What Hochschule Macromedia does

Hochschule Macromedia (Macromedia University of Applied Sciences) is a state-recognized private university of applied sciences headquartered in Germany, operating 8 physical campuses across Berlin, Frankfurt, Freiburg, Hamburg, Köln, Leipzig, München, and Stuttgart. The institution delivers practice-oriented higher education through 9 Bachelor clusters (Design & Art, Film & Acting, Games & Coding, Management, Media & Journalism, Fashion, Music, Psychology, Sports & Nutrition) and 4 Master clusters (Business, Media, Fashion & Design, Psychology), awarding state-accredited Bachelor of Arts, Bachelor of Science, and Master of Arts degrees. Its core technology is a digital learning management and campus infrastructure supporting hybrid and in-person delivery, with no disclosed proprietary technology stack or AI components.

The business model is tuition-driven and recurring, with students paying across multi-semester degree cycles on an annual billing cadence; pricing specifics are not publicly disclosed but are accessible via a dedicated Kosten & Finanzierung (Costs & Financing) page and brochure request workflow. Go-to-market combines direct-to-consumer outreach (online application portal, WhatsApp consultation, toll-free advisory line, appointment booking) with event-driven engagement (Bachelor Infoabende, sample lectures, fashion shows, campus tours) and multi-channel digital marketing across Instagram, TikTok, YouTube, LinkedIn, Facebook, and email. The customer base consists of individual prospective Bachelor and Master students, including international students participating in Erasmus and 48-country partner exchange programs.

The broader Macromedia brand umbrella extends beyond the degree-granting entity into Macromedia Akademie (vocational training) and Macromedia Plus (continuing and professional education), broadening the addressable market from academic degrees into vocational and lifelong-learning segments. Distribution remains primarily domestic and campus-based, with international exposure limited to outbound and inbound student exchange rather than offshore degree delivery.

Name

Hochschule Macromedia

Legal name

Macromedia University of Applied Sciences

Website

https://mhmk.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hochschule Macromedia is a state-recognized private German university of applied sciences operating 8 campuses, delivering practice-oriented Bachelor and Master degree programs in media, management, design, and psychology to prospective domestic and international students via tuition-funded enrollment.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Interdisciplinary/Experimental Liberal Arts Colleges (EDAHACAN)

akta.pro secondary industry

Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH)

Keywords

• Higher education services
• Bachelor master programs
• Practice-oriented university
• Media management studies
• Design psychology degrees

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees: The university generates revenue primarily through tuition fees charged to students for Bachelor and Master degree programs. Students pay for their education across multiple semesters.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Hochschule Macromedia is a state-recognized private university of applied sciences offering practice-oriented Bachelor of Arts/Bachelor of Science and Master of Arts degree programs across media, management, design, and psychology disciplines. Instruction is delivered across 8 German campuses with industry-experienced faculty, supplemented by international exchange opportunities through 48 partner universities in 48 countries. Affiliated sub-brands include Macromedia Akademie for vocational training and Macromedia Plus for continuing professional education.

Product overview

Hochschule Macromedia (Macromedia University of Applied Sciences) is a state-recognized private university offering a portfolio of Bachelor of Arts/Bachelor of Science and Master of Arts degree programs across multiple interdisciplinary clusters. The undergraduate offerings include specialized clusters in Design & Art (Animation, Interior Design, Media Design), Film & Acting, Games & Coding, Management (Brand, Business, Fashion), Media & Journalism (Event, Journalism, Marketing), Fashion, Music (Digital Production, Management), Psychology (Clinical, Criminal, Sexual Therapy), and Sports & Nutrition (Football, Sports Management, Sports Psychology). Graduate programs are organized into Business (Strategic Marketing, Business Psychology), Media (Brand Management, Sports Marketing), Fashion & Design (Design Management, Luxury Fashion Management), and Psychology clusters. The institution operates multiple campus locations across Germany (Berlin, Frankfurt, Freiburg, Hamburg, Köln, Leipzig, München, Stuttgart) and maintains affiliated brands including Macromedia Akademie for vocational training and Macromedia Plus for professional education. The university emphasizes practice-oriented education through workshops, practical projects with industry partners, and internship semesters.

Differentiator

Problem solved

Functional benefit

Brands

• Macromedia: Parent brand for the university and related educational services.
• Macromedia Plus
• Macromedia Akademie

Products and services

• Bachelor Programs (Bachelor of Arts / Bachelor of Science) State-recognized undergraduate degree programs leading to Bachelor of Arts and Bachelor of Science qualifications across disciplines including Design, Film, Games & Coding, Management, Media & Journalism, Fashion, Music, Psychology, and Sports. Designed for prospective undergraduate students seeking practice-oriented higher education with industry-experienced faculty.
• Master Programs (Master of Arts) State-recognized graduate degree programs offering Master of Arts qualifications in Business, Media, Fashion & Design, and Psychology clusters for bachelor graduates seeking career advancement and specialization in management, media, and design sectors.
• Macromedia Akademie Vocational training and professional development offerings under the Macromedia brand, providing career-oriented education outside the formal Bachelor/Master degree programs.
• Macromedia Plus Additional professional education and continuing education programs offered under the Macromedia brand for working professionals seeking ongoing qualification.
• International Study Abroad / Exchange Program International student exchange program through Erasmus and a network of 48 partner universities across 48 countries, allowing enrolled students to study abroad and gain international academic experience as part of their degree.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Breda University of Applied SciencescoreStrategic or Co-development PartnerErasmus exchange partnership enabling student mobility between the two institutions. Macromedia Sportjournalist students wrote a World Cup series for Hamburger Morgenpost as part of collaborative projects.
• 48 International Partner UniversitiescoreStrategic or Co-development PartnerInternational network spanning 48 countries for student exchange programs, enabling students to study abroad and gain international experience as part of their degree.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Universität der Künste Berlin: Major public Berlin university of the arts covering fine arts, design, music, and performing arts. Comparable overlap in design and creative disciplines, but operates as a prestigious public institution with different economics and brand position.
• Hochschule für Schauspielkunst Ernst Busch: Public Berlin university specializing in acting, film, and dramatic arts. Comparable through the acting/film programs in Macromedia's portfolio, though as a public institution it competes on cost rather than on private-practice-oriented positioning.

Direct peers

• Mediadesign Hochschule: German private university of applied sciences specializing in media, design, and creative industries with multiple campus locations. Directly comparable niche focus on creative/media disciplines, similar target student, and similar private Fachhochschule model.
• CODE University of Applied Sciences: Berlin-based private university of applied sciences with an interdisciplinary, practice-oriented curriculum covering software, design, and product. Comparable niche positioning as a private Fachhochschule targeting creative/tech-oriented undergraduates.
• Hochschule Fresenius: German private university of applied sciences with multiple campuses offering practice-oriented Bachelor and Master programs across media, business, design, and health. Highly comparable by campus footprint, accreditation model, and interdisciplinary portfolio.
• BSP Business & Law School: Private German university of applied sciences offering state-recognized Bachelor and Master programs across business, law, and creative disciplines with multiple campuses. Comparable by accreditation, private Fachhochschule model, and multi-campus footprint.
• IU International University of Applied Sciences: Germany's largest private university of applied sciences, offering state-recognized Bachelor and Master programs including in media, management, and design with hybrid and online delivery. Closest comparable by accreditation type, program breadth, and target student, but with significantly larger scale and stronger digital delivery.
• AMD Akademie Mode & Design: German private fashion and design school offering Bachelor and Master degrees with strong industry focus. Comparable to Macromedia's Fashion cluster and design-oriented programs, with similar target students and industry-linked positioning.
• SRH Hochschule (SRH Universities): Private, state-recognized German university group with multiple campus locations and a practice-oriented, interdisciplinary curriculum. Directly comparable in operational model, accreditation, and target demographic.
• FOM Hochschule: Large German private university of applied sciences focused on working professionals, offering Bachelor and Master programs in business, management, and adjacent fields. Comparable to Macromedia by accreditation status (state-recognized), private Fachhochschule model, and tuition-funded B2C/B2B approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/MacromediaUniversity
• Facebookfacebook.com/hochschulemacromedia
• LinkedInlinkedin.com/company/hochschule-macromedia
• Instagraminstagram.com/macromediauniversity/?hl=en
• TikToktiktok.com/@mymacromedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hochschule Macromedia