Insurance Brokerage Agencies

What Insurance Brokerage Agencies does

Insurance Brokerage Agencies, doing business as IBA Financial LLC, is a Managing Brokerage Agency headquartered at 36 West Main St Suite 700, Rochester, NY 14614, that has delivered insurance and financial planning services since 1965. The firm offers a coordinated suite of seven core offerings: Life Insurance, Policy Audit, Estate Planning, Business Life Insurance, Long Term Care, Life Settlements, and Charity Planning. Delivery is supported by an in-house team of qualified estate planners, tax experts, and legal advisors who provide integrated planning guidance to clients navigating complex regulatory and financial decisions.

The company's core technology is a conventional insurance brokerage and financial planning services platform with no proprietary digital products disclosed; client engagement runs through the company website (mianoins.com / ibafinancial.com), toll-free and local phone lines, and in-person consultations at the Rochester headquarters during weekday business hours (Monday-Friday 9am-4pm). The underlying platform is service-oriented rather than software-oriented, with no mobile app, API, or third-party integrations documented in the available data.

IBA Financial LLC is a privately held New York LLC with no parent company, institutional investors, or PE/VC backing indicated. Revenue is generated through transaction fees, specifically insurance brokerage commissions on life insurance, long-term care, business life insurance, and life settlements products sourced from multiple carriers, supplemented by fee-based independent financial advice through the Policy Audit service. The customer base spans both individuals and business owners in the United States, with stated market presence in New York.

Name

Insurance Brokerage Agencies

Legal name

IBA Financial LLC

Website

https://mianoins.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Insurance Brokerage Agencies (IBA Financial LLC) is a privately held Managing Brokerage Agency in Rochester, NY, founded in 1965, offering life insurance, long-term care, estate planning, and financial advisory services to individuals and business owners through a team of seven advisors.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industry

Fee-Based Advisory (FSAEAAAM)

Keywords

• Insurance brokerage
• Life insurance
• Estate planning
• Long-term care
• Life settlements

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Brokerage Commissions: The company operates as an insurance brokerage agency, earning commissions from insurance products sold including life insurance, long-term care, business life insurance, and life settlements. The firm also provides independent financial advice and policy audit services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Insurance Brokerage Agencies (IBA Financial LLC) is a Managing Brokerage Agency that distributes life insurance, long-term care, business life insurance, and life settlement products from multiple carriers, and provides independent financial advisory services including policy audits, estate planning, and charity planning guidance. Services are delivered by a team of legal, tax, and financial advisors through personalized consultations out of the Rochester, NY office.

Product overview

IBA Financial LLC operates as a Managing Brokerage Agency offering a coordinated suite of seven financial and insurance planning services. The core offerings include Life Insurance, Long Term Care, Business Life Insurance, and Life Settlements as primary insurance products, complemented by advisory services in Policy Audit (independent policy reviews), Estate Planning (legal and tax guidance), and Charity Planning (trust structure recommendations). The services are delivered through a specialized team of legal, tax, and financial advisors working together to provide integrated planning solutions since 1965.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Provides life insurance products at competitive rates from multiple carriers to meet individual coverage needs. The service is for individuals and families seeking financial protection through life insurance.
• Policy Audit Independent, impartial financial advice service that reviews existing insurance policies for accuracy and appropriate coverage. The service is explicitly not commission driven and is for clients seeking unbiased evaluation of their current insurance portfolio.
• Estate Planning Professional guidance through complex estate planning regulations, provided by qualified estate planners, tax experts, and legal advisors. The service is for individuals and families needing assistance with estate management and tax planning.
• Business Life Insurance Business owner planning service including fully funded, up-to-date buy-sell agreements for business continuity. The service is for business owners seeking partner protection and succession planning through insurance.
• Long Term Care Planning services for long-term care protection, positioning the firm as a leader in this insurance category. The service is for individuals and families seeking long-term care insurance coverage.
• Life Settlements Licensed Life Settlement Broker service assisting policyholders seeking to sell their existing life insurance policies. The service is for individuals who currently hold a life insurance policy and want to liquidate it.
• Charity Planning Advisory service recommending appropriate charitable trust structures to fit client tax and income needs. The service is for individuals and families seeking charitable giving strategies and tax optimization.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Emerging players

• Bestow: Direct-to-consumer term life insurance provider using algorithmic underwriting. Targets the same life insurance placement market IBA Financial serves, but bypasses the broker entirely.
• Ladder Financial: Fully digital term life insurer offering instant online underwriting and adjustable coverage. Competes with traditional brokerages for standard term life placements, representing the digital disruption to IBA's core life insurance line.
• Haven Life: Digital-first term life insurance agency (MassMutual subsidiary) that places coverage online. Represents the direct-to-consumer model disrupting traditional brokerages like IBA Financial.

Broad incumbents

• New York Life Insurance Company: Major life insurance carrier and broad wealth manager with a large captive agent network. Competes with IBA Financial in life insurance and estate planning but with vastly greater scale and proprietary products.
• MassMutual: Large mutual life insurer with insurance and wealth management products and an advisor network. Overlaps with IBA Financial's life insurance, LTC, and financial planning offerings, but operates at national scale.
• Fidelity Investments Life Insurance: Large financial services firm offering term life insurance and wealth management alongside brokerage services. Overlaps with IBA Financial's integrated insurance-plus-planning model.
• Lincoln Financial Group: National insurer and wealth manager offering life insurance, annuities, and group benefits. Comparable product set (life, retirement, estate planning services) but at significantly larger scale through advisor network.

Direct peers

• eFinancial: Life insurance brokerage that places coverage with multiple carriers on behalf of clients, including complex cases and term/permanent policies. Directly comparable to IBA Financial's core life insurance brokerage line.
• Policygenius: Online insurance brokerage that aggregates life, disability, and other insurance products across multiple carriers — same multi-carrier brokerage model as IBA Financial but delivered via digital self-service rather than in-person consultations.
• SelectQuote: National insurance brokerage specializing in life, senior health, and auto/home insurance through a multi-carrier agency model. Closely comparable to IBA in product breadth (life, LTC, senior products) and commission-based revenue, though far larger and call-center-driven.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/insurance-brokerage-agencies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Brokerage Agencies