What Microsoft Österreich GmbH does

Microsoft Österreich GmbH is the Austrian subsidiary of Microsoft Corporation, headquartered in Vienna, Austria, operating as a private limited liability company (GmbH) under Microsoft Corporation's global corporate umbrella. As a regional sales, marketing, and local market operations entity, the subsidiary markets and supports the full Microsoft product portfolio in Austria, including Microsoft 365 (productivity, collaboration, and cloud storage), Azure (cloud infrastructure, AI, and developer services), Copilot (the AI assistant layer across Microsoft 365 and Azure AI), Surface devices (consumer and business hardware), Xbox (consoles, accessories, and Game Pass subscription), Dynamics 365 (enterprise business applications), Power Platform (low-code development), Windows 365 (cloud PC), and Visual Studio (developer tools).

The subsidiary serves four primary customer segments — Business/Enterprise (primary), Consumer/Individual, Education, and Developers — through a horizontal segmentation approach. Its go-to-market model combines direct-to-consumer e-commerce via the Microsoft Store (microsoft.com/de-at/store), direct enterprise field sales for Azure, Microsoft 365, Dynamics 365, and Power Platform deals, a partner/VAR ecosystem for mid-market distribution, and digital marketplaces such as Microsoft Marketplace. Marketing and developer relations are supported through social media, Microsoft Learn, and the Microsoft Tech Community.

The subsidiary operates with a small direct headcount of 12 employees as listed in the firmographic data, indicating that the entity primarily functions as a local sales, marketing, regulatory, and partnership interface rather than a full operating unit; the bulk of Microsoft's Austrian revenue is typically attributed elsewhere within the EMEA corporate structure. Pricing for products sold in Austria spans subscription (Microsoft 365 Personal/Family monthly), per-seat annual licensing (Microsoft 365 Business), consumption-based Azure billing, unit pricing for Surface and Xbox hardware, and monthly subscription gaming via Xbox Game Pass Ultimate.

Name

Microsoft Österreich GmbH

Legal name

Microsoft Österreich GmbH

Website

https://microsoft.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Microsoft Österreich GmbH is a Vienna-based subsidiary of Microsoft Corporation that markets and supports the full Microsoft portfolio — Azure, Microsoft 365, Copilot AI, Surface, Xbox, Dynamics 365, and Power Platform — to Austrian consumers, businesses, educational institutions, and developers.

Ownership category

akta.pro rank

Product category

Cloud Computing & Productivity Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings) (BPAEAIAD)

akta.pro secondary industry

Document Creation & Office Suites (BPAMAMAD)

Keywords

• Cloud computing services
• Productivity software
• Enterprise software
• Cloud infrastructure
• Business applications

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Microsoft 365 subscriptions providing cloud storage, productivity applications, and AI capabilities on a recurring subscription basis. Includes consumer and business tiers with monthly or annual billing.
2. Cloud Services (Azure): Azure platform generates revenue through usage-based cloud services including compute, storage, AI/ML, and analytics capabilities consumed by businesses globally.
3. Hardware Sales: Surface devices (laptops, tablets, accessories) and Xbox gaming hardware sold as one-time purchases or through Xbox Game Pass Ultimate subscriptions.
4. Gaming Services: Xbox Game Pass Ultimate subscription service providing access to gaming library, cloud gaming, and online multiplayer capabilities with recurring subscription revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Microsoft Österreich GmbH is the Austrian subsidiary of Microsoft Corporation that sells and supports Microsoft's full product portfolio in Austria, including the Microsoft 365 productivity suite, Azure cloud platform, Surface hardware devices, Xbox gaming products, Dynamics 365 business applications, and AI-powered Copilot capabilities. The company serves consumers, businesses, educational institutions, and developers through its online Microsoft Store, direct enterprise sales, and a regional partner ecosystem.

Product overview

Microsoft offers a comprehensive platform-plus-modules product architecture centered on Microsoft 365 as the core productivity suite, complemented by specialized product lines across cloud (Azure), AI (Copilot, Azure AI), hardware (Surface devices, Xbox), business applications (Dynamics 365, Power Platform, Windows 365), and development tools (Visual Studio, Microsoft Learn). Microsoft 365 serves as the unified subscription umbrella integrating applications like Word, Excel, PowerPoint, Outlook, Teams, OneDrive, OneNote, Defender, Designer, and Clipchamp, augmented by the Microsoft 365 Copilot AI assistant. The Azure cloud platform provides infrastructure and AI services, while Surface hardware delivers consumer and business devices. Xbox serves gaming needs, and Microsoft Teams enables enterprise collaboration. Additional offerings include the Microsoft Marketplace for applications, Microsoft Learn for training, and sector-specific solutions for education.

Differentiator

Problem solved

Functional benefit

Brands

• Microsoft 365: Cloud productivity suite including Office apps, cloud storage, and AI-powered Copilot
• Azure
• Surface
• Xbox
• Microsoft Teams
• Microsoft Copilot
• Dynamics 365
• Power Platform
• Windows 365
• OneDrive
• Outlook
• Microsoft Edge
• Visual Studio

Products and services

• Microsoft 365 Subscription-based productivity suite bundling Office apps, cloud storage, security, and AI-powered Copilot for consumers, businesses, and education customers.
• Microsoft 365 Copilot AI-powered assistant integrated across Microsoft 365 applications that automates tasks, generates content, and provides intelligent assistance for productivity workflows.
• Azure Cloud computing platform offering AI and machine learning services, data analytics, application development, and infrastructure solutions for businesses of all sizes.
• Azure AI Suite of advanced AI services on Azure for natural language processing, generative AI, computer vision, and programming assistance.
• Windows Windows 11 operating system with bundled applications and updates for consumer and business use.
• Surface Laptop Premium laptop available in 13, 13.8, and 15 inch sizes featuring Snapdragon X2 processors, high performance, and all-day battery life for consumer and business use.
• Surface for Business Business-focused Surface devices including Surface Laptop for Business and Surface Pro for Business with Snapdragon X2 processors, all-day battery life, and integrated privacy features for enterprise customers.
• Surface Pro Versatile 2-in-1 tablet device for consumer and business productivity use.
• Xbox Gaming platform including Xbox consoles, controllers, and digital games for consumers.
• Xbox Game Pass Ultimate Subscription gaming service providing access to Xbox game library, cloud gaming, and online multiplayer features.
• Microsoft Teams Collaboration platform providing online meetings, chat, real-time collaboration, and shared cloud storage for businesses and consumers.
• Dynamics 365 Cloud-based business applications including ERP and CRM solutions for enterprise customers.
• Microsoft Power Platform Low-code platform for building applications, automating workflows, and analyzing data for business users and developers.
• Windows 365 Cloud PC service streaming a Windows desktop experience from the cloud to any device for businesses.
• Microsoft Security Comprehensive enterprise security solutions including Microsoft Defender threat protection and compliance tooling.
• Visual Studio Integrated development environment (IDE) for software developers building applications on Microsoft platforms.
• Digitale Souveränität (Digital Sovereignty) Digital sovereignty services and solutions providing data control and compliance for regulated European customers.

Quantifiable outcome

• All-day battery life on Surface for Business devices

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Atlassian Austria: Adjacent competitor in team collaboration and developer tools (Jira, Confluence) where Microsoft offers Teams and the Power Platform. Both target the same product/engineering buyer within Austrian enterprises with subscription-based SaaS models.

Direct peers

• Amazon Web Services (AWS) Austria: Direct cloud-infrastructure competitor to Azure with comparable usage-based pricing, developer ecosystem, and enterprise sales coverage in Austria. AWS is the market-share leader in cloud, making it the most consequential peer for Microsoft Austria's Azure business.
• Zoom Communications: Direct competitor to Microsoft Teams in video conferencing and team collaboration. Distributed in Austria via subscription tiers and channel partners; pricing competition pressures Teams upsell that Microsoft Austria relies on for M365 ARPU expansion.
• Oracle Austria: Direct competitor in cloud infrastructure (Oracle Cloud vs. Azure), database (vs. Azure SQL/Cosmos), and enterprise applications (Fusion vs. Dynamics 365). Competes for the same Austrian enterprise IT budgets via similar enterprise field sales motions.
• Apple Austria: Direct competitor to Microsoft in consumer and enterprise hardware (Mac/iPad vs. Surface) and adjacent to Microsoft in productivity (iWork/Notes) and developer tools. Apple's push into AI PCs and enterprise device share directly contests Surface for Business refresh cycles that Microsoft Austria drives.
• Salesforce Austria: Direct competitor to Dynamics 365 in CRM and increasingly to Power Platform in low-code/workflow automation. Both sell subscription-based business applications to mid-market and enterprise via regional field sales and partner ecosystems.
• Adobe Austria: Adjacent competitor in creative/document software (Creative Cloud vs. Microsoft Designer; Acrobat vs. Microsoft 365 document workflows) and increasingly in marketing/analytics. Both sell subscription creative and document tools into the Austrian enterprise and SMB segments.
• SAP Austria: Direct competitor in enterprise business applications (ERP/CRM) and increasingly in cloud. SAP is a domestic-European incumbent with deep Austrian enterprise penetration, contesting Dynamics 365 and adjacent to Microsoft in the broader enterprise application suite.
• Google (Alphabet) — Google Workspace / Google Cloud Austria: Direct competitor across Microsoft's two pillar products — Google Workspace competes head-to-head with Microsoft 365 on email, Docs/Sheets/Slides on Office, and Meet on Teams, while Google Cloud competes with Azure. Both maintain Austrian sales/marketing subsidiaries with similar GTM motions.

Broad incumbents

• IBM Austria: Broad incumbent enterprise IT services and hybrid-cloud competitor (watsonx, Red Hat) with long-standing Austrian enterprise presence. Contests Azure hybrid deployments and consulting-led AI services that increasingly bundle with Microsoft Austria enterprise deals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MicrosoftAT
• Facebookfacebook.com/microsoftat
• Instagraminstagram.com/microsoft_at
• LinkedInlinkedin.com/company/microsoft-%C3%B6sterreich-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microsoft Österreich GmbH