MIAG Centre for Diverse Women & Families

Name

MIAG Centre for Diverse Women & Families

Legal name

MIAG Centre for Diverse Women & Families

Website

https://miag.ca

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industry

Integration & Inclusion Services (Housing, Education, Employment) (BPADAHAI)

Keywords

• Community social services
• Nonprofit charitable programs
• Mental health workshops
• Digital literacy training
• Women employment programs

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from individuals ($30), non-profit organizations ($75), and corporate members ($100) providing access to training and member-only programs.
2. Professional Development Training (MTU): Fee-for-service training programs including Mental Health First Aid certifications and workshops generating proceeds that support non-profit community initiatives.
3. Government & Foundation Funding: Grants and funding from government sources (Region of Peel, Ontario Trillium Foundation, City of Mississauga, Canada) and foundations (United Way Greater Toronto, Community Foundation of Mississauga, HEAL Network, Novo Nordisk Chronic Disease Fund).
4. Donations: Charitable donations from individuals and corporate sponsors including Urban Barn Blanket the Country campaign and direct CanadaHelps donations.
5. Program Registration Fees: Affordable program fees for fitness and health programs such as Women's Health and Well-being Hub, making services accessible to low-income participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MIAG Centre for Diverse Women & Families is a non-profit charitable community organization that delivers culturally responsive programs and services for women, seniors, children, youth, and families in the Peel Region. Its core offerings include community workshops (Mental Health Awareness and Wellness, Women's Health and Well-being Hub, HEAL Network), free multilingual counselling services, employment readiness programs (Bridge to Employment for Women), digital literacy training (TechConnect 55+), and a fee-for-service professional development wing (MIAG Training Unit) offering Mental Health First Aid certification and AI Readiness workshops.

Product overview

MIAG Centre for Diverse Women & Families is a non-profit charitable community organization offering a diverse portfolio of programs and services for women, seniors, children, youth, and families in the Peel Region. The organization operates as a platform-plus-programs model, combining direct service delivery through community programs (Women's Health and Well-being Hub, Bridge to Employment for Women, Mental Health Awareness and Wellness, Digital Literacy, TechConnect 55+) with a professional development arm (MIAG Training Unit) and an entrepreneurial support ecosystem (SEIW Business Directory). Programs are offered in multiple languages and address health, employment, mental wellness, digital literacy, and community development needs of diverse ethno-cultural communities.

Differentiator

Problem solved

Functional benefit

Brands

• MIAG SEIW: Self-Employment for Immigrant Women (SEIW) business directory showcasing businesses owned by program participants.
• MIAG Training Unit (MTU)
• Bridge to Employment for Women (BEW)
• Women's Health and Well-being Hub (WHWH)
• Mental Health Awareness and Wellness (MHAW) Program
• TechConnect 55+
• Pathways to Wellness
• Thrive for Life
• HEAL Network Workshops
• Craft & Chat
• Second Brother and Sister (SBS)
• Digital Literacy Program

Products and services

• Mental Health First Aid (MHFA) Essentials 1-day Training One-day, non-certification course equipping participants with practical knowledge and skills to support someone experiencing a decline in mental well-being or a mental health or substance use crisis until professional help is available; uses the ALGES framework and is priced at CA$225 per participant for non-members.
• Mental Health First Aid (MHFA) Certification 2-day Training Comprehensive two-day training equipping participants with knowledge and skills to support someone experiencing a decline in mental well-being or a mental health or substance use crisis; upon completion and assessment participants receive official MHFA certification recognized across 35 nations worldwide, priced at CA$290 per participant for non-members.
• AI Readiness Series Three-part workshop series covering technological change, practical AI skills, and career growth in an AI-driven world, including modules on Machine Learning, Computer Vision, Natural Language Processing, Agentic AI, Deep Learning, and Neural Networks; delivered free to MIAG Members in a hybrid format through the MIAG Training Unit.
• Women's Health and Well-being Hub 14-year program offering aerobic and yoga classes led by qualified instructors followed by healthy food demonstration sessions, providing affordable, accessible, and culturally appropriate wellness activities for women and girls from diverse ethno-cultural backgrounds in the Peel Region; 335 women attended with cumulative attendance of 1,550 across 24 sessions and 94% meeting fitness improvement goals.
• Bridge to Employment for Women (BEW) Multi-pronged workforce readiness program with 4 weeks of online and in-person sessions plus 8 weeks of in-person co-op placement, covering resume writing, interview preparation, professional communication, business etiquette, and virtual networking events for immigrant women seeking employment in the Canadian job market.
• Thrive for Life: Chronic Disease Prevention and Stabilization Free workshops and interactive sessions helping individuals understand, prevent, and manage chronic diseases through awareness, education, and practical lifestyle support, covering diabetes, high blood pressure, heart disease, nutrition, and physical activity.
• Digital Literacy Program Courses at basic and intermediate levels teaching digital skills to community members, designed for individuals with family gross income under $80,000 annually, delivered in hybrid format across the Peel Region.
• TechConnect 55+ Digital literacy program for adults aged 55+ in Mississauga, Brampton, and Caledon covering smartphone basics, video calls, email, online safety, banking and health portals, and fraud prevention; features intergenerational support with Youth Ambassadors.
• Mental Health Awareness and Wellness (MHAW) Program Program consisting of psychoeducational workshop series (Early Development and Mental Health, Youth Mental Health and Substance Use, Understanding Mental Health and Challenges, Aging in Society and Mental Health, and Emotional Wellness) plus free counselling services for Peel Region residents.
• MIAG SEIW Business Directory Self-Employment for Immigrant Women business directory showcasing program participants' businesses across categories including Beauty, Fashion, Food, Health, Home Decor, Services, Education, Consultation, and Arts & Crafts, supporting immigrant women's entrepreneurship.
• Pathways to Wellness 20-week program for seniors focusing on building wellness, safety, and belonging, combining gentle movement, meaningful conversations, and practical skill-building; offered in person and online with intergenerational exchange components.
• Craft & Chat Social program for seniors featuring craft activities and conversation opportunities to reduce isolation and build community connection.
• Second Brother and Sister (SBS) Seniors' program at MIAG offering peer support and community engagement activities for older adults from diverse ethno-cultural backgrounds.
• HEAL Network Workshop Workshop series focusing on women abuse awareness and impact on children who witness abuse; sessions delivered in Arabic, Bangla, and English; funded by the HEAL (Helping End Abuse for Life) Network.
• Counselling Services Free counselling services for Peel Region residents with no restrictions on gender, age, or immigration status; access to multilingual counsellors based on availability; services delivered via phone, virtual, and in-person sessions.
• Youth Connection 101 Children's program focused on youth development and connection, supporting young people from diverse ethno-cultural backgrounds in the Peel Region.
• MIAG Membership Membership program with tiered pricing: Individual ($30/year), Non-Profit Organizations ($75/year), and Corporate ($100/year); benefits include free MTU workshops, one free signature workshop training session, group rates, member-only training, priority program participation, and display of promotional materials at the MIAG office.
• MIAG Training Unit (MTU) Fee-for-service professional development training wing led by experienced staff, offering hands-on, interactive workshops with practical experiences, comprehensive handouts, and Certificates of Completion; proceeds support MIAG's non-profit community initiatives.

Quantifiable outcome

• 100% of Mental Health Awareness and Wellness participants gained increased awareness of mental health disorders
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and supporting.

• HEAL Network (Helping End Abuse for Life)coreStrategic or Co-development PartnerFunding and collaborative partner for workshops on women abuse and children who witness abuse. MIAG delivers workshops in Arabic, Spanish, and English on domestic violence awareness and healthy family relationships.
• Sheridan CollegesupportingStrategic or Co-development PartnerEducational institution partner hosting practicum students and collaborating on community development initiatives.
• George Brown CollegesupportingStrategic or Co-development PartnerEducational institution partner providing practicum opportunities for social service worker students.
• Trios CollegesupportingStrategic or Co-development PartnerEducational partner collaborating on workforce development and training initiatives.
• Peel District School BoardsupportingStrategic or Co-development PartnerEducational partner supporting youth programs and community engagement initiatives.
• ACDEVsupportingStrategic or Co-development PartnerEmployment and development services partner supporting immigrant employment programs.
• JobStartsupportingStrategic or Co-development PartnerEmployment services partner providing workforce development support and connections to training opportunities.
• Catholic Family Services Peel DufferinsupportingChannel Partner/ Reseller/ DistributorReferral partner for counselling and mental health services, directing clients to MIAG programs and receiving referrals for specialized support.
• Every MindsupportingChannel Partner/ Reseller/ DistributorMental health services partner providing crisis support resources and referral pathways for Peel Region residents.
• Rapport Youth and Family ServicessupportingChannel Partner/ Reseller/ DistributorYouth services partner providing referrals and collaborative programming for youth mental health initiatives.
• Interim Place (EMBRAVE)supportingChannel Partner/ Reseller/ DistributorViolence against women shelter partner providing referrals and supporting MIAG's domestic violence awareness programming.
• PCHS HealthsupportingChannel Partner/ Reseller/ DistributorCommunity health services partner providing settlement counselling and health navigation support for diverse communities.
• MEHAR Mental and Emotional Health Awareness RenaissancesupportingStrategic or Co-development PartnerMental health awareness partner collaborating on OCD and mental health short films and awareness campaigns.
• Elder Abuse Prevention OntariosupportingChannel Partner/ Reseller/ DistributorPartner supporting seniors' programs and elder abuse awareness initiatives.
• Mississauga Food BanksupportingChannel Partner/ Reseller/ DistributorFood security partner in Urban Barn's Blanket the Country campaign, providing emergency food assistance referrals.
• Family Education CentresupportingStrategic or Co-development PartnerFamily services partner supporting parenting programs and family wellness initiatives.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catholic Crosscultural Services: Ontario non-profit serving newcomer and ethno-cultural communities with settlement, employment, language, and family services. Operates a similar faith-rooted, community-based model targeting the same client demographics as MIAG.
• COSTI Immigrant Services: Major Greater Toronto Area non-profit providing settlement, employment, language training, and mental health services to immigrants and refugees. Directly comparable to MIAG's BEW, SEIW, and immigrant-focused programming, though COSTI operates at significantly larger scale across multiple regions.
• Family Services of Peel: Established Peel Region non-profit delivering counselling, mental health, and family support services. Operates in the same geography and overlapping service categories (family violence, parenting, mental health) as MIAG.
• PCHS (Polycultural Community & Health Services): Peel-based health and social services non-profit serving diverse ethno-cultural communities with settlement, health navigation, and counselling programs. Comparable to MIAG's multilingual, community-based service delivery model and even appears in MIAG's partner referral network.
• Across Boundaries: Toronto-based mental health agency specifically serving racialized and ethno-cultural communities. Closely comparable to MIAG's MHAW mental health program given the shared focus on culturally responsive mental health service delivery.
• Peel Multicultural Council: Peel Region non-profit focused on multicultural community integration, anti-racism, and newcomer support. Directly comparable given the shared Peel Region geography and ethno-cultural community mandate.
• Polycultural Immigrant & Community Services: Toronto-area non-profit delivering settlement, employment, language, and seniors' services to diverse ethno-cultural communities. Highly comparable to MIAG's multicultural, multilingual service model and partnership-driven delivery approach.

Broad incumbents

• Canadian Mental Health Association Peel Dufferin: Regional branch of Canada's largest community mental health organization serving Peel. Provides overlapping mental health, counselling, and crisis support services at larger scale and with greater brand recognition than MIAG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/DUisbu5FiyA
• LinkedInlinkedin.com/company/miagcentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIAG Centre for Diverse Women & Families