidCore semi-solid-state battery technology in March 2026, positioned as the first industrialized semi-solid battery from any automaker. Tunisians can already access MG3 Hybrid+, MG ZS Hybrid+, MG HS Hybrid+, MG4 Urban, MG S5, MG Cyberster, MG RX9, MG7, MG5, MG ZS, MG HS, and MG3, all backed by 4- and 5-star Euro NCAP safety ratings.

MG Motors Tunisia generates revenue primarily through one-time vehicle sales to individual consumers and families, with a secondary stream from after-sales service, maintenance, repairs, and spare parts through the authorized dealer network. Go-to-market is direct-to-consumer via physical showrooms and digital lead capture (test-drive and quote requests) on mgmotors.tn. Target segments include urban commuters, families, SUV buyers, EV early adopters, and cost-conscious hybrid buyers. In 2021, the company became the first automaker to launch a 100% electric vehicle (the MG EZS) in Tunisia, establishing first-mover positioning in the country's nascent EV market.

Name

MG Motors TN

Legal name

MG Motors Tunisia

Website

https://mgmotors.tn

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

MG Motors Tunisia is the authorized Tunisian distributor of MG vehicles, operating 7 dealerships and selling petrol, hybrid, and electric models (54,950–219,950 DT) to Tunisian consumers and families under the SAIC-owned MG brand.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Passenger Vehicle Manufacturing (ICE) (IMACAAAA)

akta.pro secondary industries

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ), Battery Pack & Module Manufacturing (EV) (IMACACAA)

Keywords

• Automotive dealership
• Electric vehicles
• Hybrid vehicles
• Passenger cars
• Vehicle distribution

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from sale of new vehicles including petrol, hybrid, and electric models across SUV, sedan, and compact segments. Prices range from 54,950 DT (MG4 Urban) to 219,950 DT (Cyberster Dual Motor).
2. After-Sales Service & Support: Service operations including vehicle maintenance, repairs, and spare parts through authorized dealership network across Tunisia. Includes warranty services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MG Motors Tunisia is the authorized distributor of MG-branded passenger vehicles in Tunisia, selling petrol, hybrid (Hybrid+), and fully electric vehicles across SUV, sedan, compact, and roadster segments through a 7-location dealership network. The company complements new vehicle sales with authorized after-sales service, warranty support, spare parts, and an exclusive EV charging network, leveraging SAIC Motor's global technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• MG4 Urban Electric

Quantifiable outcome

• Up to 510 km EV range (WLTP) for electric models
• +6 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BYD: Leading Chinese EV manufacturer rapidly expanding globally including MENA. Represents the most direct competitive threat to MG's EV-first positioning in Tunisia with comparable price points and broader BEV-only lineup.
• Haval (Great Wall Motors): Chinese SUV-specialist brand with growing dealer networks across MENA and Africa. Competes with MG HS, ZS, and RX9 SUV lineup at similar price points in the value-tier segment.
• Chery Automobile: Chinese state-owned automaker with established presence in MENA and North African markets. Competes directly with MG in the affordable ICE and EV segments with similar distributor-led go-to-market models.
• Geely Auto: Chinese-owned automaker with similar global expansion strategy and growing presence in MENA/North Africa. Sells comparable passenger vehicles across ICE, hybrid, and EV segments targeting value-conscious buyers in emerging markets.
• BAIC Motor: Chinese state-owned automaker with operations across Africa and Middle East. Competes in the value-tier passenger vehicle segment with similar ICE/EV product strategy and distributor-led market entry model.

Emerging players

• JAC Motors: Chinese commercial and passenger vehicle maker with growing African footprint. Comparable as a Chinese OEM pursuing emerging-market expansion through distributor partnerships with value-tier positioning.

Broad incumbents

• Volkswagen Group: Global automotive incumbent with broad portfolio competing in Tunisia across Skoda, VW, and other brands. Represents premium-tier competition that MG's upper lineup (Cyberster, RX9) targets.
• Renault: French incumbent with deep historical presence in Tunisia through local assembly partnerships. Represents the dominant legacy competitor in the Tunisian passenger vehicle market across ICE and emerging EV offerings.
• Peugeot (Stellantis): European incumbent with historical strength in Tunisia and North Africa. Competes with MG across passenger vehicle segments with established dealer network and brand recognition among Tunisian consumers.
• Toyota Tunisia: Dominant Japanese automaker with strong hybrid technology and established presence across MENA. Competes with MG's Hybrid+ lineup on reliability and resale value perception in the Tunisian market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MGMotorsTunisia
• Facebookfacebook.com/MGMotorsTunisia
• TikToktiktok.com/@mgmotors.tn
• LinkedInlinkedin.com/company/mg-motors-tn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MG Motors TN