What Mgroup does

Mgroup (branded m|group) is a privately held Georgian restaurant and hotel management group founded in 2005 and headquartered in central Tbilisi. The company owns and directly operates a portfolio of eight hospitality properties spanning Tbilisi and the Kakheti wine region, covering distinct price segments and concepts: Bread House (პურის სახლი), a traditional Georgian restaurant with live music and an on-site wine cellar; Monograph, a combined rooftop-terrace restaurant, 34-room hotel, and conference venue housing the Sominee restaurant; Kvareli Lake Resort (ყვარლის ტბა), a 100-room multifunctional resort with pool/spa, lake and event facilities located roughly 2.5 hours from Tbilisi; Otium, a 200+ seat event-focused restaurant; In the Shadow of Metekhi (მეტეხის ჩრდიდილში), a traditional Mtkvari-riverbank restaurant with daily Georgian song and dance; Maspindzelo (მასპინძელო), an Imeretian-style khinkali restaurant operating extended hours; Maspindzelo Express, a 58-seat Vera-district concept; and M|Catering, an off-premises catering arm that has executed over 4,000 events over 17 years.

Name

Mgroup

Legal name

Mgroup

Website

https://mgroup.ge

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Mgroup is a privately held Georgian restaurant and hotel management group operating eight owned hospitality properties across Tbilisi and Kakheti, plus an off-premises catering division, serving local diners, tourists, and corporate-event clients.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industries

Company All-Hands, Town Halls & Leadership Offsites (THAHAIAB), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Restaurant management
• Hotel operations
• Event catering
• Hospitality services
• Georgian cuisine

Headquarters

HQ city

tbilisi

HQ country

Georgia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Operations: The company operates multiple restaurants (Bread House, Monograph, Otium, In the Shadow of Metekhi, Maspindzelo, Maspindzelo Express, Sominee) generating revenue through food and beverage sales to dine-in customers.
2. Hotel Operations: Monograph hotel with 34 rooms and Kvareli Lake Resort with 100 rooms generate revenue through room bookings and associated hospitality services.
3. Catering Services: M|Catering provides event catering services for corporate events, weddings, engagements, birthdays, and private gatherings. Has conducted over 4,000 events over 17 years.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mgroup operates a multi-concept hospitality portfolio of restaurants, hotels, and event venues across Georgia. The company runs 8 distinct properties under a single management group, including traditional Georgian restaurants, a 34-room hotel, a 100-room resort, an event-focused restaurant, and a standalone catering service for corporate events, weddings, and private gatherings.

Product overview

Mgroup (m|group) is a management group of restaurants and hotels founded in 2005, operating as a unified hospitality portfolio under a single management company. The portfolio includes 8 distinct properties across Tbilisi and Kakheti (Kvareli): Bread House (traditional Georgian restaurant with wine cellar), Monograph (combined restaurant/hotel with rooftop terrace and conference rooms including Sominee), Kvareli Lake Resort (100-room multifunctional resort with pool/spa and event facilities), Otium (event-focused restaurant with Georgian/European cuisine), In the Shadow of Metekhi (traditional Georgian restaurant with dance and song entertainment), Maspindzelo (Imeretian-style khinkali restaurant), Maspindzelo Express (traditional Georgian fast-service restaurant), and M Catering (off-site event catering service). Together they span different price segments and concepts, unified under a single quality management system.

Differentiator

Problem solved

Functional benefit

Products and services

• Bread House (პურის სახლი) Traditional Georgian restaurant with three halls (Satone, Salonuri, Satavado), offering live music, singing waiters, Georgian dance programs, and a wine cellar with traditional Georgian wines. Known for tone bread baked on-site. Targets local diners and tourists seeking authentic Georgian hospitality.
• Monograph (Monographi Rooftop Terrace) Combined hospitality space featuring two restaurant types, a 34-room hotel, and two conference rooms. Includes the Sominee restaurant and a rooftop terrace with views of Freedom Square, offering Georgian and international cuisine along with cocktails.
• Kvareli Lake Resort (ყვარლის ტბა) Multifunctional recreation and relaxation resort located 2.5 hours from Tbilisi in Kakheti, featuring 100 rooms, a green relaxation zone, picnic area, lake and fishing, pool/spa, restaurant, bar, bicycle path, training space, and event spaces for birthdays, weddings, and corporate parties.
• Otium (ოტიუმი) Event-focused restaurant venue with 200/230 seats, offering Georgian and European cuisine. Located on the edge of a forest with a large yard and comfortably furnished hall. Hosts weekly events featuring live music performances, suitable for weddings, baptisms, and corporate events.
• In the Shadow of Metekhi (მეტეხის ჩრდილში) Traditional Georgian restaurant located in Tbilisi's old district on the Mtkvari riverbank, serving dishes prepared according to ancient Georgian recipes. Offers a daily program of Georgian dance and song entertainment.
• Maspindzelo (მასპინძელო) Imeretian-style khinkali restaurant with fast service in Tbilisi, featuring Imeretian aesthetic and eclectic interior. Offers traditional Georgian family dishes, with late-night hours including 24/7 on Fridays and Saturdays.
• M Catering (ემ ქეითერინგი) Off-site event catering service for corporate events, weddings, engagements, birthdays, and private gatherings. Provides catering with no location limitations across Georgia, with products tailored to any segment.
• Maspindzelo Express (მასპინძელო ექსპრესი) Georgian restaurant at Akhvlediani Street No. 20 in the Vera district, created to revive old Tbilisi hospitality and ancient traditions. Offers traditional dishes, toasts, and Georgian table characteristics with 58 seats, open 12:00-00:00 daily and 24/7 on Fridays and Saturdays.
• Sominee (სომინი) Restaurant located in the heart of the city within Hotel Monograph, combining Georgian culture with modern cuisine. Features a wide selection of wines and an ambiance crafted with attention to detail. Best suited for closed events, weddings, birthdays, and private events with 56 seats.

Quantifiable outcome

• 4,000+ events successfully organized over 17 years

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tbilisi Gastro WeekminorGTM or Marketing Partner · 5 October 2023M Group served as a supporter of Tbilisi Gastro Week 2023. A gastronomic dinner event was hosted featuring 7 dishes, co-hosted by Danish chef Kamilla Seidler and Ramaz Gemiashvili. The partnership provided exposure to the Georgian culinary scene and international chef collaboration.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tbilisi Marriott Hotel: Tbilisi Marriott is a globally branded full-service hotel in central Tbilisi with multiple restaurants and event venues. Comparable to Monograph as a competing central-Tbilisi hotel with multi-outlet F&B and event capability.
• Radisson Collection Hotel, Tbilisi: Radisson Collection is an internationally branded premium hotel in central Tbilisi, competing with Monograph for business and leisure travelers in the same micro-market. Comparable as a competing full-service hotel targeting similar premium guests in Tbilisi.
• Wyndham Grand Tbilisi: Wyndham Grand is an internationally branded upscale hotel in Tbilisi with conference and F&B facilities. Comparable to Monograph for its combination of lodging, conferences, and restaurants in the Tbilisi premium segment.

Direct peers

• Adjara Group: Adjara Group is Georgia's largest hospitality and entertainment conglomerate operating hotels (Stamba, Rooms), restaurants, and lifestyle venues in Tbilisi. Directly comparable to Mgroup as a multi-concept Georgian hospitality operator targeting premium domestic and tourist customers.
• Stamba Hotel: Stamba Hotel is a Tbilisi lifestyle hotel operating under Adjara Group, featuring a rooftop, restaurants, and event spaces. Highly comparable to Monograph for combining a central-Tbilisi hotel with multiple F&B and event offerings targeting premium clientele.
• Rooms Hotels: Rooms Hotels is a Georgian boutique hotel brand with properties in Tbilisi and Kazbegi, combining lodging with F&B and cultural programming. Comparable to Mgroup's Monograph and Kvareli Lake Resort for its premium, design-forward hospitality positioning within Georgia.

Emerging players

• Soho House: Soho House is a global multi-concept hospitality group operating members' clubs, hotels, and restaurants targeting affluent creative-class consumers. Comparable to Mgroup for its portfolio approach combining multiple F&B concepts with lodging and event spaces under a unified premium brand.
• Nobu Hospitality: Nobu Hospitality is a global hotel and restaurant brand combining boutique hotels with signature restaurants under one operating group. Comparable to Mgroup's structure of pairing hotels (Monograph, Kvareli Lake Resort) with branded restaurants (Sominee, Bread House) under unified management.
• Fabrika Tbilisi: Fabrika is a Tbilisi multifunctional hospitality and creative campus combining hotel rooms, restaurants, bars, and event venues in one complex. Comparable to Mgroup's multi-outlet Tbilisi properties (Monograph, Otium) for its central Tbilisi location and integrated F+B/event/lodging model.

Regional players

• Hilton Batumi: Hilton Batumi is an internationally branded full-service resort hotel on Georgia's Black Sea coast, targeting leisure tourists. Comparable to Kvareli Lake Resort as a competing branded leisure/resort destination within Georgia targeting tourist demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/breadhousmgroup
• Instagraminstagram.com/breadhouse_mgroup
• LinkedInlinkedin.com/company/mgroupge

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mgroup