Mid-South Conference
The Mid-South Conference is a non-profit NAIA-affiliated collegiate athletic conference headquartered in Bowling Green, Kentucky, founded in 1995. It organizes sanctioned competition, scheduling, and tournament qualification among its member institutions with a staff of 7.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mid-South Conference does
The Mid-South Conference is an NAIA-affiliated collegiate athletic conference headquartered in Bowling Green, Kentucky, founded in 1995. It serves as an organizing and regulatory body for intercollegiate athletic competition among its member institutions, providing sanctioned scheduling, standings, results tracking, and a qualification pathway into NAIA national tournaments. The conference operates as a non-profit entity with a small administrative staff of 7 employees, indicating a lean operational model typical of regional NAIA conference offices.
Its core product is the structured delivery of competitive athletic seasons across member schools, supported by a digital presence built on the Sidearm Sports platform — a specialized athletics technology provider used for website, scheduling, and content distribution. The conference's business model is membership-based: member institutions pay dues to participate, and the conference distributes resources toward administration, officiating coordination, championship events, and NAIA national tournament representation. Additional revenue, if any, is likely derived from modest event hosting, sponsorship, and gate receipts from conference championships.
Given the absence of disclosed financials, membership counts, or contracted revenue streams in the available data, the precise scale of the operation cannot be triangulated with confidence. However, the 7-employee headcount and non-profit conference structure are consistent with a sub-$1M annual operating budget. There are no indications of recent funding activity, acquisitions, geographic expansion, or material strategic shifts beyond ongoing operational maintenance.
Mid-South Conference firmographics
Firmographics- Name
- Mid-South Conference
- Legal name
- Mid-South Conference
- Website
- https://mid-southconference.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Mid-South Conference is a non-profit NAIA-affiliated collegiate athletic conference headquartered in Bowling Green, Kentucky, founded in 1995. It organizes sanctioned competition, scheduling, and tournament qualification among its member institutions with a staff of 7.
- Ownership category
- akta.pro rank
Mid-South Conference industry classification
Industry- Product category
- Collegiate Athletic Conference Services
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Collegiate Athletic Conferences & Associations (MPAKACAA)
Keywords
Mid-South Conference business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
Mid-South Conference product offering
Product offeringCore offering
Mid-South Conference (MSC) is an NAIA-affiliated collegiate athletic conference that organizes, schedules, and governs intercollegiate athletic competitions among its member institutions. It delivers centralized competition management including schedules, results, standings, and access to NAIA national tournament qualification pathways for member colleges and universities across the Mid-South region.
Product overview
Mid-South Conference is a single-offering conference website platform that serves as the official digital hub for the NAIA-affiliated Mid-South Conference (MSC). The platform provides a unified website that aggregates game schedules, results, and conference standings for member institutions across multiple collegiate sports. Built on Sidearm Sports technology, the platform enables real-time access to athletic event information for fans, coaches, and member schools.
Differentiator
Problem solved
Functional benefit
Products and services
- Mid-South Conference Official Website
Companies that use Mid-South Conference
Customer profileSegments1 record
Ideal customer profiles1 record
Mid-South Conference technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mid-South Conference partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NAIA (National Association of Intercollegiate Athletics)coreThe Mid-South Conference is an official NAIA-affiliated athletic conference. NAIA provides national governance, tournament structures, and official recognition for the conference and its member institutions. The partnership includes branding association with NAIA.org and Play NAIA platforms.
Scale indicators1 record
Recent moves3 records
Expansion highlights1 record
Mid-South Conference competitors and assessment
Company assessmentDirect peers
- Appalachian Athletic Conference: NAIA conference covering Appalachian-region member institutions, with near-identical function — scheduling, standings, conference championships, and NAIA tournament qualification. Closely comparable regional scope and member-type profile.
- Frontier Conference: NAIA conference in the Mountain West with comparable member institutions, scheduling functions, and NAIA championship-qualification role as the Mid-South Conference.
- River States Conference: Another NAIA-affiliated collegiate athletic conference operating with a similar governance, scheduling, and member-due model across a comparable Midwestern/Appalachian footprint. Directly comparable in structure, scale, and value proposition to the Mid-South Conference.
- Sooner Athletic Conference: NAIA conference based in Oklahoma and the south-central U.S., offering an apples-to-apples comparison in member institution type, competition governance, and NAIA tournament qualification pathways.
- Kansas Collegiate Athletic Conference: NAIA-affiliated conference serving small colleges in Kansas and surrounding states; mirrors the Mid-South Conference's structure, regional scope, and reliance on NAIA national tournament access.
- Great Plains Athletic Conference: NAIA conference covering the upper Midwest with similar governance responsibilities, member-due economics, and competitive scope to the Mid-South Conference.
- Wolverine-Hoosier Athletic Conference: NAIA conference operating in the Great Lakes region with the same NAIA-affiliated governance structure, member dues model, and Sidearm-Sports-style digital distribution approach as the Mid-South Conference.
Others
- Sidearm Sports: The third-party platform powering MSC's digital presence. Not a peer in the competitive sense, but a key enabling technology partner whose product roadmap materially shapes MSC's information-distribution capabilities.
- NAIA (National Association of Intercollegiate Athletics): The national governing body that sanctions the Mid-South Conference. Not a direct competitor but the parent/regulatory counterpart; MSC's competitive position is derivative of NAIA rules, branding, and tournament structure.
Broad incumbents
- NCAA Division II: The larger, more established collegiate athletic ecosystem that competes with NAIA conferences for member institutions. Comparable in governance and championship structure but operates at materially greater scale, with broader media rights and more developed institutional support.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Mid-South Conference social profiles
Digital presenceMid-South Conference financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mid-South Conference leadership team
Management profileNumber of profiles
Mid-South Conference funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mid-South Conference M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mid-South Conference
What does Mid-South Conference do?
Mid-South Conference (MSC) is an NAIA-affiliated collegiate athletic conference that organizes, schedules, and governs intercollegiate athletic competitions among its member institutions. It delivers centralized competition management including schedules, results, standings, and access to NAIA national tournament qualification pathways for member colleges and universities across the Mid-South region.
Is Mid-South Conference a public or private company?
Mid-South Conference is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mid-South Conference founded?
Mid-South Conference was founded in -1. It employs 1 to 10 people.
Who are Mid-South Conference's main competitors?
Direct peers on record are Appalachian Athletic Conference, Frontier Conference, River States Conference, Sooner Athletic Conference, Kansas Collegiate Athletic Conference, Great Plains Athletic Conference and Wolverine-Hoosier Athletic Conference. Others are Sidearm Sports and NAIA (National Association of Intercollegiate Athletics). NCAA Division II is listed as a broad incumbent.
Does Mid-South Conference have an API?
No public API is recorded for Mid-South Conference.
What industry is Mid-South Conference in?
Mid-South Conference's product category is Collegiate Athletic Conference Services. Its primary akta.pro industry code is MPAKACAA, Collegiate Athletic Conferences & Associations. Its NAICS code is 6113 and its SIC code is 8600.