Midlands Park Hotel

Name

Midlands Park Hotel

Legal name

Midlands Park Hotel

Website

https://midlandsparkhotel.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGALAG

Conference Retreat Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Hotel accommodation services
• Restaurant dining venues
• Spa wellness treatments
• Conference and events
• Wedding venue services

Headquarters

HQ city

Portlaoise

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room/Accommodation Revenue: Primary revenue from 117 guestrooms including standard rooms, family rooms, accessible rooms, couples deluxe, and luxury suites. Rooms priced with various packages including bed & breakfast, room only, and inclusive packages.
2. Food & Beverage: Three dining venues: Kelly's Steakhouse (award-winning), Charter Bar & Eatery (Hotel Bar of the Year 2025), and The Triog restaurant. Revenue from breakfast, lunch, dinner, bar service, cocktails, and room service.
3. Spa & Wellness Services: Midlands Park Spa & Beauty offering massage treatments, facials, beauty treatments, male treatments, and spa day packages. Bookings through Phorest system.
4. Events & Weddings: Conference and events services including meeting rooms for 2-600 people, wedding packages, civil ceremonies, private dining for 10-150 guests, and function room rentals.
5. Gift Vouchers: Monetary gift vouchers, Kelly's Steakhouse vouchers, midweek hotel break vouchers, and weekend hotel break vouchers that can be redeemed across hotel services including spa.
6. National Ploughing Championships Packages: Specialized accommodation and dining packages for the annual National Ploughing Championships event (September 15-17, 2026) attracting 300,000+ visitors.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Midlands Park Hotel is a four-star hotel operating 117 guestrooms across multiple tiers (standard, family, accessible, couples deluxe, junior suites, and premium suites), three dining venues (Kelly's Steakhouse, The Triog, and Charter Bar & Eatery), a full-service spa, a Health & Fitness Club with a 22-metre swimming pool, conference and event facilities for 2-600 people, and wedding services. The hotel is positioned as Ireland's 'MeetInTheMiddle' destination, serving leisure travelers, families, couples, corporate clients, and event organizers in Portlaoise, County Laois.

Product overview

Midlands Park Hotel is a four-star hotel in Portlaoise, County Laois, Ireland, offering a comprehensive hospitality portfolio centered on accommodation and dining. The property features 117 guestrooms across multiple tiers: Standard Rooms, Family Rooms (accommodating up to five guests), Accessible Rooms, Interconnecting Rooms, and premium accommodation including Couples Deluxe Rooms with jacuzzis, Junior Suites, The Park Suite with private steam room, and the Kilpatrick Suite presidential suite. The hotel's dining portfolio includes three distinct venues: Kelly's Steakhouse (award-winning), The Triog (breakfast and lunch), and the Charter Bar & Eatery (awarded Hotel Bar of the Year 2025). Additional services include Midlands Park Spa & Beauty (Spa of the Year 2025), a Health & Fitness Club with 22-metre pool, conference and events facilities for 2-600 guests, wedding services, and seasonal packages including family breaks, girly getaways, and group gatherings. The hotel operates as part of Great National Hotels group.

Differentiator

Problem solved

Functional benefit

Brands

• Midlands Park Spa & Beauty: On-site spa and beauty treatment facility offering massage, facials, and beauty treatments.
• Kelly's Steakhouse
• The Triog
• Charter Bar & Eatery

Products and services

• Standard Rooms Standard guestrooms with double bed and single bed, equipped with flat screen TVs, complimentary Wi-Fi, hairdryer, tea/coffee making facilities, and access to the health & fitness club. Available with Best Rate Guarantee and free cancellation through direct booking.
• Family Rooms Spacious family-friendly rooms accommodating up to five guests with various layouts including double, single, and sofa beds. Includes multi-channel TV, complimentary toiletries, Wi-Fi, and 24-hour room service. Features dedicated children's pricing (€6/night for ages 5-12, €10/night for ages 13-16).
• Accessible Rooms Wheelchair-accessible bedrooms with lowered beds, wide doors, roll-in showers with handrails, lower sinks, and proximity to elevators. Five fully accessible bedrooms available, with interconnecting room options for companions.
• Couples Deluxe Rooms Luxury romantic rooms with king-size bed, jacuzzi bath for two, double shower, Organic Voya Cosmetics, Nespresso machine, bathrobes, slippers, and mini refrigerator. Each room is individually designed for romantic getaways.
• Junior Suites Premium suites with king-size bed, walk-in wardrobe, glass shower panel, double shower, bath, separate toilet, robes, slippers, two flat screen TVs, mini refrigerator, and Nespresso coffee machine.
• The Park Suite Luxurious suite with king-size bed, private in-room steam room, rain-effect shower, Voya bath products, high-speed Wi-Fi, two flat screen TVs, bathrobes, slippers, Nespresso machine, and mini refrigerator.
• Kilpatrick Suite Presidential suite with three separate rooms flowing into each other, featuring 8-foot round king coil bed, digital pad controls for surround sound and mood lighting, walk-in wardrobe, 50-inch TV, jacuzzi for two, double shower with glass panel, and three flat screen TVs total.
• Interconnecting Rooms Two connected guestrooms with internal door, providing flexibility and privacy for families or groups. Limited availability requires direct booking.
• Kelly's Steakhouse Award-winning in-house steakhouse serving finest cuts of meat with French bistro dining experience. Winner of Best Customer Service Award at Irish Restaurant Awards 2023 Leinster Region and Best Casual Dining Experience at Restaurant Awards 2021.
• The Triog In-house eatery serving home-cooked breakfast and lunch. One of three culinary experiences at the hotel.
• Charter Bar & Eatery Contemporary three-tier bar and restaurant offering cocktails, coffee, long lunches, and dinners. Awarded Hotel Bar of the Year 2025 at Midlands 103 Hospitality Awards and Hotel Bar of the Year 2022.
• Midlands Park Spa & Beauty Full-service spa offering beauty treatments, massage treatments, facial treatments, and male treatments. Awarded Spa of the Year 2025 at Midlands 103 Customer Service Awards. Bookings managed via Phorest system.
• Health & Fitness Club State-of-the-art leisure facilities including 22-metre swimming pool, separate kids pool, jacuzzi, sauna, steam room, fully equipped gym, heated spin classes, and aqua aerobics. Complimentary access for hotel guests and separate membership options.
• Conference & Events Conference and events venue with meeting rooms for 2-600 people, conference suites, team building activities, and event planning services. Positioned as a 'MeetInTheMiddle' destination for organizations with nationwide footprint.
• Wedding Services Wedding packages including intimate weddings, civil ceremonies, bridal suite, wedding gallery, and supplier recommendations. Awarded Romantic Wedding Venue of the Year 2023 at the Irish Wedding Awards.
• Gift Vouchers Gift vouchers available for monetary amounts, Kelly's Steakhouse dining, midweek hotel breaks, and weekend hotel breaks. Redeemable across the hotel including Midlands Park Spa.
• Business Travel Accommodation Corporate accommodation offering with free Wi-Fi, 24-hour room service, meeting facilities for 2-600 people, competitive pricing, and proximity to major business parks and enterprise zones including J17 and IDA Business Park.

Quantifiable outcome

• Reduced water usage from 75,000 litres/day to 15,000 litres/day through SMARTFLOW leak detection, saving approximately €54,000/year
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered major, minor and core.

• Laois County CouncilmajorStrategic or Co-development Partner · 1 January 2024Laois County Council partnered with Midlands Park Hotel for the 'Greener Together' project, a pioneering monthly newsletter supporting the Portlaoise Low Carbon Town Project. Hotel participates in sustainability initiatives with various local organizations.
• Laois Volunteer CentreminorStrategic or Co-development Partner · 1 January 2024Organized Community Care Day corporate volunteer event for hotel staff to tackle invasive Himalayan Balsam species in Linear Park with Portlaoise Tidy Towns and Laois County Council.
• Great National Hotels & ResortscoreStrategic or Co-development PartnerAffiliate company managing hotel operations. References include Great Place to Work certification and data protection shared policies. Part of Neville Park Hotels group.
• JavaminorStrategic or Co-development PartnerFairtrade coffee and tea supplier. All coffee and tea sustainably sourced from Java company.
• Brown (Portlaoise)minorStrategic or Co-development PartnerLocal produce supplier across the road from hotel. All fruit and vegetables sourced locally to reduce carbon footprint.
• Over 10 Local Co. Laois SuppliersminorStrategic or Co-development PartnerLocal suppliers of high quality food products. Executive Chef Bernard Rochford aims to keep purchasing within Co. Laois where possible. All beef, fish, pork and bacon proudly sourced in Ireland.
• St. Mary's CBS (Portlaoise)minorStrategic or Co-development PartnerTransition Year students growing herbs and vegetables (peas, rosemary, thyme, chives, lettuce, tomatoes) for hotel kitchen. Students also creating bird boxes and fairy doors for hotel grounds.
• Laois GAAminorGTM or Marketing PartnerSports sponsorship partnership for fifth consecutive year, supporting local community sports.
• Portlaoise Panthers Basketball ClubminorGTM or Marketing PartnerSponsorship of Portlaoise Panthers Ladies Basketball Club as part of community support initiatives.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Johnstown Estate: Irish 4-star estate hotel in Co. Meath offering guestrooms, spa, multiple dining venues, conference and wedding facilities. Closely comparable full-service resort product targeting leisure, corporate and wedding segments similar to Midlands Park.
• Mount Juliet Estate: 5-star and 4-star Irish estate resort in Co. Kilkenny with luxury accommodation, spa, golf, fine dining and conferencing. Aspirational comparable showing the upscale trajectory Midlands Park's premium suites and awards could pursue.
• Carton House: Luxury 4-star Irish estate hotel in Co. Kildare with multiple dining outlets, spa, golf, conference and wedding facilities. Direct competitor at the premium end of the regional Irish market Midlands Park targets.
• Tulfarris Hotel & Golf Resort: 4-star resort hotel in Co. Wicklow with leisure club, spa, conference and dining offerings. Comparable mid-market Irish full-service property competing for similar corporate and leisure bookings.
• Farnham Estate Spa & Golf Resort: 4-star Irish resort hotel in Co. Cavan offering leisure club, spa, golf, conference and dining facilities. Comparable full-service regional property targeting corporate retreats and leisure breaks similar to Midlands Park's mix.
• Barberstown Castle: 4-star historic castle hotel in Co. Kildare with 55+ bedrooms, conference centre, spa, dining and wedding services. Similar full-service heritage property located near Kildare Village, competing with Midlands Park for Dublin-sourced leisure and corporate stays.
• Riverside Park Hotel & Leisure Club: Sister property under the same Neville family ownership (Great National Hotels & Resorts). Comparable Irish 4-star full-service hotel with leisure club, spa, dining and conference facilities, providing the closest one-to-one operating benchmark for Midlands Park Hotel.
• Knightsbrook Hotel & Golf Resort: 4-star resort hotel in Co. Meath with leisure club, spa, conference facilities, dining and weddings. Comparable full-service regional Irish property competing for similar midlands-adjacent corporate, leisure and wedding demand.
• Killashee Hotel & Spa: 4-star Irish estate hotel in Co. Kildare with extensive leisure and spa facilities, conference space, multiple dining venues and wedding services. Comparable full-service property competing for similar corporate and event demand.

Broad incumbents

• Clayton Hotels (Dalata Hotel Group): Ireland's largest hotel group operating 4-star Clayton and 3-star Maldron branded hotels nationwide. Competes with Midlands Park for regional corporate and leisure demand but with materially greater distribution scale, loyalty reach and procurement leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MidlandsParkHotel
• Instagraminstagram.com/midlands_park_hotel
• LinkedInlinkedin.com/company/midlandsparkhotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midlands Park Hotel