Midwestern Sales Company

What Midwestern Sales Company does

Midwestern Sales Company is a privately held manufacturer's representative agency founded in approximately 2006 by Bryan Broznowski in Plainfield, Illinois. The company represents more than 20 manufacturers of material handling, industrial supply, safety, ergonomic, and loading dock equipment, and sells exclusively through a curated network of local distributors and dealers across ten Midwest states: Illinois, Indiana, Wisconsin, Minnesota, Iowa, Missouri, Kansas, Nebraska, South Dakota, and North Dakota. The agency provides turn-key services — design and layout support, training, quotations, and installation coordination through a nationwide installer network — rather than direct fulfillment.

The company operates as a commission-based B2B sales intermediary with no proprietary technology, manufacturing, or inventory. Its revenue is generated through commissions earned on sales of represented product lines routed through the dealer channel. The portfolio spans cranes and enclosed track systems (Met-Track, O'Brien), shelving and high-rise storage (Metalware), mobile weighing (RAVAS iForks), stretch wrapping (MACH 1), safety netting (RackNet), mezzanines (Cogan), modular offices (InPlant), safety barriers (Sentry), loading dock equipment (GMR Safety), and other categories. The agency is founder-owned, employs roughly five to six people including outside sales representatives covering the western and broader Midwest territories, and has been active for 16 years with continuous, incremental manufacturer-line and personnel additions.

The agency's strategic posture is steady organic growth within a defined regional footprint. Recent moves — hiring Tim Polzin (January 2026), adding Cogan mezzanines (January 2026) and InPlant Offices (October 2023), and expanding Met-Track into five additional Midwest states (March 2024) — illustrate the pattern of gradual book-broadening and coverage-deepening rather than geographic or vertical pivots. There is no institutional ownership, no venture funding, and no public financials.

Name

Midwestern Sales Company

Legal name

Midwestern Sales Company

Website

https://midwesternsales.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Midwestern Sales Company is a privately held manufacturer's representative agency that represents 20+ material handling, safety, ergonomic, and loading dock equipment manufacturers, selling exclusively through a curated dealer network across ten Midwest states.

Ownership category

akta.pro rank

Product category

Industrial Equipment Sales Representation

NAICS

Industrial Supplies Merchant Wholesalers (423840), Furniture and Home Furnishing Merchant Wholesalers (4232)

SIC

Wholesale-Furniture & Home Furnishings (5020), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Material handling equipment
• Manufacturer representative agency
• Industrial equipment distribution
• Loading dock equipment
• Warehouse safety products

Headquarters

HQ city

Plainfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Manufacturer's Representative Commissions: The company operates as a manufacturer's representative agency, earning commissions from the manufacturers they represent. They represent multiple outstanding companies in the material handling, industrial supply, safety, ergonomic, and loading dock equipment sectors, and work with local distributors to provide solutions. Revenue is generated through successful sales of represented product lines to their dealer network.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Midwestern Sales Company is a manufacturer's representative agency serving the Midwest for 16 years, providing full turn-key sales representation services for material handling, industrial supply, safety, ergonomic, and loading dock equipment. The company represents multiple manufacturers and works exclusively with local distributors and dealers across 10 Midwest states to deliver product education, on-site consultations, quotations, design/layout support, and installation coordination through a nationwide installer network.

Product overview

Midwestern Sales Company is a manufacturer's representative agency that has served the Midwest for 16 years, providing full turn-key services for material handling, industrial supply, safety, ergonomic, and loading dock equipment needs. The company represents multiple manufacturers and works with local distributors to provide solutions. Their product portfolio includes: Cogan Mezzanines (custom modular mezzanine systems for warehouse space optimization), InPlant Offices (modular buildings and prefabricated shelters), Sentry Protection Products (industrial safety barriers and collision warning systems), Met-Track (enclosed track crane systems including workstations, jib cranes, and fall arrest systems since 1969), Metalware (industrial shelving and high-rise storage systems), RAVAS/iForks (mobile weighing systems and forklift scales), SpeedCell (high-density storage solutions), MACH 1 (stretch wrapping equipment), O'Brien Installation Cranes (bridge cranes up to 25-ton), RackNet (safety netting solutions), GMR Safety (dock safety restraints), Smart Step (anti-fatigue matting), Interthor (pallet jacks including stainless steel variants), and various other material handling equipment manufacturers. The company covers Illinois, Indiana, Wisconsin, Minnesota, Iowa, Missouri, Kansas, Nebraska, South Dakota, and North Dakota.

Differentiator

Problem solved

Functional benefit

Products and services

• Cogan Mezzanines Custom mezzanine systems designed to elevate warehouse operations by creating additional usable space without new construction, featuring modular designs, high-quality steel construction, and scalability for growing business needs.
• InPlant Offices Modular Building, Temporary Wall Systems, and Prefabricated Shelters including Modular Offices, Protective Equipment Enclosures, and Portable Booths for workspace optimization.
• Sentry Protection Products Industrial strength building column barriers, collision warning systems, and facility safety products designed to protect people and equipment in high-traffic areas.
• Met-Track Workstations, jib cranes, monorails, portable gantries, and fall arrest systems. UK-based company established as the original enclosed track manufacturer since 1969, with US manufacturing facility in Houston, TX since 2011.
• Metalware Industrial Shelving 65-year industrial shelving manufacturer specializing in large multi-tiered and high-rise shelving systems with customer-centric planning and production support.
• Mid-States Manufacturing & Engineering 50+ year old manufacturer of material handling equipment including platform carts, dollies, heavy duty trailers, stainless products, and custom engineered solutions.
• RAVAS Mobile Weighing Systems (iForks) Industry leader in mobile weighing systems including iForks, offering solutions from basic hand pallet trucks to integrated scales in electric warehouse trucks with measure in motion technology.
• RackNet Netting Solutions Engineered netting systems including Rack Netting, Truck Netting, Conveyor Netting, Barrier Netting, Sports Netting, and Oil Pit Netting for workplace accident prevention.
• MACH 1 Stretch Wrappers Stretch packaging machines and systems ranging from low volume economical turntable stretch wrappers to fully automatic conveyor stretch wrap systems with customizable engineering.
• O'Brien Installation Cranes Complete crane line from light duty workstation bridge and jib cranes to 25-ton bridge cranes, offered as a tag team approach with Met-Track for comprehensive crane solutions.
• SpeedCell High Density Storage High density storage solutions that can increase storage density by 40 to 60% and improve labor efficiency up to 25 to 40%.
• GMR Safety POWER CHOCK Truck restraint product line including POWER CHOCK vehicle restraint device, CLEAR TO GO safety barriers, and Door-Saver systems for dock safety.
• Smart Step Anti-Fatigue Matting Heavy duty polyurethane anti-fatigue mats with a 5 Year warranty, described as the best in the industry for industrial matting.
• Interthor Pallet Jacks Pallet jack products including ETT economy pallet jack, Panther (high quality with ergonomic handle), Panther Inox (316L Stainless Steel for clean rooms), and Panther Silent (superior noiseless transport for outdoor operations).
• Superior Tire & Rubber Load wheels, press-on tires, and stabilizer casters in various compounds for industrial applications.
• Mighty Line Floor Marking Floor marking and safety products for industrial facilities.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• CogancoreChannel Partner/ Reseller/ Distributor · 1 January 2026Cogan provides high-quality, custom mezzanine systems designed to elevate operations. Their mezzanines are engineered with durability, safety, and flexibility in mind, allowing businesses to scale up operations with modular designs and tailored solutions.
• Met-TrackcoreChannel Partner/ Reseller/ Distributor · 1 March 2024Met-Track is a leading manufacturer of workstations, jib cranes, monorails, portable gantries, and fall arrest systems. A UK-based company that has been the 'original' enclosed track manufacturer since 1969, with US market presence for over 25 years. Midwestern Sales Co expanded their representation of the Met-Track product line into IL, WI, MN, SD, and ND in March 2024, building on 7 years of successful representation in other states.
• InPlant Offices, InccoreChannel Partner/ Reseller/ Distributor · 1 October 2023InPlant Offices manufactures the widest product range in Modular Building, Temporary Wall Systems and Prefabricated Shelters. They customize Modular Offices, Protective Equipment Enclosures, or Portable Booths based on environment and purpose. Midwestern Sales Co provides complete turnkey services including design/layout, training/education, quotations, and installation through their network of installers nationwide.
• RAVAScoreChannel Partner/ Reseller/ Distributor · 1 March 2022RAVAS is the industry leader in mobile weighing systems, offering the complete range of mobile weighing products from basic hand pallet trucks to integrated scales in electric Class II or III warehouse trucks. Their innovative mobile weighing and measure in motion technology is integrated into equipment or existing trucks. Home of the iForks.
• RackNet - Netting SolutionscoreChannel Partner/ Reseller/ Distributor · 1 March 2021RackNet offers engineered netting systems for industrial applications including Rack Netting, Truck Netting, Conveyor Netting, Barrier Netting, Sports Netting, and Oil Pit Netting. Their products are designed to reduce fall-related and struck-by-object workplace accidents, meeting all required safety measures. Each product can be custom designed by their engineering team for any configuration.
• Mid-States Manufacturing & EngineeringcoreChannel Partner/ Reseller/ Distributor · 1 May 2019Mid-States Manufacturing & Engineering is a 50+ year old company dedicated to manufacturing high quality material handling equipment in the heart of the Midwest. They offer a wide range of products from standard platform carts, dollies, heavy duty trailers, and stainless products to custom engineered material handling solutions.
• Metalware CorporationcoreChannel Partner/ Reseller/ Distributor · 1 May 2019Metalware Corporation is a 65 year industrial shelving manufacturer that specializes in large multi-tiered and high rise shelving systems. They have a proven track record of incredible product quality and customer centric philosophy supporting teams from A-Z in planning and production of storage needs.
• Sentry Protection ProductscoreChannel Partner/ Reseller/ Distributor · 1 July 2018Sentry Protection Products provides high quality safety products for preventing damage in high-traffic areas. They are known for high quality products and passion for being the best in the industry, consistently coming out with new products and designs. Products include industrial strength building column barriers and collision warning systems.
• MACH 1coreChannel Partner/ Reseller/ Distributor · 1 July 2018MACH 1 manufactures stretch packaging machines and systems for a wide array of industries. Their range spans from low volume economical turntable stretch wrappers to fully automatic conveyor stretch wrap systems with high production rates. Their engineering team customizes standard machines or systems to meet specific requirements.
• O'Brien Installation CranescoreChannel Partner/ Reseller/ Distributor · 1 September 2016O'Brien Installation Cranes provides crane solutions from light duty workstation bridge and jib cranes to 25-ton bridge cranes. Combined with Met-Track, they offer a complete crane line at competitive prices.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• MSC Industrial Supply Co. Large national industrial MRO distributor serving manufacturers with material handling, maintenance, and shop supplies. Competes with MSC's represented product categories by offering similar equipment and supplies to overlapping end-user customers, though via a direct distribution rather than rep model.
• Motion Industries: Large industrial parts and MRO distributor (a Genuine Parts Company subsidiary) with extensive Midwest coverage. Sells material handling and industrial supplies to overlapping manufacturer and warehouse customers that MSC reaches through its dealer network.
• W.W. Grainger: Major industrial MRO distributor with a broad catalog of material handling, safety, and ergonomic equipment. Overlaps with MSC's represented lines at the end-user level and competes for the same industrial buyer wallet across the Midwest.
• Fastenal: National industrial supplies distributor with strong Midwest density, supplying fasteners, material handling, and safety products. Competes for the same industrial end-user spend that flows through MSC's dealer network.
• Applied Industrial Technologies: Industrial MRO and fluid-power distributor serving manufacturing customers across the Midwest with material handling and bearing-related product lines. Comparable customer base and product overlap with MSC's represented manufacturers.
• DGI Supply: Industrial MRO distributor offering material handling, safety, and shop-floor supplies to manufacturers across multiple US regions including the Midwest. Competes for the same end-user procurement budgets that MSC's dealer network addresses.
• Cisco-Eagle: Material handling solutions integrator and equipment dealer serving Midwest and national customers with conveyors, mezzanines, racks, and cranes — categories directly represented by MSC's manufacturer partners. Comparable end-customer focus with a direct dealer/integrator model.

Direct peers

• C.H. Briggs Company: Independent manufacturer's representative agency serving industrial and building products markets, with a comparable commission-based rep model and similar territory-driven customer base (dealers, distributors, and end users). Closest direct peer to MSC by business model and go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/midwestern-sales-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwestern Sales Company