Casa Olé

What Casa Olé does

Casa Olé is a privately held Tex-Mex casual dining restaurant chain headquartered in Pasadena, Texas, founded in December 1973 by Larry Forehand. The company operates two full-service restaurant locations — one in Pasadena (7750 Spencer Hwy) and one in Pearland (3100 Broadway) — serving individual diners, families, seniors, and bar/cantina patrons in the Houston metropolitan area. Casa Olé's core offering is dine-in service anchored on a made-fresh-daily preparation model: chips fried each morning at each location, secret-recipe green and other sauces blended fresh by on-site chefs, and no commissary preparation. The menu spans a weekday lunch menu (served Mon–Fri 11am–4pm), a full all-day menu, a kids menu, and a Cantina bar menu featuring margaritas, cocktails, beer, wine, and a Mon–Fri 11am–6pm happy hour. Pricing is unit-based per item, with lunch items ranging roughly $9.29–$13.69 and dinner entrées from $11.99 upward.

The business generates revenue through multiple channels. Primary revenue is dine-in restaurant sales, supplemented by takeout via the Spillover online ordering platform for pickup and third-party delivery via ChowNow. Catering is a dedicated revenue stream offering full-service event catering (weddings, showers, graduations, Quinceañeras), supported by tiered party packs priced up to $909.99 (serving 50–55 people) and takeout-only family meal deals at ~$42.99 (feeding 4–5). Alcohol sales from the Cantina menu and gift card sales (non-expiring, reloadable) provide additional contribution. Customer retention is supported by the Border Pass loyalty card program (earn $8 store credit per $100 spent, plus a free dessert on registration) operated through a MyGuestAccount integration, and the eClub email program for promotions and exclusive discounts. Marketing relies on the company website (micasaole.com), Google reviews/testimonials, email club, and the loyalty program; the company does not operate a native mobile app.

Casa Olé Franchise Services, Inc. is the franchising entity established in 1978 in Texas; the original Houston location opened in 1976 and franchise operations launched within 12 months of the entity's formation. Casa Olé maintains active community engagement, having raised over $100,000 for The Rose (breast cancer non-profit), supporting muscular dystrophy research, children's literacy, and donating to educational, athletic, and fine arts organizations. The legal entity is Casa Olé Franchise Services, Inc., privately held with no identified parent company, institutional investor, or public listing. Revenue is not publicly disclosed.

Name

Casa Olé

Legal name

Casa Olé Franchise Services, Inc.

Website

https://micasaole.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa Olé is a privately held Tex-Mex casual dining chain operating two full-service restaurants in Pasadena and Pearland, Texas. It serves individuals, families, and event customers with dine-in, takeout, delivery, catering, party packs, and a Cantina bar, supported by the Border Pass loyalty program and eClub.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Tex-Mex restaurant
• Casual dining
• Mexican food service
• Family restaurant
• Catering services

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Full-service restaurant with table service. Customers dine in and order from the menu including appetizers, entrees, desserts, and beverages including alcoholic drinks from the Cantina menu.
2. Takeout and Pickup: Online ordering through Spillover platform for customer pickup. Phone orders also accepted.
3. Delivery: Third-party delivery service via ChowNow integration.
4. Catering Services: Full catering for events including weddings, showers, graduation parties, and Quinceañeras. Delivery and setup available with additional charges.
5. Alcohol Sales (Cantina): Full bar with margaritas, cocktails, beer, wine, and daily drink specials during Happy Hour (Mon-Fri 11am-6pm).
6. Gift Cards: Gift cards sold at restaurant locations. Cards do not expire and can be reloaded.
7. Loyalty Program (Border Pass): Border Pass loyalty card where customers earn points with each visit. After spending $100, customers earn $8 in store credits. Free dessert upon registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Casa Olé operates two full-service Tex-Mex restaurants in Pasadena and Pearland, Texas, offering dine-in service, online pickup ordering via Spillover, and delivery through ChowNow. The restaurants serve made-fresh-daily authentic Mexican and Tex-Mex cuisine including fajitas, enchiladas, tacos, and a full cantina bar. Complementary offerings include event catering services, party packs for large groups, family meal deals, and a customer loyalty program (Border Pass).

Product overview

Casa Olé is a Tex-Mex restaurant chain with two locations in Pasadena and Pearland, TX, offering a unified dining experience centered on made-fresh-daily authentic Mexican food. The core offering includes dine-in service, online ordering via Spillover for pickup, and delivery through Chownow. Supporting products include catering services, party packs, and family meal deals for takeout events. The menu portfolio spans an all-day menu, limited lunch menu, kids menu, and cantina/bar menu. Customer engagement is supported through the Border Pass loyalty card program and eClub email rewards program.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full-service Tex-Mex dining experience at Casa Olé locations in Pasadena and Pearland, TX, featuring table service and a full bar/cantina, with made-fresh-daily menu items including fajitas, enchiladas, quesadillas, and margaritas for individuals, couples, and families.
• Catering Services Full-service catering for events including weddings, showers, graduation parties, and Quinceañeras, with delivery and setup options and dedicated catering specialists.
• Party Packs

Quantifiable outcome

• Raised over $100,000 for The Rose (non-profit breast cancer organization)

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Lupe Tortilla: Houston-area Tex-Mex chain with locations across the metro and Texas. Closest direct competitor: full-service Tex-Mex, fajita-heavy menu, family atmosphere, comparable per-person check averages. Very similar operating model and customer base to Casa Olé.
• El Chico: Texas-based full-service Tex-Mex restaurant chain with deep regional roots. Operates in the same cuisine category, family dining positioning, and comparable menu structure. Closely aligned with Casa Olé on service model and target customer.
• Pappasito's Cantina: Houston-based Tex-Mex full-service casual dining chain owned by Pappas Restaurants. Directly comparable to Casa Olé on cuisine (Tex-Mex), service model (full-service table), target customer (Texas families), and bar/cantina program. Same competitive set in the Houston metro.
• Taco Cabana: Texas-based Mexican fast-casual chain with drive-through and dine-in service. Comparable on cuisine (Tex-Mex), Texas market focus, and price point. Different service model (fast-casual vs. full-service) but directly competes for the same family/casual customer in the Houston market.
• Gringo's Mexican Kitchen: Texas-based Tex-Mex chain with locations in the Houston metro area. Directly competes with Casa Olé on cuisine, service model, family orientation, and price band. One of the most relevant same-market competitors.

Broad incumbents

• On the Border Mexican Grill & Cantina: National Tex-Mex casual dining chain with full bar/cantina program. Comparable menu (fajitas, enchiladas, combination plates), family dining positioning, and happy hour bar business. Larger scale but operates in the same category and competes for the same Tex-Mex occasions.
• Chili's Grill & Bar: Large national casual dining chain with Mexican-leaning menu items (fajitas, quesadillas, baby back ribs). Competes for the same casual dinner and family meal occasions in Texas markets at similar price points. Broader portfolio but overlapping customer use cases.
• Chuy's: Tex-Mex casual dining chain founded in Austin with locations across Texas and the Southeast. Comparable menu (enchiladas, fajitas, combination plates), full-service casual dining model, and family-friendly positioning. Larger footprint but overlapping customer base.

Regional players

• Don José Mexican Restaurant: Independent full-service Tex-Mex operator in the Houston metro area. Comparable on cuisine, service model, and family dining position, but operates as a single independent rather than a multi-unit chain.

Others

• Chipotle Mexican Grill: National fast-casual Mexican chain. Not a direct competitor on service model (fast-casual vs. full-service) but competes for the same Mexican-food occasion, especially for lunch and takeout customers in the Houston metro. Useful proxy for off-premise Mexican food demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/casa-ol%C3%A9

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Olé