M Hotel Singapore

What M Hotel Singapore does

M Hotel Singapore City Centre is a 4-star hotel property located at 81 Anson Road in Singapore's Central Business District, operating as part of the Millennium Hotels and Resorts premium collection under the publicly listed parent Millennium & Copthorne Hotels Limited (LSE: MLC). The property offers 15 distinct guest room categories spanning 30 to 72 square meters, ranging from standard Deluxe Rooms through Club Floor-accessible rooms to premium Suites and family-oriented accommodations, with rack rates published between USD 429 and USD 527 per night for the majority of disclosed categories.

The hotel's revenue model is anchored in room revenue, supplemented by three on-site dining outlets (Café 2000 for international cuisine, The Buffet Restaurant offering what is marketed as Singapore's first Halal Peranakan buffet in the City Centre, and M Bar), a meetings and events business serving the surrounding CBD, and ancillary services including day-use room packages. Distribution runs through direct channels (the millenniumhotels.com booking platform, phone reservations at +65 6224 1133, and email enquiry) as well as the My Millennium / MyPoints loyalty program, the Millennium for Business corporate program, third-party online travel agencies, and TableCheck for restaurant reservations. The customer base is split between two primary personas — business travelers and leisure tourists — with a secondary corporate meetings and family segment.

Operationally, the hotel supports approximately 98 employees and has invested in a room refurbishment program (Grand Deluxe, Signature, Family, and Studio Harbour View categories), 360-degree virtual tour technology for pre-booking visualization, and a tiered Club Floor architecture that bundles breakfast and lounge access at higher price points. Pricing is dynamic, with documented member savings of USD 42.94 to USD 52.70 per booking, complimentary parking for in-house guests, and a children-under-11-stay-free policy, positioning the property as a mid-upper-tier business-leisure hybrid in the Singapore CBD.

Name

M Hotel Singapore

Legal name

M Hotel Singapore City Centre

Website

https://m-hotel.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

M Hotel Singapore City Centre is a 4-star hotel in Singapore's Central Business District offering 15 room categories, three dining outlets, and meetings and event facilities, serving business and leisure travelers as part of the Millennium Hotels and Resorts portfolio.

Ownership category

akta.pro rank

Product category

Hotel Accommodation (Upscale 4-Star Hospitality)

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industry

Corporate Conference Center Hotels (THAGALAF)

Keywords

• Hotel accommodation services
• Business travel lodging
• Meeting event venues
• Dining restaurant services
• Loyalty programme hospitality

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Revenue: Primary revenue stream from hotel room bookings across multiple room categories ranging from standard Deluxe rooms to premium Suites. Pricing varies by room type, with additional revenue from upgrades and club floor access.
2. Food and Beverage: Revenue from on-site dining at Café 2000 (international cuisine), The Buffet Restaurant (Halal Peranakan buffet), and M Bar. Includes breakfast packages, table reservations, and event catering.
3. Meetings and Events: Venue rental for corporate meetings, conferences, seminars, and weddings in Singapore's Central Business District.
4. Loyalty Program Monetization: MyPoints loyalty program drives repeat bookings and member-exclusive pricing, creating recurring revenue through the Millennium Hotels global platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

M Hotel Singapore City Centre is a 4-star hotel in Singapore's Central Business District that offers 15 categories of guest rooms (30-72 sqm) along with on-site dining (Café 2000, The Buffet Restaurant, M Bar), meeting and event venues, and access to the My Millennium loyalty programme. The property serves business and leisure travellers, families, and corporate groups through direct booking, phone, email, and third-party OTA channels.

Product overview

M Hotel Singapore City Centre is a 4-star hotel property in Singapore's Central Business District offering a portfolio of 15 distinct guest room types ranging from standard Deluxe Rooms (30 Sqm) to luxury suites (up to 72 Sqm). The hotel operates a room-tiered architecture with base rooms, Club Floor rooms (with lounge access and breakfast), and premium suite categories. Dining offerings include Café 2000 (international cuisine), The Buffet Restaurant (Halal Peranakan cuisine), and M Bar. Additional services include meeting and event venues, a loyalty program (My Millennium), and day-use room packages. The hotel provides facilities including an outdoor swimming pool, fitness center, and business center.

Differentiator

Problem solved

Functional benefit

Products and services

• Grand Deluxe Room - Newly Refurbished A 30 Sqm (322 Sq Ft) newly refurbished room for up to 3 guests, featuring modern interiors above Singapore's cityscape; USD 429.39 per night (non-member rate) with USD 42.94 member savings.
• Club Room A 30 Sqm (322 Sq Ft) room with Club Floor Access and breakfast included for up to 2 guests; USD 448.91 per night with USD 44.89 member savings.
• Club Premier Room A 37 Sqm (398 Sq Ft) city-inspired room with Club Floor Access and breakfast included; USD 487.94 per night with USD 48.79 member savings.
• Deluxe Triple Room A 30 Sqm (322 Sq Ft) triple-room layout for families or small groups travelling together; USD 468.43 per night with USD 46.85 member savings; max 3 adults.
• Premier Triple Room A 37 Sqm (398 Sq Ft) stylish triple-bed room with plenty of space to work, rest and play; pricing available on request.
• Premier Club Triple Room A club-level triple-bed room with Club Floor Access and breakfast included for up to 3 guests; USD 526.98 per night with USD 52.70 member savings.
• Deluxe Room A 30 Sqm (322 Sq Ft) standard room positioned as the ideal base for urban exploration; pricing available on request.
• Premier Room The most popular room category, offering modern amenities and an option of harbour views; pricing available on request.
• Signature Room - Newly Refurbished A 37 Sqm (398 Sq Ft) newly refurbished room positioned as an elevated stay experience in the heart of Singapore; pricing available on request.
• Family Room - Newly Refurbished A 37 Sqm (398 Sq Ft) family-friendly newly refurbished room with whimsical touches, plushies for children, kids bath amenities, and harbour views.
• Studio Harbour View Room - Newly Refurbished A 37 Sqm (398 Sq Ft) newly refurbished room on a high floor with exclusive views of Keppel Harbour; pricing available on request.
• Suite A 66 Sqm (710 Sq Ft) sleek modern suite with breakfast included, Club Floor Access, and a private Jacuzzi; the hotel's top-booked suite.
• Suite Premier A 72 Sqm (775 Sq Ft) lavish room with sleek interiors and exclusive Club Floor privileges.
• Nautical Family Suite A 72 Sqm (775 Sq Ft) family suite with Club Lounge Access, scenic city views, a private in-room Jacuzzi, and nautical-themed decor.
• One Bedroom Apartment A 66 Sqm (770 Sq Ft) high-demand serviced apartment with a separate living area, positioned as combining the convenience of a hotel with apartment-style comfort.
• Café 2000 An on-site restaurant offering international cuisine with a smorgasbord of Asian and Western options for hotel guests and walk-in diners.
• The Buffet Restaurant The first Halal Peranakan buffet in Singapore's City Centre, celebrating the flavours of Peranakan cuisine with full Halal certification; open to hotel guests and the public.
• M Bar On-site hotel bar serving cocktails and light bites for in-house guests and walk-ins.
• Meetings and Events Versatile meeting and event spaces located in Singapore's Central Business District, hosting corporate meetings, conferences, seminars, weddings, and other group functions with catering supplied by the on-site dining outlets.
• Day Use Rooms Day-use room packages enabling guests to access hotel rooms and facilities during daytime hours without an overnight stay.

Quantifiable outcome

• Up to USD 52.70 member savings per booking
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pan Pacific Singapore: A 4- to 5-star full-service business hotel in Singapore's Marina Bay district, directly competing for corporate and leisure travelers in the same CBD/Marina Bay orbit with comparable room tiers, club floors, and F&B offerings.
• Marina Mandarin Singapore: A premium 4- to 5-star business hotel at Marina Square with club floors, multiple dining outlets, and significant M&E facilities — directly overlapping with M Hotel's target segments in Singapore.
• Studio M Hotel Singapore: A direct sister brand under Millennium Hotels and Resorts, targeting design-led millennial business travelers — overlapping with M Hotel's customer base and loyalty network while offering a more boutique/lifestyle positioning.
• Carlton Hotel Singapore: A 4-star full-service CBD hotel located near Bras Basah-Bugis MRT, offering comparable business-traveler amenities, meeting venues, and a multi-outlet F&B program in Singapore's city centre.
• Swissôtel The Stamford: One of the tallest hotels in Southeast Asia with a strong corporate/MICE focus in the Raffles Place/Orchard corridor, comparable to M Hotel's business-traveler positioning and event venue offerings.
• Copthorne King's Hotel Singapore: A sibling property under the same Millennium & Copthorne parent brand, offering 4-star CBD-adjacent accommodation in Singapore — relevant as both a sister brand and intra-portfolio competitor within the same loyalty ecosystem.
• Concorde Hotel Singapore: A 4-star Orchard Road business hotel with multi-tier F&B (including Halal-certified outlets) and club floors — directly comparable to M Hotel's mid-market 4-star positioning and Halal F&B differentiator.

Broad incumbents

• Grand Hyatt Singapore: A global luxury international chain with a strong Orchard Road presence, offering club floors, multiple dining outlets, and large M&E venues — a step up in tier but competitively overlapping for high-end corporate and event demand.
• Fairmont Singapore: A premium 5-star international chain hotel in the Raffles City/Orchard corridor with extensive M&E facilities, positioning one tier above M Hotel but competing for the same corporate and group segments.

Regional players

• Orchid Hotel Singapore: A 4-star hotel on Tras Street in Singapore's CBD/club district with comparable corporate-travel amenities and M&E offerings — a near-identical tier competitor in the same micro-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mhotelsingapore
• LinkedInlinkedin.com/company/m-hotel-singapore

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M Hotel Singapore