Microtel Hotels & Resorts (Mall of Asia)

What Microtel Hotels & Resorts (Mall of Asia) does

Microtel by Wyndham Mall of Asia is a limited-service hotel property within the Philippine portfolio of Microtel by Wyndham, operated by Coral Way City Hotel Corp. and managed by PHINMA Hospitality Inc. under a master franchise license held by PHINMA Microtel Hotels Inc. from Wyndham Hotels & Resorts. The site offers standardized mid-market accommodations, including chiropractor-approved beds, complimentary high-speed internet, filling breakfast, and access to function rooms and event spaces, targeting business travelers, leisure families, and weekend/event guests seeking consistent quality at value rates (PHP 3,500–6,800 per night depending on property and package). The Mall of Asia location is one of 14 Microtel properties plus a TRYP by Wyndham select-service urban hotel operated nationally by PHINMA Hospitality across key Philippine destinations.

The company's core technology is conventional hospitality IT: a SuperGHS-powered direct booking website (microtelphilippines.com and individual property sites), an iRewards loyalty portal (ireward.superghs.com), social-login authentication via Facebook, Twitter, LinkedIn, Google, and Microsoft, and OTA distribution through Agoda. The Wyndham Rewards program integration provides members with points earning (up to 10 points per dollar or 1,000 points minimum per stay) and redemption across thousands of global properties. Marketing combines direct web, email promotional campaigns, social media, and bundled partner packages with transportation and entertainment operators (Victory Liner, Enchanted Kingdom).

Revenue is generated from room bookings, function-room/event rentals, F&B at select locations, and franchise-related flows into the PHINMA/Wyndham ecosystem. Distribution is fragmented across direct website, phone/mobile reservations, OTAs, and corporate/group bookings; the company is PDPA-compliant under Philippine law. No public financials, funding events, or AI capabilities are disclosed.

Name

Microtel Hotels & Resorts (Mall of Asia)

Legal name

Coral Way City Hotel Corp.

Website

https://microtelphilippines.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Microtel by Wyndham Mall of Asia is a limited-service hotel within a 14-property Philippine portfolio, operated under license from Wyndham Hotels & Resorts by PHINMA Hospitality Inc., serving mid-market business and leisure travelers with standardized accommodations, function rooms, and Wyndham Rewards loyalty integration.

Ownership category

akta.pro rank

Product category

Limited-Service Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Value Inn / No-Frills Hotels (THAGABAL)

akta.pro secondary industry

Franchised/Chain Motels (THAGAFAM)

Keywords

• Limited-service hotels
• Mid-market lodging
• Hotel franchise operations
• Business travel accommodations
• Leisure resort stays

Headquarters

HQ city

Makati City

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Room Bookings: Core revenue from overnight accommodations and room rentals across 14 Microtel and 1 TRYP by Wyndham properties in the Philippines
2. Franchise Royalties: Licensing revenue from Wyndham Hotels & Resorts franchise network with 300+ properties worldwide
3. Meeting and Event Spaces: Revenue from well-equipped function rooms for business events and special occasions
4. Dining Services: Filling breakfast and dining facilities at select locations generating food and beverage revenue
5. Wyndham Rewards Membership: Loyalty program where guests earn points for stays, redeemable for free nights at 7,500 points minimum

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Microtel by Wyndham Philippines operates a portfolio of limited-service hotels under the Wyndham Hotels & Resorts franchise, managed by PHINMA Hospitality Inc. The company runs 14 Microtel by Wyndham properties and one TRYP by Wyndham select-service urban hotel at Mall of Asia, Manila, providing clean, comfortable, and secure accommodations at mid-market value rates across key Philippine business hubs and resort destinations.

Product overview

Microtel by Wyndham Philippines operates as a portfolio of limited-service hotels under Wyndham Hotels & Resorts, managed by PHINMA Hospitality Inc. The portfolio consists of 14 Microtel by Wyndham properties across key Philippine business hubs and resort destinations (Baguio, Batangas, Boracay, Cabanatuan, Eagle Ridge Cavite, Davao, General Santos, Mall of Asia, Pampanga, Puerto Princesa, South Forbes near Nuvali, Tarlac, and UP Technohub Quezon City), plus one TRYP by Wyndham select-service urban hotel at Mall of Asia. The core offering centers on mid-market, value-priced accommodations with consistent quality across all properties. Supporting services include the Wyndham Rewards loyalty program for point earning/redemption, iRewards online portal for booking and voucher management, well-equipped function rooms for business events, and promotional packages (Cool Deals) featuring seasonal offers. Properties at select locations include swimming pools and dining facilities.

Differentiator

Problem solved

Functional benefit

Brands

• TRYP by Wyndham: A select-service urban hotel chain with over 100 properties globally, designed to suit guests with a penchant for travel and new experiences. Offers specialty guest room types like Family Rooms with bunk beds and Fitness Rooms with exercise equipment.

Products and services

• Microtel by Wyndham Mall of Asia Limited-service hotel property located at the Mall of Asia complex in Pasay City, managed by Coral Way City Hotel Corp. Offers smartly designed guest rooms with amenities including high-speed internet access, filling breakfast, and well-equipped function rooms.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PHINMA Hospitality Inc.coreStrategic or Co-development PartnerPHINMA Hospitality Inc. is the management company operating all Microtel and TRYP by Wyndham properties in the Philippines. It is also a joint venture partner in several Microtel and TRYP hotels. PHINMA Hospitality and PHINMA Microtel Hotels are hospitality companies of PHINMA Group.
• AgodaminorChannel Partner/ Reseller/ DistributorAgoda is one of the contracted Online Travel Agencies (OTAs) that distribute Microtel by Wyndham Philippines properties, providing additional booking channel reach for customers.
• Victory LinerminorGTM or Marketing PartnerTransportation partner offering joint promotional rates. Victory Liner bus passengers receive special rates at Microtel Baguio (PHP 3,500 per night) with breakfast for 2 when presenting their Victory Liner ticket upon check-in.
• Enchanted KingdomminorGTM or Marketing PartnerTheme park partnership offering bundled packages at Microtel South Forbes. 'Magical Stay' package includes overnight accommodation with breakfast plus tickets to Enchanted Kingdom at PHP 6,800 per night.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ibis budget: ibis budget is Accor's international limited-service budget hotel brand, offering standardized low-cost rooms globally. Comparable to Microtel by Wyndham as a brand-recognized limited-service/hotel chain targeting mid-market travelers.
• Park Inn by Radisson: Park Inn by Radisson is a Radisson Hotel Group midscale brand offering vibrant, modern mid-market hotels. Comparable to Microtel for midscale business and leisure travelers with a focus on regional/city locations.
• RedDoorz: RedDoorz is a Southeast Asian budget hotel aggregator/operator focused on standardized rooms at low price points. Competes directly with Microtel's no-frills value positioning across the Philippines and broader Southeast Asia.
• Astoria Hotels and Resorts: Astoria Hotels and Resorts is a Philippine-based hotel chain with city and resort properties. Comparable to Microtel as a domestic multi-property chain offering mid-market accommodations in the Philippines.
• Go Hotels (Robinsons Land): Go Hotels is a Philippine domestic limited-service hotel chain operated by Robinsons Land, directly competing with Microtel in the mid-market/budget segment across the Philippines. Both target value-conscious business and leisure travelers with standardized, efficiently designed rooms.
• Hampton by Hilton: Hampton by Hilton is a globally recognized limited-service hotel brand offering consistent midscale accommodations. Competes with Microtel by Wyndham for value-conscious business and leisure travelers through standardized rooms and Hilton Honors loyalty.
• Holiday Inn Express: Holiday Inn Express is IHG's targeted limited-service hotel brand offering consistent rooms with breakfast. Directly comparable to Microtel in limited-service positioning, global loyalty membership, and mid-market business travel customers.
• Summit Hotels (Robinsons): Summit Hotels is a Philippine hotel brand by Robinsons Land, offering mid-market to upscale hotels in major cities. Comparable to Microtel/TRYP by Wyndham as a domestic multi-property chain operating in similar Philippine destinations.
• Hotel 101 (Megaworld): Hotel 101 is a Philippine mid-market hotel brand by Megaworld Corporation, offering condo-style rooms in business and tourism hubs. Comparable to Microtel as a domestic mid-market option in the Philippines at similar price points.

Regional players

• TRYP by Wyndham (Other Markets): TRYP by Wyndham is Wyndham's select-service urban hotel brand operating 100+ properties globally. Operates the same franchise system as Microtel but in different geographies (beyond the Philippines), offering an emerging direct-enabler view for the local Microtel Philippines franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/microtel
• Xx.com/twitter
• LinkedInlinkedin.com/company/microtel-hotels-&-resorts-mall-of-asia-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microtel Hotels & Resorts (Mall of Asia)