MIA-TULUM- BEACH CLUB

What MIA-TULUM- BEACH CLUB does

Mía Tulum Resort & Beach Club is a privately held, single-property beachfront hospitality business located at Km 7.5, Zona Hotelera Tulum, Quintana Roo, Mexico. The company operates on a direct-to-consumer model, selling accommodations, beach club access, food and beverage, wellness rituals, and event services primarily through its own website (Cloudbeds booking engine), WhatsApp, and email. Its target customers span couples and romance travelers, group celebrations (bachelorette, birthday, corporate retreats), families, solo travelers, and local residents of the Riviera Maya.

The core product surface is built around three pillars: (1) the beach club — the original asset, recognized as Best Beachfront Beach Club at the 2024 America Best of Best Awards — which provides direct Caribbean beachfront access, live DJ programming, day passes, and sunset service; (2) resort accommodations spanning roughly eleven room categories from premium ocean-view suites with private jacuzzis to teepees, studios, and family rooms sized for 4–8 beds; and (3) supporting experiences including a contemporary Mexican restaurant with a 300+ label wine cellar, daily sunrise yoga, temazcal ceremonies, sea-spa massages, complimentary Cenote Casa Tortuga access, and a dedicated wedding and event planning vertical. Two meal plans — Bed & Breakfast and Full Board Experience — bundle F&B into the stay.

The revenue model combines per-night room revenue, tiered day-pass fees (MXN $600–$1,500), à la carte F&B, professional services for events and weddings, and wellness fees. Pricing is publicly disclosed only for day passes; room and event pricing is quote-based via direct channels. The company has been operating for approximately seven years, reports no external funding, no parent entity, and no publicly disclosed financials. Technology is limited to a standard third-party booking platform (Cloudbeds) and messaging tools — there is no proprietary technology stack or AI/ML capability described in the data.

Name

MIA-TULUM- BEACH CLUB

Legal name

Mia Tulum Resort

Website

https://miatulum.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mía Tulum is a privately held beachfront resort and award-winning beach club in Tulum, Mexico, offering ocean-view suites, tiered day passes, contemporary Mexican dining with a 300-label wine cellar, wellness rituals, and beachfront wedding services to leisure travelers, couples, groups, and corporate clients.

Ownership category

akta.pro rank

Product category

Beach Resort and Beach Club Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Restaurants (THAFACAH), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Beach resort accommodations
• Beach club hospitality
• Wedding event venues
• Wellness retreat services
• Restaurant dining services

Headquarters

HQ city

Tulum

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Accommodations: Revenue from ocean-view suites, rooms, and unique accommodations (teepees, studios) with varying amenities including breakfast inclusion, beach club access, and wellness features. Two booking plans offered: Bed & Breakfast (BB) and Full Board Experience (FBE).
2. Beach Club Day Passes: Day passes for non-hotel guests to access beach club amenities including yoga classes, sun beds, DJ sets, pool access, welcome drinks, and food/beverage credit. Three tiers: VIP Backstage ($1,500 MXN), Traditional ($1,000 MXN), and Residentes for local residents ($600 MXN).
3. Food & Beverage / Dining: On-site restaurant serving contemporary Mexican cuisine with international influences. Restaurant opens at 8 AM for breakfast through dinner service, plus extensive wine cellar with over 300 labels. Revenue from hotel guests (included in some packages) and day visitors.
4. Wedding & Event Services: Beachfront wedding ceremonies, bachelorette parties, corporate events, private dinners, and group celebrations. Revenue from custom event packages, ceremonies, gourmet dining, photography coordination, and accommodation for wedding guests.
5. Wellness Services: Yoga classes (daily morning sessions), temazcal ceremonies, beachside massage treatments, and wellness retreats. Yoga is included for hotel guests; day visitors can reserve spots. Private sessions and group wellness bookings available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mía Tulum Resort & Beach Club operates a beachfront resort in Tulum, Mexico, offering ocean-view accommodations (suites, king rooms, teepees, studios, family rooms), an award-winning beach club with tiered day passes, a contemporary Mexican restaurant with a 300+ label wine cellar, wellness rituals (sunrise yoga, temazcal ceremonies, sea spa massages), and beachfront wedding and event planning services. The property combines full-stay resort hospitality with the energy and entertainment of a vibrant beach club.

Product overview

Mía Tulum is a beachfront resort and beach club combining Caribbean beachfront accommodations with entertainment and wellness offerings. The core products are the Beach Club (awarded Best Beachfront Beach Club at the 2024 America Best of Best Awards in Dubai) and Resort Accommodation offering various room types from ocean-view suites with private jacuzzis to teepees and family rooms. Supporting offerings include the Restaurant & Dining experience (contemporary Mexican cuisine with over 300-label wine cellar), Wellness & Rituals (sunrise yoga, temazcal ceremonies, sea spa massages), Wedding & Event Planning services, Group Experiences (bachelorette parties, corporate retreats), Private Dinners, Day Pass options (Traditional, VIP Backstage, Residentes tiers), Cenote Casa Tortuga access, and meal plans (Bed & Breakfast and Full Board Experience).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Awarded Best Beachfront Beach Club at 2024 America Best of Best Awards in Dubai
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rosewood Mayakoba: Ultra-luxury Riviera Maya resort with overwater suites, multiple restaurants, and a destination spa; sets the upper pricing benchmark for beachfront luxury in the same region and competes for the high-end of Mía's guest pool.
• Belmond Maroma Resort & Spa: Heritage luxury resort on Riviera Maya's coast with full spa and beach club amenities; comparable wellness + beach positioning but with international brand scale and distribution.
• Four Seasons Resort Tulum at Mayakoba: Branded luxury resort within driving distance of Tulum with extensive F&B, spa, and beach programming; represents the institutional, large-cap end of the Riviera Maya competitive set.
• Xcaret Hotel (Hotel Xcaret México): Large all-inclusive Riviera Maya resort integrating cenotes, eco-parks, and wellness; competes for the same inbound leisure traveler to the Riviera Maya with a much broader bundled offering.

Direct peers

• Casa Malca: Beachfront Tulum boutique property combining hotel rooms, beach club, restaurant, and art-driven design; comparable upper-tier pricing and experiential positioning.
• Azulik Tulum: Iconic Tulum eco-luxury resort combining beachfront villas, wellness rituals, and curated dining; directly competes for the same beach-luxury, wellness-oriented traveler segment in the same destination.
• Ahau Tulum: Eco-boutique beachfront resort with cabañas, yoga, and vegetarian restaurant; targets similar wellness-conscious, design-driven Tulum visitors at adjacent price points.
• Be Tulum Hotel: Boutique beachfront hotel on Tulum's hotel zone offering suites, restaurant, and spa; competes for similar couples and wellness travelers seeking Caribbean-front stays.
• Habitas Tulum: Boutique beachfront property with a strong wellness, music, and community-led programming model targeting a similar millennial/luxury traveler as Mía, located on Tulum's hotel strip.
• Papaya Playa Project: Tulum beach club + hotel concept famous for its full-moon parties and DJ-driven atmosphere; the closest direct analog to Mía's beach-club-energy-plus-lodging positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mia-tulum-beach-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIA-TULUM- BEACH CLUB