What Beira Alta Transportes does

MICROCAR (corporate entity Beira Alta Transportes) is a São Paulo-based Brazilian manufacturer of automotive diagnostic equipment and chemical cleaning products that has operated continuously since 1994. The company designs, builds, and sells proprietary diagnostic hardware — most notably the IgniTest PWM/frequency ignition coil tester, the Ultrassom Aquecido A25 25kHz heated ultrasonic cleaner, and the flagship PWM ULTRA CLENA A25 with 80°C heating and an integrated pulsator aimed at GDI injectors and ABS hydraulic blocks — alongside a chemical line of decarbonizers, degreasers, brake cleaners, radiator cleaners, penetrating lubricants, and ultrasonic detergent. Products carry ASPs ranging from R$23.90 for chemicals up to R$7,650 for premium industrial equipment, with a 2-year warranty on flagship hardware.

The business is built on three revenue streams: one-time hardware and chemical sales (the dominant stream), a Plano PRO subscription at R$49.90/month that bundles video training courses, a 36-file premium procedure library, 12 checklist templates, and priority technical support, and paid downloads/technical documentation. Go-to-market is direct-to-consumer via the microcar.com.br e-commerce site (with PIX payment, free shipping above R$299, and 12x interest-free credit card installments), supplemented by a physical retail showroom in Tatuapé, São Paulo, WhatsApp-based sales support, YouTube technical content marketing, and an emerging reseller program.

MICROCAR targets Brazilian automotive workshops, independent mechanics, auto electricians, and specialized diagnostic centers as its primary customer base, with a secondary segment of automotive technical schools and students consuming training content. The company is privately held with no disclosed institutional investors, no funding rounds on record, 21 employees, and operates exclusively within Brazil under its 100% national-technology positioning.

Name

Beira Alta Transportes

Legal name

MICROCAR

Website

https://microcar.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

MICROCAR (Beira Alta Transportes) is a Brazilian manufacturer founded in 1994 that produces proprietary automotive diagnostic equipment (IgniTest coil testers, heated ultrasonic cleaners) and chemical cleaning products, serving workshops, mechanics, and auto electricians in Brazil via e-commerce, retail, and a subscription training platform.

Ownership category

akta.pro rank

Product category

Automotive Diagnostic Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Vehicle Diagnostics & Fault Code Scanning Services (TLAKANAA)

akta.pro secondary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Automotive diagnostic equipment
• Ultrasonic cleaning systems
• Ignition coil testing
• Fuel injector cleaning
• Automotive chemical products

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Equipment Sales: Sale of automotive diagnostic equipment including IgniTest coil testers, ultrasonic cleaners (Ultra Clean A25, Ultrassom A25), and related tools. Products range from R$1,880 to R$7,650.
2. Chemical Products Sales: Sale of automotive chemical products including decarbonizers, degreasers, brake cleaners, radiator cleaners, penetrating oils, and ultrasonic detergent. Prices range from R$23.90 to R$60.00.
3. PRO Subscription: Monthly subscription at R$49.90 providing access to video training courses, premium procedure library (36 files), priority technical support, and monthly technical updates. Cancelled anytime without commitment.
4. Paid Downloads and Documentation: Sale of technical manuals, procedures, and software documentation for automotive diagnostic equipment. Free manuals available; premium content through PRO subscription or individual purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Beira Alta Transportes (operating commercially as MICROCAR) manufactures and sells proprietary automotive diagnostic equipment, including the IgniTest ignition coil tester with PWM signal generation and ultrasonic cleaners (Ultra Clean Power A25, Ultrassom A25). The company also distributes a line of automotive chemical cleaning products (decarbonizers, degreasers, brake cleaners, penetrating lubricants, radiator cleaners, ultrasonic detergent) and operates a subscription-based professional training platform (MICROCAR Academy/Plano PRO) for automotive professionals.

Product overview

MICROCAR is a Brazilian manufacturer of automotive diagnostic equipment and chemical products operating since 1994. The product portfolio centers on two main categories: professional diagnostic equipment (including the IgniTest ignition coil tester with PWM/frequency generation, the A25 heated ultrasonic cleaners, and the PWM ULTRA CLENA A25 for ABS blocks and GDI injectors) and chemical cleaning products (decarbonizers, degreasers, brake cleaners, penetrating lubricants, and radiator cleaners). The company also offers a subscription-based training platform (MICROCAR Academy/Plano PRO) providing video courses, premium technical documentation, and professional development materials for automotive workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• PWM ULTRA CLENA A25 Ultrasonic Cleaner High-power ultrasonic cleaning equipment with heating up to 80°C and integrated pulsator designed for cleaning GDI injectors, conventional injectors, ABS hydraulic blocks, solenoid valves, and electronic boards. Features 2 ultrasonic cannons and 100% national (Brazilian) technology backed by a 2-year warranty.
• IgniTest Microcar Ignition Coil Tester Ignition coil tester with PWM and frequency signal generation for automotive diagnostics. Features LCD display, tests solenoids, valves, DC motors, detects high voltage leaks, and provides TTL 5V and TTL 12V outputs for use by professional workshops and auto electricians.
• Ultrassom Aquecido A25 Microcar Heated ultrasonic cleaner with 25kHz operating frequency and adjustable temperature up to 70°C. High-power wave generators indicated for cleaning fuel injectors, valves, ABS brakes, and transmission components in automotive workshops.
• Descarbonizante Direct Clean Microcar Decarbonizing chemical agent for removing carbon deposits, gums, and varnishes from automotive engines. Indicated for direct and conventional injection systems, valve cleaning, pistons, carburetors, and TBI systems.
• Desengripante M20 Stark Penetrating Lubricant Fast-action penetrating lubricant with high penetration for rusted and stuck components. 300ml capacity with precision extension tube for automotive, industrial, and domestic use.
• MultiClean Limpa Radiador Heavy-duty radiator cleaning product for cooling systems. Removes rust, gums, scale, and oil contamination from engine and automatic transmission cooling circuits.
• Microflex Booster Engine Treatment Cleaning and maintenance treatment for combustion engines. Removes carbon deposits, gums, and varnishes and corrects P300 to P304 faults caused by pre-detonation. Designed for Otto cycle engines and direct injection systems.
• M7 Descarbonizante Stark Premium Heavy-duty decarbonizing agent for automotive and industrial components. Dissolves greases, carbons, oils, and gums, suitable for TSI, GDI, conventional, and Diesel engines.
• M9 Desengraxante Express Degreaser Fast-acting degreaser for automotive and electronic components. Organic solvent-based formula with ultra-fast drying, no residue, and water-repellent properties.
• Limpa Freios Desengraxante Microcar Brake cleaner and degreaser for brake systems and automotive components. Removes greases, oils, and dirt from brake calipers, plastic parts, rubber, and valve covers.
• Detergente Para Ultrassom Detergent concentrate for heated ultrasonic tanks with low electrical conductivity. Removes grease, oil, and carbonization. Recommended mix ratio: 100ml to 800ml of demineralized water.
• Plano PRO - MICROCAR Academy Subscription Professional monthly subscription service at R$49.90 providing automotive professionals with full video course access, a 36-file premium procedure library, 12 checklist templates, monthly technical updates, and priority 1:1 technical support. Cancellable anytime without commitment.

Quantifiable outcome

• Professional workshops can reduce diagnostic time with precise ignition coil testing and PWM signal generation
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MicrocarTecnologiaAutomotiva
• LinkedInlinkedin.com/company/beira-alta-transportes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beira Alta Transportes