Michael Jordan Nissan

What Michael Jordan Nissan does

Michael Jordan Nissan is a privately held, single-location Nissan franchised automobile dealership headquartered at 3930 Durham-Chapel Hill Blvd in Durham, North Carolina, in operation since 1990. The firm sells new Nissan vehicles across the full manufacturer lineup (Sentra, Altima, Maxima, Kicks, Rogue, Murano, Pathfinder, Armada, Frontier, LEAF), certified pre-owned Nissan vehicles, and used vehicles from other manufacturers, with new-vehicle inventory running approximately 191 units. Pricing on new vehicles ranges from roughly $24,600 for a base Sentra SV to over $85,000 for a top-trim Armada Platinum Reserve, with average dealer documentation and administrative fees adding ~$2,000.

The dealership operates three revenue streams: (i) gross profit on new, certified pre-owned, and used vehicle unit sales; (ii) finance and insurance transaction fees from lender financing arrangements and F&I products such as extended warranties, GAP coverage, and vehicle protection packages; and (iii) service and parts revenue from certified maintenance, collision repair, and sale of genuine Nissan accessories. Every new vehicle sale includes the proprietary "Team 23 For Life" benefits package — comprising two free services, lifetime powertrain warranty, window tint, roadside assistance, annual paint sealant, extra trade-in value, and dealer shuttle — engineered to drive service retention and repeat trade-ins.

The go-to-market motion is traditional sales-led, anchored at a single physical showroom serving the Research Triangle region (Durham, Chapel Hill, Cary, Raleigh, Mebane), augmented by online inventory browsing, financing pre-qualification, trade-in valuation tools, and service scheduling on the company website. Marketing relies on the dealership site, third-party automotive marketplaces (Cars.com), review platforms (Google, DealerRater, Facebook), and Nissan-USA co-op advertising. The firm employs approximately 46 people and operates as an authorized Nissan franchise under a relationship with Nissan North America.

Name

Michael Jordan Nissan

Legal name

Michael Jordan Nissan

Website

https://michaeljordannissan.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Michael Jordan Nissan is a privately held, single-location Nissan franchised dealership in Durham, North Carolina, selling new, certified pre-owned, and used vehicles, plus financing, service, parts, and collision repair to individual consumers throughout the Research Triangle region.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (441120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• New car sales
• Used vehicle sales
• Auto service repair
• Vehicle financing leasing
• Franchised car dealership

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: Sale of new Nissan vehicles and pre-owned/used vehicles. Revenue generated from the markup over dealer invoice price, manufacturer incentives, and dealer add-ons.
2. Finance and Insurance Products: Financing arrangements for vehicle purchases through lending partners, and F&I products such as extended warranties, GAP coverage, and vehicle protection packages.
3. Service and Parts: Maintenance, repairs, and sale of genuine Nissan parts and accessories. Service department handles routine maintenance (oil changes, tire rotations) to collision repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Michael Jordan Nissan is a franchised Nissan car dealership that sells new Nissan vehicles (sedans, SUVs, trucks, and EVs), Certified Pre-Owned Nissan vehicles, and pre-owned vehicles from other manufacturers. It also provides certified Nissan maintenance, collision repair, and genuine parts service, plus vehicle financing and leasing through lender partners and trade-in valuation. Every new Nissan purchase includes the proprietary Team 23 For Life benefits package.

Product overview

Michael Jordan Nissan is a car dealership offering a comprehensive automotive portfolio centered on the Nissan brand. The core offerings include new Nissan vehicles (sedans, SUVs, trucks, and electric vehicles), Certified Pre-Owned vehicles, and used vehicles from various manufacturers. The dealership provides complementary services including Nissan-certified maintenance and repair, vehicle financing/leasing, and trade-in valuation. Every new vehicle purchase includes the proprietary Team 23 For Life benefits package. The vehicle lineup includes popular models such as the Rogue, Sentra, Altima, and Frontier, along with larger SUVs (Pathfinder, Murano, Armada), the electric LEAF, and the Maxima sport sedan.

Differentiator

Problem solved

Functional benefit

Brands

• Team 23 For Life: A protection package offered on every new Nissan sold, including free services, lifetime warranties, window tint, roadside assistance, paint sealant, trade-in bonus, shuttle service, and collision center access

Products and services

• New Nissan Vehicles

Quantifiable outcome

• First 2 services free with full synthetic oil change/filter and tire rotation
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nissan North AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Nissan franchise dealership representing Nissan North America's brand and vehicles. Operates under manufacturer guidelines and has access to new vehicle inventory, genuine parts, technical support, and co-marketing programs. Exclusive dealer for Nissan vehicles in the local market area.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Cars.com: Major automotive marketplace where Michael Jordan Nissan already maintains a listing. Comparable as a customer-acquisition channel and pricing-transparency benchmark affecting dealership competitive dynamics.
• CarGurus: Leading automotive marketplace with strong SEO-driven shopper traffic in the Research Triangle. Comparable as a lead-generation platform and pricing-transparency force shaping how local dealers compete for in-market buyers.

Broad incumbents

• Sonic Automotive: Public franchised dealer group headquartered in Charlotte, NC, with significant Nissan franchise exposure across the Carolinas. Directly comparable as a regional Nissan franchise operator and a relevant benchmark for F&I and used-vehicle strategy.
• AutoNation: Largest U.S. franchised auto retailer with broad brand coverage including Nissan. Comparable as the largest scaled franchised dealer and a benchmark for service-center efficiency, digital retailing, and inventory management practices.
• Hendrick Automotive Group: One of the largest privately held dealership groups in the U.S., operating multiple Nissan rooftops and other franchises across the Southeast. Comparable as a multi-brand, multi-rooftop franchised dealer model and the most likely acquirer or consolidator for a single-store Nissan operation like Michael Jordan Nissan.
• Lithia Motors: Public, nationwide franchised auto dealer with hundreds of rooftops including Nissan franchises. Comparable as a scaled franchised dealer benchmark for unit economics, inventory turn, and service absorption that contextualize Michael Jordan Nissan's single-store performance.
• CarMax: Largest U.S. used-vehicle retailer with nationwide footprint. Comparable to Michael Jordan Nissan's used-vehicle and trade-in operations, and a key competitive threat for used-car gross profit and customer acquisition in the Research Triangle.

Regional players

• Asbury Automotive Group: Public franchised dealer group with Sun Belt concentration including Southeast Nissan rooftops. Comparable as a regional acquirer/operator of single-point Nissan franchises similar to Michael Jordan Nissan.

Direct peers

• Deacon Jones Nissan: Single-rooftop Nissan franchise dealer operating in eastern North Carolina. Directly comparable to Michael Jordan Nissan as a similarly sized, single-location Nissan franchise with overlapping service area.

Emerging players

• Carvana: Online-only used car retailer with home delivery and vending-machine pickup. Comparable as a competitor for online car shoppers in the Research Triangle and a relevant disruptor benchmark for digital retailing maturity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reviews
• LinkedInlinkedin.com/company/michael-jordan-nissan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael Jordan Nissan