MICE CATERING especialistas en eventos corporativos

What MICE CATERING especialistas en eventos corporativos does

MICE CATERING (legal entity ALRO CATERING S.L, CIF B87841953) is a Madrid-headquartered corporate catering specialist founded in 2017, operating with 73 employees across Spain. The company serves large enterprises, congress and convention organizers, trade fair exhibitors (including IFEMA), and sports hospitality clients with a 360° service model that bundles catering, venue sourcing from a network of more than 200 Madrid venues, gastronomy design, professional service staff, and event execution. Its service portfolio spans four core lines — Catering para Empresas, Catering para Congresos, Catering Entregas (delivery with €250–€500 minimums and 48-hour lead time), and MICE Catering Premium (gourmet tier with sommelier and dedicated staff ratios of 1 bartender per 15 guests and 1 waiter per 10) — plus specialized formats such as Sports Hospitality, Food Trucks, and DINNER SHOW.

The underlying technology is conventional catering operations with a website-based quote and configuration channel rather than a software platform; sustainability credentials (Eventsost Premium, Cámara de Comercio de Madrid, Ministerio de Industria) and exclusive venue partnerships (Gran Teatro Pavón, Callao City Lights, Madrid Arena, The Garage, Riyadh Air Metropolitano) function as the primary differentiators. Revenue is generated via quote-based, project-priced professional services contracts, with a sales-led go-to-market targeting corporate event buyers, a 24-hour quote response SLA, and a multi-channel marketing presence spanning website, organic social (Facebook, Instagram, LinkedIn, YouTube), email, SEO, and Google Reviews (4.8/5). The company expanded into Barcelona beyond its original Madrid base and operates from two registered addresses in San Sebastián de los Reyes and Madrid.

The company is privately held with no disclosed funding rounds or institutional investors, and ownership rests with the principals of ALRO CATERING S.L. Revenue is not publicly disclosed and headcount time-series is unavailable, limiting precise trajectory assessment; however, the multi-product portfolio, venue-network expansion, and dual-city footprint suggest a moderate-growth services business rather than a hyper-scale venture.

Name

MICE CATERING especialistas en eventos corporativos

Legal name

ALRO CATERING S.L

Website

https://micecatering.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

MICE Catering is a Madrid-based corporate catering specialist serving large enterprises, congress organizers, and trade fair clients across Spain with a 360° model bundling gourmet catering, 200+ venue sourcing, premium staff, and certified-sustainable event execution.

Ownership category

akta.pro rank

NAICS

Caterers (722320), Mobile Food Services (722330)

akta.pro primary industry

Concessions, Pop-Ups & Temporary Foodservice for Events (THAHAKAL)

akta.pro secondary industry

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

Keywords

• Corporate event catering
• Conference catering services
• Event venue booking
• Gourmet catering delivery
• Sustainable event catering

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Catering Services: Full-service catering for corporate events including coffee breaks, executive lunches, cocktail events, and gala dinners with custom menus
2. Premium Catering: High-end gourmet catering service with personalized attention, professional staff ratios, sommelier service, and premium wine selection
3. Catering Delivery Service: Delivery catering for enterprises, fairs, and conventions without waiter service. Includes artisan sandwiches, fresh salads, sweet and savory options, and premium cured meats. Minimum order 250€ for companies and 500€ for IFEMA events
4. Space Booking Commission: Free space location and booking service for events with access to 200+ venues in Madrid, integrated with catering services
5. Sports Hospitality:
6. Food Truck Service: Mobile food truck catering service for events in Madrid

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

MICE Catering is a Madrid-based corporate catering specialist delivering a 360° service for corporate events, congresses, conferences, and trade fairs. Its core offering bundles custom menu design, on-site catering with professional staff, free venue sourcing from a curated network of 200+ Madrid spaces, and logistics execution. The company also operates delivery catering, premium gourmet catering, sports hospitality, food truck service, and dinner show experiences, with sustainability credentials across all services.

Product overview

MICE Catering is a Madrid-based corporate catering company offering a comprehensive 360° service portfolio. The core offering includes Catering para Empresas (corporate catering with coffee breaks and executive meals), Catering para Congresos (conference catering), and Catering Entregas (delivery catering). Premium tier is served through MICE Catering Premium with gourmet gastronomy and sommelier services. Specialized services include Sports Hospitality, Food Trucks, and Dinner Shows. The company also provides venue booking through Espacios para Eventos (200+ venues) and Sustainable Catering certified by Eventsost. The MICE Catering 360º platform unifies all services into a single comprehensive event management offering.

Differentiator

Problem solved

Functional benefit

Brands

• MICE Catering Premium: Premium catering service offering gourmet gastronomy and high-end event experiences.

Named customers3 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• EventsostcoreOthersCertification body for sustainable event management. MICE Catering holds Eventsost Premium certification for 100% sustainable catering services.
• Cámara de Comercio de MadridcoreOthersMadrid Chamber of Commerce certification for sustainable business practices in event catering.
• Ministerio de IndustriacoreOthersSpanish Ministry of Industry certification supporting MICE Catering's sustainable catering credentials.
• Gran Teatro PavónmajorStrategic or Co-development PartnerExclusive venue partner for Art Déco events. Historic theater in Madrid (Calle Embajadores) with 616-seat capacity, ideal for corporate presentations, conferences, galas, and awards ceremonies.
• Callao City LightsmajorStrategic or Co-development PartnerExclusive agreement with iconic cinema venue in Plaza del Callao, Madrid. Historic Art Deco building from 1926, featuring Sala 1 (466 people theater), lobby, and 320-person terrace with giant screen.
• Oh My ClubmajorStrategic or Co-development PartnerEvent venue partner with multiple spaces: Sala Garden (100 pax), Sala Prince (200 pax), Sala Petit, and main Pista (700 pax cocktail). Located at C. de Rosario Pino, 14, Madrid.
• Gran Teatro CaixaBank Príncipe PíomajorStrategic or Co-development PartnerHistoric auditorium venue with 1,050-person theater capacity. Located near Príncipe Pío metro station, combining tradition and modernity with cutting-edge audiovisual equipment.
• The GaragemajorStrategic or Co-development PartnerIndustrial event space with 27,000 m² footprint and capacity for 4,800 people. Located in Fuencarral district, Madrid. Features integrated stage, VIP areas, vehicle access, and professional audiovisual infrastructure.
• Kinépolis Ciudad de la ImagenmajorStrategic or Co-development PartnerLarge-format venue for congresses, conventions, and presentations with 1,500+ attendee capacity. Comprehensive catering zones for coffee breaks and cocktails.
• Riyadh Air MetropolitanomajorStrategic or Co-development PartnerMulti-purpose venue adaptable for various event sizes from intimate gatherings to hundreds of attendees. Combines indoor rooms and premium zones.
• Madrid ArenamajorStrategic or Co-development PartnerSpectacular circular venue with domed roof at Av. de Portugal, Madrid. Distributed across three connected levels, with retractable stands and 10,276-person theater capacity. Connected to Pabellón de Cristal.
• FauniaminorStrategic or Co-development PartnerTheme park venue on 16 hectares with 1,800-person capacity. Four ecosystems and thirteen themed areas. Located 10km from Puerta del Sol, near AVE Atocha station.
• Parque de Atracciones de MadridmajorStrategic or Co-development PartnerMajor venue with 10,000-person capacity. Includes Gran Teatro Auditorio (1,862 seats), El Palenque, Gran Avenida, Terraza Venta del Pinar (1,300 cocktail), and Cine 4D. Located in Casa de Campo.
• Gran Teatro Auditorio – Parque de AtraccionesmajorStrategic or Co-development Partner1,862-seat auditorium with state-of-the-art audiovisual technology, professional sound system, advanced stage lighting, and large LED screen. Located 10 minutes from Madrid city center.
• Atlantis AquariumminorStrategic or Co-development PartnerInteractive aquarium venue with 6,000 m² of themed spaces. Features sharks, penguins, and rays. Located in intu Xanadú. Capacity for 600 cocktail, 350 banquet.
• Zoo Aquarium de MadridminorStrategic or Co-development PartnerUnique zoo venue in Casa de Campo with Kibanda (400 pax per sala), Bagaray (200 pax), and terrace spaces. Features iconic species including giant panda and koala.
• DowntownminorStrategic or Co-development PartnerVersatile 600 m² venue in La Latina neighborhood with 320 m² main hall featuring natural light. Capacity: 230 cocktail, 200 banquet/theater. Includes 175 m² anteroom and 40 m² independent office.
• Espacio La GradaminorStrategic or Co-development PartnerFirst sustainable space in Spain with 450 m² total, including 255 m² open-plan hall. Located in Paseo Marqués de Zafra, Madrid. Capacity: 188 cocktail, 70 banquet, 188 theater. Features 50-seat removable grandstand.
• Studio Café – Parque Warner MadridminorStrategic or Co-development PartnerTheme park venue with two large rooms including one with crystal dome. Located at A-4, exit 22, M-506 in San Martín de la Vega. Capacity: 400 cocktail, 200 banquet.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sodexo Iberia: Global facilities services and corporate catering giant with significant Spanish operations across multiple segments (corporate, education, healthcare, events). Comparable as a broad incumbent offering event and corporate catering as part of a wider portfolio, with greater scale and procurement leverage.
• Eurest (Compass Group): Spanish arm of Compass Group, one of the world's largest contract foodservice providers. Comparable as a broad incumbent serving corporate, event, and institutional clients in Spain with greater scale, supply chain integration, and capital resources.
• Areas (Avolta): Spanish-headquartered food & beverage and hospitality services operator (now part of Avolta), serving airports, motorways, leisure venues, and events. Comparable as an established Spanish incumbent with food-services depth and event/venue catering capabilities.
• Aramark Iberia: Global contract foodservice provider with Spanish operations across corporate, education, sports, and event segments. Comparable as a broad incumbent with overlapping event hospitality capabilities and larger institutional scale than MICE Catering.

Direct peers

• Serunion: Spanish corporate catering company serving schools, hospitals, and corporate events across Spain. Comparable in target market (enterprise clients, large-scale event catering) and in offering integrated foodservice solutions for institutions and corporate events.
• Catering Arcasa: Madrid-based catering company specializing in corporate events, weddings, and private functions. Directly comparable as a regional Spanish caterer with event-services focus and similar mid-market corporate clientele.
• Aleia Catering: Spanish premium catering company specializing in corporate and social events, including venue partnerships and 360° event management. Directly comparable on integrated catering-plus-venue model and premium event positioning.
• Mediterránea de Catering: Spanish corporate catering specialist serving enterprises, schools, and events nationwide. Directly comparable on B2B catering focus, event-services portfolio, and presence in Madrid and other major Spanish business hubs.
• Newrest Group: Major Franco-Spanish catering group with deep presence in corporate event catering, MICE, and contract foodservices across Spain and Europe. Directly comparable on target customer (large corporates, congresses), service breadth (catering plus venue/logistics), and geographic footprint in Madrid/Barcelona.

Emerging players

• The Eat Out Group: Spanish group operating restaurant and event catering brands in Spain, including corporate and private event services. Comparable as a Spain-based event catering operator with multi-brand portfolio and growing corporate event focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFHPxueSDR0qAAdOS0DbZRg
• Facebookfacebook.com/micecatering
• LinkedInlinkedin.com/company/micecatering
• Instagraminstagram.com/micecatering/?hl=es

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MICE CATERING especialistas en eventos corporativos