The Midland

What The Midland does

The Midland is a single-site premium country pub, bar, and restaurant located in Marple Bridge, Stockport, Greater Manchester. It operates as a trading name under Mitchells & Butlers Leisure Retail Limited, which is part of the publicly listed Mitchells & Butlers plc group (approximately 1,700 UK restaurants). The venue is a member of the Premium Country Pubs Collection, a curated subset of pubs positioned for distinctive settings and elevated dining. The offering centres on all-day seasonal British pub food with specialist menu lines (Sunday roasts, lunch sets, children's menus, desserts) and experiential dining packages (Bottomless Bubbles, Weeknight Escape, Sparkling Fridays). Complementary revenue streams include hotel accommodation via Innkeepers Collection, takeaway and delivery through Just Eat, Deliveroo, and Uber Eats, gift cards (£5–£250), and a rewards loyalty club.

The business is deployed across a multi-channel digital stack: an OpenAI GPT-powered Virtual Assistant for 24/7 guest queries, a Premium Country Pubs mobile app (iOS/Android) for reservations, loyalty, and ordering, an Order at Table digital service, and online booking with payment processing. Behind the scenes, the parent group runs a centralised martech and analytics infrastructure including Guestwise, Braze, Treasure Data, Dynatrace, and Google Analytics. Customer segments are hybrid, with primary personas including local residents and general diners, families with children, and occasion-based groups (celebrations, graduations, Christmas parties). Marketing is conducted through organic social (Facebook, Instagram), email/newsletter, in-app promotions, and third-party voucher platforms such as Groupon.

The revenue model is transactional across food and beverage, hotel, and takeaway, with subscription-style loyalty engagement. Approximately 25 employees are based at the site. The Midland targets the casual-to-celebratory dining segment in its local catchment, competing against other Mitchells & Butlers sites and independent pubs in the Greater Manchester area. No funding events, M&A activity, or leadership changes are disclosed for this entity.

Name

The Midland

Legal name

Mitchells & Butlers Leisure Retail Limited

Website

https://midlandmarplebridge.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Midland is a single-site premium country pub, bar, and restaurant in Marple Bridge, Stockport, operating under Mitchells & Butlers' Premium Country Pubs Collection. It serves local residents, families, and groups with seasonal British pub food, Sunday roasts, hotel rooms, takeaway, and event hosting.

Ownership category

akta.pro rank

Product category

Pub Restaurants

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

akta.pro secondary industry

Bars & Pubs (Non-Music) (MPAGAIAC)

Keywords

• Country pub dining
• Pub restaurant
• Premium casual dining
• Hotel accommodation
• Loyalty rewards program

Headquarters

HQ city

Marple Bridge, Stockport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: Primary revenue stream from dine-in pub restaurant serving seasonal menus including all day, lunch, Sunday roasts, children's menu, and desserts. Premium steak cuts and signature dishes available.
2. Hotel Accommodation: Hotel rooms available through Innkeepers Collection partnership, allowing overnight stays at the venue.
3. Gift Cards: Digital and physical gift cards sold online and in-venue, valid at any Premium Country Pub and Mitchells & Butlers venue. Gift cards range from £5 to £250.
4. Takeaway and Delivery: Takeaway ordering via own app/website and third-party delivery platforms including Just Eat, Deliveroo, and Uber Eats.
5. Bottomless Bubbles Package: Bottomless drinks packages priced at £34.95 per person including main course and 1.5 hours of unlimited bubbles or cocktails, available Friday evenings and Saturday lunchtimes.
6. Loyalty and Rewards: Premium Country Pubs Rewards Club earning points on dining visits. Members earn 100 points per visit (minimum £15 spend and main meal required), with rewards redeemable across the collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Midland is a premium country pub, bar, and restaurant located in Marple Bridge, Stockport, offering all-day seasonal British pub food including Sunday roasts, lunch sets, children's menus, and dessert offerings. The venue also provides takeaway and delivery through third-party platforms, gift cards, hotel accommodation via Innkeepers Collection, a loyalty rewards programme, and private dining and event hosting for celebrations such as Christmas parties and graduations.

Product overview

The Midland is a premium country pub, bar, and restaurant operated by Mitchells & Butlers as part of the Premium Country Pub Collection. The core offering centres on all-day dining with seasonal British pub food, complemented by specialist menus (Sunday roasts, lunch sets, children's, desserts) and experiential dining packages (Bottomless Bubbles, Weeknight Escape). The business also offers takeaway via third-party delivery partners, gift cards, a loyalty rewards programme, hotel accommodation through Innkeepers Collection, and seasonal offerings including Christmas and graduation celebrations. A digital Virtual Assistant powered by OpenAI GPT provides 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• All Day Menu

Quantifiable outcome

• Bottomless Bubbles: main and 1.5 hours bottomless drinks for £34.95 per person
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Premium Country Pubs CollectioncoreStrategic or Co-development PartnerThe Midland is a member of the Premium Country Pubs Collection, a carefully curated group of unique pubs celebrated for distinctive settings, timeless charm, and elevated dining. Part of Mitchells & Butlers group.
• Innkeepers CollectionminorChannel Partner/ Reseller/ DistributorPartnership for hotel room bookings at The Midland. Rooms are bookable through innkeeperscollection.co.uk.
• Just Eat, Deliveroo, Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party delivery platform partnerships for takeaway and delivery orders. Guests can order through these platforms for to-your-door delivery service.
• Social BiteminorStrategic or Co-development PartnerSustainability partnership supporting environmental initiatives. Featured in Social Bite campaign for sustainable hospitality practices.
• GrouponminorChannel Partner/ Reseller/ DistributorThird-party promotional platform offering discounted dining experiences such as 2 and 3-course meals at The Midland.
• One4all Gift Cards, Lifestyle Gift CardsminorChannel Partner/ Reseller/ DistributorThird-party gift card acceptance. One4all Restaurant Gift Cards and Lifestyle Gift Cards (after exchange to Dining Out gift card) are accepted for payment.
• Mitchells & Butlers Leisure Retail LimitedcoreOthersParent company: registered in England and Wales (company number 01001181), VAT Number GB 818 307823, with registered address at 27 Fleet Street, Birmingham B3 1JP.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Toby Carvery (Mitchells & Butlers): M&B's carvery-focused pub brand with strong Sunday lunch occasion; overlaps with The Midland's Sunday roast use case and family/casual-dining segments.
• Miller & Carter (Mitchells & Butlers): M&B's premium steakhouse brand; competes for the same premium discretionary spend with 21-day aged steaks in a similar target-customer segment.
• Chef & Brewer (Mitchells & Butlers): M&B's heritage country pub collection focused on traditional British dining in village and countryside locations; competes directly with Premium Country Pubs for similar occasion-based guests.
• Young's Pubs: London-listed UK pub operator with a premium city and countryside estate; runs comparable gastropub venues with seasonal British menus and hotel rooms.
• Vintage Inns (Mitchells & Butlers): Sister M&B brand running a network of premium-rustic country pubs across the UK with similar seasonal menus, cask ale, and countryside settings — direct format peer to The Midland.
• Sizzling Pubs (Mitchells & Butlers): M&B's value-led pub brand; competes for budget-conscious local diners and family occasions in overlapping UK regions.
• All Bar One (Mitchells & Butlers): M&B's modern bar-and-grill concept targeting social and after-work occasions; competes with The Midland's Bottomless Bubbles and Sparkling Fridays occasions.
• Ember Inns (Mitchells & Butlers): M&B's community pub brand with classic pub food and drink-led occasions; targets overlapping family and casual-dining guests in similar geographies.
• Fuller, Smith & Turner: Historic UK brewer and pub operator with a portfolio of premium pubs and inns; directly comparable on country-pub positioning, food-led revenue and on-site accommodation.

Broad incumbents

• Greene King: One of the UK's largest pub operators (owned by CK Assets); competes across value, premium and food-led pub tiers with broader geographic scale than The Midland's M&B portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/themidlandmarplebridge
• Instagraminstagram.com/themidland_marplebridge
• LinkedInlinkedin.com/company/the-midland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Midland