What Microtek International P. Ltd. does

Microtek International Private Limited is a privately-held Indian manufacturer of power backup, voltage stabilization, and increasingly solar and electrical products, headquartered in New Delhi (H-57, Udyog Nagar, Rohtak Road). The company produces home UPS/inverters (Luxe, Luxe Wifi, iMerlyn, Energy Saver, Super Power, Smart Hybrid, HeavyDuty, Elite series), inverter batteries (DuraLONG, DuraSTRONG tubular lines and a new LiFePO4 lithium line), online and line-interactive UPS systems for commercial buyers (E2, iMaxx 5.5-30 KVA, Max+, MaxLife, Legend, Desire Pro), voltage stabilizers for ACs/LED TVs/refrigerators/mainline, a complete solar portfolio (hybrid inverters, mono PERC/Topcon bifacial panels, MPPT/PWM PCUs, grid-tied inverters, solar management units, solar batteries), and an electricals range covering domestic wires, multicore and communication cables, and circuit protection devices.

Core technology is built on proprietary power-electronics IP: INTELLI Pure Sinewave output, Advance Dura Core (ADC) battery technology, a 5-stage intelligent battery charging algorithm, MPPT-based solar harvesting, DSP-controlled IGBT-based inverter stages for commercial UPS, LiFePO4 battery chemistry with an integrated Battery Management System, and Save Power Technology for voltage stabilizers. Products are manufactured in 4 facilities across India and are IEC- and BIS-certified where applicable (notably grid-tied inverters and solar panels).

The revenue model is hardware sales across five product categories sold through a hybrid distribution model: a 100,000+-dealer network spanning India, supplemented by the company's own E-Shop e-commerce platform, physical store/service-center locators, and a consumer financing partnership with Bajaj Finance enabling EMI purchases. The customer base is primarily residential (homeowners needing power-backup and appliance protection), with secondary commercial (offices, businesses) and agricultural segments. The company states it has served 15 crore+ customers and operates 500+ service points staffed by 1200+ service engineers, with a stated 3-day service turnaround SLA.

Name

Microtek International P. Ltd.

Legal name

Microtek International Private Limited

Website

https://microtekdirect.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Microtek International Private Limited is an Indian manufacturer of home UPS/inverters, batteries, voltage stabilizers, solar solutions, and electrical products, selling through a 100,000+-dealer network, its own e-commerce platform, and a Bajaj Finance EMI partnership, primarily serving residential consumers across India.

Ownership category

akta.pro rank

Product category

Power Backup Solutions

NAICS

Electrical Equipment Manufacturing (33531), Battery Manufacturing (335910), Wiring Device Manufacturing (33593)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Power, Distribution & Specialty Transformers (3612)

akta.pro primary industry

EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages) (IMAGADAF)

akta.pro secondary industries

Power Conditioners & Voltage Regulators (HDACAJAD), Cables, Connectors & Electrical BOS Components Manufacturing (MV/HV, Subsea, Harnesses) (EUAMAHAK), Telecom Power & Backup Systems Installation (Rectifiers, Batteries, Generators, UPS) (IMAFAIAI)

Keywords

• Power backup solutions
• Home UPS inverters
• Voltage stabilizers
• Solar inverters
• Electrical switchgear

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Backup Products: Sale of inverters, home UPS systems, UPS trolleys, high capacity UPS, and combo packages. Primary revenue stream from residential and commercial power backup solutions.
2. Batteries: Sale of inverter batteries (tubular, flat plate, gel types), solar batteries, and lithium batteries for various power backup applications.
3. Voltage Stabilizers: Sale of AC stabilizers, LED TV stabilizers, refrigerator stabilizers, and mainline stabilizers for appliance protection.
4. Solar Solutions: Complete solar product portfolio including solar hybrid inverters, solar panels, power conditioning units (PCU), grid-tied inverters, solar management units, and solar batteries.
5. Electrical Products: Sale of domestic wires, electrical cables, circuit protection devices (MCBs, RCCBs), and communication cables (LAN, coaxial, telephone, speaker).
6. Financing Services: Revenue generated through Bajaj Finance partnership enabling customers to purchase products via EMI, with financing partner handling credit facilitation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Microtek designs, manufactures, and sells power backup products (home UPS/inverters, inverter batteries including lithium-ion, commercial UPS, online UPS, line interactive UPS), voltage stabilizers for appliances, solar solutions (solar hybrid inverters, solar panels, solar PCUs, grid-tied inverters, solar management units, solar batteries), and electrical products (domestic wires, electrical cables, MCBs, RCCBs, distribution boards, communication cables). The company operates 4 manufacturing units in India and distributes through a 100,000+ dealer network, its own e-shop, and service centers across India and 29+ countries.

Product overview

Microtek International P. Ltd. is India's #1 home UPS brand offering a comprehensive portfolio of power backup, solar, and electrical solutions manufactured across 4 facilities in India. The product portfolio spans five main categories: Power Backup Solutions (including Home UPS inverters like Luxe Wifi, Luxe, iMerlyn, Energy Saver, Super Power, Smart Hybrid, HeavyDuty, Elite series, inverter batteries including DuraLONG, DuraSTRONG, and New Lithium Battery, High Capacity UPS, UPS Trolley, and Combos), Critical Power Backup (Online UPS systems including E2 Series, iMaxx Series, Max+ Series, MaxLife Series, and Line Interactive UPS including Legend and Desire Pro), Voltage Stabilizers (AC Stabilizers with Smart and Pearl Series, LED TV/Audio Visual Stabilizers with EMT Series, Refrigerator/Deep Freezer Stabilizers with Smart EMR Series, and Mainline Stabilizers with EML Series), Solar Solutions (Solar Hybrid Inverter, Solar Panels including Polycrystalline and Mono Perc Halfcut/Topcon Bifacial, Solar Power Conditioning Units including HI-END MPPT, MPPT, HI-END PWM, PWM, Grid-Tied Solar Inverters for single and three phase, Solar Management Units, and Solar Batteries), and Electricals (Domestic wires including Lead Free Flame Retardant, Fire Retardant Low Smoke Halogen, Zero Halogen Low Smoke; Electrical cables including Multicore and Solar cables; Circuit Protection Devices including RCCBs, MCBs, Distribution Boards, Isolators, Changeover Switches; and Communication Cables including Speaker, Telephone, Co Axial TV, and LAN cables). The company serves over 15 crore customers across India with a network of 1200+ service engineers and 500+ service points.

Differentiator

Problem solved

Functional benefit

Products and services

• Home UPS / Inverter Range (Luxe Wifi, Luxe, iMerlyn, Energy Saver, Super Power, Smart Hybrid, HeavyDuty, Elite series) Residential pure sinewave and square wave inverters/Home UPS units with WiFi-enabled options, intelligent battery charging, LCD display, and noise-free operation designed for Indian households facing power outages.
• Inverter Batteries (DuraLONG, DuraSTRONG, New Lithium Battery) Long-life tubular and lithium-ion (LiFePO4) inverter batteries ranging from 80Ah to 260Ah capacities, with fast charging, maintenance-free operation, and 3,500-6,000 charge cycle life.
• High Capacity UPS Commercial-grade UPS systems for heavy power backup requirements in offices, commercial establishments, and industrial settings.
• Online UPS (E2 Series, iMaxx Series, Max+ Series, MaxLife Series) Online UPS systems from 5.5 KVA to 30 KVA with pure sinewave output, smart LCD display, IGBT/DSP-based power control, and double-conversion topology for critical commercial loads.
• Line Interactive UPS (Legend, Desire Pro) Line interactive UPS systems for reliable power backup with efficiency features for professional and commercial power backup applications.
• Voltage Stabilizers (AC Stabilizers, LED TV/Audio Visual Stabilizers, Refrigerator/Deep Freezer Stabilizers, Mainline Stabilizers) Digital and automatic voltage stabilizers for air conditioners (up to 2 ton), LED TVs/audio-visual systems (up to 65 inch), refrigerators (up to 600 L), and mainline/wall-mount in-built MCB protection, with Intelli Auto Start and Save Power technology.
• Solar Hybrid Inverter Hybrid inverter that integrates solar power, battery storage, and grid electricity for seamless energy management across residential, office, and commercial establishments.
• Solar Panels (Polycrystalline and Mono Perc Halfcut/Topcon Bifacial) Polycrystalline and monocrystalline solar panels with 25-year warranty, anti-reflective coating, voltage range 12V-24V, and watt range from 50W to 585W. BIS and IEC certified.
• Solar Power Conditioning Units (HI-END MPPT, MPPT, HI-END PWM, PWM) MPPT and PWM solar PCUs ranging from 1 KVA to 10 KVA with pure sinewave output, in-built Solar Management Unit, smart/normal UPS modes, and noiseless operation for off-grid and heavy-load solar applications.
• Grid-Tied Solar Inverters (Single Phase and Three Phase) On-grid solar inverters with MPPT technology, available in single phase (1-5 KW) and three phase (5.5-250 KW) configurations, IEC certified and BIS approved with 10-year warranty.
• Solar Management Units (Hi-End SMU with LCD, SMU with LCD, SMU with LED) Solar management units with LCD and LED displays that convert normal inverters into solar inverters, supporting up to 15 batteries, compatible with all inverter types.
• Solar Batteries Pure lead tubular solar batteries with AMP technology, capacity 150Ah-225Ah, fast recharge, and up to 3-year warranty for solar power storage applications.
• Domestic Wires (Lead Free Flame Retardant, FRLS, Zero Halogen Low Smoke) Domestic wires for safety and environmental care including lead-free flame retardant, FRLS, and ZHLS types with size range 0.75-6 sq.mm.
• Electrical Cables (Multicore, Solar) Heavy-duty multicore cables for industrial use with short circuit protection, low voltage drop, waterproof and UV resistance; and engineered solar cables (single core, 2.5-25 sq.mm) for solar applications.
• Circuit Protection Devices (RCCBs, MCBs, Distribution Boards, Isolators, Changeover Switches) Circuit protection devices including RCCBs (residual current circuit breakers), MCBs (miniature circuit breakers), distribution boards (SPN, TPN, VTPN, Consumer DB), isolators, and changeover switches for residential and commercial electrical networks.
• Communication Cables (Speaker, Telephone, Co Axial TV, LAN) Communication cables including home theater-compatible speaker cables, telephone cables (DVD/DTH compatible), co-axial TV cables for audio-visual transmission, and reliable LAN networking cables for office and home.

Quantifiable outcome

• 3,500+ to 6,000 charge cycles for lithium batteries (8-10 years of service)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Waaree Energies: Leading Indian solar PV manufacturer and EPC. Comparable to Microtek's growing solar solutions segment (modules, inverters, PCU), with deeper module manufacturing scale.
• Tata Power Solar Systems: Indian solar EPC and module manufacturer (part of Tata Group). Overlaps with Microtek's solar panels, hybrid inverters, and grid-tied inverter offerings, with stronger brand and project pipeline.

Direct peers

• Exide Industries: India's dominant battery manufacturer with growing inverter-battery and solar storage offerings. Comparable to Microtek specifically in inverter batteries and broader energy storage, with a much larger automotive battery base.
• V-Guard Industries: Indian brand focused on voltage stabilizers, inverters, and UPS systems for residential and small commercial customers. Closely comparable to Microtek's stabilizer and home UPS range, with similar dealer-led distribution.
• Su-Kam Power Systems: Indian power backup and solar company with overlapping home UPS, inverter, and solar PCU product lines. Targets the same residential and small commercial customer base as Microtek across India.
• Luminous Power Technologies: One of India's largest home UPS, inverter, and battery brands (now owned by Schneider Electric). Directly comparable to Microtek across home UPS/inverter, inverter batteries, and solar, with a similarly deep dealer network and residential focus.
• Amaron (Amara Raja Batteries): Amaron-branded inverter batteries and home UPS solutions from Amara Raja. Direct competitor to Microtek's inverter battery and home UPS product lines, with strong retail and dealer presence in India.

Broad incumbents

• Havells India: Large Indian electrical equipment conglomerate whose portfolio overlaps with Microtek in voltage stabilizers, MCBs, RCCBs, wires, and now solar. Serves overlapping residential and commercial customers but as part of a much broader appliance and electricals portfolio.
• CyberPower Systems: Global UPS and power protection player with overlapping online UPS, line-interactive UPS, and surge-protection offerings. Comparable to Microtek's commercial UPS and line-interactive UPS product lines.
• Schneider Electric India: Global electrical equipment and UPS major (parent of Luminous). Comparable to Microtek in online UPS, critical power, and broader electrical solutions, though at much larger scale and enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MicrotekOfcl
• YouTubeyoutube.com/channel/UCbBs6cIkMn5cLg1q8U2TQyQ
• Facebookfacebook.com/MicrotekOfficial
• LinkedInlinkedin.com/company/microtek-international-p.-ltd.
• Instagraminstagram.com/MicrotekOfficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microtek International P. Ltd.