Microbrasserie La Memphré

What Microbrasserie La Memphré does

Microbrasserie La Memphré is an independent craft brewery founded in 1999 and headquartered at 12 Rue Merry Sud, Magog, Quebec, Canada. The company operates a single physical location that combines a brewing facility, a taproom, and a sit-down restaurant serving regional Quebecois cuisine (including poutine), with extended evening hours (to 2 AM on Fridays and Saturdays) and an online table reservation system. Its product portfolio spans approximately 18 distinct SKUs across core canned beers (e.g., La Principale Ale Blonde, La Double Menton Double IPA, La Pointe Merry IPA, La Orford ESB, La Grande Dame Witbier), specialty bottles (La Oude Appel barrel-aged with apples, La Ralph Merry bourbon barrel-aged Scotch Ale, La Saison Vermillon Pinot Noir foudre-aged), and seasonal offerings (1908 Sweet Stout, Sauvignon Blanche, Kilt Scotch Ale). All beers are brewed with 100% natural ingredients and are unfiltered and unpasteurized. A dedicated collaboration beer, La BAM, is co-produced with the local food bank Banque Alimentaire Memphrémagog, with proceeds supporting the food bank's mission.

The business model is direct-to-consumer-led, anchored by on-site taproom and restaurant sales (draft beer, flights, pints, food) with secondary distribution through approximately six independent regional grocery and food retailers in the Memphrémagog region (IGA Gazaille, Provigo Magog, Métro Plouffe, Accommodation 1010, Chez Ben, Le Végétarien Magog). A third revenue stream comes from branded merchandise (caps priced at CAD 45) sold through an online boutique. Unit pricing for draft beer ranges from CAD 7.50 to CAD 12.00 per pint and CAD 24 to CAD 28 per pitcher. The company also offers a custom/private-label beer service ('Bière à ton image') via collectifensemble.com, extending into small-ticket B2B work. Marketing is conducted through the Squarespace website, Instagram, Facebook, and the LibroReserve booking widget, with brand storytelling centered on Estrie regional identity and local terroir.

The customer base is fragmented: primarily local residents and tourists visiting the Magog/Memphrémagog area for dine-in and tasting experiences, plus retail grocery shoppers purchasing packaged product for off-premise consumption. The company operates with 12 employees, no disclosed outside funding, and remains privately held, with no app, no API, no disclosed AI/ML capabilities, and no certifications or patents on record. Two strategic partnerships anchor the community and sourcing story: the BAM food bank collaboration and a farm-to-brewery relationship with Verger La Pommalbonne orchard in Compton, which supplies apple must for La Oude Appel.

Name

Microbrasserie La Memphré

Legal name

Microbrasserie la Memphré

Website

https://microbrasserielamemphre.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Microbrasserie La Memphré is an independent craft brewery and taproom-restaurant in Magog, Quebec, founded in 1999, producing unfiltered, unpasteurized artisanal beers (~18 SKUs) sold on-site, through regional retail accounts, and via custom-label services to local consumers and tourists.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Craft Beer Bars & Taprooms (THAFAEAG), Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Artisanal brewery
• Microbrewery production
• On-site taproom
• Regional Quebec beer

Headquarters

HQ city

Magog

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. On-site beer sales (taproom): Direct sales of craft beers at the taproom, including samples, pints, and flights. Also includes food service from their on-site restaurant.
2. Canned and bottled beer retail: Sale of packaged beer (cans and bottles) for off-site consumption through their retail location and various points of sale.
3. Merchandise sales: Sale of branded merchandise including caps and apparel through their online boutique.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Microbrasserie La Memphré is a craft brewery that produces and sells artisanal beers (canned, bottled, and on-tap) made with 100% natural ingredients, unfiltered and unpasteurized. The company operates an on-site taproom and restaurant in Magog, Quebec, distributes packaged beer through local grocery stores, and sells branded merchandise via an online boutique. Revenue is driven by direct-to-consumer beer sales, food service, and packaged beer retail.

Product overview

Microbrasserie La Memphré is a craft brewery in Magog, Quebec, founded in 1999. The brewery offers a diverse portfolio of artisanal beers, including canned and bottled offerings. Their canned beers (Les Canettes) feature sessionable and flavorful styles like La Principale (Ale Blonde), La Double Menton (Double IPA), Les Trois Soeurs (Gose), La Lemon Haze (Session NEIPA), La Orford (ESB), La Grande Dame (WITBIER), La Framboise (Raspberry WITBIER), La Pointe Merry (IPA), La Chiquita (Berliner Weisse), La Saison des Appalaches (Saison Boréale), La Katevale (Munich Helles), and La BAM (collaboration with local food bank). Their bottled beers (Nos Bouteilles) include specialty and barrel-aged beers like La Oude Appel (barrel-aged with apples), La Ralph Merry (bourbon barrel-aged Scotch Ale), and La Saison Vermillon (aged in Pinot foudre). Additional seasonal offerings include 1908 (Sweet Stout), Sauvignon Blanche, and Kilt (Scotch Ale). All beers are brewed with 100% natural ingredients, unfiltered and unpasteurized.

Differentiator

Problem solved

Functional benefit

Products and services

• La Principale Ale Blonde at 4.5% ABV. Blonde de soif with mineral, malty, and herbacious nose, easy-drinking with a balanced finish of malt and noble hops.
• La Double Menton Double IPA at 8% ABV. Strong beer with yellow straw reflections, powerful nose of citrus, peaches and tropical fruits, hop nectar on a finely malted base.
• Les Trois Soeurs Gose Goyave at 4.5% ABV. German-inspired acidic beer with delicate salinity, veiled pink color, intense nose of guava with lactic notes, very fruity and acidic attack.
• La Lemon Haze Session NEIPA au citron at 4% ABV. Veiled yellow straw color with citrus and tropical fruit nose, refreshing and lemon-flavored on the palate, clean and hoppy finish.
• La Orford ESB at 4% ABV. Easy-to-drink red beer with caramel and noble hop nose (earthy and spicy), well-dosed bitterness and comforting roundness.
• La Grande Dame WITBIER at 4.5% ABV. Light wheat beer with oats, fruity and spicy nose, dry on the palate, refreshing and lightly hopped with a pleasant hint of acidity.
• La Framboise Raspberry WITBIER at 6% ABV. Belgian wheat beer with raspberries, fruity, dry and with a hint of acidity, satisfying year-round.
• La Pointe Merry IPA at 6% ABV. Amber-colored beer with powerful American hop bouquet (citrus, peaches and conifers), sharp, fresh and thirst-quenching bitterness, long fruity and balanced finish.
• La Chiquita Berliner Weisse à l'ananas at 3% ABV. Yellow straw color, pineapple and tropical fruit aromas, finely acidic beer, light and refreshing, clean and fruity.
• La Saison des Appalaches Saison Boréale at 6% ABV. Multigrain saison (barley, wheat, oats, spelt, rye) 100% Quebec, infused with angelica root, seaside pepper, yellow birch branches and spruce tips. Fruity and spicy nose with peppery, herbacious and botanical notes.
• La Katevale Munich Helles at 5% ABV. Magog version of a Bavarian classic, a Munich Helles lager focused on drinkability with a malty character, round in the mouth but refined, with toasted bread and stone fruit aromas.
• La BAM Collaboration beer with Banque Alimentaire Memphrémagog at 4.5% ABV. Each can sold contributes directly to supporting the mission of the local food bank.
• La Oude Appel Barrel-aged brown apple beer at 8% ABV. Brewed in collaboration with La Pommalbonne orchard in Compton. Freely inspired by Flanders Oud Bruin with 20% apple must, apple wood-smoked malt, aged in bourbon barrels.
• La Ralph Merry Bourbon barrel-aged Scotch Ale at 11.5% ABV. Vintage anniversary brew named in honor of Ralph Merry, founder of Magog. Dark Scotch Ale, long aged in barrels, with notes of candied fruits, nuts, bourbon and roasted malts.
• La Saison Vermillon Saison aged in Pinot foudre at 6.2% ABV. Beer aged for 1 year in Pinot Noir foudre with generous additions of blackcurrant and raspberries. Elegant vermillion color with fruity and vinous nose, woody and earthy notes.
• 1908 Sweet Stout at 5.5% ABV. Dark color and creamy mousse, coffee and chocolate aromas, round and full-bodied, balanced bitterness and persistent finish. Contains lactose.
• Sauvignon Blanche Blanche au moût de sauvignon blanc at 5.5% ABV. Wheat beer fermented with champagne yeast, sauvignon blanc must, honey and rosemary. Yellow straw color, herbacious and finely malted nose.
• Kilt Scotch Ale at 8% ABV. Strong and dark Scottish tradition ale with candied fruit and caramel aromas, rich, complex and malty. Long round and complex finish with toffee and toasted cereals notes.
• On-site taproom and restaurant service On-site dining and craft beer tasting service at the brewery's 12 Rue Merry Sud, Magog location, including samples, pints, flights, and a food menu. Operating hours: Sunday to Thursday 11:30 AM to 9 PM, Friday and Saturday 11:30 AM to 2 AM.
• Branded merchandise (caps and apparel) Sale of branded merchandise including caps (e.g., Casquette Crème & Brune and Casquette Brune & Rose at $45.00 CAD) and apparel through the brewery's online boutique.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Banque Alimentaire Memphrémagog (BAM)coreStrategic or Co-development PartnerCollaborative partnership to produce 'La BAM' beer, a special edition supporting the food bank's mission. Each cannette sold contributes directly to supporting the community food bank, which celebrated its 35th anniversary. Partnership demonstrates community engagement and social responsibility.
• Verger La Pommalbonne (Compton)minorStrategic or Co-development PartnerCollaboration for the production of 'La Oude Appel' beer, using 20% apple must from their orchard in Compton. This farm-to-brewery partnership creates a unique terroir-driven product.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dieu du Ciel!: Quebec craft brewery with pub and broad retail distribution, producing hop-forward and experimental styles. Directly comparable on craft beer portfolio, taproom model, and Quebec market competition.
• Le Bilboquet: Quebec microbrewery with taproom and broad retail distribution, known for hop-forward IPAs and flagship styles. Comparable as a same-region craft competitor pursuing both taproom and packaged retail channels.
• Microbrasserie À la Fût: Quebec microbrewery and taproom offering experimental and hop-forward styles with local retail distribution. Comparable on craft portfolio breadth and on-premise consumption model.
• Microbrasserie Pit Caribou: Charlevoix-region Quebec microbrewery with taproom, retail distribution, and terroir-driven lineup. Comparable as a regional craft brewery using local ingredients and on-premise experience to differentiate.
• Le Castor Brewing Company: Quebec craft brewery producing a wide range of styles including specialty and barrel-aged offerings with regional distribution. Comparable scale and craft positioning to La Memphré.
• Microbrasserie Le Trou du Diable: Quebec microbrewery with taproom and regional distribution, producing diverse craft beer styles including barrel-aged and specialty releases. Closely comparable as a same-region craft competitor targeting similar Quebec craft consumers.
• Brasseurs du Monde: Quebec microbrewery producing diverse craft styles including barrel-aged and specialty releases, with regional distribution. Comparable craft positioning and product breadth.
• Microbrasserie Le Cheval Blanc: Long-running Quebec microbrewery with brewpub and bottled retail distribution, producing Belgian-inspired and specialty ales. Comparable as an established regional craft operator with on-premise + packaged model.

Broad incumbents

• Unibroue: Major Quebec craft brewery with broad North American distribution and a wide specialty/belgian-inspired portfolio. Comparable product category, but at substantially greater scale and broader geographic reach.

Emerging players

• Hopfenstark Brewery: Quebec craft brewery producing specialty and lager-focused styles with regional distribution. Comparable craft positioning, slightly different style emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/microbrasserie-la-memphr%C3%A9

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microbrasserie La Memphré