Miami Aqua Tours

What Miami Aqua Tours does

Miami Aqua Tours, operating as DABUN, INC., is a privately held Miami-based sightseeing cruise company founded in 2000. The company operates a fleet of four vessels — El Loro (58ft pirate ship, 10-85 guests), Island Princess (sailboat, 10-110 guests), Michael B. Meli (75ft, 15-145 guests), and Manatee II (55ft double-decker, 10-95 guests) — from a single departure point at Bayside Marketplace in Downtown Miami. Its core product portfolio comprises seven cruise experiences ranging from a $30 Celebrity Homes sightseeing tour to a $69 per-person 2-hour private yacht rental for groups of 25+, including family-friendly pirate cruises, a 21+ Night Skyline Cruise with open bar, and a sunset champagne experience.

The business operates on a direct-to-consumer model with three primary booking channels: the company's own website (integrated with FareHarbor), phone reservations, and walk-up sales at the Bayside Marketplace dock. Distribution is extended through third-party OTAs (TripAdvisor, Viator, GetYourGuide) and organic social media presence across Facebook, Instagram, TikTok, and YouTube. Revenue is generated entirely on a per-ticket, pay-as-you-go basis, with products priced between $20 and $69 per person, supplemented by onboard cash bar and F&B sales. The company serves a mix of tourist segments — individual visitors, families with children, party/nightlife seekers (21+), couples, and corporate/private event groups — with bilingual English/Spanish narration broadening its appeal to Latin American visitors.

The company is independently owned with no disclosed external funding, subsidiaries, or parent entity. It operates with approximately 6 employees, reflecting a lean operational model. The technology stack is non-proprietary and limited to WordPress, FareHarbor booking integration, Google Analytics, and standard social tools. Markets served are concentrated in the greater Miami area (Miami, Miami Beach, Key Biscayne, Hollywood, South Miami), with international reach enabled through OTA partnerships rather than direct geographic expansion.

Name

Miami Aqua Tours

Legal name

DABUN, INC.

Website

https://miamiaquatours.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Miami Aqua Tours is a privately held sightseeing cruise operator running four vessels from Bayside Marketplace in Miami, offering pirate-themed, sightseeing, sunset, nightlife, and private charter cruises to tourists, families, party-goers, and corporate groups.

Ownership category

akta.pro rank

Product category

Boat Tours & Sightseeing Cruises

NAICS

Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (4872), Coastal and Great Lakes Passenger Transportation (483114)

SIC

Water Transportation (4400), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

akta.pro secondary industry

Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD)

Keywords

• Sightseeing boat tours
• Biscayne Bay cruises
• Private boat charters
• Marine tourism services
• Waterfront cruise experiences

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Sightseeing Cruise Tickets: Standard group tours including Celebrity Homes Cruise, Pirate Sightseeing Cruise, Hot Dog Combo Tour, and other sightseeing experiences on Biscayne Bay. Tickets sold per person with various pricing tiers based on tour type and duration.
2. Night/Party Cruises: Night skyline cruises with open bar packages, DJ entertainment, and party boat experiences targeting adults 21+ and party-seeking groups.
3. Private Boat Charters: Private yacht rentals for groups of 25+ guests with exclusive vessel use, customizable routes, licensed captain, fuel included, and BYO food policy. Priced per person for 2-hour minimum experiences.
4. Special Events & Private Functions: Corporate events, birthday parties, bar/bat mitzvahs, bachelor/bachelorette parties, and group outings hosted on private vessels. Includes New Year's Eve fireworks cruises and special holiday events.
5. Onboard Food & Beverage Sales: Cash bar service offering beer, wine, spirits, champagne, and soft drinks. Food items including hot dog combos with soda and snacks included in package pricing. No outside alcoholic beverages permitted.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Miami Aqua Tours operates a fleet of four vessels from Bayside Marketplace in Downtown Miami, offering guided sightseeing cruises, themed pirate tours, night skyline cruises with open bar, party boat experiences, and private yacht charters on Biscayne Bay. The company specializes in showcasing Miami's skyline, celebrity homes on Star Island, and coastal landmarks through bilingual (English/Spanish) narrated tours targeted at tourists, families, party-goers, and corporate groups.

Product overview

Miami Aqua Tours operates a fleet of four unique vessels (El Loro pirate ship, Island Princess, Michael B. Meli, and Manatee II) offering sightseeing boat tours, party cruises, and private charter services from Bayside Marketplace in Miami. The core product portfolio includes seven distinct cruise experiences: Celebrity Homes Cruise, Pirate Sightseeing Cruise, Night Skyline Cruise with Open Bar, Hot Dog Combo Tour, Sunset Champagne Experience, Party Boat & Skyline Views (Nite Sea Party), and 2-Hour Private Boat Rental. These offerings range from family-friendly 75-90 minute sightseeing tours to 2-hour premium night cruises and exclusive private yacht charters for groups of 25+ guests. The company also provides corporate and private event charter services using their fleet vessels.

Differentiator

Problem solved

Functional benefit

Products and services

• Miami Boat Tour Celebrity Homes Cruise

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hornblower Cruises & Events: National cruise and marine events operator offering dining cruises, sightseeing, and private charters across multiple US cities; relevant as a broader scaled competitor in the water-based experiences market.
• Royal Caribbean Group: Global cruise and vacation experiences company; relevant as a large incumbent setting customer expectations for water-based leisure experiences, particularly for Miami-embarking passengers.

Regional players

• Sunset Harbor Yacht Charters: Private yacht charter operator in Miami offering comparable private group experiences on Biscayne Bay for celebrations and corporate events.
• Tropical Sailing Miami: Sailing and catamaran charter operator in Miami offering daytime cruises, sunset sails, and private charters, comparable to Miami Aqua Tours' Island Princess sailboat product line.

Emerging players

• Sailo: Online marketplace for private boat charters and yacht rentals, competing with Miami Aqua Tours' private charter product for group events and luxury bookings in Miami.
• GetMyBoat: Boat rental marketplace offering private captained experiences in Miami, partially overlapping with Miami Aqua Tours' private boat rental and corporate event segments.

Direct peers

• Blue Foot Pirate Adventures: Pirate-themed boat tour operator in South Florida offering family-friendly cruises for children, closely comparable to Miami Aqua Tours' El Loro pirate ship experience.
• Island Queen Cruises: Operates sightseeing and dinner cruises departing from Bayside Marketplace on Biscayne Bay, directly overlapping Miami Aqua Tours' departure location, route (celebrity homes, Star Island), and target tourist market.
• Thriller Miami Speedboat Tours: Provides sightseeing boat tours out of Bayside Marketplace featuring celebrity home views and Miami skyline, targeting the same tourist and family segments with similar one-to-two-hour cruise durations.
• Miami Cruiseline (Bayside Blaster): Sightseeing cruise operator departing from Bayside Marketplace with celebrity home tours and sunset cruises, directly competing for the same walk-up and online bookings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/miamiaquatours
• YouTubeyoutube.com/user/MiamiAquaTours
• Facebookfacebook.com/hcXZoB5RNqZVt21s
• Instagraminstagram.com/miamiaquatours
• TikToktiktok.com/@miamiaquatours?_r=1&_t=ZT-91Eds1FvCms
• LinkedInlinkedin.com/company/miami-aqua-tours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miami Aqua Tours