Michael Carrick Foundation

What Michael Carrick Foundation does

The Michael Carrick Foundation is a UK-registered charitable foundation (Charity Number 1172488) established in 2017 following Michael Carrick's testimonial match, operating from Manchester and serving disadvantaged young people aged 8–18 across Greater Manchester and Tyne and Wear in the North East of England. Its mission is to create safe, supportive environments where young people living in poverty, lacking positive role models or safe places to play, can access sporting and educational opportunities. The Foundation explicitly does not operate a technology platform; its work is delivered through community programmes, partnerships and volunteer-led activity rather than software or digital products.

The Foundation's portfolio is centred on three flagship programmes: Carrick's Street Reds, a free football and alternative activities programme for ages 8–18 delivered in partnership with Manchester United Foundation at Old Trafford; funding of a General Manager position at Wallsend Boys Club in Tyne and Wear, the youth club where the founder began playing football; and Carrick's Boot Room, a 2018-launched community campaign that collects, refurbishes and redistributes unwanted football boots and Astroturf trainers. The Carrick's Back to School Packs initiative, launched in 2020, hand-delivers stationery, food vouchers, water bottles, reading material and activity booklets to children transitioning from primary to secondary school. In March 2024 the Foundation added a limited-edition apparel range designed by Street Reds participants and sold via the EVERPRESS marketplace.

Revenue is generated entirely through charitable channels: donations via JustGiving structured around giving tiers (£50, £150, £500 and £1,000 tied to specific programme outcomes), annual fundraising events such as the Golf Day at Prestbury Golf Club (£1,400 per team, £35,000 raised in 2023), celebratory dinners (400+ attendees at the fifth-anniversary dinner in 2023), ticketed 'In Conversation with Michael Carrick' events (£65 per head), and merchandise sales via EVERPRESS. Cumulative funds raised exceed £1.5 million since 2017, and the Foundation operates with five employees under a board chaired by Michael Carrick. Strategic partners include Manchester United Foundation (since 2017), Wallsend Boys Club (since 2018), Sedulo (Back-to-School co-funding from 2020), Clubhouse Golf (Golf Day lead sponsor from 2023) and EVERPRESS (merchandise from 2024).

Name

Michael Carrick Foundation

Legal name

Michael Carrick Foundation

Website

https://michaelcarrickfoundation.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Michael Carrick Foundation is a UK-registered charity that delivers free football, sports equipment, and back-to-school support programmes for disadvantaged young people aged 8–18 across Greater Manchester and the North East, funded through donations, fundraising events, merchandise, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Youth Development Charity Services

NAICS

Grantmaking Foundations (813211), Sports and Recreation Instruction (61162), Grantmaking and Giving Services (81321)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

Education Grantmaking Foundations (BPAGAKAK), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Youth development programmes
• Community football initiatives
• Charitable foundation services
• Youth sport programmes
• Community fundraising events

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual donations from supporters contributing to sustain the charity and create lasting legacies. The Foundation accepts donations via JustGiving platform with various suggested giving amounts tied to specific programme outcomes.
2. Fundraising Events: Annual and seasonal fundraising events including Golf Days, celebratory dinners, and community events. Revenue generated through team entries, ticket sales, live auctions, and participant fundraising activities.
3. Merchandise Sales: Sale of branded merchandise including limited-edition apparel designed by programme participants. Proceeds directly support community programmes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Michael Carrick Foundation is a UK registered charity that uses the power of sport, particularly football, to engage with disadvantaged young people aged 8-18 in Greater Manchester and the North East (Tyne and Wear). It delivers free football coaching sessions, community campaigns such as boot donations and back-to-school supply packs, and fundraising events including annual Golf Days and celebratory dinners. The Foundation funds and supports community programmes through partnerships with Manchester United Foundation and Wallsend Boys Club.

Product overview

The Michael Carrick Foundation operates as a charitable organization offering a portfolio of youth development programmes and community initiatives centered on the power of sport, particularly football. The core offerings include Carrick's Street Reds (free football sessions for 8-18 year olds), support for Wallsend Boys Club, Carrick's Boot Room (football boot donation campaign), and Back to School Packs for children transitioning to secondary school. The Foundation also generates funds through limited-edition apparel designed by programme participants and various fundraising events such as annual Golf Days and celebratory dinners. These programmes work together to provide disadvantaged young people from Greater Manchester and the North East with safe spaces, positive role models, and opportunities to achieve their full potential.

Differentiator

Problem solved

Functional benefit

Brands

• Carrick's Street Reds: A programme using the power of football to give young people an opportunity to pursue their interest in playing, leading and coaching football. Free sessions and alternative activities for young people aged 8-18.
• Carrick's Boot Room
• Carrick's Back to School Packs

Products and services

• Carrick's Street Reds A free football and alternative activities programme for young people aged 8-18, offering opportunities to play, lead and coach football in Greater Manchester, delivered in partnership with Manchester United Foundation.
• Carrick's Boot Room A community campaign that encourages donations of unwanted football boots and Astroturf trainers, which are cleaned, up-cycled and distributed to youngsters in need across Greater Manchester and the North East.
• Carrick's Back to School Packs An initiative providing hand-delivered packs containing stationery, food vouchers, water bottles, reading material and activity booklets to local youngsters transitioning from primary to secondary school.
• Wallsend Boys Club Support The Foundation funds a General Manager position at Wallsend Boys Club to increase community engagement, develop local partnerships, raise funds and secure commercial opportunities in Tyne and Wear.
• Limited-Edition Apparel Range A clothing collection of t-shirts and hoodies designed by participants of the Carrick's Street Reds programme, with proceeds supporting the Foundation's community programmes.
• Annual Golf Day Annual fundraising golf event held at Prestbury Golf Club, with team entries priced at £1,400 per team of four and evening tickets at £40 per head.
• In Conversation with Michael Carrick Ticketed fire-side chat and dinner event with Michael Carrick, priced at £65 per person including a two-course meal, drink on arrival, live entertainment and a photograph with Michael Carrick.

Quantifiable outcome

• £1.5 million raised and invested in community programmes for young people
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• EVERPRESSminorGTM or Marketing Partner · 28 March 2024EVERPRESS specialises in helping independent creatives bring their ideas to life. Partnered with the Foundation to produce limited-edition t-shirt and hoodie collection designed by Carrick's Street Reds participants, sold via everpress.com.
• Clubhouse GolfminorGTM or Marketing Partner · 1 September 2023UK's No.1 Golf Retailer served as lead sponsor of the Foundation's annual Golf Day event at Prestbury Golf Club. Head of Brand Nick Oram attended the event and cited building a strong relationship with Michael Carrick.
• SedulominorGTM or Marketing Partner · 1 January 2020Club 16 member Sedulo partnered with the Foundation to support the Back-to-School initiative, providing essential packs to young people transitioning from primary to secondary school. Partnership includes co-funding and hands-on delivery of supplies.
• Wallsend Boys ClubcoreStrategic or Co-development Partner · 1 January 2018Michael began attending Wallsend Boys Club at age four, and the Foundation now supports the club by funding a General Manager position. The club provides a safe space where youngsters and families have facilities, support and inspiration to thrive. Events such as 'In Conversation with Michael Carrick' are run in collaboration with the club.
• Manchester United FoundationcoreStrategic or Co-development Partner · 1 January 2017Long-term strategic partnership established in 2017 when money raised at Michael's testimonial match helped form his charity and fund MU Foundation's Street Reds project in Old Trafford. Partnership continues with collaborative initiatives including Back-to-School Packs and Carrick's Street Reds programme providing free football and alternative activities to young people aged 8-19.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wayne Rooney Foundation: Charity founded by Wayne Rooney supporting disadvantaged children and young people, with strong roots in Merseyside and the North West. Directly comparable as a footballer-led UK foundation focused on youth welfare and community programmes.
• Foundation 92: Founded by Manchester United's Class of '92 (Giggs, Neville, Scholes, Butt, Beckham), Foundation 92 delivers sport-for-development programmes for young people across the North West of England. Directly comparable as a footballer-led foundation using sport to support disadvantaged youth in the same regional ecosystem.
• Rio Ferdinand Foundation: Charitable foundation of former Manchester United and England defender Rio Ferdinand, focused on youth education, sport, and social mobility. Directly comparable as another elite Manchester United-linked footballer foundation targeting disadvantaged young people in the UK.
• Steven Gerrard Foundation: Charitable foundation established by former Liverpool and England captain Steven Gerrard, supporting disadvantaged children and young people. Directly comparable as a footballer-led UK foundation addressing youth welfare through community-based programmes.
• Marcus Rashford Foundation: Founded and led by Manchester United footballer Marcus Rashford, this UK charity tackles child food poverty and youth disadvantage through campaigns and grassroots programmes. Directly comparable as a high-profile footballer-led foundation focused on supporting disadvantaged young people in the UK.

Broad incumbents

• Sport Relief: High-profile UK charity campaign leveraging the power of sport to raise money and tackle poverty and disadvantage. Comparable as a broader incumbent using sport as a vehicle for social impact targeting disadvantaged young people.
• City Football Foundation: Charitable arm of Manchester City Football Group, running sport-for-development and education programmes for young people. Comparable as a larger Premier League club-affiliated foundation operating in the same Greater Manchester geography.
• Comic Relief: Major UK charity that funds sport-for-development and youth-focused initiatives via Sport Relief and Red Nose Day. A broader incumbent that funds and amplifies grassroots organisations similar in mission to the Michael Carrick Foundation.
• Manchester United Foundation: The official charity of Manchester United Football Club, delivering education, health, and community programmes to young people across Greater Manchester. A broader incumbent that is also a strategic delivery partner of the Michael Carrick Foundation.

Regional players

• Wallsend Boys Club: Historic North East England grassroots youth football club that the Foundation funds through a General Manager position. Comparable as a regional grassroots sport-for-development organisation in the same geographic footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_mcfoundation
• Facebookfacebook.com/michaelcarrickfoundation
• Instagraminstagram.com/michaelcarrickfoundation
• LinkedInlinkedin.com/company/the-michael-carrick-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Michael Carrick Foundation