MICROTEK INTERNATIONAL PRIVATE LIMITED DELHI

What MICROTEK INTERNATIONAL PRIVATE LIMITED DELHI does

Microtek International Private Limited is a Delhi-based, privately held Indian power-electronics manufacturer and brand owner that designs, produces, and distributes a comprehensive portfolio of power-management products for residential, commercial, and industrial customers. The product portfolio spans five categories: power backup solutions (home UPS/inverters, inverter batteries, lithium-ion batteries, high-capacity UPS, combos), critical power backup (online UPS from 1 KVA to 120 KVA, line-interactive UPS), voltage stabilizers (AC, TV, refrigerator, mainline), solar solutions (hybrid inverters, solar panels, power conditioning units, grid-tied inverters up to 250 KW, solar management units, solar batteries), and electricals (domestic wires, electrical cables, circuit protection devices, communication cables). Core technology includes proprietary INTELLI Pure Sinewave, Advance Dura Core, 5-stage intelligent battery charging, MPPT for solar, LiFePO4 battery chemistry, BMS, and DSP/IGBT-based inverter topologies.

The company operates four manufacturing units across India and a sales/service network covering 29+ countries, with 2,000+ employees, 100,000+ dealers, 500+ service points, and 1,200+ service engineers. The go-to-market combines a domestic dealer/distributor channel with a direct-to-consumer e-commerce storefront (microtek.in), WhatsApp-based customer care, and a Bajaj Finance consumer-financing partnership. Revenue is generated primarily through hardware sales across the five product categories, complemented by after-sales service, AMC contracts, and warranty registrations. The self-described "#1 home UPS brand in India" claim is supported by a reported 15 crore+ (150 million+) lifetime customer base, though the company does not disclose revenue, headcount detail, or ownership structure.

Name

MICROTEK INTERNATIONAL PRIVATE LIMITED DELHI

Legal name

Microtek International Private Limited

Website

https://microtekdirect.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Microtek International Private Limited is a Delhi-headquartered Indian power-electronics manufacturer and brand that designs, produces, and distributes inverters, UPS systems, batteries, solar solutions, voltage stabilizers, and electrical wiring products to residential, commercial, and industrial customers across India and 29+ countries through a 100,000+ dealer network.

Ownership category

akta.pro rank

Product category

Power Backup Solutions

NAICS

Wiring Device Manufacturing (33593), Relay and Industrial Control Manufacturing (335314)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Power Quality, Metering & Monitoring (HDACAJAG)

akta.pro secondary industries

DC-AC Inverters (Industrial inverters, standalone/embedded) (IMAGADAC), Power Conditioners & Voltage Regulators (HDACAJAD), Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)

Keywords

• Power backup solutions
• Home UPS systems
• Solar inverters
• Voltage stabilizers
• Electrical products

Headquarters

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Power Backup Products: Revenue from selling inverters, home UPS systems, batteries, and related power backup equipment through dealers, distributors, and e-commerce channels.
2. Solar Solutions: Revenue from solar panels, solar inverters, solar batteries, power conditioning units, and grid-tied solutions for residential and commercial applications.
3. Voltage Stabilizers: Revenue from AC stabilizers, LED TV stabilizers, refrigerator stabilizers, and mainline stabilizers for protection of household appliances.
4. Electrical Products: Revenue from domestic wires, electrical cables, circuit protection devices (MCBs, RCCBs), and communication cables.
5. Service and Support: Revenue from after-sales service, warranty services, AMC (Annual Maintenance Contract) registration, and spare parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Microtek manufactures and sells power backup solutions, solar energy systems, voltage stabilizers, and electrical products for residential, commercial, and industrial customers. Core offerings include home UPS/inverters, inverter batteries (lead-acid and lithium), online and line-interactive UPS systems (1 KVA to 120 KVA), solar panels and grid-tied/hybrid inverters, AC/LED TV/refrigerator stabilizers, and electrical wiring accessories. Products are sold through an extensive dealer network of 100,000+ partners and direct e-commerce channels.

Product overview

Microtek is India's #1 home UPS brand offering a comprehensive power management portfolio organized into five main categories: Power Backup Solutions (inverters/UPS, inverter batteries, lithium batteries, high capacity UPS, combos), Critical Power Backup Solutions (online UPS, line interactive UPS), Voltage Stabilizers (AC, LED TV, refrigerator, mainline), Solar Solutions (hybrid inverters, solar panels, PCUs, grid-tied inverters, solar management units, solar batteries), and Electricals (domestic wires, electrical cables, circuit protection devices, communication cables). The product portfolio spans from residential power backup to commercial/industrial applications, with manufacturing units across India and presence in over 29 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Inverter / Home UPS Home UPS and inverter products providing power backup for residential use with multiple series variants. Targets households needing reliable backup power and appliance protection.
• Inverter Battery Lead-acid tubular inverter batteries with capacities from 80Ah to 250Ah and warranties up to 72 months. Used as energy storage for home UPS/inverter systems.
• UPS Trolley Portable trolley accessory for carrying UPS units.
• High Capacity UPS Commercial-grade UPS systems for high-power applications, designed for heavy loads and extended backup requirements.
• Combos (Inverter + Battery Bundles) Pre-configured inverter and battery combo packages bundling home UPS units with matched batteries.
• New Lithium Battery Advanced lithium-ion (LiFePO4) batteries with BMS, SyncCharge fast charging, over 3,500 charge cycles, compact wall-mountable design, and 5-year warranty.
• Online UPS True online double-conversion UPS systems for critical power protection, available in E2, iMaxx, Max+, and MaxLife Series from 1 KVA to 120 KVA. Designed for commercial and industrial critical loads.
• Line Interactive UPS Line interactive UPS systems including Legend and Desire Pro series, providing sinewave output with automatic voltage regulation.
• AC Stabilizers Automatic voltage stabilizers for air conditioners in Smart Series and Pearl Series variants.
• LED TV / Audio Visual System Stabilizers Digital voltage stabilizers for LED TVs and audio-visual equipment, EMT Series compatible up to 65 inch TVs.
• Refrigerator / Deep Freezer Stabilizers Voltage stabilizers for refrigerators and deep freezers, Smart EMR Series up to 600Ltr capacity.
• Mainline Stabilizers For Mains Whole-house voltage stabilizers connecting to main power line, EML Series with in-built MCB and 2-year onsite warranty.
• Solar Hybrid Inverter Advanced hybrid solar inverters integrating solar power, battery storage, and grid electricity into one intelligent energy solution for homes, offices, and commercial establishments.
• Solar Panels Solar photovoltaic panels including Polycrystalline (50W-165W) and Mono Perc Halfcut/Topcon Bifacial (550W-585W) variants with anti-reflective coated glass.
• Solar Power Conditioning Units (PCU) Solar PCUs converting DC from panels to AC power with grid-charging control, in MPPT and PWM variants from 1 to 10 KVA.
• Grid-Tied Solar Solutions On-grid solar inverters without battery backup, Single Phase (1-5 KW, 10-year warranty) and Three Phase (5.5-250 KW) with LIVE monitoring app.
• Solar Management Units Devices converting normal inverters into solar inverters, available in Hi-End SMU and standard SMU variants with LCD or LED displays.
• Solar Battery Solar tubular batteries with AMP technology, 150Ah-225Ah capacity, tall tubular type, up to 3-year warranty, pure lead construction for longer life and fast recharge.
• Domestic Wires Household electrical wiring including Lead Free Flame Retardant, Fire Retardant Low Smoke Halogen, and Zero Halogen Low Smoke wires in 0.75-6 sq.mm range.
• Electrical Cables Industrial and solar electrical cables including Multicore Cables (1-2.5 sq.mm, copper, UV resistant) and Solar Cables (2.5-25 sq.mm).
• Circuit Protection Devices Electrical safety devices including RCCBs, MCBs, Distribution Boards, Isolators, and Changeover Switches for residential and commercial installations.
• Communication Cables Signal transmission cables including LAN Cables, Coaxial TV Cables, Telephone Cables, and Speaker Cables for networking, audio-visual, and communication applications.

Quantifiable outcome

• 3-day turnaround time for service requests
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Bajaj FinancesupportingChannel Partner/ Reseller/ DistributorBajaj Finance partnership allows customers to purchase Microtek products through easy financing options at Bajaj Finance registered partner locations. Applicable products include battery combos, inverters, and inverter battery combos.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Havells India: Large Indian electricals conglomerate with overlapping categories in domestic wires, MCBs, stabilizers, and increasingly solar. Competes via broader portfolio and stronger brand spend rather than UPS specialization.
• Tata Power Solar Systems: One of India's largest solar EPC and module manufacturers, directly comparable to Microtek's solar panels, grid-tied inverters, and PCU categories in residential and commercial segments.
• Eaton India: Global UPS and power-quality major competing in commercial/industrial online UPS, line-interactive UPS, and power conditioning — overlapping with Microtek's Critical Power Backup portfolio.
• Schneider Electric India: Global power and UPS giant owning Luminous; competes with Microtek via APC and Schneider-branded online UPS, critical power, and electrical distribution products in commercial and industrial segments.

Direct peers

• Amaron (Amara Raja Batteries): Major Indian battery brand extending into inverter batteries and home UPS. Comparable distribution-led model, replacement-cycle business, and overlapping residential/SMB target customers.
• Luminous Power Technologies: India's most direct competitor in home UPS, inverters, and batteries, owned by Schneider Electric. Closely comparable product portfolio (inverters, batteries, solar), overlapping dealer-led distribution, and same residential/SMB customer base.
• V-Guard Industries: Indian brand specializing in voltage stabilizers, UPS, inverters, and solar solutions for households. Directly competes with Microtek's stabilizer and inverter categories through similar South Indian dealer networks.
• Exide Industries: Leading Indian battery and inverter/UPS manufacturer with strong dealer reach. Comparable across inverter batteries (lead-acid and lithium), home UPS systems, and automotive/industrial power products targeting overlapping customer segments.
• Su-Kam Power Systems: Indian UPS and inverter manufacturer offering home UPS, online UPS, solar inverters, and batteries. Competes head-to-head with Microtek in residential power backup and increasingly in solar categories.

Emerging players

• Waaree Energies: Leading Indian solar PV module and inverter player with growing residential and C&I presence. Increasingly competes with Microtek's solar solutions category, especially in panel and grid-tied inverter offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MicrotekOfcl
• YouTubeyoutube.com/channel/UCbBs6cIkMn5cLg1q8U2TQyQ
• Facebookfacebook.com/MicrotekOfficial
• LinkedInlinkedin.com/company/microtek-international-private-limited-delhi
• Instagraminstagram.com/MicrotekOfficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MICROTEK INTERNATIONAL PRIVATE LIMITED DELHI