Name

Senac Minas

Legal name

Serviço Nacional de Aprendizagem Comercial de Minas Gerais

Website

https://mg.senac.br

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Professional and Vocational Education

NAICS

Technical and Trade Schools (6115), Other Technical and Trade Schools (611519), Professional and Management Development Training (61143), Colleges, Universities, and Professional Schools (6113), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical Community Colleges (Applied/CTE-Focused) (EDAHADAD)

akta.pro secondary industries

Institutional & Commercial Kitchen Training (Schools/Healthcare/Corporate) (EDAOAKAL), Inbound Exchange Hosting & Visiting Student Administration (EDAIABAK)

Keywords

• Professional education
• Vocational training
• Technical courses
• Apprenticeship programs
• Corporate training

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition from paid courses: Revenue is generated from tuition fees for various paid courses including technical programs, undergraduate degrees, MBAs, and short courses offered at Senac units throughout Minas Gerais.
2. Mandatory social contribution investment (66.67% of net revenue): Per a 2008 agreement ratified by Decree No. 6,633, Senac is obligated to invest 66.67% of its net social contribution revenue in the Programa Senac de Gratuidade (PSG), which provides free professional education for low-income Brazilians.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Senac Minas (Serviço Nacional de Aprendizagem Comercial de Minas Gerais) is a non-profit educational institution that delivers professional, technical, undergraduate, and postgraduate education through 41 physical units across the state of Minas Gerais, Brazil. It offers paid tuition courses (technical, undergraduate, MBA, short courses), mandatory free programs (Programa Senac de Gratuidade - PSG) for low-income students, and corporate training programs including the Senac+ certification program and Jovem Aprendiz apprenticeship program for companies in commerce, services, and tourism sectors.

Product overview

Senac Minas operates as a comprehensive educational institution offering a multi-level portfolio of products and services. The core offerings include technical courses, undergraduate degrees (Graduação), and MBA programs, complemented by quick-start agile courses for rapid professional qualification. Social inclusion programs include the Programa Jovem Aprendiz (for youth aged 14-24 and people with disabilities) and the Programa Senac de Gratuidade (PSG) offering free courses for low-income families. The corporate-oriented Senac+ program provides free certifications for companies in trade, services, and tourism. Distance learning is delivered through SOU SENAC EAD and the Educação a Distância platform, while the Senac Móvel mobile unit extends reach to remote regions. Additional services include Rede de Carreiras (career networking), Faculdades Senac (higher education), and Trilhas de Aprendizagem (structured learning paths). The institution maintains 41 units across Minas Gerais state, integrated with the Sistema Fecommerce (CNC, Fecomércio MG, Sesc MG, and union entities).

Differentiator

Problem solved

Functional benefit

Brands

• Faculdades Senac: Higher education institutions operating under the Senac Minas umbrella offering undergraduate and graduate programs.
• SOU SENAC EAD
• Senac Móvel
• Programa Jovem Aprendiz
• Programa Senac de Gratuidade
• Senac+

Products and services

• Cursos Técnicos
• Graduação
• MBA
• Cursos Ágeis
• Programa Jovem Aprendiz
• Programa Senac de Gratuidade (PSG)
• Senac+
• SOU SENAC EAD
• Soluções Corporativas
• Trilhas de Aprendizagem
• Rede de Carreiras

Quantifiable outcome

• 66.67% of net social contribution revenue reinvested in free education for low-income Brazilians

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, moderate and minor.

• Ministério da Educação (MEC)coreStrategic or Co-development Partner · 22 July 2008The Ministry of Education of Brazil is a founding partner in the PSG (Programa Senac de Gratuidade) agreement, signed on July 22, 2008, which mandates Senac to provide free professional education for low-income Brazilians. This partnership is central to Senac's social mission and regulatory framework.
• Ministério do Trabalho e Emprego (MTE)coreStrategic or Co-development Partner · 22 July 2008The Ministry of Labor and Employment co-signed the 2008 PSG agreement and works with Senac to regulate and promote the Jovem Aprendiz (apprenticeship) program, which is mandated by Brazilian labor law (Lei 10.097/2000).
• Ministério da FazendacoreStrategic or Co-development Partner · 22 July 2008The Ministry of Finance co-signed the 2008 PSG agreement, which established Senac's mandatory investment obligation of 66.67% of net social contribution revenue in free education programs.
• CNC —Confederação Nacional do Comércio de Bens, Serviços e TurismocoreStrategic or Co-development Partner · 22 July 2008The National Confederation of Commerce of Goods, Services, and Tourism is the umbrella entity for the Sistema Fecemércio system, of which Senac is a part. CNC co-signed the 2008 PSG agreement and oversees the entire system including Fecomércio MG, Sesc, and Senac units nationwide.
• Fecomércio MGcoreStrategic or Co-development PartnerFecomércio MG is the Minas Gerais state federation of commerce entities. It is part of the Sistema Fecomércio system alongside Senac Minas, Sesc MG, and associated trade unions, providing the institutional framework and governance for these social service organizations.
• Sesc MGmoderateStrategic or Co-development PartnerServiço Social do Comércio MG is a sister organization within the Sistema Fecomeração-MG, providing social welfare and cultural services to commerce workers. Both organizations operate under the same institutional umbrella and coordinate on shared social missions.
• Ministério da CulturaminorStrategic or Co-development PartnerThe Ministry of Culture partnered with Senac and the Ministry of Labor to offer a free online learning pathway (Trilha) in Cultural Management, with 12 free online courses covering cultural production, creative economy, and cultural project management. Applications were open until July 19.
• Sindicatos Empresariais (Trade Unions)moderateChannel Partner/ Reseller/ DistributorTrade and business associations affiliated with Fecomércio MG act as referral and support partners for the Senac+ program, helping to identify and recommend candidates for free professional certification courses aimed at employees of commerce, services, and tourism companies.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Senac São Paulo: Fellow Senac state-level institution operating the same portfolio of technical courses, undergraduate degrees, MBAs, PSG, and Jovem Aprendiz under the same federal Sistema Fecomércio framework. Closest direct peer given identical mandate, brand, and product mix, scaled to a larger state economy.
• Senac Rio de Janeiro: Direct sister Senac organization serving Rio de Janeiro state with the identical Sistema 'S' vocational education mandate, PSG free-program obligation, and Jovem Aprendiz apprenticeship programs. Comparable across product, customer, and regulatory framework.
• Centro Universitário UNA: Major for-profit higher education institution headquartered in Belo Horizonte with campuses across Minas Gerais offering undergraduate and graduate programs. Directly competes with Faculdades Senac for the same regional student base and corporate clients in Minas Gerais.

Others

• Fundação Bradesco: Corporate-funded free vocational education initiative by Banco Bradesco offering free online and in-person technical courses across Brazil via Escola Virtual. Comparable in mission (free vocational education for workforce development) and partly overlapping in online technical training, though serving banking/financial-sector priorities rather than the commerce/services/tourism focus of Senac Minas.

Broad incumbents

• Sesi (Serviço Social da Indústria): Companion organization within the Sistema 'S' structure focused on industrial-sector social welfare and basic/secondary education. Operates under a parallel mandatory-contribution funding model with education-adjacent offerings; comparable in institutional structure rather than product.
• Senai (Serviço Nacional de Aprendizagem Industrial): Sister Sistema 'S' institution under FIESP/CNI that delivers parallel vocational and technical education to the industrial sector. Comparable in funding model (mandatory employer contributions) and product portfolio (technical courses, apprenticeships), but focused on industrial rather than commerce/services trades.
• Yduqs (Estácio, Ibmec, IDOMED): Major Brazilian for-profit higher education group with established brands in Estácio and Ibmec, competing for the same undergraduate and MBA students Senac Minas serves through Faculdades Senac. Broadly comparable on product (graduation, MBA) but operates nationally and for-profit.
• Anima Educação: For-profit Brazilian higher education group operating multiple universities and colleges (UNA, UniBH, Pottencial). Competes with Senac Minas in graduation and MBA segments across Minas Gerais and nationally, but as a broader incumbent with private-capital backing.
• Cogna Educação (Kroton / Vasta): Brazil's largest for-profit education company, operating Kroton (on-campus higher education via Anhanguera, Unopar, Pitágoras) and Vasta (K-12 learning systems). Directly competes with Senac Minas in the higher education and online learning segments, but is a broader incumbent with a portfolio approach rather than a single-state vocational focus.

Emerging players

• Ser Educacional: For-profit higher education group operating UNINASSAU, UNG, UNAMA, and others, focused on lower-income and underserved populations in Brazil's North and Northeast. Comparable in the social-inclusion mission and targeting of low-income students that Senac Minas addresses through PSG, though regional rather than Minas Gerais-focused.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@senacminas
• LinkedInlinkedin.com/school/senacminas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Senac Minas