Middletons Hotel

What Middletons Hotel does

Middletons Hotel is a 4-star boutique hotel located within the historic city walls of York, England, operating since 1973 across interconnected Grade II and Grade II* listed buildings dating back to 1659. The property offers 70+ bedrooms alongside a multi-stream portfolio of ancillary services covering accommodation, food and beverage, gym memberships, meetings and events, weddings, gift vouchers, gin distillery experiences, and short break packages, serving leisure travelers, tourists, small business groups, and event clients. The hotel operates as part of Daniel Thwaites PLC, a UK hospitality group, and runs on a multi-channel distribution stack comprising a central reservation system (iHotelier), booking and packaging platforms (LiveRes, try.be), and major online travel agencies (Booking.com, Expedia). No proprietary technology, in-house AI, or custom booking engine is disclosed; the technology layer is fully outsourced to third-party vendors. The property holds active AA 4 Star Quality Award (2026) and TripAdvisor Travellers' Choice (2026) ratings, supporting its quality positioning.

The business model is a multi-revenue-stream hospitality operation charging per-room accommodation rates, per-cover food and beverage, membership fees, and event packages. Pricing is set against a competitive York leisure hotel market and exposed to occupancy seasonality typical of UK heritage city destinations. There is no disclosed revenue, ARR, or funding data; the assessed revenue band is triangulated from headcount, room count, and revenue mix.

Name

Middletons Hotel

Legal name

Daniel Thwaites PLC

Website

https://middletonsyork.co.uk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Middletons Hotel is a 4-star boutique hotel in York, England, operating since 1973 across historic Grade II/II* listed buildings, offering 70+ bedrooms, food and beverage, gym, weddings, events, and experiential products.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Food Services and Drinking Places (722)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Historic Boutique Hotels (THAGADAD)

akta.pro secondary industries

Historic/Heritage Conference Hotels (THAGALAL), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel accommodation
• Hotel dining services
• Conference event venues
• Wedding venue packages
• Health club memberships

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Accommodation: Room bookings across suites, bedrooms, and cottages with various categories (Cosy, Comfy, Comfy Family, House Suite, Heritage Suite). Direct booking provides best rate guarantee and complimentary gym access.
2. Food & Beverage: The Curious Kitchen restaurant serving Yorkshire tapas, bar and lounge, afternoon tea service, Sunday lunch, and special occasion dining. Sunday lunch priced at 2 courses £28 per person, 3 courses £32 per person.
3. Short Break Packages: Curated stay packages including Relax & Dine (from £179), 2 Night York City Break, Theatre Break (from £116.95), Nyetimber Package (from £317), Lazy Sunday (from £89), and Family Breaks. Packages bundle accommodation with dining allowances and experiences.
4. Meetings & Events: Conference and event spaces including Organ Factory, Sawmill, Conservatory, and Snug. Day delegate rates from £42, 24-hour delegate packages with full service, Business Club membership options.
5. Gym Memberships: Emperors Gym memberships including Monthly (£47), Annual (£517), Student/Senior/Corporate/Concession Monthly (£43) and Annual (£473). Day passes (£10), one-week (£29), and one-month (£51) options available.
6. Weddings & Celebrations: Wedding venue hire and packages including Classic, Elegant, and Fairytale packages with dedicated wedding manager, menu tasting, drinks reception. Civil ceremonies and bespoke celebrations.
7. Gift Vouchers: Gift cards and experience vouchers starting from £10, afternoon tea for two (£63-£80), flexible monetary vouchers for stays and dining.
8. York Gin Distillery Experiences: Gin school experiences including gin tasting, gin-making classes, and cocktail-making classes held on-site at the hotel's York Gin Distillery partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Middletons Hotel is a 70+ bedroom AA 4 Star boutique hotel within York's historic city walls, offering accommodation across Suites, Bedrooms, and Terry's Cottages together with on-site Yorkshire tapas dining, a bar and lounge, traditional afternoon tea, an Emperors Gym, dedicated meetings and event spaces, wedding hosting, and an in-house York Gin Distillery experience. The hotel sells both individual stays and curated short-break packages bundling accommodation, dining allowances, and local experiences, and operates as part of the Daniel Thwaites PLC hospitality group.

Product overview

Middletons Hotel is a boutique hotel in York comprising a collection of historic Grade II* listed buildings. The property offers accommodation across three main product lines: Suites (premium rooms with separate living areas), Bedrooms (cosy to executive categories), and Terry's Cottages (standalone family accommodations). Dining offerings center on The Curious Kitchen restaurant (tapas-style Yorkshire cuisine) and Bar & Lounge (all-day dining with local cocktails). The hotel features Emperors Gym fitness facilities and comprehensive Meetings & Events spaces including the Organ Factory and Sawmill venues. Specialty experiences include the on-site York Gin Distillery partnership, wedding services with multiple packages, afternoon tea service, and various short break packages (Relax & Dine, Theatre Break, Family Breaks, Lazy Sunday, Nyetimber Package). The hotel also offers a Business Club membership for professional workspaces and sells gift vouchers/experiences. All offerings operate under the Thwaites Rates loyalty program for direct bookings.

Differentiator

Problem solved

Functional benefit

Brands

• The Curious Kitchen: The hotel's signature restaurant offering tapas-style dining with local and seasonal flavours.
• Emperors Gym
• Thwaites Rates

Products and services

• Suites Premium boutique accommodation offering super king Hypnos beds, separate living areas with sofas and flat-screen TVs, and modern bathrooms. Located in the Lady Anne Middleton building, with House Suite and Heritage Suite options for guests seeking upscale city-centre stays in York.
• Bedrooms Boutique hotel bedrooms ranging from Cosy to Executive categories, featuring king-size beds, comfortable seating, desks, and White Company toiletries, with twin configurations available. Targets individual travellers and couples seeking characterful accommodation within York's city walls.
• Terry's Cottages Standalone Grade II listed cottages providing a countryside feel in the city centre, with king-size beds, sofa beds, bunk beds, private entrances, and exclusive Terry's Chocolate Orange amenities. Designed for families of up to six seeking self-contained accommodation in York.
• The Curious Kitchen Restaurant Signature on-site restaurant serving tapas-style Yorkshire cuisine built on local seasonal produce, with a seasonally changing menu, Sunday lunch service, and evening dining. Open to hotel guests and walk-in diners.
• Bar & Lounge All-day dining venue serving local cocktails, brunch, hot and cold sandwiches, afternoon treats, and bar snacks in comfortable seating with cosy corners. Serves hotel guests and walk-in customers throughout the day.
• Afternoon Tea Traditional afternoon tea featuring hand-crafted sweet and savoury treats, freshly baked scones with clotted cream, premium teas, prosecco, or champagne. Available in standard, Sparkling, and Champagne tiers with vegan and gluten-free options. Priced per person from £32.
• Emperors Gym On-site state-of-the-art fitness facility with free weights, cardio equipment, and fitness classes. Sold through monthly memberships (£47), annual memberships (£517), concession rates for students, seniors, corporate and other categories, day passes (£10), week passes (£29), and one-month passes (£51). Available to hotel guests and York residents.
• Meetings & Events Meeting and conference hire across multiple historic event spaces (Organ Factory, Sawmill, Conservatory, Snug) with day delegate rates from £42, 24-hour delegate packages including meeting room, buffet lunch, tea/coffee, equipment, dining allowance, and overnight accommodation. Targets corporate clients requiring off-site meeting venues in central York.
• Weddings Dedicated wedding hosting service offering Classic, Elegant, and Fairytale packages, civil ceremonies, complimentary menu tasting for couples, dedicated wedding manager (Marilene), drinks reception, and on-site guest accommodation across the hotel's Grade II listed buildings.
• York Gin Distillery Experiences On-site gin distillery partnership with York Gin offering gin-tasting experiences, gin-making (gin school) classes, and cocktail-making classes. Located within Middletons Hotel premises and bookable through yorkdistillery.co.uk, with hotel guests receiving 10% off gin school bookings.
• Relax & Dine Package Dinner, Bed & Breakfast short-break package from £179 per person based on two sharing, including a comfortable bedroom, dinner at The Curious Kitchen with £30 per person allowance, and full Northern breakfast. A 2-night version from £170 per person includes Champagne and dining allowance each night.
• Nyetimber Package Luxury short-break package partnered with Nyetimber English Sparkling Wine, from £317 based on two sharing. Includes Nyetimber gift set with bottle and glasses delivered to room, half bottle in fridge, complimentary cocktail at the bar, dinner in the restaurant, and full à la carte breakfast.
• Theatre Break City break package from £116.95 per person including pre-theatre tapas with £30 per person allowance, a glass of fizz, a cosy double room, full Northern breakfast, and free WiFi. Designed for theatre visitors to York.
• Family Breaks Family-friendly short-break package featuring V I Little P children's extras including mini dressing gowns, special toiletries, drinks and snacks on arrival, milk and homemade cookies, and seasonal activity packs. Targets families visiting York's attractions.
• Lazy Sunday Relaxation short-break package from £89 per person based on two sharing. Includes no-alarm wake-up, leisurely brunch, £15 food and beverage credit, and late check-out until 2pm Monday. Designed for guests seeking a low-key Sunday overnight stay.
• Business Club Professional workspace membership offering access to facilities across Daniel Thwaites Hotels, including gym access, business lounge, and meeting rooms across Professional, Executive, and Premium tiers. Targets remote workers and corporate professionals.
• Gift Vouchers and Experiences Gift vouchers and experience packages including monetary gift cards from £10, afternoon tea for two (£63), and Champagne afternoon tea for two (£80). Valid for 12 months with instant digital delivery for use across accommodation, dining, and experiences.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• York Gin DistillerycoreStrategic or Co-development PartnerYork Gin Distillery has relocated from its 16th century shop location to a new home within Middletons Hotel. The partnership offers unique on-site experiences including gin school, gin tasting sessions, and cocktail-making classes. Hotel guests receive 10% discount on gin school bookings. The distillery features exclusive Chocolate Orange York gin available in Terry's Cottages.
• NyetimberminorGTM or Marketing PartnerPartnership with Nyetimber English Sparkling Wine for the Nyetimber Package offering. Package includes Nyetimber gift set with bottle and glasses delivered to room, half bottle in fridge, complimentary cocktail at the bar, and dinner in the restaurant.
• Booking.comminorChannel Partner/ Reseller/ DistributorThird-party online travel agency for room distribution. Privacy policy notes Booking.com as one of the booking systems used for processing reservations.
• ExpediaminorChannel Partner/ Reseller/ DistributorThird-party online travel agency for room distribution. Privacy policy lists Expedia among the booking platforms used.
• Daniel Thwaites PLCcoreStrategic or Co-development PartnerParent company of Middletons Hotel. Registered as Daniel Thwaites PLC (Company Number 00051702). Part of a group of 4 and 5 star hotels and inns across the UK including Langdale Chase, North Lakes Hotel & Spa, Aztec Hotel & Spa, and others. The group provides centralized resources, brand recognition, and shared services including sustainability initiatives.
• Visit YorkminorGTM or Marketing PartnerOfficial York destination marketing organization. Visit York Tourism Award recipient. Partnership for local tourism promotion and visitor information distribution.
• UKInboundminorGTM or Marketing PartnerInbound tourism industry association. Middletons holds UKInbound membership for 2025/26, providing access to tourism network and promotion to international visitors.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Hand Picked Hotels: UK collection of historic country house and boutique hotels with strong F&B, weddings, and spa positioning. Closest portfolio-level analogue to Middletons' heritage + multi-revenue model.
• North Lakes Hotel & Spa (Daniel Thwaites PLC): Another Thwaites PLC sibling property — 4-star hotel and spa in Penrith. Useful intra-group benchmark for F&B, meetings, and spa product positioning.
• Langdale Chase (Daniel Thwaites PLC): Sibling property within the Daniel Thwaites PLC portfolio — a 4-star Lake District hotel. Not a direct competitor in York but offers comparative benchmark on group-level operations, pricing strategy, and amenity mix.

Direct peers

• Principal York (formerly Royal York Hotel): Iconic historic full-service hotel adjacent to York train station, targeting similar leisure, conference, and corporate guests. Comparable scale (200+ rooms) and heritage positioning to Middletons.
• Malmaison York: Boutique lifestyle hotel in central York with F&B, meetings, and leisure positioning. Competes directly for the design-conscious leisure and short-break traveler that Middletons targets.
• The Grand, York: 5-star historic hotel in central York operated as part of a larger hospitality group, competing for the same leisure, corporate, and wedding demand within York's city walls. Most direct competitor at the upper end of York's hotel market.
• Radisson Blu Hotel, York: Upscale full-service hotel on the River Ouse, competing for leisure, corporate meetings, and group bookings in York's core catchment area.
• Hotel du Vin York: Boutique heritage hotel brand with strong F&B identity (bistro, wine) located in York's historic center. Closest match on boutique heritage + food-led positioning.

Emerging players

• Castle Hotel Collection (McMillan Hotels): Independent boutique hotel group operating small historic properties across Yorkshire and Northern England — overlapping geographic and product positioning with Middletons.
• The Churchill Hotel York: Independent boutique hotel in York city centre offering similar leisure and corporate guest mix; comparable scale and direct competitor for short-break bookings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/middletons-york

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Middletons Hotel