Le Théâtre de la Michodière

What Le Théâtre de la Michodière does

Le Théâtre de la Michodière is a historic Parisian boulevard theater operating from a 700-seat Art Deco venue at 4 bis Rue de la Michodière in the 2nd arrondissement, inaugurated in 1925 and celebrating its centenary in 2025. The theater presents a programmed slate of French-language comedies and boulevard productions, with a forward book running through late 2026 that includes Francis Perrin's Le Malade Imaginaire (September–October 2026) and a 50-performance revival of Sacha Guitry's La Jalousie (November–December 2026). It is majority-owned by FIMALAC Entertainment (now reorganized under RIVAJ GROUP), the entertainment vehicle of Marc Ladreit de Lacharrière, and sits within a portfolio that also includes the Théâtre de Paris, Théâtre Marigny, and Bouffes Parisiens under shared direction by Richard Caillat.

The venue monetizes through five distinct revenue streams: standard ticket sales (starting from €20) sold via in-house box office, telephone reservation, and the official online ticketing platform; a reduced youth tariff (€10 for under-26); bar and catering service open one hour before performances; corporate event privatization of the Grande Salle (595 seats), private salon, and bar for seminars, product launches, and cocktail receptions; and a premium Cocktail & Spectacle VIP package combining Carré Or seating with private cocktail dining. A €15 Billet Solidaire program channels donations to Fondation Culture & Diversité to fund free access for RSA, CSS, and ASPA beneficiaries, functioning as both a CSR initiative and a modest revenue line. Distribution combines direct-to-consumer (box office, phone, self-serve online) with a B2B sales team handling group bookings (10+ people) and CSE/employee committees at preferential rates.

The technology stack is entirely third-party and non-proprietary: Wetix Agency develops and maintains the online ticketing site, Extent provides PCI-DSS-certified payment processing, and the venue uses Google Cloud for website hosting. The core management team of 14 staff is supplemented by per-show technical and creative personnel. Core customers span individual theatergoers, corporate event planners, employee committees, under-26 youth, and socially disadvantaged audiences — a deliberately diversified mix that reduces concentration risk but ties revenue to box-office performance around individual productions.

Name

Le Théâtre de la Michodière

Legal name

Le Théâtre de la Michodière, SAS

Website

https://michodiere.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Théâtre de la Michodière is a 700-seat Art Deco boulevard theater in central Paris (founded 1925) presenting French-language comedies to individual theatergoers, corporate event clients, employee committees, and accessibility-focused audiences under FIMALAC Entertainment ownership.

Ownership category

akta.pro rank

Product category

Live Theater / Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live theatrical performances
• Boulevard comedy theater
• Corporate event venue
• Cultural event programming
• Performing arts venue

Headquarters

HQ city

PARIS

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket sales: Primary revenue stream from sale of admission tickets to theatrical performances. Tickets sold at standard pricing, reduced rates for youth under 26, and special solidary tickets. Revenue collected through box office, telephone, and online channels.
2. Bar and catering services: Bar service open 1 hour before performances, generating revenue from beverage and potentially food sales.
3. Corporate event privatization: Revenue from privatizing theater spaces for corporate events including seminars, conventions, product launches, cocktail receptions, and private screenings. Includes VIP seating in Carré Or and private cocktail spaces.
4. Cocktail and spectacle packages: Premium corporate hospitality packages combining VIP reception, privileged seating, and private cocktail dining experiences for business clients.
5. Billet Solidaire donations: Solidarity tickets sold at 15€ for donors to support access to culture for people in precarious situations. These are essentially donations channeled toward cultural accessibility programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Le Théâtre de la Michodière operates a 700-seat historic Art Deco theater in central Paris presenting scheduled boulevard comedies and theatrical productions. The venue generates revenue primarily through individual ticket sales, while offering ancillary paid services including corporate event privatization, cocktail-and-spectacle VIP packages, group and CSE bookings, an on-site bar, and a Billet Solidaire program through which patrons fund cultural access for underprivileged audiences.

Product overview

Le Théâtre de la Michodière operates as a single unified theater venue offering live theatrical performances, primarily boulevard comedies. The core offering consists of the theater venue itself (700-seat Art Déco theater at 4bis rue de la Michodière, Paris) presenting scheduled productions including La Jalousie and Le Malade Imaginaire. The venue complements its performances with ancillary services: an online ticketing platform (tickets.michodiere.com) for reservations, Group & CSE bookings for organizations, Cocktail & Spectacle packages for corporate clients, and Privatization options for private events. Additional offerings include the Billet Solidaire social access program and bar/catering services. The theater is directed by Richard Caillat under FIMALAC Entertainment (RIVAJ GROUP).

Differentiator

Problem solved

Functional benefit

Products and services

• Le Théâtre de la Michodière (Theater Venue) Historic 700-seat Art Deco theater in central Paris offering a program of boulevard comedies and dramatic productions. Operating since 1925 and currently directed by Richard Caillat under FIMALAC Entertainment.
• Le Malade Imaginaire Molière's classic comedy about Argan, a rich hypochondriac who plans to marry his daughter to a doctor. Starring and directed by Francis Perrin with family members Louis Perrin, Clarisse Perrin, and Jeanne Perrin.
• La Jalousie Sacha Guitry comedy about a respectable civil servant who, after cheating on his wife, discovers she hasn't returned and spirals into obsessive jealousy. Staged by Michel Fau with flamboyant costumes and sets; nominated for Molières 2026 in the Best Comedy category.
• Cocktail & Spectacle Package Corporate hospitality package combining a theatrical performance with a private cocktail reception, VIP seating in Carré Or, and a personalized welcome in the theater hall. Targeted at business clients seeking premium entertainment experiences.
• Privatization & Event Spaces Private rental of the theater's spaces for corporate events including the Grande Salle (595 seats: 290 orchestra, 180 corbeille, 125 balcony), private salon (80 people), and bar (50 people). Used for conventions, conferences, product launches, and award ceremonies.
• Group & CSE Bookings Specialized booking service for groups of 10 or more people, CSE (Comités Sociaux et Économiques), companies, associations, and collectives. Offers adapted rates, preferential placement, and coordinated arrangements via dedicated B2B sales team.
• Billet Solidaire (Solidarity Ticket) Social impact program allowing theatergoers to purchase a 15€ ticket that is donated anonymously to beneficiaries receiving French social minima (RSA, CSS, or ASPA), making theater accessible to people in precarious situations in partnership with Fondation Culture & Diversité.
• Bar & Catering Service Theater bar service open one hour before performances, offering drinks and light refreshments to spectators.
• Online Ticketing Platform Online ticketing system at tickets.michodiere.com enabling customers to purchase tickets, manage reservations, create accounts, and access digital tickets for theatrical performances with seat selection visualization and secure SSL/ATOS payment.

Quantifiable outcome

• 100 years of continuous operation since 1925
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• FIMALAC Entertainment (now RIVAJ GROUP)coreStrategic or Co-development Partner · 1 November 2019Marc Ladreit de Lacharrière's FIMALAC Entertainment took a majority stake in the theater in November 2019. FIMALAC is a leading independent French entertainment group encompassing live performance production and venue management. The theater is now operated under RIVAJ GROUP umbrella.
• Théâtre de PariscoreStrategic or Co-development Partner · 1 November 2019Also acquired by FIMALAC Entertainment in November 2019 alongside Théâtre de la Michodière and Bouffes Parisiens. All three venues are managed with shared direction under Richard Caillat, providing programming synergies and operational efficiencies.
• Théâtre MarignycoreStrategic or Co-development Partner · 1 November 2019FIMALAC Entertainment manages this additional Parisian theater venue, part of the group's theatrical portfolio.
• Bouffes ParisienscoreStrategic or Co-development Partner · 1 November 2019Part of the theatrical trio acquired by FIMALAC Entertainment in 2019, operated alongside Théâtre de la Michodière under shared leadership.
• Fondation Culture & DiversitéflagshipStrategic or Co-development PartnerCSR partnership for cultural accessibility. FIMALAC Entertainment has been committed for over 20 years to cultural access through this foundation (Fimalac group corporate foundation) and a system of free tickets distributed across all its theaters. The Billet Solidaire program is aligned with these accessibility goals.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/michodiere
• LinkedInlinkedin.com/company/le-theatre-de-la-michodiere

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Théâtre de la Michodière