MICROCELL BATTERY

What MICROCELL BATTERY does

MICROCELL BATTERY (also operating as Micropower Battery) is a privately held Chinese B2B battery cell manufacturer and wholesaler headquartered at No. 173, Zhong Xin Avenue West, Suzhou Industrial Park, Jiangsu, China. Founded in 1999, the company produces and supplies dry cell batteries (high-power and economical alkaline, zinc-carbon) and rechargeable batteries (Ni-MH, lithium-ion, and lithium button cells), plus a battery holder accessory line, serving brand owners, distributors, and wholesalers globally. Manufacturing is anchored by a self-owned factory with 7 fully-automatic production lines and 20 machines, with products carrying CE, RoHS, MSDS, and KC certifications.

The business operates as a wholesale-first model with two core revenue streams: bulk cell sales to a network of 40+ distributors across 40+ countries, and an OEM brand service that supports 150+ brand partners with custom jacket design, label artwork, and packaging within a stated 5-day artwork turnaround. Pricing is quote-based with MOQs ranging from 2,000 pieces (battery holders) to 20,000 pieces (alkaline D cells), and the company supports split shipments to reduce distributor inventory costs. Go-to-market combines a B2B-dedicated multifunctional sales team, a direct website with quick-quote functionality, a free-sample microsite (samples.micropower-battery.com), and educational content marketing across social platforms.

Revenue, headcount detail, management bios, funding history, and patent portfolio are not disclosed. The reported employee range of 1–10 is inconsistent with the claimed 7-line in-house factory footprint, suggesting either a thin firmographic estimate or a hybrid model that combines in-house cell finishing with outsourced cell sourcing (e.g., Lishen cells for the LP2270 lithium-ion SKU). No AI, software platform, or API layer is described; the offering is fundamentally a physical-goods manufacturing and OEM private-label business.

Name

MICROCELL BATTERY

Legal name

Microcell Battery

Website

https://micropower-battery.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

MICROCELL BATTERY is a privately held Chinese B2B battery cell manufacturer and wholesaler founded in 1999, producing alkaline, zinc-carbon, Ni-MH, lithium-ion, and button cell batteries from a self-owned Suzhou factory for 40+ distributors and 150+ OEM brand partners across 40+ countries.

Ownership category

akta.pro rank

Product category

Battery Manufacturing

NAICS

Battery Manufacturing (33591), Battery Manufacturing (335910)

akta.pro primary industry

Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)

akta.pro secondary industries

Cell Manufacturing (Cylindrical, Prismatic, Pouch) (EUAFABAG), Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

Keywords

• Dry cell batteries
• Rechargeable batteries
• Battery OEM manufacturing
• Button cell batteries
• Lithium-ion batteries

Headquarters

HQ city

Suzhou, Jiangsu

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Battery Cell Wholesale: Wholesale of dry cell batteries (alkaline, zinc-carbon) and rechargeable batteries (Ni-MH, lithium-ion) to distributors, brand owners, and wholesalers globally.
2. OEM Brand Battery Service: Custom battery manufacturing service with branding, label design, and packaging customization for brand owners. Supports over 150 OEM brands.
3. Battery Holder Sales: Sale of battery holders for various button cell sizes (CR1220, CR1632, CR2016, CR2032, CR2430, CR2450, CR2477, AG13).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Microcell Battery is a wholesale manufacturer of dry cell batteries (alkaline, zinc-carbon) and rechargeable batteries (Ni-MH, lithium-ion, button cells) sold under its own brand and via OEM customization to brand owners, distributors, and wholesalers worldwide. The company operates a self-owned factory in Suzhou with 7 automated production lines, supports MOQ-based bulk orders, and offers free samples, custom labeling, and eco-friendly packaging services.

Product overview

MICROCELL BATTERY is a China-based wholesale battery cell manufacturer since 1999, producing a comprehensive portfolio of dry cell and rechargeable batteries. The product lineup centers on six core battery technologies: High Power Alkaline Batteries (AA, AAA, C, D, 9V, LR1, 23A, 27A) for professional and high-drain devices; Economical Alkaline Batteries for cost-sensitive applications; Zinc-Carbon Batteries for standard household use; Ni-MH Rechargeable Batteries (1.2V AA/AAA) for high-power devices; Button Cells including 1.5V AG alkaline and 3V CR lithium types for compact electronics; and Lithium-ion Batteries (18650, LR21700, LP2270, LP5417) for rechargeable power needs. The company also offers Battery Holders as accessories and provides OEM services including custom branding, packaging design, and eco-friendly packaging options. Supporting services include after-sales support and free sample programs. The company operates as a self-owned battery factory with 7 auto-production lines and serves B2B customers including brand owners, distributors, and wholesalers in over 40 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• High Power Alkaline Battery Premium alkaline dry cell batteries in AA, AAA, C, D, 9V, LR1, 23A, and 27A formats designed for long-lasting performance in professional, medical, industrial, and life-safety devices. Sold wholesale to B2B brand owners, distributors, and wholesalers.
• Economical Alkaline Battery Cost-effective alkaline batteries for standard household and low-power devices, available in AA, AAA, C, D, and 9V sizes. Targeted at price-sensitive B2B buyers.
• Zinc-Carbon Battery Standard zinc-carbon dry cell batteries in AA, AAA, C, D, and 9V formats for household and low-power devices such as remote controls and clocks. Sold wholesale.
• Ni-MH Rechargeable Battery Nickel-Metal Hydride rechargeable batteries at 1.2V in AA and AAA formats designed for high-power performance devices including electric toys and power tools. Sold wholesale.
• Button Cell Battery Compact button/coin cell batteries including 1.5V AG alkaline types (AG3, AG8, AG10, AG12, AG13) and 3V CR lithium types (CR2016, CR2025, CR2032, CR2450) for watches, calculators, remote controls, and electronic keys.
• Lithium-ion Battery Rechargeable lithium-ion battery cells including cylindrical formats (18650, LR21700) and prismatic types (LP2270, LP5417) for various electronic applications. Sold wholesale.
• Battery Holder Battery holder accessories for various cell sizes including CR and AG series (CR1220, CR1620, CR1632, CR2016, CR2032, CR2430, CR2450, CR2477, AG13) used in computer memory, power transfer, and PC applications.
• OEM Brand Battery Service Custom OEM battery manufacturing service allowing brand owners to design custom battery jackets, labels, and packaging with professional artwork support delivered within 5 days.
• Eco-friendly Packaging Service Sustainable packaging solutions including kraft paper bags as an alternative to plastic packaging for EU customers, supporting plastic ban compliance.

Quantifiable outcome

• 5 strict inspection procedures provide 0 worry about quality and 0 complaints from customers
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• 40+ Global DistributorscoreChannel Partner/ Reseller/ DistributorEstablished distribution network of 40+ distributors operating in countries worldwide, purchasing batteries for resale in local markets.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Duracell: Duracell is a global incumbent battery brand across alkaline, button cell and rechargeable formats with deep retail distribution and brand equity. Microcell explicitly benchmarks its alkaline performance against Duracell, making it the relevant incumbent benchmark for product positioning.
• Energizer Holdings: Energizer is a global incumbent battery brand spanning alkaline, lithium, Ni-MH and specialty cells with broad retail and OEM presence. It is the other primary incumbent against which Microcell positions its alkaline product.
• VARTA AG: VARTA is a European incumbent producing alkaline, button cell, hearing-aid, and energy storage products. It represents the relevant European incumbent whose specialty button cell and consumer battery lines overlap with Microcell's offerings.
• Rayovac (Spectrum Brands): Rayovac, owned by Spectrum Brands, produces alkaline, hearing-aid, and rechargeable cells with a strong private-label and OEM business. Its private-label model is directly comparable to Microcell's OEM service.
• Panasonic Energy: Panasonic Energy manufactures a broad portfolio of primary and rechargeable cells (alkaline, Ni-MH, lithium-ion) and is a major OEM cell supplier globally. It is the relevant broad incumbent for lithium-ion and Ni-MH cell categories Microcell serves.

Direct peers

• PKCELL Battery: PKCELL is a Chinese wholesale battery cell manufacturer with a comparable product portfolio across alkaline, zinc-carbon, Ni-MH, button cell and lithium-ion formats. Like Microcell, it offers OEM/private-label services to brand owners and distributors globally, making it the closest direct competitor.
• GP Batteries (Gold Peak): GP Batteries is a Hong Kong-headquartered battery manufacturer producing alkaline, Ni-MH and lithium-ion cells with a strong OEM/private-label business serving global brand owners. Its product mix, B2B GTM and customer overlap with brand owners make it a directly comparable peer.
• Camelion Battery: Camelion is an Asia-based battery maker offering alkaline, zinc-carbon, button cell, Ni-MH and lithium-ion products with established OEM and distributor channels. It competes head-to-head with Microcell in wholesale B2B dry cell and rechargeable battery categories.

Emerging players

• LiCB Battery: LiCB is a Chinese manufacturer of alkaline and button cell batteries sold under its own label through e-commerce and wholesale channels. It is an emerging competitor with overlapping product formats and wholesale GTM.
• EBL (Shenzhen EBL Co.): EBL is a Chinese battery brand focused on Ni-MH and lithium-ion rechargeable cells and chargers, primarily through e-commerce channels. It competes with Microcell in rechargeable categories with a more consumer-direct brand emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/microcell_co
• YouTubeyoutube.com/channel/UCpSKu72aQj2I7WhAmBzaRMw
• Facebookfacebook.com/microcell.internationalbattery
• LinkedInlinkedin.com/company/micropower-battery
• Instagraminstagram.com/microcellinternationalbattery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MICROCELL BATTERY