Mid Plains Inc

What Mid Plains Inc does

Mid-Plains Rural Telephone Cooperative, Inc. (dba Mid-Plains Communications) is a member-owned rural telecommunications cooperative founded in 1950 and headquartered in Tulia, Texas. It provides fiber-optic broadband (up to 1Gbps) and telephone services to roughly 3,800 residential and business customers across more than 4,000 square miles of the Texas Panhandle, including Tulia, Canyon, Claude, Happy, Nazareth, Kress, and Silverton. The cooperative transitioned from legacy copper transmission lines to a modern fiber backbone and now offers residential and business internet tiers, residential and business telephone services, managed Wi-Fi routers and extenders, Yealink-based managed IP phone systems for business customers, and value-added software subscriptions including Command IQ (Wi-Fi management app), Experience IQ (parental controls at $5/month), and ProtectIQ (network-level security).

The business model is subscription-driven with standardized monthly pricing (residential internet $39.95–$79.95, business internet $69.95–$99.95, residential phone from $27, managed Wi-Fi at $12/month), no contracts, and no data caps. Distribution is direct-to-consumer via phone enrollment, an online Smarthub self-service portal, and community-driven marketing, with operational scale of 28 employees serving the rural territory. Leadership is provided by CEO/General Manager Dusty George and a member-elected Board of Directors, and the company is subject to FCC regulatory obligations including Federal Universal Service Fund contributions and robocall mitigation requirements. Mid-Plains has no external shareholders, no disclosed private equity or venture capital backing, and no subsidiaries; community engagement (scholarships, fire department donations, school partnerships) is a central feature of its brand and go-to-market approach.

Name

Mid Plains Inc

Legal name

Mid-Plains Rural Telephone Cooperative, Inc.

Website

https://midplains.coop

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Mid-Plains Rural Telephone Cooperative is a member-owned fiber internet and telephone provider serving roughly 3,800 residential and business customers across 4,000+ square miles of the Texas Panhandle from its Tulia, Texas headquarters, with standardized no-contract subscription pricing and a small managed-services product portfolio.

Ownership category

akta.pro rank

Product category

Rural Telecommunications / Fiber Internet Service Provider

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171), Telecommunications (517)

SIC

Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899)

akta.pro primary industry

Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC)

akta.pro secondary industries

Rural & Universal Service Fixed Broadband Providers (HDAIABAJ), Rural & Regional ISPs (HDAIADAI)

Keywords

• Fiber internet service
• Rural telecommunications
• Telephone services
• Managed Wi-Fi solutions
• Business phone systems

Headquarters

HQ city

Guymon, Oklahoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Residential Internet Service: Monthly subscription fees for fiber internet service at various speed tiers ranging from 50Mbps to 1Gbps. No contracts or data caps. Includes managed Wi-Fi router option.
2. Business Internet Service: Monthly subscription fees for business-grade fiber internet service with dedicated bandwidth tiers and managed services.
3. Residential Telephone Service: Monthly subscription for landline phone service including basic local service, expanded local calling, and standard calling features.
4. Business Telephone Service: Monthly maintenance fees plus equipment rental for managed business phone systems, with optional add-on services like unlimited long-distance and caller ID.
5. ExperienceIQ Add-on: Optional monthly subscription for parental control and content filtering services at $5.00 per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mid-Plains provides high-speed fiber optic internet (up to 1Gbps) and landline telephone services to residential and business customers across the Texas Panhandle. Core offerings include symmetric fiber internet plans at multiple speed tiers (50 Mbps to 1Gbps) for homes and businesses, residential and business telephone lines with calling features, managed Wi-Fi routers, and managed IP-based business phone systems, with no contracts and no data caps on any service.

Product overview

Mid-Plains Rural Telephone (dba Mid-Plains Communications) is a rural telecommunications cooperative serving the Texas Panhandle since 1950. The company operates as a local internet service provider and telephone company offering a unified portfolio of communications services. The core offerings consist of Residential and Business Internet (high-speed fiber optic connectivity up to 1Gbps) and Residential and Business Telephone services (landline phone service starting at $27 and $35 per month respectively). These core services are complemented by managed hardware including Wi-Fi routers and Yealink IP phone systems for business customers. The company also provides value-added software services including Command IQ (free Wi-Fi management app), Experience IQ ($5/month parental controls), and ProtectIQ (network security). Email configuration for POP3/IMAP/SMTP is available. All services are provided without contracts and no data caps, serving communities across the Texas Panhandle including Tulia, Canyon, Happy, Nazareth, Kress, Claude, and Silverton.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Internet Service High-speed fiber internet for residential customers across the Texas Panhandle with symmetric speeds from 50/50 Mbps to 1G/1G, priced $39.95–$79.95/month, with no contracts and no data caps. Plans up to 1Gbps available.
• Business Internet Service High-speed symmetric fiber internet for business customers in the Texas Panhandle. Business plans range from 100/100 Mbps to 1G/1G, priced $69.95–$99.95 per month, designed for business operations, point-of-sale, research, and communications.
• Residential Telephone Service Crystal-clear landline telephone service for residential customers starting at $27.00/month. Includes Basic Local Service, Expanded Local Calling, Touch Tone, Call Waiting, Call Forwarding, Caller ID, Call Forwarding Busy, and Three-Way Calling.
• Business Telephone Service Business telephone service starting at $35.00/month for monthly maintenance, with optional add-ons like Unlimited Long-Distance Calling ($18.50), Caller ID ($1.00), Call Forwarding ($1.00), 3-Way Calling ($1.00), Call Waiting ($1.00), and Rotary Number Service ($2.00 per additional line).
• Managed Business Phone Systems Managed IP-based business phone systems using Yealink devices (T53W, T54W, T57W, T58W) with optional sidecars. Includes comprehensive remote and on-site troubleshooting, managed updates, and network-level security.
• Managed Wi-Fi Router Service Company-managed 1GB wireless routers provided and maintained by Mid-Plains, including security updates and technical support, at $12.00/month, with Wi-Fi Extender add-on at $8.00/month.
• Command IQ Free mobile app (Android/Apple) for controlling the home Wi-Fi network, including changing the network name and password, viewing connected devices, pausing the internet, creating routines, scheduling downtime, and managing guest networks.
• Experience IQ Optional $5.00/month parental control service that protects children from harmful content, limits screen time on devices or apps, and displays online usage through content filtering, time limits, safe search, and bandwidth prioritization.
• ProtectIQ Network-level security service that protects all devices connected to Wi-Fi, proactively monitoring incoming traffic, blocking harmful websites, using Intrusion Prevention Settings (IPS), and providing weekly threat database updates.
• Email Service Email configuration service supporting POP3, IMAP, and SMTP protocols with SSL encryption, providing server settings for incoming and outgoing mail to set up customer email clients.

Quantifiable outcome

• No contracts or data caps - providing hassle-free service without long-term commitments
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• HearstminorOthersWebsite design and development services provider. Hearst DMS provides the footer design services for Mid-Plains website.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mid-plains-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid Plains Inc